Libsyn Directory

IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'

Release Date: 07/08/2025

Kelly George - 'The Business of Injecting (Chapter 21)' #323

Inside Aesthetics

Episode 323 hosts Kelly George (Registered Nurse from Tamworth, Australia) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 21 we discuss Kelly's recent expansion to open her second clinic. (We discussed her first clinic and background in Episode 214 of the Business of Injecting - Chapter 8) We discuss how she manages and...

Dr Mustafa Narwan - 'An introduction to biohacking & holistic consultations' #322

Inside Aesthetics

Episode 322 hosts Dr Mustafa Narwan (Plastic Surgeon from Germany & UAE) This is the fifth of several episodes recorded at (International Cosmetic Congress and Exhibition) in Cairo, Egypt. Dr Jake and David were honoured to be invited to the event in September 2025 and in doing so, IA became the first podcast in the world to be resident at an aesthetic conference. In Chapter 5 of these episodes we explore the concepts of biohacking and integrating a holistic approach to patients. Mustafa shares his insights on combining different treatments to cater to individual patient needs,...

Dr Rami Abadi - 'The Beauty Of The World (Chapter 7): Lebanon & Qatar' #321

Inside Aesthetics

Episode 321 hosts Dr Rami Abadi (Dermatologist from Lebanon) This is the seventh chapter of our miniseries, 'The Beauty Of The World'. (Please also listen to episodes 102, 107, 109, 113, 118 and 224 for our other episodes and regions of the world) In these episodes we host globally-renowned key opinion leaders to discuss their own regions beauty standards, aesthetic trends and the injectable market in their part of the world. We'll aim to understand what people find attractive, what influences this and celebrate the similarities and amazing differences amongst peoples faces and...

Dr Rami Haidar - 'The Injector Diaries (Chapter 29)' #320

Inside Aesthetics

Episode 320 hosts Dr Rami Haidar (Maxillofacial Surgeon from UAE) Rami joins us in the 29th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 00:47 Welcome to the ICCE...

Dr Ishaan Ramkisson - 'Natural beauty & bespoke treatment planning' #319

Inside Aesthetics

Episode 319 hosts (Dermatologist from South Africa). This is the second of several episodes recorded at (International Cosmetic Congress and Exhibition) in Cairo, Egypt. Dr Jake and David were honoured to be invited to the event in September 2025 and in doing so, IA became the first podcast in the world to be resident at an aesthetic conference. In Chapter 2 of these episodes we explore what a holistic approach to aesthetic treatments means in practice and emphasis the rile of individualised treatment planning. We discuss some of the aesthetic considerations for patients using GLP-1...

Dr Roya Zarmehr Zamin - 'Aesthetic ultrasound - was it just a phase or is it necessary?' #318

Inside Aesthetics

Episode 318 hosts (Cosmetic Physician from Canada). This is the first of several episodes recorded at (International Cosmetic Congress and Exhibition) in Cairo, Egypt. Dr Jake and David were honoured to be invited to the event in September 2025 and in doing so, IA became the first podcast in the world to be resident at an aesthetic conference. In Chapter 1 of these episodes we re-visit the topic of aesthetic ultrasound. Roya is a world expert in both using ultrasound and teaching it's use to injectors. We assess where we are at with ultrasound, five years after it became mainstream in...

Jon Jacques - 'How to go viral on social media' #317

Inside Aesthetics

Episode 317 hosts (Social Media Expert & Founder of '' from Los Angeles, USA) In this episode we do something a bit different by focusing on the poorly understood world of social media. Whilst injectors and aesthetic businesses all have profiles on the various social media channels, most people have absolutely no idea how to use them! We learn from Jon about his early background as a professional magician and how he then changed course by working at a video advertising startup. It was in this role that he learnt how to leverage YouTube, Facebook and Instagram. He helped grow the company...

Meg McNeil & Bek McNeil - 'The Business of Injecting (Chapter 20)' #316

Inside Aesthetics

Episode 316 hosts Meg McNeil (Director & Registered Nurse from Brisbane, Australia) & Bek McNeil (Director & Business Manager from Brisbane, Australia) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 20 we discuss the success, challenges and future with two of the founders of Derm Haus. Our guests discuss their...

Dr Konstantin Frank: 'The Tox Talks (Chapter 10): Lessons learned about Letibotulinum toxin' #315

Inside Aesthetics

Episode 315 hosts Dr Konstantin Frank (Aesthetic Doctor from Regensberg, Germany) In 'The Tox Talks' episodes we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In Chapter 10 we talk about Letybo (made by Hugel, Korea) and how to get the best out of it. We discuss the unique properties of Letibotulinum toxin including its precision and reduced diffusion,...

Rogen Eulatic & Ashlee Middleton - 'How to Progress from Injecting to Investing in a Device' #314

Inside Aesthetics

Episode 314 hosts Rogen Eulatic (Registered Nurse from Canberra, Australia) and Ashlee Middleton (Commercial Sales Manager of Laseraid from Melbourne, Australia). In this episode Dr. Jake Sloane and David Segal were out of the studio and recording live at . They delve into the importance of staying updated with aesthetic trends and how to navigate the device market. Rogen shares his journey of incorporating a -supplied device into his clinic, emphasizing the significance of overcoming fear, doing your thorough research, and future-proofing his practice. The discussion also covers...

More Episodes

This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel.

In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company.

We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset.

00:00 Introduction

01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia

04:07 Entrepreneurial Spirit and Overcoming Challenges

08:26 The Importance of Marketing and Business Strategy

10:37 Mindset Shifts and Overcoming Imposter Syndrome

17:49 Finding Passion and Building a Supportive Environment

26:23 Marketing Strategies for Small Businesses

35:20 The Importance of Passion in Marketing

35:45 Navigating Multiple Marketing Channels

36:37 Starting with Passion and Measuring Success

37:29 Diversifying Marketing Strategies

39:49 Old School Marketing Tactics