Libsyn Directory

IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'

Release Date: 07/08/2025

Dr Raquel Amado and Dr Anoob Pakaar-Hull - 'Masterclass Series: (Chapter 7) - Combining regenerative treatments' #308

Inside Aesthetics

Episode 308 hosts Dr Raquel Amado (Dental Surgeon from Kent, UK) and Dr Anoob Pakkar-Hull (Cosmetic Physician from London, UK) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 7 we discuss various different combination treatments that are commonly used in regenerative aesthetics. Raquel and Anoob discuss their experiences and insights with various treatment modalities and cocktails of microtoxin, the...

Hayley Anderson - 'Disasters and Solutions (Chapter 4): Vascular occlusion of the temple and forehead' #307

Inside Aesthetics

Episode 307 hosts Hayley Anderson (Registered Nurse from Perth, Australia) This is the 4th chapter in our mini-series called ‘Disasters & Solutions’. Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We’ll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners. In Chapter 4, we discuss Hayley's experience (on the other side of the...

Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 13)' #306

Inside Aesthetics

Episode 306 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 13 our hosts Dr Jake and David first catch up after a month out of the IA studio. They explain what's been happening behind the scenes, share exciting plans for the podcast and their upcoming live appearances at two international conferences...

IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'

Inside Aesthetics

This is the third chapter of our mini-series of bonus episodes in collaboration with . After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on or our In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the...

Dr Lisa Dinley - 'Masterclass Series (Chapter 6) - Juvelook & Lenisna' #305

Inside Aesthetics

Episode 305 hosts Dr Lisa Dinley (Dental Surgeon from Nottingham, UK) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 6 we explore the new PDLLA-based biostimulators called Juvelook and Lenisna. These are made by Vaim based in South Korea and are soon to be distributed globally by Fillmed. We cover the products applications, safety profiles and perceived benefits when compared to other well known...

IA X Fresh Clinics: Building a Business in the USA (Chapter 2)

Inside Aesthetics

In chapter 2 of our new bonus mini-series with Fresh Clinics we host Dr John Holbrook (Co-founder of Fresh Clinics from Sydney, Australia) & Ryan Bourgeois (Nurse Practitioner from Texas, USA). (If you missed chapter 1, these episodes are published on Wednesday's and chapter 3 will be out on July 9th! You can also watch the entire video of these podcasts either on or our In chapter 2 we discuss how two very different businesses established themselves so successfully in the USA - and then eventually became intertwined! We discuss Ryan's transition from acting and TV...

Dr Jake Sloane & David Segal - What's trending in aesthetics (Chapter 12)' #304

Inside Aesthetics

Episode 304 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In chapter 12 we discuss the decline of HA filler use around the world and the rise of biostimulators. We then predict a future potential serious problem as a result of this new trend. We reflect on how these trends intersect with the continuing...

Telisa Larken & Jill McIver - 'The Business of Injecting (Chapter 18)' #303

Inside Aesthetics

Episode 303 hosts Telisa Larken (Registered Nurse from Newcastle, Australia) and Jill McIver (Registered Nurse from Sydney, Australia). In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In this episode we host two quite different clinic owners to share and reflect on their businesses. Our guests share their journeys, insights into...

Industry Update with Charlie Abboud: A solution for Queensland's Nurse-led clinics (Chapter 4)

Inside Aesthetics

In these bonus episodes called 'Industry Updates', we bring you up to speed with news of important and pressing issues. These episodes are published ad hoc on Wednesdays and do not replace our usual Friday podcasts. Chapter 4 of our Industry Updates hosts Charlie Abboud (Head of , Australia) In this short episode we overview the regulatory changes in Queensland, Australia. These laws have mostly impacted nurse-led clinics causing significant confusion, anxiety and in some cases, the decision has already been made to close their premises. Our conversation covers InstantCosmetics proposed...

Dr Steven Liew - 'Masterclass Series (Chapter 5) - Rejuran & polynucleotides' #302

Inside Aesthetics

Episode 302 hosts Dr Steven Liew (Plastic Surgeon from Sydney, Australia) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 5 we explore the growing interest in polynucleotides, with a particular focus on the brand Rejuran. We delve into the science behind polynucleotides and their application in facial aesthetics, skin regeneration and wound healing. Our conversation unpacks patient selection, injection...

More Episodes

This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel.

In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company.

We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset.

00:00 Introduction

01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia

04:07 Entrepreneurial Spirit and Overcoming Challenges

08:26 The Importance of Marketing and Business Strategy

10:37 Mindset Shifts and Overcoming Imposter Syndrome

17:49 Finding Passion and Building a Supportive Environment

26:23 Marketing Strategies for Small Businesses

35:20 The Importance of Passion in Marketing

35:45 Navigating Multiple Marketing Channels

36:37 Starting with Passion and Measuring Success

37:29 Diversifying Marketing Strategies

39:49 Old School Marketing Tactics