loader from loading.io

Ep 314 How to Progress From Injecting to Investing in a Device | Rogen Eulatic & Ashlee Middleton

Inside Aesthetics Podcast

Release Date: 09/18/2025

Ep 343 Digital Marketing Strategies for Aesthetic Clinics in 2026 | Rick O'Neill show art Ep 343 Digital Marketing Strategies for Aesthetic Clinics in 2026 | Rick O'Neill

Inside Aesthetics Podcast

Episode 343 hosts (Digital Marketing Expert from Brighton, UK) We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients. We explore: How SEO and website optimisation are more important due to how tools like ChatGPT search the web. How patients can take up to 12 months with numerous touchpoints before converting to a booking The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram. Tool likes 'AnswerThePublic' to understand what patients are Googling The benefit of writing...

info_outline
Ep 342 The Business of Injecting (Chapter 22) | Aisling Walsh show art Ep 342 The Business of Injecting (Chapter 22) | Aisling Walsh

Inside Aesthetics Podcast

Episode 342 hosts (Registered Nurse from Sydney, Australia). In ‘The Business of Injecting’ episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 22 we discuss Aisling's story where she become the business owner of the clinic where she first started injecting. All whilst balancing motherhood and the new responsibilites that come with being a business...

info_outline
Ep 341 Masterclass Series (Chapter 13): Male Sexual Aesthetics│Dr John Leonardo show art Ep 341 Masterclass Series (Chapter 13): Male Sexual Aesthetics│Dr John Leonardo

Inside Aesthetics Podcast

Episode 341 hosts (Anaesthesiologist from Toronto, Canada) John join us in Chapter 13 of our Masterclass series of episodes. Here we host global experts with significant experience to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, other injectable products and techniques. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 13 we discuss a sub-niche of aesthetics that John has developed - male sexual aesthetics. We first explore the taboo and stereotypes behind these sorts of male concerns as well as unpacking some of the functional...

info_outline
Ep 340 The Injector Diaries (Chapter 32) | Dr John Leonardo show art Ep 340 The Injector Diaries (Chapter 32) | Dr John Leonardo

Inside Aesthetics Podcast

Episode 340 hosts (Anaesthesiologist from Toronto, Canada) John joins us in the 32nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 01:27 IA Community App Preview 02:15...

info_outline
Ep 339 How to Launch a New Conference: The Australian Aesthetic Symposium | Jessica Ferris show art Ep 339 How to Launch a New Conference: The Australian Aesthetic Symposium | Jessica Ferris

Inside Aesthetics Podcast

Episode 339 hosts (Registered Nurse & CEO of ) In this episode we explore the logistics and motivations behind launching a new aesthetic conference. Australia Aesthetic Symposium (AAS) was held for the first time last years in Perth, Western Australia and is hosted and founded by Jessica. Jessica shares her background in event management, teaching, nursing and most recently into cosmetic injecting. She explains her reasoning to create a new and independent educational event, designed specifically for aesthetic professionals in her home state. We learn about the logistics and costs to...

info_outline
Ep 338 What Aesthetic Clinics Need to Know About Marketing & Branding | Chloe McGrath show art Ep 338 What Aesthetic Clinics Need to Know About Marketing & Branding | Chloe McGrath

Inside Aesthetics Podcast

Episode 338 hosts (Founder & Director of from Sydney, Australia)⁠  

info_outline
Ep 337 Masterclass Series (Chapter 12): Sunekos | Dr Abishek Settipalli & Dr Ben Coyle show art Ep 337 Masterclass Series (Chapter 12): Sunekos | Dr Abishek Settipalli & Dr Ben Coyle

Inside Aesthetics Podcast

Episode 337 hosts (aka 'Dr Abs', Dentist from London, UK) & (General Practitioner from Leicester, UK)  Abs and Ben join us in Chapter 12 of our Masterclass series of episodes. Here we host global experts with significant experience to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other injectable products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 12 we discuss Sunekos, a new product in Australia and distributed by Xytide. Our discussion begins with a discussion about regenerative aesthetics and what...

info_outline
Ep 336 How To Optimise Your Clinic For 2026 Dr Jake Sloane & David Segal show art Ep 336 How To Optimise Your Clinic For 2026 Dr Jake Sloane & David Segal

Inside Aesthetics Podcast

Episode 336 showcases our hosts Dr Jake Sloane & David Segal In this episode we go through our list of strategies and ideas for clinics to thrive and grow in 2026. We discuss the concept of examining and diagnosing your 'financial health' with a detailed explanation of profit margins, balance sheets and the importance of analyzing your costs vs prices.  We also cover team management, tips to improve patient retention, rebooking strategies as well as the importance of committing to a social media and marketing strategy. 00:00 Introduction 00:41 Starting the New Year: Business...

info_outline
Ep 335 What's Trending in Aesthetics? (Chapter 16) | Dr Jake Sloane & David Segal show art Ep 335 What's Trending in Aesthetics? (Chapter 16) | Dr Jake Sloane & David Segal

Inside Aesthetics Podcast

Episode 335 showcases our hosts Dr Jake Sloane & David Segal. In our ‘What’s trending in Aesthetics?’ episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We’ll cover controversies, big stories and themes that have got injectors and our industry talking.

 In Chapter 16 we delve into the key overall trends that we predict will influence the year ahead. We discuss: The shift towards 'slow ageing' (long term planning and smaller but more frequent treatments)  The rise of bio-stimulators...

info_outline
Ep 334 Trends in Plastic Surgery in 2026 | Dr Kourosh Tavakoli show art Ep 334 Trends in Plastic Surgery in 2026 | Dr Kourosh Tavakoli

Inside Aesthetics Podcast

Episode 334 hosts (Plastic Surgeon from Sydney, Australia) In this episode we discuss the latest trends and innovations in plastic surgery. We cover the rising popularity of GLP-1 weight loss drugs and the significant impact they are having on surgical trends and procedures. We then do a deep dive into the current preferences in breast aesthetics and the continuing evolution in techniques including as implant technology, lipo filling and the use of mesh for 'internal bra' support. We also cover the rare complications of breast implants known colloquially as 'breast implant illness' and...

info_outline
 
More Episodes

Episode 314 hosts Rogen Eulatic (Registered Nurse from Canberra, Australia) and Ashlee Middleton (Commercial Sales Manager of Laseraid from Melbourne, Australia).

In this episode Dr. Jake Sloane and David Segal were out of the studio and recording live at The Fresh Life Conference. They delve into the importance of staying updated with aesthetic trends and how to navigate the device market.

Rogen shares his journey of incorporating a Laseraid-supplied device into his clinic, emphasizing the significance of overcoming fear, doing your thorough research, and future-proofing his practice.

The discussion also covers financial considerations, training, market competition, and how to choose the right device and company. Practical advice for both new and experienced aesthetic practitioners is discussed with emphasis on enhancing patient care whilst also focussing on business growth. 

00:00 Introduction to Inside Aesthetics
00:49 Live from the Fresh Life Conference
01:14 Integrating Devices into Aesthetic Practices
01:53 Case Study: Rogen's Success with Laseraid
04:13 The Subscription Model Advantage
04:42 Market Trends and Economic Challenges
06:30 Overcoming Fear and Embracing Innovation
13:06 The Importance of Holistic Skin Care
16:57 Choosing the Right Device and Company
25:27 Successful Device Integration Strategies
29:26 Evaluating Device Costs and Clientele
29:57 Subscription Pricing Strategy
30:53 Clinic Operations and Time Management
31:51 Collaborative Clinic Dynamics
32:59 Adapting to Client Financial Variability
33:54 Long-Term Business Strategy
37:09 Choosing the Right Device
43:17 Training and Support for New Devices
49:11 Rental vs. Purchase Considerations
51:48 Final Advice and Encouragement