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Ep 352 Understanding Ingredients in Skincare | Dr Tania Romano

Inside Aesthetics Podcast

Release Date: 06/11/2026

Ep 368 How AI boosts or hides your brands visibility online | Rick O'Neill show art Ep 368 How AI boosts or hides your brands visibility online | Rick O'Neill

Inside Aesthetics Podcast

Episode 368 hosts (Digital Marketing Expert from Brighton, UK) In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google’s AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI. We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can...

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Inside Aesthetics Podcast

Episode 367 showcases our hosts Dr Jake Sloane & David Segal. In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide. We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on...

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Inside Aesthetics Podcast

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Inside Aesthetics Podcast

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Inside Aesthetics Podcast

Episode 364 showcases our hosts Dr Jake Sloane & David Segal. In our ‘What’s trending in Aesthetics?’ episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We’ll cover controversies, big stories and themes that have got injectors and our industry talking.

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Inside Aesthetics Podcast

Episode 363 showcases our hosts Dr Jake Sloane & David Segal. In this episode, we dive into the business side of the consultation and why communication, rapport and trust are such a big part of what we do in aesthetic practice. We talk about some of the practical ways we build rapport with patients, adapting our communication to different personalities, and understanding the different “currencies of trust” that influence how patients make decisions. We get into: Setting the agenda early The use clinical photography to educate patients Talking through treatment plans and budgets...

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Inside Aesthetics Podcast

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Inside Aesthetics Podcast

Episode 361 hosts (Cosmetic Physician and co-founder of , Australia)  Alex shares her journey from hospital to aesthetic medicine and the launch of her clinic in 2024. We explore what longevity medicine actually means and what services her clinic offers. We discuss the roles of advanced screening, imaging, blood testing, strength, mobility and cognitive assessments for diagnostic purposes and how these are interpreted to create personalised treatment plans for patients.  We also ask about the evidence for some of the services provided, the impact of finding 'incidentalomas' in...

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Inside Aesthetics Podcast

Episode 360 hosts ('Ms Glowtox', Board-Certified Nurse Practitioner, co-founder of , USA) Rachel joins us in the 34th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Welcome and Guest...

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Inside Aesthetics Podcast

Episode 359 showcases our hosts Dr Jake Sloane & David Segal. In our ‘What’s trending in Aesthetics?’ episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We’ll cover controversies, big stories and themes that have got injectors and our industry talking.

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More Episodes

Episode 352 hosts Dr Tania Romano (Head of Medical & Education for SkinCeuticals & skinbetter science ANZ)

In this episode we go on a deep dive into what actually works when it comes to skincare - whilst debunking what might just be good marketing. Tania cuts through an oversaturated market to explain why ingredient quality, concentration and pH matter far more than what some labels usually advertise.

She then makes the evidence-based case for the some of the active ingredients that patient should consider using daily: Vitamin C and retinoids Our conversation demystifies antioxidants and free radicals, the science behind both CE Ferulic Vitamin Serum (made by SkinCeuticals) & Alto Defense Serum (made by Skinbetter Science), and why using a combination of ingredients and antioxidants trumps using Vitamin C on its own.

Tania then explains the retinoid ladder and how retinoids drive collagen synthesis at the cellular level. She sheds light on why Alpharet (made by Skinbetter Science) wasn't available for several years in Australia and how to best use this product.

We reframe the patient consult to improve patient compliance with home skincare and finally - David admits he uses beef tallow!

00:00 Introduction
01:20 Meet our Special Guest: Tania Romano
04:27 Skincare Market Overload
06:10 Cosmeceutical Vs Cosmetic
08:00 Vitamin C Formulation Secrets
09:26 Kids And TikTok Skincare
10:31 Education Vs Marketing
16:58 Top Three Evidence Based Actives
20:23 The Role Of Antioxidants
27:11 How To Use Vitamin C Correctly
32:02 Sunscreen And Skin Aging
35:14 Alpharet Returns To Australia
38:35 Understanding Retinoids
42:09 How Retinoids Build Collagen
44:35 How To Use Alpharet
46:02 Skincare As A Long Term Routine
48:00 How To Tell If A Brand's Science Is Real
49:28 Choosing Science Backed Brands
50:52 Conference Wrap And Outro

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