The Art of Ethical Data Capture: Swish Goswami’s Surf Story

Swish Goswami is the CEO and Co-founder of Surf, a platform that aims to ethically capture consumer data and monetize audiences. Under his leadership, Surf has pivoted from social media analytics to focusing on zero-party data through a unique rewards system. He has raised over $9 million, executed two acquisitions, and created partnerships with giants like Amazon Prime Gaming and Netflix. Swish also hosts Track Limits, a leading Formula One podcast, and chairs a charity accelerating youth entrepreneurship in Canada.

In this episode…

Have you ever considered how businesses gather their consumer data, or what methods are out there that ensure this process is both ethical and rewarding? Imagine clicking a few buttons and entering to win prizes while simultaneously providing companies with valuable insights. Does this sound too good to be true?

Swish Goswami dives into his innovative approach to solving the precarious balance between consumer privacy and data collection. He shares the inception of Surf and its transformation from a social media analytics tool to a data collection powerhouse through giveaways and consumer rewards. Swish reveals the mechanics behind Surf's platform, discussing how integrations and strategic engagement lead to successful campaigns and satisfied customers.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Swish Goswami about building a platform that rewards consumer engagement. Listeners can gain insights into the critical shift from reliance on social media APIs to the strategic acquisition of zero-party data. They explore the power of giveaways to gather data and reward consumers, as well as the importance of running promotions in a way that resonates with and respects the audience.