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[Top Agency Series] Scaling With SEO, Paid Media, and Analytics With Tyler Lane

INspired INsider Podcast

Release Date: 06/24/2025

[SaaS Series] Protecting APIs and AI Agents at Global Scale With Michael Nicosia show art [SaaS Series] Protecting APIs and AI Agents at Global Scale With Michael Nicosia

INspired INsider Podcast

Michael Nicosia is the Co-founder and COO of Salt Security, a company that protects APIs from threats using cloud-scale big data, AI, and ML. Under his leadership, Salt has raised $271 million, reached a $1.4 billion valuation, and has become a leader in API security with patented AI technology and Fortune 500/Global 1000 clients. With over 20 years of experience in enterprise software sales and marketing, Michael helped lead Adallom as COO from its founding to its $327 million acquisition by Microsoft. In this episode… APIs power nearly every modern digital service, yet most companies...

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[Top Agency Series] Get Your Business To Work for You With Ryan Redding show art [Top Agency Series] Get Your Business To Work for You With Ryan Redding

INspired INsider Podcast

Ryan Redding is the Founder of Eightfold Advantage, a firm that helps business owners and leadership teams scale without chaos. He previously founded Levergy, a digital marketing agency for home service companies that was acquired by KickCharge Creative in February 2025. A certified Bloom Growth coach and host of the Blue Collar.CEO podcast, Ryan draws from his own journey of overcoming burnout and leading successful company exits to help others build sustainable businesses and achieve their goals. In this episode… Entrepreneurs can easily get trapped in 60- to 90-hour workweeks — juggling...

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[Top Agency Series] Transforming Agency Growth Through Influence With Jason Falls show art [Top Agency Series] Transforming Agency Growth Through Influence With Jason Falls

INspired INsider Podcast

Jason Falls is Chief Strategy Officer and Principal at Falls+Partners, an influence marketing strategy and creative concepts firm founded in 2022. The company helps clients move beyond checkbox influencer campaigns and toward genuine, influence-driven strategies. An award-winning digital marketing strategist, author, and podcast host, Jason has been recognized as a top influencer in social technology and marketing by Forbes, Entrepreneur, and Ad Age. As a thought leader, he hosts the Winfluence podcast, serves as Executive Producer of the Marketing Podcast Network, and has authored multiple...

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[SaaS Series] Building the Future of Voice AI With Kwin Kramer show art [SaaS Series] Building the Future of Voice AI With Kwin Kramer

INspired INsider Podcast

Kwindla “Kwin” Kramer is the CEO and Co-founder of Daily, a leading real-time video platform that provides APIs for integrating audio, video, and AI into apps. Under his leadership, Daily has powered millions of video and voice minutes each month for clients like AWS, Google, Epic, and Nvidia, and is recognized as a Y Combinator Top Company. An MIT Media Lab alumnus, Kwin previously co-founded Oblong Industries, creator of the gesture-based interfaces seen in Minority Report. He is passionate about advancing distributed systems and AI to shape the future of telehealth, education, and...

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[Top Agency Series] Turning Agency Struggles Into Profit Power With Eli Rubel  show art [Top Agency Series] Turning Agency Struggles Into Profit Power With Eli Rubel 

INspired INsider Podcast

Eli Rubel is the Founder and CEO of Profit Labs, a strategic finance and bookkeeping firm exclusively for agency owners. Profit Labs provides financial clarity, profitability insights, and forecasting tools tailored for creative, marketing, and service agencies. Eli has generated over $10 million in agency profit since 2020 and is widely followed for his expertise in building high-margin, scalable service businesses. He previously founded Glider, a venture-backed SaaS company, and later launched Matter Made and NoBoringDesign, which served clients like Dropbox, Loom, and Sequoia-backed...

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[SaaS Series] Creating Happier Workplaces Through AI With Taylor Halliday show art [SaaS Series] Creating Happier Workplaces Through AI With Taylor Halliday

INspired INsider Podcast

Taylor Halliday is the Co-founder and CEO of Ravenna, an AI-powered helpdesk software company that simplifies IT support and internal operations for organizations. Under his leadership, Ravenna raised $15 million in funding from Madrona Venture Group and Khosla Ventures, gaining recognition for its innovative Slack-native platform that streamlines support for IT, HR, and revenue operations teams. Before founding Ravenna, Tylor served as Director of AI Engineering and New Products at Zapier and also completed a fellowship at Y Combinator, experiences that brought both technical depth and...

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[SaaS Series] Bootstrapping SaaS Success: The ClicData Journey With Telmo Silva show art [SaaS Series] Bootstrapping SaaS Success: The ClicData Journey With Telmo Silva

INspired INsider Podcast

Telmo Silva is the Founder and CEO of ClicData, a cloud-based SaaS business intelligence platform that helps companies connect, visualize, and share their data. Bringing over 25 years of technology and business process improvement experience, he has held leadership roles such as General Manager and Executive VP at Skura Europe, as well as CRM Architect at Boehringer Ingelheim. Under his ownership, ClicData has expanded to serve users across 40 countries, managing thousands of daily dashboards and datasets. Telmo holds a bachelor’s degree in applied science in engineering from the University...

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[Top SaaS Series] From Rock Bottom to $3 Billion With Patrick Stiles show art [Top SaaS Series] From Rock Bottom to $3 Billion With Patrick Stiles

INspired INsider Podcast

Patrick Stiles is the CEO of Vidalytics, a video hosting and analytics platform that helps marketers convert cold clicks into paying customers through conversion-optimized tools and world-class analytics. Under his leadership, Vidalytics has powered videos responsible for over $3 billion in sales and is trusted by top direct response marketers and eight-, nine-, and even 10-figure brands, such as Primal Labs, V Shred, iClosed, and Frank Kern.  Patrick’s entrepreneurial journey is anything but conventional — overcoming expulsion from school, addiction, and time in jail before building...

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[Top SaaS Series] Building Customizable HR Solutions That Scale With Krishna Surendra show art [Top SaaS Series] Building Customizable HR Solutions That Scale With Krishna Surendra

INspired INsider Podcast

Krishna Surendra is the CEO of HR Cloud, a human resources software company that offers tools for recruiting, onboarding, employee engagement, performance management, HRIS, and internal communications — all designed to automate HR processes and enhance workplace culture. He joined HR Cloud in 2016 as Director of Engineering, advanced to Chief Technology Officer in 2018, and took on the role of CEO in 2021. With a background in computer science, he brings deep technical expertise and leadership to his role. Under Krishna’s direction, HR Cloud continues to scale its offerings in employee...

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[Top Agency Series] Unlocking Agency Profitability Metrics With Brandon Kordower and Daniel Simon show art [Top Agency Series] Unlocking Agency Profitability Metrics With Brandon Kordower and Daniel Simon

INspired INsider Podcast

Brandon Kordower is the Founder and CEO of Aura CFO, a firm that helps marketing agencies scale profitably through fractional CFO services and strategic financial guidance. With over 15 years of experience, Brandon empowers agency owners to make smarter, data-driven decisions. Under his leadership, Aura CFO has supported businesses from $500K startups to nine-figure companies and helped clients achieve eight-figure exits by focusing on financial clarity and growth. Daniel Simon, Executive Vice President at Aura CFO, brings 30 years of C-suite experience and a wide-ranging background across...

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Tyler Lane is the Founder and CEO of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 13 years of experience in digital marketing, he has successfully created, launched, and evaluated SEO, content marketing, analytics, and social strategies, bringing his expertise to Session Interactive. Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth.

In this episode…

Many companies struggle to turn their digital marketing investments into measurable outcomes, often due to blind spots in data tracking, ineffective SEO strategies, or lackluster paid media performance. Businesses waste money and miss growth opportunities without understanding user behavior or proper attribution. So, how can organizations build more intelligent, results-driven marketing systems?

Tyler Lane, an expert in SEO, paid media, and analytics, shares how a deeply analytical approach can transform marketing effectiveness. He emphasizes the importance of a clean analytics setup to ensure accurate attribution and performance tracking. He recommends auditing conversion events and tailoring data dashboards to support strategic decisions without overwhelming teams. By focusing on user intent, leveraging both organic and paid strategies, and staying ahead of AI's role in search behavior, Tyler provides a framework for sustainable digital success.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Tyler Lane, Founder and CEO of Session Interactive, about building results-focused marketing campaigns. Tyler explores actionable SEO strategies, the power of clean analytics, and the impact of customer journeys on conversion. He also discusses agency culture, the role of AI in search, and his path from IBM to launching his own business.