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The 2026 Strategy for Aesthetic Practices

InTouch with Terri

Release Date: 01/22/2026

The 2026 Strategy for Aesthetic Practices show art The 2026 Strategy for Aesthetic Practices

InTouch with Terri

Ready to invest in growth — not guess at it? TRC and her team have proven results, and a combined 120 years of experience scaling aesthetic practices.  If you are ready for real change and next level growth but you’re stuck in the weeds or unsure what’s holding you back, the TRC Business Evaluation is your starting point.  Ask yourself can you afford not to? DM “EVALUATE” or visit  to learn more about how we’ve helped hundreds of practices grow with real results. In this Season 10 finale of InTouch with Terri, Terri Ross delivers a powerful, no-nonsense blueprint for...

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How One Practice Grew EBITDA by 300% with Expert Consulting Guest: Lisa Lickstein — Award-Winning Practice Owner & Visionary Leader Host: Terri Ross, Founder & CEO of Terri Ross Consulting Guest Spotlight: Lisa Lickstein, MSW, MBA Co-owner, Lickstein Plastic Surgery & Medical Spa Founder, Women in Business Mentorship Academy Certified Coach + Speaker in Unreasonable Hospitality Lisa Lickstein is the co-owner of Lickstein Plastic Surgery and Medical Spa, with two locations in South Florida and a thriving team of 40. With dual degrees in social work and finance, Lisa brings a rare...

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InTouch with Terri

InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free  Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry  Get InTouch with Terri! Terri Ross Website:  Terri Ross Patreon:  4S...

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InTouch with Terri

InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free  Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry  Get InTouch with Terri! Terri Ross Website:  Terri Ross Patreon:  4S...

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InTouch with Terri

InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free  Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry  Get InTouch with Terri! Terri Ross Website:  Terri Ross Patreon:  4S...

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InTouch with Terri

InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free  Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry  Get InTouch with Terri! Terri Ross Website:  Terri Ross Patreon:  4S Summit...

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InTouch with Terri

InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free  Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry  Get InTouch with Terri! Terri Ross Website:  Terri Ross Patreon:  4S Summit...

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InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free  About Terri's Guest: Izhak Musli Izhak Musli is a serial entrepreneur and a prominent figure in the SaaS and data analytics industry, particularly in the aesthetics sector. He is the Co-Founder of the 4S Summit and the Founder & CEO of Get Kudos, a next-gen platform aimed at enhancing patient retention and satisfaction in aesthetic practices. Musli has over 15 years of...

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InTouch with Terri

Resources: Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free.  Shannon Blake's Contact: , Cell: 801-979-8096 Terri Ross Consulting:  Patreon: For Terri Ross's business and sales mentorship program, visit . About Terri's Guest: Shannon Blake is the Director of Aesthetic Partnerships at Podium, a company that supports local businesses by providing modern, tech-driven solutions. With a diverse background, Shannon has played a pivotal role in introducing...

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Resources: Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free. Terri Ross Consulting: Patreon: For Terri Ross's business and sales mentorship program, visit . Terri Ross is a seasoned expert in the medical aesthetics industry with a notable background as a former Fortune 500 executive. She is an international speaker, Founder and CEO of Terri Ross Consulting, and Co-Founder of the 4S Summit, a sales and business mastery workshop for aesthetic professionals. Terri is...

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More Episodes

Ready to invest in growth — not guess at it?

TRC and her team have proven results, and a combined 120 years of experience scaling aesthetic practices.  If you are ready for real change and next level growth but you’re stuck in the weeds or unsure what’s holding you back, the TRC Business Evaluation is your starting point.  Ask yourself can you afford not to?

DM “EVALUATE” or visit Terri's Website to learn more about how we’ve helped hundreds of practices grow with real results.

In this Season 10 finale of InTouch with Terri, Terri Ross delivers a powerful, no-nonsense blueprint for setting goals that actually get executed. If you don’t want 2026 to look like a repeat of 2025, this episode walks you through a new way of thinking about growth using directional goals, not wishful revenue targets. Terri breaks down the 10 non-negotiables for building a scalable, profitable aesthetic practice including provider productivity, margin protection, patient lifetime value, operational efficiency, leadership-driven growth, and data-backed decision making. This episode is a must-listen for practice owners who are ready to stop reacting, stop discounting, and start operating like true CEOs.