InTouch with Terri
Terri Ross Is The Aesthetic Industry’s Premier Sales Training Expert Strategic Growth Consultant, Author, and International Speaker
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Accreditation in Aesthetics
07/22/2025
Accreditation in Aesthetics
InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry Get InTouch with Terri! Terri Ross Website: Terri Ross Patreon: 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. About the Guest: Thomas Terranova is the CEO of Quad A, a globally recognized accreditation body known for its dedication to surgical safety. He is an attorney by training, specializing in international mergers and acquisitions, with previous experience advising multinational corporations using data analytics. At Quad A, Thomas steers the organization's strategic direction, ensuring the adherence to quality standards across surgical and non-surgical medical aesthetic practices. Under his leadership, Quad A is pioneering a new accreditation initiative for non-surgical medical aesthetics to enhance patient safety and facility standards worldwide. Quad A Website: Episode Summary: Welcome to this engaging episode of "In Touch with Terri," where we explore the dynamic world of accreditation in the booming aesthetics industry. Host Terri Ross converses with Thomas Terranova, CEO of Quad A, about an exciting and crucial initiative to introduce a global accreditation framework for non-surgical medical aesthetic practices, such as med spas. As the industry surges ahead with rapid growth, this initiative aims to bridge the current regulatory gap, providing a structured and formal oversight mechanism that has long been absent in non-surgical environments. In this revealing discussion, Terri and Thomas delve into the pressing safety gaps in the medical aesthetics sector. With an understanding that current growth has outpaced both regulations and common best practices, Thomas outlines the steps Quad A is taking to standardize safety, excellence, and consistency. The pair highlight the potential impacts of this initiative on both practitioners—ensuring legitimate, safe operations—and patients who will gain increased confidence in the services they receive. Attentive listeners will learn about the core pillars of this new accreditation framework, the challenges faced during its development, and its anticipated positive repercussions on the global stage. Key Takeaways: The medical aesthetics industry is experiencing rapid growth but lacks adequate regulation, particularly in non-surgical environments such as med spas. Quad A, under the leadership of Thomas Terranova, is leading a global initiative to develop an accreditation framework for non-surgical medical aesthetic practices. The accreditation aims to ensure patient safety, enhance facility standards, and instill greater confidence in aesthetic treatments. The initiative includes comprehensive documentation, rigorous staff training, and the adoption of standard operating procedures to minimize risks. Educating patients and making safety considerations front-and-center are key strategies for improving consumer trust and industry standards. Notable Quotes: "If you're a well-intentioned practitioner, whatever we're talking about are nothing to be afraid of. The only people that should be afraid are the people who don’t want to do things right." "Product is a big one. And again, with supply chain, the way it is... that's a huge concern." "It's a choice to do things the right way. It's a choice to do it in a way that's safe." "We're bringing this back to medicine. We're talking about making sure the products are valid, properly maintained, and that the staff is well-trained."
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Strategies to Thrive in the Summer for Aesthetic Practices
06/25/2025
Strategies to Thrive in the Summer for Aesthetic Practices
InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry Get InTouch with Terri! Terri Ross Website: Terri Ross Patreon: 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Episode Summary: In this episode of "In Touch with Terri," Terri Ross provides a roadmap for thriving through the summer months by leveraging strategic growth opportunities. As practices face the common misconception of a "summer slowdown," Terri dismantles this myth by detailing eight actionable strategies for maintaining profitability and driving success into the next quarter. Her experience and insights serve as a beacon for aesthetic practices looking to maximize their potential and end the year strong. Drawing from her extensive background in sales training and consulting, Terri shares valuable tactics to help practices reframe their approach and capitalize on the summer surge. As the aesthetic industry navigates the often challenging summer period, Terri emphasizes the importance of data-driven decision-making and strategic marketing. She elaborates on the significance of understanding patient buying behaviors, optimizing team performance, and using profitability insights to guide business strategies. By focusing on treatment plans, leveraging key partnerships, and enhancing marketing efforts through social media and other channels, practices can realize remarkable growth. Terri's approach underscores the necessity of operating as a business-minded entity, highlighting the crucial role of sales training in achieving these goals. Key Takeaways: Strategic Growth: Reframe summer as a strategic growth opportunity, focusing on treatments with limited downtime and high demand like body contouring and skin improvement therapies. Data-Driven Decisions: Utilize past revenue patterns to inform current strategies, ensuring that decisions are based on solid data and trends. Sales Optimization: Develop treatment plans and sales training strategies to enhance revenue and patient outcomes, maximizing each client's potential. Empowered Teams: Invest in team training to boost conversions and productivity, recognizing team members as valuable revenue assets. Market Readiness: Prepare for Q3 and beyond by analyzing current performance, adjusting marketing strategies, and adopting new technologies. Notable Quotes: "Summer isn't slow. It is a strategic opportunity." "Revenue is an outcome, but productivity is the leading indicator." "We are not in the discounting business." "Your team is your greatest revenue asset." "Time is just an excuse; we make time for what's important
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Unlocking Aesthetic Practice Growth Through Patient Retention Strategies
06/12/2025
Unlocking Aesthetic Practice Growth Through Patient Retention Strategies
InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free About Terri's Guest: Izhak Musli Izhak Musli is a serial entrepreneur and a prominent figure in the SaaS and data analytics industry, particularly in the aesthetics sector. He is the Co-Founder of the 4S Summit and the Founder & CEO of Get Kudos, a next-gen platform aimed at enhancing patient retention and satisfaction in aesthetic practices. Musli has over 15 years of experience in leadership roles within technology-driven environments and has been instrumental in pioneering innovative solutions to improve practice efficiencies and profitability. His career milestones include founding Atlas KPI and contributing to the success of Apex Platform and Cimplast, showcasing his deep-seated expertise in business intelligence solutions. Episode Summary: In this enlightening episode of "In Touch with Terri," host Terri Ross reunites with her business partner and friend, Izhak Musli, to explore the transformative power of patient retention in the aesthetics industry. With Musli's extensive background in SaaS and analytics, the duo sheds light on the often-overlooked area of patient retention as a pivotal profit center for aesthetic practices. They discuss why practices should pivot from the continuous hunt for new patients and instead leverage innovative platforms like Get Kudos to enhance patient experience, drive loyalty, and maximize profitability. The conversation delves into the critical challenges that aesthetic practices face, such as the heavy reliance on new patient acquisition and the neglect of existing patient relationships. Musli explains how Get Kudos disrupts this norm by providing frictionless solutions to engage and retain patients. They discuss the elements that make the platform a game-changer: from its intelligent flow design that sidesteps typical app downloads to how it turns patient satisfaction metrics into actionable business growth strategies. The episode makes a compelling case for reshaping practice business models to prioritize customer satisfaction, continuous feedback, and a well-oiled retention strategy. Key Takeaways: Patient Retention as a Profit Center: Izhak Musli highlights how focusing on patient retention over constant patient acquisition can significantly enhance profitability within aesthetic practices. The Importance of Net Promoter Score (NPS): Emphasizing the value of understanding patient satisfaction, the episode explains how using NPS can refine business operations and improve patient experiences. Frictionless Experience: Get Kudos offers a seamless patient interaction process without the hassle of app downloads or complex logins, making patient engagement more effective and user-friendly. Revolutionizing Patient Loyalty: The platform not only boosts patient retention but also provides mechanisms for acquiring new reviews and patient referrals, which are integral to practice growth. Strategic Business Insights: Through data-driven strategies, practice owners can reduce costs and increase revenue by enhancing the experience and loyalty of their existing patient base. Notable Quotes: "We are always trying to bring significant value to you in every podcast that we do." - Terri Ross "It's almost sad to some degree, how often patient retention is overlooked." - Izhak Musli "Customer service is the heart of any business. Sales achieve initial revenue, but it's service that builds sustainability." - Izhak Musli "The fact that some practices are making money does not mean that everything is good." - Izhak Musli "Stop to assume, manage it, and maximize the opportunity. It's that simple." - Izhak Musli Resources: Terri Ross Website: Terri Ross Patreon: Get Kudos: Visit to learn more about the platform and book a demo. Connect with Izhak Musli: For direct inquiries, reach out via the contact options provided on the Get Kudos website 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry
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How Podium's AI Platform is Shaping Aesthetic Practices
04/02/2025
How Podium's AI Platform is Shaping Aesthetic Practices
Resources: Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free. Shannon Blake's Contact: , Cell: 801-979-8096 Terri Ross Consulting: Patreon: For Terri Ross's business and sales mentorship program, visit . About Terri's Guest: Shannon Blake is the Director of Aesthetic Partnerships at Podium, a company that supports local businesses by providing modern, tech-driven solutions. With a diverse background, Shannon has played a pivotal role in introducing and integrating Podium's capabilities into the aesthetics industry over the past two years. Her mission focuses on assisting aesthetic practices to enhance client communication, streamline operations, and boost revenue through leveraging technology, particularly AI. Episode Summary: Welcome to Episode 102 of Season 10, "In Touch With Terri," where Terri Ross sits down with Shannon Blake from Podium to discuss the revolutionary role of artificial intelligence in aesthetics and business growth. As this episode unfolds, listeners dive into the intersection of technology and aesthetics, offering a unique perspective on modern solutions paving the way for success in the industry. With AI as a central theme, learn how future-ready AI technologies can optimize operations, enhance client communication, and transform aesthetic practices. During this episode, Terri and Shannon explore how Podium is setting itself apart by offering a consolidated platform that redefines patient interaction through AI advancements. From understanding customer expectations to revolutionizing the response time with AI-driven solutions, this episode emphasizes the growing importance of technology in the aesthetics sector. Shannon Blake shares insights into Podium’s system, customizable features, and emphasizes building long-lasting relationships with clients while maintaining excellent service standards. Dive into this engaging conversation to uncover strategies for unlocking potential market growth using AI, text-based communication, and a robust CRM platform tailored for aesthetic practices. Key Takeaways: Harnessing AI in Aesthetics: AI is reshaping how aesthetic practices operate, especially in client communication and operational efficiency. Integrated Communication Platforms: Podium combines phone systems, texting, and CRM functionalities to streamline business operations into a single platform. The Role of Customer Experience: Enhance client retention and satisfaction with modern, tech-enabled solutions that promise a robust client interaction experience. Leveraging Tech to Compete: Understand the importance of making businesses "textable" to meet current consumer demands for fast, efficient communication. Proactive AI Engagement: With potential AI voice features and beyond, the evolution of AI in communication enables 24/7 operations without compromising client satisfaction. Notable Quotes: "Text has a 98% open rate. That's the kind of engagement we're aiming for." "AI facilitates those conversations, which allows your front staff to focus on in-practice relationships." "Every practice should ask, 'What AI developments do we have access to, and how can they work for us?'" "If you haven't yet, all of you should be contacting any tech company you work with and asking them, what are they building?" "Your strike zone client is busy during the day. AI responds when you can't. That's a game-changer."
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The Economy & Its Impact on the Aesthetics Industry
03/21/2025
The Economy & Its Impact on the Aesthetics Industry
Resources: Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free. Terri Ross Consulting: Patreon: For Terri Ross's business and sales mentorship program, visit . Terri Ross is a seasoned expert in the medical aesthetics industry with a notable background as a former Fortune 500 executive. She is an international speaker, Founder and CEO of Terri Ross Consulting, and Co-Founder of the 4S Summit, a sales and business mastery workshop for aesthetic professionals. Terri is highly regarded for her dedication to educating and supporting professionals in enhancing their operational efficiency and profitability within the medical aesthetics sector. Episode Summary: Welcome to Season 10 of "In Touch with Terri," where Terri Ross dives into pressing topics affecting the medical aesthetics industry today. As the landscape shifts amidst economic uncertainties, Terri addresses key factors influencing patient behaviors and revenue. In this compelling episode, she explores how aesthetic practices can pivot and evolve in response to these changes, armed with strategic insights and practical advice. Navigating the economic downturn, Terri Ross discusses the significance of understanding market trends and patient behavior shifts in the aesthetics industry. With inflation and rising costs impacting consumer spending, Terri emphasizes the importance of comprehensive treatment plans and patient retention strategies. Practitioner education is critical in offering diversified services that cater to patients’ needs while maintaining profitability. The episode underscores leveraging technology like Podium's AI-powered communication platform to enhance lead conversion and streamline operations, ensuring practices continue thriving amid industry challenges. Key Takeaways: Economic Impact: Aesthetic practices are experiencing significant shifts due to economic downturns, with patient spending tightening and non-essential treatments seeing a decline. Strategic Planning: Practices that embrace change through comprehensive treatment plans and diversified service offerings can thrive despite economic challenges. Technological Adaptation: Leveraging platforms like Podium to convert leads and improve communication efficiency is vital for sustaining growth. Sales & Retention: Continuous education and sales strategies are crucial, placing emphasis on long-term treatment planning and establishing trust with patients. Social Influence: Awareness of trends like "filler fatigue" and the evolving landscape of social media marketing is essential for maintaining a competitive edge. Notable Quotes: "Practices that understand what's happening, that understand the trends...now more than ever can adapt, be agile, and come up with a strategic plan to not just survive, but thrive." "Patients will find the money...they have a problem, you have a solution." "It's not an expense. It is absolutely an investment that yields the highest return because you will have the methodologies to know how to do it." "If your team is not held accountable to the KPI...challenge the process." "We want patients to be educated. I want you to have a long-term treatment plan." Join Terri Ross as she delves into the evolving dynamics of the aesthetics industry. Tune in for more insightful content that can empower you to harness opportunities and strengthen your practice's position in the market. Stay connected for future episodes filled with actionable strategies and expert guidance.
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Terri Ross: Hustle, Heart, and Ambition Unwrapped
03/05/2025
Terri Ross: Hustle, Heart, and Ambition Unwrapped
Join us in celebrating this milestone of Terri's 100th episode as Terri Ross shares her journey, expertise, and future aspirations in the aesthetic industry. Don't miss out on this enlightening conversation, and look forward to more inspiring content from "In Touch with Terri." Stay tuned and connected with Terri's tribe for more transformative insights and strategies. Resources: Terri's Instagram: Sales and Business Mastery Mentorship: Terri Ross is a seasoned consultant in the aesthetic medical industry with an unmatched track record in sales and business operations. She is the Founder and CEO of Terri Ross Consulting, where she devotes her expertise to helping aesthetic practices maximize their profitability and operational efficiency. Terri has a noteworthy history of achieving significant success in medical sales, serving as a Director for renowned Fortune 500 companies like Johnson & Johnson and Zeltiq. Her journey from sales executive to a managing partner at a top med spa in Beverly Hills underpins her deep industry insight and her commitment to empowering aesthetic professionals through education and mentorship. Episode Summary: In this milestone 100th episode of "In Touch with Terri," Terri Ross deep dives into a vulnerable and inspiring retelling of her incredible journey from humble beginnings to industry leader. Engaging in a heartfelt conversation with InTouch with Terri, producer and longtime friend, Tim Cicciarelli, Terri reflects on the personal and professional milestones that shaped her career in the medical aesthetics industry. Released on Valentine's Day in celebration of five years of podcasting, this episode promises insight, emotion, and empowerment, appealing to listeners who aspire to make their mark in medical aesthetics. Terri opens up about her early life in Michigan, where she balanced the challenges of a blue-collar upbringing with an unyielding drive to succeed. She shares pivotal transitions, including her transformation from a successful sales executive at top pharmaceutical companies to a managing partner of a med spa in Beverly Hills. Emphasizing resilience, Terri transitions to discussing her significant pivots during the COVID-19 pandemic, which led to the creation of innovative services through her consulting company. Highlighting her role as a single mother and how this has driven her determination, Terri credits her daughter as a key motivator in her achievements. This episode is as much a celebration of growth as it is a message of hope and possibility for anyone seeking success in the aesthetics industry. Key Takeaways: Terri Ross celebrates five years of impactful podcasting with her 100th episode, sharing personal stories and professional insights. Through sheer determination, Terri transitioned from a corporate sales career into a thriving business consultant in the medical aesthetics field. Highlighting the importance of resilience, Terri reflects on overcoming industry challenges and adapting to the pandemic by launching SaaS solutions. Terri Ross Consulting underscores the importance of training and operational efficiency, offering tailored services to optimize practice performance. Family remains central to Terri's journey, as she balances parenting with her professional endeavors, inspiring her daughter in the process. Notable Quotes: "You have to bet on yourself, and I'm going to bet on me." "I worked harder than everyone else, and I wanted a better life, and I wanted to do it on my own." "It took me six months to get that job. Tenacity, my God, you don't even know." "I never say no, because I'm scrappy, and I always seek opportunities." "My desire to democratize knowledge is the sole purpose, to provide aesthetic professionals insights and strategies."
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Unlocking Aesthetic Practice Growth: Marketing, AI, and Speed to Lead
02/07/2025
Unlocking Aesthetic Practice Growth: Marketing, AI, and Speed to Lead
Resources: Go Further, Faster: About the Guest(s): Cameron Hemphill is a visionary entrepreneur and the CEO of Growth 99, a leading digital marketing and automation platform specifically designed for aesthetic practices. With a robust background in digital software development and AI marketing, Cameron has successfully scaled numerous practices to streamline operations and enhance patient engagement. Celebrated for his strategic insights and industry expertise, he has led Growth 99 to significant milestones, including a successful private equity acquisition. Cameron has been a pivotal figure in the aesthetics industry since 2017, building an enterprise that is well-regarded for its innovative solutions and market influence. Episode Summary: In this milestone episode of "In Touch with Terri," host Terri Ross is joined by Cameron Hemphill, CEO of Growth 99, for an enriching conversation as they conclude season nine and set the stage for what's to come in 2025. This episode, commemorating episode 99 and the timely alignment with Growth 99's branding, dives into the journey and innovative strategies behind the company's success. Listeners are offered a detailed exploration of effective marketing strategies tailored for aesthetic practices that focus on leveraging digital tools to enhance growth and patient engagement. Cameron and Terri discuss the transformation within the medical aesthetics industry and the critical role of digital marketing to attract and retain clients. With SEO-optimized terms such as "aesthetic practices," "digital marketing," and "patient engagement," they delve into the significance of having a solid marketing strategy. Cameron shares his insights on growing practices through comprehensive technology deployment, highlighting the powerful synergy between marketing and sales when structured effectively. The dialogue also emphasizes the importance of speed to lead, the value of data-driven strategies, and the future potential in AI marketing. Key Takeaways: Growth 99's Journey: Cameron Hemphill shares the evolution of Growth 99 from its inception to its acquisition, with a focus on supporting aesthetic practices through digital marketing and automation. Marketing vs. Sales: Emphasized the need for aesthetic practices to invest in marketing and develop strong sales strategies to survive and thrive in a competitive landscape. Speed to Lead: Highlighted the critical importance of responding quickly to leads, with data indicating a significant drop in conversion rates if leads are not addressed promptly. AI in Marketing: Discussed the integration and potential of AI tools in enhancing marketing efforts while recognizing the need to utilize current tech solutions strategically. Industry Data and Trends: Provided valuable insights based on industry reports, emphasizing the trends in patient acquisition costs, lifetime value, and the current state of marketing investment. Notable Quotes: "If you want to be a very successful entrepreneur and practice owner, you have to run your practice like a business and you have to buy time and you have to hire experience." - Cameron Hemphill "Speed to lead is more critical now than it ever has been...if you don't get to a lead within the first two minutes, conversion drops by 80%." - Cameron Hemphill "AI is here, it's here to stay...embrace the AI because it's ultimately going to save you time." - Cameron Hemphill "The practices that have scaled the best and maintained revenue growth are great marketers and have doubled down on their sales strategies." - Cameron Hemphill "Marketing and sales have to be synergistic...who you hire, culture, leadership, data, KPIs—it's all critical stuff." - Terri Ross
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ShapeScale: A Game Changer in Body Composition
01/03/2025
ShapeScale: A Game Changer in Body Composition
Shapescale Website: Contact Alex Weyenberg: Go Further, Faster visit Summary In this episode, Terri interviews Alex Wayenberg, CEO of ShapeScale, a groundbreaking company that has developed a 3D body scanning scale. The conversation explores Alex's background, the innovative technology behind ShapeScale, and its significant impact on the health and wellness industry, particularly in aesthetic practices. They discuss how ShapeScale differentiates itself from traditional body composition tools, the importance of authenticity and transparency in patient interactions, and share success stories from practices that have integrated ShapeScale into their services. In this conversation, Terri and Alex discuss the innovative ShapeScale technology that enhances patient tracking and marketing strategies in health and wellness. They explore how the device not only aids in body composition analysis but also fosters client referrals and retention through its user-friendly app. The discussion also covers the subscription model for accessing the technology and its future integration into consumer markets, emphasizing the importance of personalized health solutions.
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End the Year Strong: 3 Strategies to Boost Aesthetic Practice
12/04/2024
End the Year Strong: 3 Strategies to Boost Aesthetic Practice
Resources: Visit Terri Ross Consulting: Join the Business and Sales Mastery Mentorship: About Terri Ross: Terri Ross is a renowned expert in the aesthetic industry, admired for her extensive knowledge and expertise in sales training, strategic growth, and business consultancy. As an author and international speaker, Terri has carved a niche for herself as the premier consultant, helping aesthetic practices optimize their business operations and maximize their profitability. With a steadfast commitment to excellence, she leads her company, Terri Ross Consulting, where she offers specialized mentorship and training programs. Episode Summary: In this dynamic episode of "In Touch with Terri," Terri Ross explores the critical strategies aesthetic practices can leverage to boost profitability and close out the year successfully. Captivating and insightful, this episode equips industry professionals with actionable steps to enhance their business efficiency and financial performance. Ross emphasizes the urgency of taking decisive actions, urging listeners to seize the opportunity to drive their practice toward excellence. The episode elaborates on three key strategies pivotal for elevating profitability before the year ends: financial preparedness, maximizing holiday revenue opportunities, and strategic goal setting. Financial preparedness involves reconciling accounts, evaluating pricing, and forecasting for the upcoming year to ensure practices are financially stable and poised for growth. By optimizing holiday promotions and utilizing the increased consumer interest during the holidays, practices can capitalize on revenue opportunities without resorting to extensive discounting. Furthermore, Ross highlights the importance of setting strategic, measurable, and actionable goals to fuel business growth and maintain high performance. Key Takeaways: Financial Preparedness: Terri stresses the importance of reconciling accounts and reviewing financials to build a robust budget and forecast, ensuring profitability and informed decision-making for 2025. Optimizing Holiday Revenue: Explore strategies for enhancing holiday promotions and pre-paid packages to leverage increased consumer demand during the festive season. Strategic Goal Setting: Establishing specific, measurable, achievable, relevant, and time-bound goals is crucial for advancing practice profitability and operational effectiveness. Reflect on Performance: Regular evaluation of wins and losses allows practices to refine operations and sustain growth. Empowerment through Learning: Invest in mentorship and training to boost confidence and foster a culture of continuous improvement within the practice. Notable Quotes: "Do not wait, because there's never going to be a right time; start today." "Practices that forecast as a whole and by provider and by service category have 30% faster revenue growth year over year." "Someone needs to be the most expensive. Why not let it be you?" "Just because there's money in the bank doesn't mean you're being profitable." "My ask of you is out of these three things with subcomponents underneath them, by the way, whatever resonated with you the most, please pick one or two things that you can attack tomorrow." "Someone needs to be the most expensive. Why not let it be you?" Tune in to the full episode to dive deeper into these strategic insights and unlock the potential of your aesthetic practice. Stay updated with Terri Ross for more empowering discussions aimed at transforming your business productivity and success.
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Launchpad to 2025: Preparing Your Aesthetic Practice for the Future
11/14/2024
Launchpad to 2025: Preparing Your Aesthetic Practice for the Future
Ready to take your practice to the next level? Visit to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success. Terri Ross is a distinguished key opinion leader in the medical aesthetics industry. With a wealth of experience as a keynote and international speaker, trainer, and growth consultant, Terri is renowned globally for her expertise in helping aesthetic practices grow and thrive. She is the founder and CEO of Terri Ross Consulting, where she provides strategic insights and actionable recommendations to empower medical and aesthetic practices to achieve exceptional results. Her industry knowledge and commitment to excellence make her a highly sought-after consultant and speaker worldwide. Episode Summary: In this insightful episode, Terri Ross returns to the podcast with a powerful message for medical aesthetics professionals. After a brief hiatus, she addresses the pressing concerns of the industry, which is currently experiencing a downturn of around 22%. With her usual candor and expertise, Terri shares five proven strategies to help aesthetic practices boost revenue as they approach the end of 2024. Throughout the episode, Terri emphasizes the importance of adopting innovative strategies such as charging consultation fees to establish value, developing robust membership and loyalty programs, optimizing retail sales, and investing in consistent staff training. She also highlights the significance of leveraging social proof through patient reviews and testimonials to build trust and attract new clients. With actionable insights backed by industry statistics, Terri provides aesthetic professionals with a roadmap to navigate the challenges they face, enhance their services, and secure long-term growth. Key Takeaways: Implementing consultation fees can lead to higher conversion rates and demonstrate the value of your expertise. Loyalty programs and memberships can foster client retention and create predictable revenue streams. Optimizing retail sales is crucial, with medical-grade products enhancing treatment outcomes and increasing profitability. Regular staff training boosts revenue and ensures every team member contributes to the practice’s success. Leveraging social proof through patient reviews significantly impacts new patient attraction and retention. Resources: Terri Ross Consulting: Book mentioned: “Someone Has to Be the Most Expensive, Why Not Let it Be You?”
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Risk & Reward: Mastering the Entrepreneurial Journey
09/09/2024
Risk & Reward: Mastering the Entrepreneurial Journey
Ready to take your practice to the next level? Visit to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success. About Terri's Guest, Trixy Castro Trixy Castro is a trailblazing force in the real estate and finance industries. As a first-generation American and self-made entrepreneur, she has redefined private lending and real estate disposition. Trixy founded Genesis Capital, driving an innovative approach that led to its acquisition by Goldman Sachs in 2018. She also established Genesis Auctions, which was later acquired by Fidelity National Title. Currently, Trixy leads TRX Capital and has investments in over 50 companies, earning accolades like being named one of the most influential women in real estate by HousingWire. Episode Summary: In this episode of In Touch with Terri, Terri Ross welcomes Trixy Castro to discuss the powerful role of women in business and leadership. Trixy shares her incredible journey from humble beginnings to becoming a leading figure in real estate and finance. With insights into overcoming challenges, mindset transformation, and practical strategies for success, this episode is a goldmine for entrepreneurs looking to scale their ventures. Through compelling storytelling, Trixy details her background, the inspiration behind her business ventures, and the tenacity that fueled her success. She shares her formative experiences, emphasizing the importance of exposure to new opportunities and learning about money management. The conversation pivots to key leadership skills and how women can support one another to thrive in traditionally male-dominated industries, presenting a roadmap for achieving remarkable success. Key Takeaways: Start with Genuine Passion: Trixy’s lifelong drive to make a significant impact in real estate began with her experiences and aspirations as a child. Leverage and Growth: Understanding and utilizing leverage correctly can exponentially increase success, exemplified through Trixy’s model at Genesis Capital. Valuing Money Management: The importance of learning about money and investments to ensure business sustainability. Support Networks: Surround yourself with like-minded, successful individuals to uplift and inspire each other. Leadership and Focus: Women in business should focus on their true passions, seek trusted advisors, and be honest about their goals. Resources:
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Keeping Patients Engaged and Loyal with Effective Aesthetic Marketing
08/29/2024
Keeping Patients Engaged and Loyal with Effective Aesthetic Marketing
Ready to take your practice to the next level? Visit to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success. In this episode of In Touch with Terri, renowned medical aesthetics expert Terri Ross reveals the secrets to keeping patients engaged and loyal through effective marketing strategies. With the aesthetic industry becoming increasingly competitive, it's more important than ever to view marketing as a strategic investment rather than just an expense. Terri shares eight essential strategies that every aesthetic practice should implement to drive sustainable growth, increase profitability, and build lasting patient relationships. Discover how to align your marketing efforts with high-ROI procedures, ensure consistent team training, and leverage data-driven insights to elevate your brand and stand out in the market. Whether you’re a med spa, plastic surgery center, or integrative medicine practice, this episode is packed with actionable tips to help you maximize the impact of your marketing and keep your patients coming back. Listen now to unlock the keys to effective aesthetic marketing and transform your practice’s marketing into a powerhouse for growth and loyalty!
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Empowering Aesthetic Success Through Business Acumen and Mentorship
08/08/2024
Empowering Aesthetic Success Through Business Acumen and Mentorship
Terri's Guest: Yvonne Dellos Yvonne Dellos is a highly esteemed figure in the aesthetics industry, known for her innovative contributions and leadership. She is the CEO and Medical Director of the Medical Aesthetic Art Institute (MaAI), which she founded in 2018. With a background in nursing and as a nurse practitioner, Yvonne has built a reputation as a trailblazer in the aesthetic space. Her institute provides leading training programs used by over 750 medical spas. Additionally, she is a Key Opinion Leader (KOL) in the aesthetics industry and a sought-after consultant for brands like Prollenium, Benev, and Merz. Episode Summary: Welcome to another episode of “In Touch with Terri,” where host Terri Ross is joined by the dynamic Yvonne Dellos, an influential leader in the aesthetics space. In this engaging episode, Yvonne and Terri delve into the vital aspects of building a successful aesthetic practice, sharing insights from their extensive professional journeys. Throughout the episode, Yvonne Dellos discusses her unconventional path into aesthetic medicine, transitioning from a hospital setting to founding her highly successful business, Results Medical Aesthetics and Weight Loss, in 2015. Yvonne underscores the importance of strong foundational knowledge, emphasizing the significant gaps in business acumen among many practitioners. She also highlights the necessity of continuous education and mentorship, which laid the groundwork for her Medical Aesthetic Art Institute (MaAI). Listeners will gain valuable insights into common challenges faced by Medspa owners, effective leadership strategies, and the crucial differences between coaching and consulting. Terri Ross and Yvonne Dellos share powerful narratives about overcoming personal and professional obstacles, pivoting towards philanthropy, and the importance of community and collaboration in the aesthetics industry. The episode also previews the upcoming MaAI conference, promising an intimate, energizing, and educational experience for attendees. Key Takeaways: Foundational Strength: The importance of building a solid foundation in business fundamentals is crucial for long-term success in the aesthetics industry. Continuous Learning & Mentorship: Investing in continuous education and having a strong mentor can dramaticallydrastically accelerate professional growth. Leadership & Culture: Effective leadership and a strong company culture are essential for maintaining a cohesive and motivated team. Coaching vs. Consulting: Understanding the distinct roles of coaching, which focuses on mindset and accountability, versus consulting, which provides tactical business insights. Philanthropy & Giving Back: As professionals achieve financial success, shifting focus towards philanthropic efforts can provide a deeper sense of fulfillment and purpose. Resources: MAAI Conference Information: Yvonne Dellos’ Instagram: Terri's Website: Books Mentioned: The Four Agreements by Don Miguel Ruiz Start with Why by Simon Sinek
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Boosting Conversion Rates in Your Aesthetics Practice
07/17/2024
Boosting Conversion Rates in Your Aesthetics Practice
In this enlightening episode of "In Touch with Terri," host Terri Ross shares her extensive expertise in the field of medical aesthetics, with over 16 years of experience in Fortune 500 companies and as the founder of Terri Ross Consulting. Terri delves into the crucial role of phone skills in transforming your front desk team into a powerhouse of efficiency and profitability. She highlights 18 practical tips for enhancing phone communication, from handling price objections to navigating the patient journey seamlessly. By emphasizing continuous training and evaluation, Terri provides a blueprint for practices to boost their conversion rates and overall business success. Key Takeaways: Investment in Training: Continuous training of front desk teams is essential for creating exceptional customer experiences and driving business growth. Handling Objections: Effective strategies for confidently navigating price inquiries can significantly boost conversion rates. Consistent Communication: Standardizing how your team communicates the practice's unique value proposition ensures consistency and effectiveness. Follow-Up Processes: Implementing robust follow-up processes can lead to improved patient engagement and increased revenue. KPIs and Evaluation: Regularly monitoring and analyzing key performance indicators (KPIs) helps connect training efforts to business outcomes. Resources: Terri Ross Consulting: Schedule a Discovery Call:
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From Startup to Empire: Mastering Medspa Growth
06/27/2024
From Startup to Empire: Mastering Medspa Growth
Ready to take your aesthetic practice to the next level? Start with a Growth Accelerator Call with Terri Ross Consulting. Get started today by visiting In this enlightening episode of 'In Touch with Terri,' host Terri Ross welcomes Victor Snyders, the entrepreneurial mastermind behind Skin Renewal in South Africa. Victor shares his incredible journey of transforming a small side hustle into a thriving empire of 20 clinics. He discusses the strategic frameworks and business principles that have fueled his success, emphasizing the indispensable value of lifelong learning. This episode dives deep into the nuances of scaling a practice, the importance of a unique selling proposition, and the role of emotional connections in consultations. Victor touches on critical themes such as the significance of defining the 'why,' 'what,' and 'who' in a business, drawing from over two decades of experience. With an impressive roster of topics, including people management, overcoming challenges, and maintaining business cohesiveness, Victor offers a treasure trove of insights that are essential for anyone looking to scale their aesthetic practice. As he states, "Don't ever be afraid to be wrong, to ask for help, or to say you don't know." Discover how Victor’s commitment to fostering a strong organizational culture has led to impressive employee retention, and why investing in your people is paramount. This episode is not just a business case study but a masterclass in turning challenges into scaling opportunities, making it a must-listen for industry professionals. Key Takeaways: Foundation Principles: Understand your business's ‘why,’ ‘what,’ and ‘who’ to create a strong foundation for growth. Unique Selling Proposition (USP): Determine what sets your business apart to achieve sustainable competitive advantage. Employee Investment: Treat your employees as your greatest asset and invest in their growth and development. Consultation Excellence: Shift the consultation focus to emotional connections to better serve and retain clients. Lifelong Learning: Stay open to new knowledge and don't shy away from seeking advice or acknowledging gaps in your expertise. Notable Quotes: "We had to employ staff. We had no idea what kind of staff to employ. We really… decided to take off in an airplane, but the airplane didn't have wings." "Your single biggest asset in your business is not your equipment, it's not your patients, it's not your locations, it's not your brand, it's your people." "Don't ever be afraid to be wrong. Don't ever be afraid to ask for help, and don't ever be afraid to say, I don't know." "We decided that we would do everything in-house, and we focused on developing skills from people who understood our culture." "Investing in your people comes with a huge responsibility, but it's essential for growth and success in your business." Resources: Guest's Company: Skin Renewal South Africa Books Mentioned: - 'Start With Why' by Simon Sinek - 'Blink' by Malcolm Gladwell Conferences Referenced: - Aesthetic Medicine World Congress (AMWC), Monaco - Paris MCAS - The Aesthetic Show, Las Vegas Business Tools: Zenoti software
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Unveiling the Weight Loss Revolution in MedSpas
06/19/2024
Unveiling the Weight Loss Revolution in MedSpas
Terri Ross welcomes special guest Dr. Johnny Franco to dive deep into a hot topic in aesthetic medicine: the integration of weight loss and wellness into med spas, a field where Dr. Franco has notably excelled. As a key opinion leader and expert plastic surgeon, Dr. Franco brings his extensive knowledge and successful experience, sharing how he has incorporated wellness, specifically weight loss programs, into his practice, transforming it substantially. In this episode, listeners will learn about the transformative journey Dr. Franco experienced personally and professionally by incorporating weight loss solutions like GLP medications into his plastic surgery practice. The discussion covers the broader implications of this integration on patient satisfaction and business profitability, highlighting the trends in the aesthetic industry. Key insights are provided on the practical aspects and strategies for successfully implementing such programs in a med spa. Their conversation also previews an exciting collaboration between Terri Ross Consulting and Dr. Franco's initiative to help other practices replicate his success, showing how these changes can revolutionize the aesthetic medicine landscape. Key Takeaways: Personal and Professional Integration: Dr. Franco shares his personal weight loss journey using GLP medications, which spurred his commitment to integrate weight loss and wellness into his practice. Strategic Implementation: Key strategies for incorporating weight loss programs include ensuring legal compliance, effective team education, and developing comprehensive treatment plans. Comprehensive Approach: Successful practices must dedicate effort, time, and resources to make wellness programs thrive, emphasizing the importance of a patient-focused consultation process. Innovative Programs: Dr. Franco's program, "Scaling Skinny to Sculpting," offers downloadable resources, educational videos, and customizable treatment plans to guide other practices in implementing similar solutions. Collaborative Growth: The collaboration between Dr. Franco and Terri Ross aims to provide extensive training and support for aesthetic practices, helping them grow by integrating wellness programs and optimizing patient care protocols. Resources:
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Swipe Away Credit card Processing Fees
06/14/2024
Swipe Away Credit card Processing Fees
About the Guest(s): Jeremy Lessaris: Jeremy Lessaris is a seasoned serial entrepreneur, investor, and former global marketing and communications executive. He is the founder and CEO of Payment Brokers, which is now Verifee, a fintech company leveraging AI to reduce costs. With over two decades of entrepreneurial experience, Jeremy has founded and led eight companies to successful exits. His vast expertise spans across SaaS, payments, and healthcare, and he has the distinct honor of ringing the bell at Nasdaq. Jeremy's insightful approach to business and dedication to helping small and medium-sized enterprises make him a revered figure in the industry. Episode Summary: In this episode of "In Touch with Terri" host Terri Ross dives deep into the intricacies of credit card processing fees with Jeremy Lessaris, founder and CEO of Payment Brokers, now Verifee. The conversation focuses on how aesthetic practices can significantly reduce their credit card processing fees without changing their current systems. Jeremy brings his extensive experience in the fintech industry to the table, explaining the various nuances, hidden costs, and the predatory nature of the credit card processing industry. Jeremy underscores the complexity and intentional obfuscation of credit card statements, sharing how his company, Verifi, uses sophisticated AI and machine learning technologies to help businesses navigate and minimize these costs. The discussion also touches on the unethical pricing strategies adopted by many processing companies and software vendors, and Jeremy provides actionable advice on how businesses can save money immediately. This episode is a must-listen for practice owners seeking to optimize their financial operations and boost profitability. Key Takeaways: Understanding Hidden Fees in Credit Card Processing: Jeremy explains the complicated fee structures and hidden costs that processors and banks impose on businesses. AI and Machine Learning in Cost Reduction: Verifi uses advanced technology to analyze and reduce credit card processing fees for businesses without requiring system changes. The Impact of Predatory Pricing: Jeremy shares insights into how some software vendors exploit their clients by embedding excessive fees into their contracts. Actionable Steps for Immediate Savings: Practical tips, like eliminating paper statement fees, and leveraging Verifi’s resources to ensure you are not overpaying on processing fees. Partnering for Better Outcomes: The importance of partnerships in identifying and rectifying excessive charges and ensuring ongoing savings. Resources: Schedule a Discovery Call with Terri Ross Consulting: Verifee Website:
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Top Mistakes Aesthetic Practice Owners Make and How to Avoid Them
05/13/2024
Top Mistakes Aesthetic Practice Owners Make and How to Avoid Them
Terri Ross is a renowned consultant specializing in the business side of aesthetics. With over 20 years in aesthetic medicine, Terri has an impressive portfolio that ranges from leading sales teams in Fortune 500 companies to owning a medical spa and starting a SAS platform. She has proven her expertise by consulting for twelve years, writing training courses, and dedicating her career to helping businesses grow, scale, and sell. Notably, Terri emphasizes her strength in sales training and working with businesses to achieve their full potential. Episode Summary: In this insightful episode of the podcast, Terri Ross of Terri Ross Consulting addresses the critical mistakes commonly made by aesthetic practice owners and providers, focusing on the business aspects that often go overlooked in this crowded and competitive industry. She shares her wealth of knowledge and experience to guide listeners through the intricacies of running a successful practice. Terri dives into the importance of not attempting to tackle every challenge alone and the vital need for tracking, systems, and consistency in business operations. She emphasizes that being busy shouldn't be confused with being profitable and that investing in expertise and proper resources can lead to substantial growth and financial freedom. By bringing attention to common pitfalls like price matching and succumbing to the allure of the "shiny new object," Terri provides clear solutions to enhance the business acumen of those in the aesthetic space. Key Takeaways: Don't Do It Alone: Outsourcing to experts can save time, money, and improve sustainability, especially during growth. Data-Driven Decisions: Tracking KPIs and benchmarks is essential for understanding profitability versus just being busy. Consistency is Critical: A consistent approach to marketing and operations builds client trust and brand reliability. Avoid Shiny New Object Syndrome: Assess new opportunities critically to ensure they align with your business goals and financial capacity. Training Elevates Teams: Ongoing team training translates into better service, sales, and overall practice success. Notable Quotes: "Time is our only non-renewable resource, right? We only have 24 hours in a day." "Busy does not mean that it equals profits. And there's a big difference between being busy and being profitable." "Consistency is key... Quality information on a consistent basis is going to help you." "Data doesn't lie. It's unemotional, it's factual, it is your compass, it is your navigation system." "People will spend 30% more for what they perceive as value." Resources: Terri Ross mentions The Big Leap by Gay Hendricks, particularly the four zones of function within. 4S Summit, a sales and business mastery boot camp
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An Entrepreneurial Rollercoaster: Scaling Multiple Locations
03/17/2024
An Entrepreneurial Rollercoaster: Scaling Multiple Locations
About the Guest(s): Julie Acarregui is a distinguished figure in the aesthetic industry, known for her role as the founder and medical director of Pure Medical Spa, which has expanded to operate across three locations in Idaho. Julie comes with a deep clinical background as a Registered Nurse Anesthetist since 1996, holding a Master's degree in anesthesia from the University of Texas Health Sciences and priding herself on a ten-year tenure as an army veteran. She has paved her way to become a nationally renowned aesthetic cosmetic injector and is recognized as the number one Sculptra injector in Idaho. Additionally, Julie takes on the responsibility of being a national trainer for Galderma Aesthetic Injector Network (GAIN). Episode Summary: In this insightful episode of 'In Touch with Terri,' host Terri Ross invites the accomplished Julie Acarregui to delve into her personal journey within the dynamic world of medical aesthetics. Starting with a heartfelt introduction, Terri sets the scene for an episode rich with entrepreneurial spirit, resilience, and expert knowledge. From Julie's initial steps towards creating a reputable med spa during an economic downturn to proficiently managing multiple locations with finesse, the episode offers a treasure trove of wisdom for anyone in the aesthetic space. Julie shares her transformation from a clinical provider to a business maven, her strategic decision-making processes, and the vital role of consistent learning, collaboration, and adaptation in achieving business success. Listen as they discuss overcoming business challenges, executing comprehensive team training, and the pivotal restructuring of their compensation model to fuel exponential growth. Key Takeaways: Julie Acarregui's transition from direct client care to focusing on business operations was essential for scaling her med spa locations. Proper compensation models and consistent training are key to maintaining a motivated and proficient team. Investing in significant business changes, like adopting new software and consulting services, can lead to substantial growth and improved team performance. Building a standardized consultation process enhances customer experience and significantly increases sales and package deals. Continual learning and willingness to embrace challenging transformations are foundational to lasting entrepreneurial success in the aesthetic industry. Notable Quotes: "That consistency and then... setting KPIs for every single team member... inspect what you expect." "I am just huge on continuing education. I don't think we can ever stop learning." "Bigger is not always better... Taking on too much debt [and] keeping bad employees too long... those were things that I had to come to." "My why has always been about my clients and my team." "We are all doing consultations exactly the same way because I can't say that that was the way it was happening before." Resources: Julie Acarregui's Instagram: Julie's Email: If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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5 Things the Most Successful Salespeople Do
03/04/2024
5 Things the Most Successful Salespeople Do
In this insightful episode of "In Touch with Terri," host Terri Ross shares her "zone of genius" with listeners, focusing on the top five habits of the most successful salespeople. Engaging and knowledgeable, Terri reframes the concept of salesmanship within the medical aesthetic practice as an activity rooted in service and education, not just transactions. She taps into her extensive experience to deliver actionable strategies that transform how practices can approach sales, client relationships, and growth. Terri discusses the importance of creating lasting relationships, staying ahead of industry trends, being persuasive, maintaining a resilient mindset, and holding oneself accountable. She emphasizes the significance of continuous learning and adaptability in the ever-evolving field of medical aesthetics. With a combination of personal anecdotes and professional guidance, this episode offers valuable insights, whether you're at the front desk or managing an entire practice. Key Takeaways: Relationship Building: Establishing and nurturing profound relationships with clients is fundamental to successful sales in medical aesthetics. Continuous Innovation: Staying informed about industry trends and constantly evolving one's approach is key to staying competitive. Persuasive Education: A salesperson's ability to educate and influence client decisions is rooted in a firm belief in their offerings and the quality of care provided. Resiliency: A resilient mindset is crucial to overcome the challenges of rejection and adapt to learning opportunities. Accountability: Setting SMART goals and measuring performance against KPIs can significantly impact a practice's success. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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How To Set Up An Exit Strategy For Your Aesthetic Practice
02/14/2024
How To Set Up An Exit Strategy For Your Aesthetic Practice
In this captivating episode of In Touch with Terri, Terri Ross, delves into the increasingly pertinent subject of preparing to sell an aesthetic practice. Drawing on her wealth of experience and expertise, Terri outlines the essential strategies and considerations for owners looking to create a successful exit plan for their business. With a focus on positioning practices to attract and satisfy the rigorous requirements of private equity investors, this episode is packed with actionable advice. Terri highlights the importance of understanding key financial indicators such as EBITDA, patient conversion rates, and revenue targets that appeal to potential buyers. She also stresses the value of a well-trained, productive team and operational excellence as critical factors that influence the attractiveness of an aesthetic practice to investors. Throughout the episode, Terri interweaves fundamental business principles, such as understanding the unique value proposition, with insights into industry benchmarks and growth opportunities. Key Takeaways: Financial Preparation: Aesthetic practice owners should aim for a top-line revenue of at least $2 million and an adjusted EBITDA of $500,000 to appeal to private equity investors. Operation Analysis: Practices must be under substantial scrutiny, focusing on staff utilization, patient load, conversion rates, service diversification, and provider concentration. Team Structure: A strong, diversified team showcases a business's sustainability and is crucial for due diligence by private equity. Forward Planning: Owners should prepare for an exit strategy at least five years in advance, with a solid team including a CPA, legal team, and operational support. Data-Driven Decisions: Grasping industry benchmarks and using KPIs to make informed business decisions is imperative for growth and attracting investment. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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From Mediocre to Million-Dollar Practice Using Al
01/25/2024
From Mediocre to Million-Dollar Practice Using Al
About The Guest(s): Dr. Shitel Patel is a double board-certified plastic surgeon and the owner and founder of Lift Plastic Surgery in Houston. He is also the owner and founder of Advital, a business intelligence CRM for aesthetic medicine and a medical lead management system. Episode: Summary: Dr. Shitel Patel discusses the importance of embracing AI and technology in the aesthetic medicine industry. He shares his journey as a plastic surgeon and the challenges he faced in building his practice. Dr. Patel explains how Advital, his software company, helps practices improve their marketing, communication, and patient journey. He emphasizes the need for accountability and process in running a successful practice and highlights the power of AI in lead management and conversion. Dr. Patel also discusses the future of AI in the industry and the importance of continuous improvement and adaptation. Key Takeaways: - Embrace AI and technology to improve marketing, communication, and patient journey. - Accountability and process are essential for running a successful practice. - AI can help manage leads, improve response times, and automate follow-ups. - The fortune is in the follow-up; consistent and meaningful communication with patients is crucial. - The successful practice has a well-defined process for consultations, pre- and post-operative care. If you are ready to create change and want to learn more about APX, please visit to schedule a discovery call. Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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The Secrets to Selling Your Med Spa: Insights from a Leading Industry CEO
12/05/2023
The Secrets to Selling Your Med Spa: Insights from a Leading Industry CEO
About The Guest(s): Dan Schacter is the CEO of Cosmetic Physician Partners (CPP), one of the largest partnerships of med spas and plastic surgery practices in the nation. With over 30 locations, CPP's leadership team has built one of Canada's largest and highest-rated MedSpa networks, Victoria Park. Dan brings a data-driven approach to the industry and focuses on the importance of culture and people in running successful clinics. Summary: In this episode, Terri Ross interviews Dan Schacter, the CEO of Cosmetic Physician Partners (CPP), about the process of selling a med spa or plastic surgery practice. Dan shares insights on when the right time to sell might be, the factors that affect valuation, and the importance of culture and people in running a successful clinic. He also provides tips for preparing for a sale and finding the right partner. Key Takeaways: The right time to sell a practice depends on factors such as whether you're still having fun, if your business is still growing, and if you've prepared yourself for the sale. Valuation is determined by factors such as EBITDA (earnings before interest, tax, depreciation, and amortization) and the multiple applied to it. Factors that can increase valuation include having multiple providers, being located in a growing region, and having a higher percentage of med spa revenue. It's important to get your financials in order and clean up any accounting issues before a sale. Communication and community are key to running a successful clinic, and it's important to find a partner who values these aspects. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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My Entrepreneurial Journey: 7 Lessons Learned Along the Way
10/20/2023
My Entrepreneurial Journey: 7 Lessons Learned Along the Way
Summary: In this episode, Terri Ross shares seven valuable lessons she has learned throughout her entrepreneurial journey in the aesthetic space. She emphasizes the importance of adaptability, resilience, positive team culture, networking, continuous learning, time management, and work-life balance. Terri's personal experiences and insights provide valuable guidance for entrepreneurs and professionals in the industry. Key Takeaways: Lesson 1: Adaptability is crucial for success as an entrepreneur, as it allows you to navigate changing circumstances and market conditions. Lesson 2: Resilience is paramount to overcome challenges and setbacks, and it is essential to maintain a deep belief in yourself and your purpose. Lesson 3: Establishing a positive team culture is vital for building a successful organization, and it requires effective leadership, communication, and recognition of team members' contributions. Lesson 4: Networking is essential for professional growth and can open doors to new opportunities and partnerships. Lesson 5: Continuous learning is key to staying informed, acquiring new skills, and adapting to the evolving business landscape. Lesson 6: Time management is crucial for balancing work and personal life, and effective time blocking can enhance productivity and create more freedom. Lesson 7: Work-life balance is essential for personal well-being and maintaining meaningful relationships, and it is important to prioritize self-care and quality time with loved ones. If you are ready to create change and want to learn more about APX, please visit to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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Data-Driven Social Media
09/19/2023
Data-Driven Social Media
Terri Ross sits down with Claire Larson and Jennifer Hatton, Co-Founders of MedSpa Social to talk about a topic that is the source of a lot of anxiety among medical spa owners – how to execute a winning social media strategy. If you are like most med spa owners, you have a ton of questions about social media. On today’s podcast, Terri’s engaging interview will get you the answers you need! So tune it as you’ll want to listen to this episode to save time and money when it comes to social media! Download the MedSpa Social Channels Basics Checklist: If you are ready to create change and want to learn more about APX, please visit to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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Creating New Revenue Streams with Non-Invasive Hair Loss Solutions With Drew Fine
09/05/2023
Creating New Revenue Streams with Non-Invasive Hair Loss Solutions With Drew Fine
Terri Ross interviews Drew Fine, a Fractional Executive and Advisor for Get Hair MD. They discuss the non-invasive hair loss solutions offered by Get Hair MD and how it can be a profitable revenue stream for aesthetic practices. Drew shares his background in the aesthetic space and his experience working with major companies in the industry. He explains the history and business model of Get Hair MD, which focuses on licensing their suite of solutions and protocols to aesthetic practices. The goal is to create a brand new hair vertical within these practices, offering exclusive territories and marketing support. Drew highlights the target audience for Get Hair MD, which includes patients suffering from hair loss and thinning hair. He emphasizes the non-invasive nature of the treatments and the high completion rate of the protocol. Drew also discusses the training and marketing support provided by Get Hair MD, including social media advertising and influencer partnerships. The episode concludes with a call to action for interested practitioners to reach out to Drew for more information. Key Takeaways: Get Hair MD offers non-invasive hair loss solutions for aesthetic practices. The business model involves licensing the suite of solutions and protocols to practices, providing exclusive territories and marketing support. The target audience includes patients with hair loss and thinning hair, who are looking for non-invasive treatments. The protocol has a high completion rate and can be customized to fit into existing treatment offerings. Get Hair MD provides training and marketing support, including social media advertising and influencer partnerships. If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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The Value of Training, Data, and KPIs
08/22/2023
The Value of Training, Data, and KPIs
**Key Takeaways:** 1. Understanding the financials and data of a practice is crucial for success in the aesthetic medicine industry. 2. Developing a treatment plan and effectively communicating with patients can lead to better patient retention and increased revenue. 3. Continuous learning and improvement are essential for staying competitive in the field. 4. Asking hard questions and negotiating job terms are important steps when joining a practice. 5. Conversion rates play a significant role in practice growth and should be regularly monitored and improved. Dr. David Turer, a plastic and reconstructive surgeon, joins Terri to discuss the challenges and best practices in the aesthetic medicine industry. Dr. Turer shares his journey from engineering to medicine and how he navigated the business side of running a practice. He emphasizes the importance of understanding the financials and data of a practice, as well as the need for continuous learning and improvement. Dr. Turer also highlights the significance of developing a treatment plan and effectively communicating with patients to achieve their desired results.
If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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6 Proven Methods to Increase Outcomes & Profit
08/01/2023
6 Proven Methods to Increase Outcomes & Profit
Key Takeaways: Sales training is an investment with a high return on investment for aesthetic practices. Providers have an obligation to diagnose and provide comprehensive treatment plans for patients. Effective sales training can build trust, increase revenue per hour, and improve patient retention and lifetime value. In this episode, Terri discusses the importance and value of sales training for aesthetic practices. She emphasizes that as providers, it is their obligation to diagnose and provide the best possible treatment plan for patients. Terri shares her own background in sales and highlights the need for comprehensive and holistic treatment plans in aesthetic medicine. She also addresses common misconceptions and fears around sales in the industry. Terri provides insights into the six proven methods of what sales training can do for a practice, including building trust, increasing revenue per hour, and improving patient retention and lifetime value. If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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The Value of Patient Education & Engagement
06/27/2023
The Value of Patient Education & Engagement
Tune in to this episode of In Touch with Terri as she shares some exciting news about the recent merger that just took place between APX Platform and Engage Technologies Group and how the addition of the patient engagement feature along with APX’s practice optimization provides a comprehensive practice performance system that will revolutionize the medical aesthetics industry. Terri will take a deep dive into the value of patient engagement, the critical gap that currently exists in the industry, how it can differentiate your practice and give you a competitive edge, and enhance the patient experience by fostering buy-in, helping to provide education which makes them more informed and proving a higher patient conversion ratio. If you are ready to create change and want to learn more about APX, please visit to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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Leveraging Patient Financing with Care Credit to Build Your Practice Revenue and Retention
06/05/2023
Leveraging Patient Financing with Care Credit to Build Your Practice Revenue and Retention
Join Terri Ross for this informative episode of InTouch with Terri as she sits down with Nick Mattia of Care Credit to talk about the importance of offering patient financing solutions in your medical aesthetic practice. We’ve all been watching the economy for signs of a recession. You might have questions and be wondering what you can do to prepare yourself for patients who may be hesitant to spend? We’ve got answers, so you’ll want to listen to this power-packed podcast to learn how patient financing can play a significant role in recession-proofing your practice. f you are ready to create change and want to learn more about APX, please visit to schedule a discovery call. Please visit our youtube channel at: If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.
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