Is Your Office Website Bringing You New Patients? Learn More with Jimmy Nicholas, Founder of Jimmy Marketing
Release Date: 10/14/2020
Jay Hogan - Perfect Fit Ortho: Revolutionizing Support for Dentists Providing Aligners
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In the latest episode of The In Your Face Podcast, Dr. Blair Feldman is joined by the cofounder of Perfect Fit Ortho - . They delve into the innovative world of . They discuss how the company is reshaping the orthodontic landscape through cutting-edge technology, steadfast support, and military-grade operational procedures. One of the most significant challenges for dentists adopting new orthodontic practices is the complexity involved. Jay emphasizes the need for a turnkey process. Perfect Fit Ortho provides virtual consults within 15 minutes, allowing dentists to quickly offer treatment...
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Dr. Dave’s Vision: Changing Orthodontics One Mint at a Time
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On this episode of The In Your Face® Podcast, Dr. Blair Feldman has an exciting conversation with Dr. Dave Pechersky. Dr. Dave shares his inventive journey as an orthodontist, emphasizing the importance of creating a strong business foundation with a compelling value proposition. They delve into his first experience as an inventor with a patent, the vision that drives his innovations, and discuss several entrepreneurial insights. Dr. Dave introduces his unique product , an edible accessory for Invisalign patients, and provides a fascinating peek into its development, from the early...
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In Office Retainer Programs - A New DTC Company Wants to Compete. Discussion with Thought Leader Dr Dustin Burleson
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On this episode of The In Your Face® Podcast, the roles are flipped with Dr Dustin Burleson interviewing Dr Blair Feldman. They discuss updates with Retainer Club and a share thoughts on a new direct to consumer retainer company called DrDirectRetainers. They will explore why recommending annual retainer replacement can significantly enhance oral health, retainer performance, and help your patients maintain their results and protect their investment. Learn how a proactive approach to retainer fulfillment can not only boost patient satisfaction but also unlock a substantial revenue stream. ...
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Thoughtfully Scaling an Orthodontic Business: Insights from Dr. Sam Burrow
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On this week's episode of The In Your Face® Podcast, we chat with Dr. Sam Burrow, a board-certified orthodontic specialist and co-founder of , which has 13 locations. Dr. Sam Burrow followed in the footsteps of his father to continue a legacy of dedicated orthodontic care. Dr. Burrow shares insights into building a thriving orthodontic practice, the challenges and lessons learned from scaling multiple locations, and the impact of innovative marketing techniques. We delve into the importance of community involvement and the role of health and wellness in both personal and professional life....
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Tackling Life: Dr. Blair White's Path from the NFL to Orthodontics
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On this week's episode, The In Your Face® Podcast is welcoming a guest who has tasted success in multiple high-stress arenas – it's ! From the gritty gridirons of Michigan State and the NFL, Dr. White has transitioned from the adrenaline of football to the precision of orthodontics, proving that whether it's on the field or in the clinic, perseverance and a no-quit attitude are key to success. Dr. White dives deep into the parallels between competitive sports and business, sharing how his relentless spirit, shaped by personal hardships, helped him climb the ranks from a walk-on player, to a...
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Casey Bull - COO of MyOrthoVA - Unleashing the Power of Virtual Assistants for Your Practice
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Our guest is Casey Bull. She is the COO at MyOrthoVA, a company that supports orthodontic and dental practices with expertly trained virtual assistants. She earned her MBA from Pepperdine and first started working in the orthodontic industry as a practice manager for Dr Alex Waldman, who many of you know. From there she became a practice consultant for the invisible orthodontist (TIO) and ultimately moving to global director role within the company where she helped drive TIO's mission to provide member practices with marketing and business management expertise. Her profound understanding of...
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Marketing Mastery with Dean Steinman: Driving Orthodontic Success
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is a dynamic marketing expert who understands the evolution of social media and digital advertising landscapes. Once rooted firmly in the realm of Facebook, he witnessed the platform's transition as it became a hub for a vast majority of the global population. Not one to be swayed by shifting trends, Dean adeptly navigated through the noise to harness the power of what he terms "old school Facebook ways," discovering untapped opportunities for business growth. Fully aware of the necessity to diversify, Dean advocates for an omnipresent marketing strategy. His approach isn't just about being...
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Boosting Orthodontic Starts in Challenging Times: Insights from Brooke Oliphant
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Welcome to The In Your Face Podcast, I'm your host, Dr. Blair Feldman, and today we have a captivating episode in store for you. Our guest, Brooke Oliphant, is a powerhouse in the orthodontic sales/ consulting world, demonstrating how transparency in pricing and personalized coaching is revolutionizing the patient experience and boosting practice performance. From starting out in the world of photography to becoming a sought-after orthodontic treatment coordinator and coach, Brooke has founded Straight Up Sales Orthodontic Coaching to transform the way orthodontic practices engage with...
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Dr. Sima Yakoby Epstein: Innovating Orthodontic Efficiency and Patient Comfort
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Dr. Epstein stands at the intersection of orthodontic treatment and innovation, having overcome personal adversity and channeling her experiences as a patient into a dynamic career in orthodontics and entrepreneurship. As someone deeply compassionate and driven, Dr. Epstein has leveraged her rich family background and the challenges of the Covid-19 pandemic to forge a new path in the industry. In this episode, we'll explore Dr. Epstein's journey from a general dentist to a specialist in clinical orthodontics and how her car accident at the tender age of 13 has shaped her approach to patient...
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Redefining Orthodontic Care in the General Practice: Dr. Ingrid Murra's Journey with Two Front
The In Your Face Podcast
Dr. Ingrid Murra, a Harvard-trained orthodontist, entrepreneur, and the visionary founder of Two Front. Dr. Murra's personal story is one of ambition and insight—as one of five daughters born to physicians who achieved the American dream, she understands the intricacies of healthcare deeply. 00:00 Perplexed by orthodontic technology, doubted own abilities. 03:56 Second career in business fueled by frustration. 09:34 Invisalign: high demand, low profit, hidden costs. 13:14 Passionate about clear aligners and fundraising 16:13 Demand for orthodontic care in the dental office increases. 19:10...
info_outlineJimmy Nicholas is the Founder of Jimmy Marketing, a full-service done-for-you digital marketing agency which he founded in 2011. Back in 1997, at just 15 years old, Jimmy sold his first website to a local business; and through high school and college, he built a web hosting and web design business.
Jimmy speaks all over the world about direct response marketing, including speaking twice at Harvard. In 2013, he won the Marketer of the Year Award from Dan Kennedy's largest direct response marketing group. Today, Jimmy Marketing implements direct response marketing for orthodontists in private practice who want to automatically attract more of their ideal patients through digital marketing.
In this episode…
One of the most common challenges many orthodontists face is attracting and converting the right type of patients to their practices. They may have a website and use different online marketing methods but oftentimes, they don't get the results they hoped for and they’re not able to pull in their ideal patients.
To solve this problem, Jimmy Nicholas started Jimmy Marketing in 2011. His goal was to help orthodontists improve their digital marketing strategy and to reap benefits from their marketing efforts. He uses a 3-step marketing system that involves setting up a website the right way, driving leads to the website, and converting the leads into patients and tracking the data.
In this week's episode of the In Your Face Podcast, Craig Weiss and Blair Feldman are joined by Jimmy Nicholas, Founder of Jimmy Marketing, to talk about the right marketing methods to use for an orthodontic practice. They also discuss the 3-step system used by Jimmy Marketing, the value of sending personalized messages to patients, and the kind of data that his company provides for his clients. Stay tuned.