Boosting Orthodontic Starts in Challenging Times: Insights from Brooke Oliphant
Release Date: 02/29/2024
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In the latest episode of The In Your Face Podcast, Dr. Blair Feldman is joined by the cofounder of Perfect Fit Ortho - . They delve into the innovative world of . They discuss how the company is reshaping the orthodontic landscape through cutting-edge technology, steadfast support, and military-grade operational procedures. One of the most significant challenges for dentists adopting new orthodontic practices is the complexity involved. Jay emphasizes the need for a turnkey process. Perfect Fit Ortho provides virtual consults within 15 minutes, allowing dentists to quickly offer treatment...
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is a dynamic marketing expert who understands the evolution of social media and digital advertising landscapes. Once rooted firmly in the realm of Facebook, he witnessed the platform's transition as it became a hub for a vast majority of the global population. Not one to be swayed by shifting trends, Dean adeptly navigated through the noise to harness the power of what he terms "old school Facebook ways," discovering untapped opportunities for business growth. Fully aware of the necessity to diversify, Dean advocates for an omnipresent marketing strategy. His approach isn't just about being...
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Boosting Orthodontic Starts in Challenging Times: Insights from Brooke Oliphant
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Welcome to The In Your Face Podcast, I'm your host, Dr. Blair Feldman, and today we have a captivating episode in store for you. Our guest, Brooke Oliphant, is a powerhouse in the orthodontic sales/ consulting world, demonstrating how transparency in pricing and personalized coaching is revolutionizing the patient experience and boosting practice performance. From starting out in the world of photography to becoming a sought-after orthodontic treatment coordinator and coach, Brooke has founded Straight Up Sales Orthodontic Coaching to transform the way orthodontic practices engage with...
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Dr. Ingrid Murra, a Harvard-trained orthodontist, entrepreneur, and the visionary founder of Two Front. Dr. Murra's personal story is one of ambition and insight—as one of five daughters born to physicians who achieved the American dream, she understands the intricacies of healthcare deeply. 00:00 Perplexed by orthodontic technology, doubted own abilities. 03:56 Second career in business fueled by frustration. 09:34 Invisalign: high demand, low profit, hidden costs. 13:14 Passionate about clear aligners and fundraising 16:13 Demand for orthodontic care in the dental office increases. 19:10...
info_outlineWelcome to The In Your Face Podcast, I'm your host, Dr. Blair Feldman, and today we have a captivating episode in store for you. Our guest, Brooke Oliphant, is a powerhouse in the orthodontic sales/ consulting world, demonstrating how transparency in pricing and personalized coaching is revolutionizing the patient experience and boosting practice performance. From starting out in the world of photography to becoming a sought-after orthodontic treatment coordinator and coach, Brooke has founded Straight Up Sales Orthodontic Coaching to transform the way orthodontic practices engage with customers.
Get ready to hear success stories about practices that have thrived through Brooke's mentorship, even amidst a fluctuating economy—pre-selling retainer programs and tweaking insurance strategies are just the tip of the iceberg. We'll also delve into the art of strategic silence in communication, a speaking technique that can dramatically improve patient interaction, as espoused by keynote speaker Josh Sundquist.
Moreover, we'll discuss how personal well-being ties into professional success, as Brooke shares her philosophy on the interconnectedness of physical health, optimism, and performance. And if you're curious about growing your practice's profits in today's economy while navigating new consumer behaviors, Brooke's insights on upselling, pre-selling, and delivering value-based treatment plans are gold.
Don't miss out as Brooke and I explore the potential of retention programs, the significance of same-day conversions, and the indispensable role of technology in enhancing patient decision-making. Everything you need to know about reaching peak performance and designing an unbeatable patient experience is in this episode. Join us for a conversation that's sure to be enlightening, actionable, and, as always, unapologetically In Your Face.
Resources Mentioned:
Straight Up Sales Orthodontic Coaching - https://www.straightupsales.com/
Straight Up Sales on IG - https://www.instagram.com/orthodonticsalescoaching/
Learn more about becoming a Retainer Club Partner - https://www.partners.retainerclub.com/