Craig Weiss on the Origins of Retainer Club and Leading a Billion-Dollar Unicorn
Release Date: 01/27/2021
Jay Hogan - Perfect Fit Ortho: Revolutionizing Support for Dentists Providing Aligners
The In Your Face Podcast
In the latest episode of The In Your Face Podcast, Dr. Blair Feldman is joined by the cofounder of Perfect Fit Ortho - . They delve into the innovative world of . They discuss how the company is reshaping the orthodontic landscape through cutting-edge technology, steadfast support, and military-grade operational procedures. One of the most significant challenges for dentists adopting new orthodontic practices is the complexity involved. Jay emphasizes the need for a turnkey process. Perfect Fit Ortho provides virtual consults within 15 minutes, allowing dentists to quickly offer treatment...
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Dr. Dave’s Vision: Changing Orthodontics One Mint at a Time
The In Your Face Podcast
On this episode of The In Your Face® Podcast, Dr. Blair Feldman has an exciting conversation with Dr. Dave Pechersky. Dr. Dave shares his inventive journey as an orthodontist, emphasizing the importance of creating a strong business foundation with a compelling value proposition. They delve into his first experience as an inventor with a patent, the vision that drives his innovations, and discuss several entrepreneurial insights. Dr. Dave introduces his unique product , an edible accessory for Invisalign patients, and provides a fascinating peek into its development, from the early...
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In Office Retainer Programs - A New DTC Company Wants to Compete. Discussion with Thought Leader Dr Dustin Burleson
The In Your Face Podcast
On this episode of The In Your Face® Podcast, the roles are flipped with Dr Dustin Burleson interviewing Dr Blair Feldman. They discuss updates with Retainer Club and a share thoughts on a new direct to consumer retainer company called DrDirectRetainers. They will explore why recommending annual retainer replacement can significantly enhance oral health, retainer performance, and help your patients maintain their results and protect their investment. Learn how a proactive approach to retainer fulfillment can not only boost patient satisfaction but also unlock a substantial revenue stream. ...
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Thoughtfully Scaling an Orthodontic Business: Insights from Dr. Sam Burrow
The In Your Face Podcast
On this week's episode of The In Your Face® Podcast, we chat with Dr. Sam Burrow, a board-certified orthodontic specialist and co-founder of , which has 13 locations. Dr. Sam Burrow followed in the footsteps of his father to continue a legacy of dedicated orthodontic care. Dr. Burrow shares insights into building a thriving orthodontic practice, the challenges and lessons learned from scaling multiple locations, and the impact of innovative marketing techniques. We delve into the importance of community involvement and the role of health and wellness in both personal and professional life....
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Tackling Life: Dr. Blair White's Path from the NFL to Orthodontics
The In Your Face Podcast
On this week's episode, The In Your Face® Podcast is welcoming a guest who has tasted success in multiple high-stress arenas – it's ! From the gritty gridirons of Michigan State and the NFL, Dr. White has transitioned from the adrenaline of football to the precision of orthodontics, proving that whether it's on the field or in the clinic, perseverance and a no-quit attitude are key to success. Dr. White dives deep into the parallels between competitive sports and business, sharing how his relentless spirit, shaped by personal hardships, helped him climb the ranks from a walk-on player, to a...
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Casey Bull - COO of MyOrthoVA - Unleashing the Power of Virtual Assistants for Your Practice
The In Your Face Podcast
Our guest is Casey Bull. She is the COO at MyOrthoVA, a company that supports orthodontic and dental practices with expertly trained virtual assistants. She earned her MBA from Pepperdine and first started working in the orthodontic industry as a practice manager for Dr Alex Waldman, who many of you know. From there she became a practice consultant for the invisible orthodontist (TIO) and ultimately moving to global director role within the company where she helped drive TIO's mission to provide member practices with marketing and business management expertise. Her profound understanding of...
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Marketing Mastery with Dean Steinman: Driving Orthodontic Success
The In Your Face Podcast
is a dynamic marketing expert who understands the evolution of social media and digital advertising landscapes. Once rooted firmly in the realm of Facebook, he witnessed the platform's transition as it became a hub for a vast majority of the global population. Not one to be swayed by shifting trends, Dean adeptly navigated through the noise to harness the power of what he terms "old school Facebook ways," discovering untapped opportunities for business growth. Fully aware of the necessity to diversify, Dean advocates for an omnipresent marketing strategy. His approach isn't just about being...
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Boosting Orthodontic Starts in Challenging Times: Insights from Brooke Oliphant
The In Your Face Podcast
Welcome to The In Your Face Podcast, I'm your host, Dr. Blair Feldman, and today we have a captivating episode in store for you. Our guest, Brooke Oliphant, is a powerhouse in the orthodontic sales/ consulting world, demonstrating how transparency in pricing and personalized coaching is revolutionizing the patient experience and boosting practice performance. From starting out in the world of photography to becoming a sought-after orthodontic treatment coordinator and coach, Brooke has founded Straight Up Sales Orthodontic Coaching to transform the way orthodontic practices engage with...
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Dr. Sima Yakoby Epstein: Innovating Orthodontic Efficiency and Patient Comfort
The In Your Face Podcast
Dr. Epstein stands at the intersection of orthodontic treatment and innovation, having overcome personal adversity and channeling her experiences as a patient into a dynamic career in orthodontics and entrepreneurship. As someone deeply compassionate and driven, Dr. Epstein has leveraged her rich family background and the challenges of the Covid-19 pandemic to forge a new path in the industry. In this episode, we'll explore Dr. Epstein's journey from a general dentist to a specialist in clinical orthodontics and how her car accident at the tender age of 13 has shaped her approach to patient...
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Redefining Orthodontic Care in the General Practice: Dr. Ingrid Murra's Journey with Two Front
The In Your Face Podcast
Dr. Ingrid Murra, a Harvard-trained orthodontist, entrepreneur, and the visionary founder of Two Front. Dr. Murra's personal story is one of ambition and insight—as one of five daughters born to physicians who achieved the American dream, she understands the intricacies of healthcare deeply. 00:00 Perplexed by orthodontic technology, doubted own abilities. 03:56 Second career in business fueled by frustration. 09:34 Invisalign: high demand, low profit, hidden costs. 13:14 Passionate about clear aligners and fundraising 16:13 Demand for orthodontic care in the dental office increases. 19:10...
info_outlineCraig Weiss is a serial entrepreneur and the Co-Founder and CEO of Retainer Club and Mouthguard Club. He is the former President and CEO of NJOY, Inc., where he helped generate over $150 million in revenue, raised $200 million in equity financing, and increased the company's valuation from $10 million to over a billion dollars in 2014.
Craig holds a degree in law from Arizona State University and a degree in philosophy from the University of Pennsylvania. Before joining NJOY, he practiced law as a U.S. Registered Patent Attorney, focusing on the drafting and prosecution of patent applications for medical devices, as well as e-commerce and business method inventions. He has eleven patents to his own name, including five for medical devices.
In this episode…
Starting a business in a new category exposes the entrepreneur to a lot of challenges but with the right business partners, things become easier. They can share ideas, find solutions to problems together, and share management responsibilities.
Since joining forces behind Retainer Club and Mouthguard Club, Craig Weiss and Blair Feldman have been the best partners. Their goal has been to help orthodontists provide better dental services and products to their patients through their retainers and mouthguards, creating a superior experience for both the patient and the orthodontist.
In this week’s episode of the In Your Face Podcast, host Craig Weiss sits down with John Corcoran, the Co-Founder of Rise25 Media, about how he and his business partner, Blair Feldman, started Retainer Club. Craig talks about the challenges they faced promoting their product to orthodontists, what makes the two of them good partners, and how they raised funds during the pandemic.