EP240 – Inside the MSP Growth Hub - May Intensive Round Up with Stuart Warwick, Clare Elliott, Julie Hutchison & Ian Luckett

This particular intensive was all about amplifying capacity, a key pillar of the Scale with Confidence model. Our focus this time centred around team performance – the challenges, the frameworks, and the mindset shifts needed to build a business that works for you, not because of you. What made this event stand out wasn’t just the content or the planning, but the incredible maturity and vulnerability in the room. Stuart and I both reflected on how far our clients have come. These are no longer just MSPs doing the work but these are serious business leaders taking deliberate steps to lead their teams, grow with intention, and remove themselves as the bottleneck. 

We officially launched the Team Performance Playbook, which brings together the years of leadership, team dynamics and people development work we’ve done into a structured journey. The playbook is not just theory. It’s being delivered as a series of monthly implementation sessions where owners and their teams can apply the models in real time. Whether it’s operational performance, account management or sales, the aim is the same: raise the maturity of your business so you can progress towards that Owner Not Needed state. 

Julie Hutchison shared how powerful it was to see clients asking bigger, bolder questions, questions that show they’re not just thinking as technicians or managers, but as real leaders. The Playbook helps them understand how to actually lead, how to shape environments for success, have meaningful conversations, and inspire performance. Importantly, this is not a one-time training but a strategic and structured support journey designed to drive consistent implementation and behavioural change. 

Clare Elliot reflected on how far the finance conversations have come. A few years ago, many MSPs were avoiding their numbers. Now, they’re leaning in, getting clarity, and most importantly, taking action. Clare delivered our Transform Your Profits framework back in January, and it’s now running as a monthly workstream. Owners and finance teams are attending these sessions together, focusing on one step at a time, and building financial literacy and confidence along the way. It’s not just about knowing your numbers but about making better decisions and growing profitably. One client said he would never have had the courage to raise his prices if it weren’t for the Growth Hub. That one decision alone added £20,000 to his bottom line. 

We also revisited the ICE framework, a powerful tool to help owners prioritise, delegate and make better use of their time. What made this session so striking is that many had seen it before, but they hadn’t fully used it. Once they applied it, the difference was immediate. Teams began respecting each other’s time more, productivity improved, and the sense of calm, focused progress returned. It wasn’t a new shiny idea. It was an existing framework, finally implemented with purpose. That’s what we’re all about. 

The energy from the room was palpable. As I shared my own personal vision and some of my journey, the response was humbling. People resonated, connected, and offered support in ways I hadn’t expected. That’s the power of this community – not just learning, but belonging. We heard clients say they’d never experienced anything like it, that they felt safe enough to open up, to ask for help, to share their struggles. And in that environment, real growth happens. 

Whether it’s through our leadership development programmes like Future Leaders, or our team and finance workstreams, we are seeing the ripple effect of what happens when MSP owners stop firefighting and start leading. If this episode has struck a chord, or if you’ve been wondering what support is right for you now that you’ve decided to grow, just reach out to us. We’d love to help. 

Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK 

And when you’re ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. 

OR  

To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE 

Until next time, look after yourself and I’ll catch up with you soon!