EP240 – Inside the MSP Growth Hub - May Intensive Round Up with Stuart Warwick, Clare Elliott, Julie Hutchison & Ian Luckett
IT Experts Podcast with Ian Luckett
Release Date: 07/06/2025
EP259 - How to Attract Endless Customers Into Your MSP with Marcus Sheridan and Ian Luckett
IT Experts Podcast with Ian Luckett
In this episode of the IT Experts Podcast, I sit down with the brilliant Marcus Sheridan to unpack one of the biggest questions on every MSP owners mind how to attract endless customers into your MSP in a world that has completely changed the way it buys. This conversation is all about practical action. Marcus and I explore what is really going on in the heads of your buyers, why they now arrive eighty percent of the way through their buying journey before they ever speak to you, and how you can position your MSP as the firm that AI tools and humans are both recommending. If you are...
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EP258 - Why MSPs Need to Think More Strategically About Marketing with Nicola Moss and Ian Luckett
IT Experts Podcast with Ian Luckett
In this episode of the IT Experts Podcast, we explore why so many MSPs hit a ceiling when it comes to growth and how shifting your marketing mindset from activity to strategy can unlock the next level of success. I’m joined by THE Nicola Moss, a seasoned marketing leader and founder of The Fractional Marketeer, who works with MSPs to bring structure, credibility and clear direction to their marketing efforts. Nicola has spent years leading marketing functions inside MSPs, so she knows first-hand the challenges that owners face when they try to move from...
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EP257 – Don’t Believe the AI Hype with Fiona Challis and Ian Luckett
IT Experts Podcast with Ian Luckett
In this episode of the IT Experts Podcast, I sat down with the brilliant Fiona Challis to separate reality from the noise and give MSP owners a practical route to value. We opened with a simple viewpoint. AI is not a magic fix and it is not a toy to chase. It becomes powerful when it sits on top of clear processes, clean data, and a focused plan. That theme runs through the whole conversation with Fiona Challis, who has spent recent years enabling partners around enterprise AI and then translating that experience for the MSP world. The result is a set of grounded lessons...
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EP256 - The Silent Language Holding MSP Owners Back with Ian Luckett
IT Experts Podcast with Ian Luckett
Ian begins by reflecting on how mindset shapes outcomes. He shares how his own transformation began during long commutes to Heathrow Airport years ago, when he discovered the power of self-belief through learning from leaders like Tony Robbins. That journey sparked a shift in perspective, from being an employee to building a business owner mindset. The lesson is simple but profound: your body listens to what your mind tells it. If you believe you can achieve something, you probably will. If you believe you cannot, that becomes your reality too. Many MSP owners, as Ian points out, didn’t...
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EP255 - Why MSP Success Can Still Leave You Stressed - and How to Beat Overwhelm with Ian Luckett
IT Experts Podcast with Ian Luckett
1. Control through clarity When your business starts growing faster, the natural reaction is to hold on tighter. You try to stay in every detail because it feels safer. The problem is that this habit quickly turns you into the bottleneck. The solution is targeted delegation supported by simple and clear processes. I encourage MSP leaders to split their work into three levels. The first level is low-value work that an assistant or automation can handle. The second level is management work that belongs to team leaders who take responsibility for outcomes. The third level is...
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EP254 - How to Avoid Your Biggest Client Taking You Down with Ian Luckett
IT Experts Podcast with Ian Luckett
The reality is that many MSPs grow through referrals and good account management. That, in itself, is not a bad thing, but when the business matures, you can find yourself in a position where a single client represents 30, 40, even 50 percent of your revenue. They may also be one of your most profitable accounts, so the dependency is even greater. If that client gets bought, merges, or decides to build an internal IT team, you are left exposed. Worse still, if they go bust, you’re not only losing revenue but also carrying the burden of licences, subscriptions, and staff wages with no way to...
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EP253 - Inside the MSP Growth Hub - Insights from September 2025 Client Intensive Event with Stuart Warwick, Clare Elliott, Julie Hutchison & Ian Luckett
IT Experts Podcast with Ian Luckett
Stuart and I opened the room with a simple truth. Progress comes from consistency. The Intensive works because it anchors everyone to a living plan that links a three-to-five-year vision to an annual focus and down to a current sixteen-week sprint. When owners follow the process, complete their dashboards, and show up to the weekly rhythm, results compound. The Intensive is where that discipline gets renewed. People sit with peers, compare notes, and see with fresh eyes that the next leap is in reach when the right activity happens in the right order. A major theme this time was...
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EP252 - From Overwhelm to Overdrive – Streamline your Ops and Accelerate your Growth with Darren Strong & Ian Luckett
IT Experts Podcast with Ian Luckett
Running an MSP can feel like a whirlwind of tickets, meetings, and decisions. This episode sets out a calm, workable route to operations that hum. Start with a clear plan that covers financials, growth, structure, and how each role fits. Communicate it well. Give every person a role profile, a scorecard, and clear expectations. When people know what they own and when to seek support, accountability rises, and your MSP becomes consistent and easier to lead. One of the key themes in this conversation is how important it is to have a clear plan. Without a plan, everything in the business...
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EP251 - Forget Marketing – Why Profit and Process Build a Valuable MSP with Ian Luckett
IT Experts Podcast with Ian Luckett
Over the last few days, I have had some powerful conversations with MSP owners about what really moves the needle when it comes to building a scalable and profitable business, and the truth is clear. A slick Marketing campaign will not compensate for weak processes, bottlenecks in delivery, or an MSP that still relies too heavily on the owner being needed in the day-to-day. I share in this episode how the three key pillars of your MSP – direction and planning, building an effective and scalable team, and then sales and Marketing – need to be kept in balance. Too often the third...
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EP250 – Milestones That Matter After 250 Episodes with Ian Luckett & Stuart Warwick
IT Experts Podcast with Ian Luckett
In this special episode Stuart and I take time to reflect on the milestones that have shaped our partnership, our clients, and the Growth Hub as a whole. We start right at the beginning when we first met. It was late in the Covid period and what started as a one-to-one conversation quickly turned into something much bigger. We realised that our values aligned, that our different personalities and skills would complement each other, and that together we could help more people, change more lives, and have a greater impact. That first milestone of recognising the power of working together has...
info_outlineThis particular intensive was all about amplifying capacity, a key pillar of the Scale with Confidence model. Our focus this time centred around team performance – the challenges, the frameworks, and the mindset shifts needed to build a business that works for you, not because of you. What made this event stand out wasn’t just the content or the planning, but the incredible maturity and vulnerability in the room. Stuart and I both reflected on how far our clients have come. These are no longer just MSPs doing the work but these are serious business leaders taking deliberate steps to lead their teams, grow with intention, and remove themselves as the bottleneck.
We officially launched the Team Performance Playbook, which brings together the years of leadership, team dynamics and people development work we’ve done into a structured journey. The playbook is not just theory. It’s being delivered as a series of monthly implementation sessions where owners and their teams can apply the models in real time. Whether it’s operational performance, account management or sales, the aim is the same: raise the maturity of your business so you can progress towards that Owner Not Needed state.
Julie Hutchison shared how powerful it was to see clients asking bigger, bolder questions, questions that show they’re not just thinking as technicians or managers, but as real leaders. The Playbook helps them understand how to actually lead, how to shape environments for success, have meaningful conversations, and inspire performance. Importantly, this is not a one-time training but a strategic and structured support journey designed to drive consistent implementation and behavioural change.
Clare Elliot reflected on how far the finance conversations have come. A few years ago, many MSPs were avoiding their numbers. Now, they’re leaning in, getting clarity, and most importantly, taking action. Clare delivered our Transform Your Profits framework back in January, and it’s now running as a monthly workstream. Owners and finance teams are attending these sessions together, focusing on one step at a time, and building financial literacy and confidence along the way. It’s not just about knowing your numbers but about making better decisions and growing profitably. One client said he would never have had the courage to raise his prices if it weren’t for the Growth Hub. That one decision alone added £20,000 to his bottom line.
We also revisited the ICE framework, a powerful tool to help owners prioritise, delegate and make better use of their time. What made this session so striking is that many had seen it before, but they hadn’t fully used it. Once they applied it, the difference was immediate. Teams began respecting each other’s time more, productivity improved, and the sense of calm, focused progress returned. It wasn’t a new shiny idea. It was an existing framework, finally implemented with purpose. That’s what we’re all about.
The energy from the room was palpable. As I shared my own personal vision and some of my journey, the response was humbling. People resonated, connected, and offered support in ways I hadn’t expected. That’s the power of this community – not just learning, but belonging. We heard clients say they’d never experienced anything like it, that they felt safe enough to open up, to ask for help, to share their struggles. And in that environment, real growth happens.
Whether it’s through our leadership development programmes like Future Leaders, or our team and finance workstreams, we are seeing the ripple effect of what happens when MSP owners stop firefighting and start leading. If this episode has struck a chord, or if you’ve been wondering what support is right for you now that you’ve decided to grow, just reach out to us. We’d love to help.
And when you’re ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.
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To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE
Until next time, look after yourself and I’ll catch up with you soon!