IT Experts Podcast with Ian Luckett

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System. Whether his guests are experts from large enterprises, established IT/MSP businesses, serial entrepreneurs, or world class techies, they all have great stories and content to share. So, if you are preparing your IT/MSP business for growth, then we will help by sharing what IS and what ISN'T working in business right now. Our outcome for you listening to this podcast is that we help you to spend quality time working ON your business rather than being consumed IN it!

EP298 - Why Your Summer Holiday is the Ultimate MSP Leadership Test with Ian Luckett 08/16/2026

EP298 - Why Your Summer Holiday is the Ultimate MSP Leadership Test with Ian Luckett In this episode of The IT Experts Podcast, I explain why your summer holiday is the ultimate MSP leadership test. It is that time of year again, when the sun is out, the diary clears a little, and MSP owners either head off on holiday or spend the whole time thinking about it. This episode is not really about holidays at all. It is about what happens to your business when you step away from it, and what that reveals about the leadership you have built. I ask a simple question early on. Can you truly switch off when you go away, or are you still checking emails by the pool and worrying about what is happening back at the office? I am honest about my own habits here. I love what I do, and I like to use my holidays as strategic thinking time, scribbling ideas on a notepad rather than fully disconnecting. That said, there is a big difference between staying connected because you enjoy it and staying connected because the business cannot function without you. That difference is exactly what makes your summer break the ultimate MSP leadership test. I talk through the common fears that come up for owners when they consider stepping away. My clients need me. My team will not cope. Something important might come in and I am the only one who can deal with it. Every single one of these is a leadership issue rather than a holiday issue. If clients still need you directly, something is broken in your delegation and your SOPs. If your team cannot function for a few days, that points to gaps in training, trust, and clarity around roles. I share how Stuart and I have spent the last couple of years deliberately building the business so that when one of us is away, the team steps up rather than the other one having to fill the gap. Everybody knows their role, their boundaries, and what good, great, and not so great look like. That structure is what allows the business to keep moving, and it is a great example of passing your own MSP leadership test in practice. I set out five things to check before, during, or after your holiday. Step away from the business to take stock, rating yourself honestly against your numbers, your team, and your lead generation. Reflect on where you are at and what would genuinely make you happier with the performance of the business. Reset your thinking, remembering that you become the average of the people you spend time with, and that a good book or a stretch conversation can shift your perspective. Reconnect with your vision, your values, and what you actually want your life and your business to look like. Finally, give your team permission to step up, setting clear expectations so they can make decisions confidently within defined boundaries. I also touch on trust, asking listeners to rate how much trust they place in their team and to be honest about what is holding that back. Great leaders do not prove their value by being indispensable. They prove it by making everyone around them better, so the business keeps rowing in the same direction whether the owner is present or not. The heart of this MSP leadership test is one honest question. If you disappeared for two weeks with no contact at all, what would happen to your business? Whatever your answer is becomes your next leadership project. Your holiday is not the problem. It is the audit that shows you exactly where your business still depends on you, and exactly where a stronger, more valuable, more scalable MSP is waiting to be built. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/42437900

EP297 - How to Use Vendor MDF for MSPs so Everyone Wins with Gemma Telford and Ian Luckett 08/09/2026

EP297 - How to Use Vendor MDF for MSPs so Everyone Wins with Gemma Telford and Ian Luckett In this episode of The IT Experts Podcast, I sit down with Gemma Telford from the Archer Agency to unpack one of the most underused resources available to growing MSPs, vendor Marketing Development Funds, or MDF. With two decades of experience across tech marketing, including roles at Ingram Micro, Sage and Palo Alto Networks, Gemma Telford brings a rare view from both sides of the channel, having worked with vendors, distributors and partners alike. We open with a wider discussion on why so many MSP owners struggle to embrace marketing in the first place. Many of us built our businesses on technical strength rather than promotional confidence, and Gemma and I agree that the answer often lies in reframing marketing as simply clear messaging about how you help people, rather than something big or intimidating. Bringing in dedicated marketing support, rather than expecting founders or inexperienced hires to carry the whole function, is one of the most reliable paths to sustainable growth. From there, we move into the heart of the episode, MDF itself. Gemma Telford explains that marketing development funds sit within a vendor's budget specifically to help partners sell more of their products and services. Despite the funds being widely available, research referenced in the episode suggests that around sixty percent of MDF goes unused every quarter. The reasons are practical rather than mysterious. Vendors often allocate funding to whoever asks loudest, application processes can be convoluted, and many MSPs simply are not aware the money exists or how to access it. A significant part of our conversation focuses on the mismatch between vendor expectations and MSP realities. Vendors frequently want to see leads or return on investment within a single quarter, which rarely reflects how MSP sales cycles actually work. Gemma Telford shares an encouraging example of an ERP vendor taking a longer-term view, building multiyear plans with partners and trusting that results will follow, even if not immediately. This kind of collaborative thinking, she suggests, is exactly what more vendors need to adopt. Practical advice runs throughout the episode. Rather than approaching every vendor at once, Gemma recommends we choose one vendor to start with, ideally one connected to a business goal such as growth in a particular sector or vertical. From there, building a genuine plan, complete with revenue targets and a proposed timeline, gives vendors something concrete to support rather than a vague request for cash. Case studies and proof points are also flagged as powerful tools, since vendors are always seeking evidence that their products deliver real results for real customers. We also touch on the importance of relationships within the channel. Strong connections with account managers and channel teams can open doors that generic outreach never will, and we both agree that treating vendor partnerships as a genuine collaboration, rather than a transactional exchange, tends to produce the best long-term outcomes. Towards the end of the episode, Gemma Telford sets out three changes that would make MDF programmes work better for everyone. Vendors moving away from rigid quarterly ROI expectations, supporting partners to build their own plans rather than being overly prescriptive, and simplifying the application process so partners are not discouraged before they even begin. For any MSP wondering where to start, my advice is refreshingly simple, get a plan in place, understand your specialisms and messaging, and proactively approach your vendors rather than waiting to be noticed. This episode is a valuable listen for any MSP owner who has heard of MDF but never quite understood how to access it, or for those keen to strengthen their vendor relationships and unlock funding that is often sitting untouched. You can connect with Gemma Telford on or find out more about her work at the . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon! /episode/index/show/itexperts/id/42358010

EP296 - Beyond the Money, What Wealth Really Means for MSP Business Owners with Ian Luckett 08/02/2026

EP296 - Beyond the Money, What Wealth Really Means for MSP Business Owners with Ian Luckett In this episode of The IT Experts Podcast, I take a step back from the usual growth tactics and invite you into a conversation about what wealth really means for MSP owners. We are past the midpoint of 2026, and rather than waiting until year end to reflect, I wanted to offer a checkup from the neck up right now, while there is still time to make the second half count. I talk through the MSP journey many of us recognise. You start in survive, move into drive, then into thrive, and eventually reach arrive, the point where the business works for you rather than the other way round. Along that journey, it is easy to lose sight of your original why. You get caught up in the grind, in the day to day running of the business, and somewhere along the line the reason you started fades into the background. This episode is my attempt to help you reconnect with it, because understanding what wealth really means to you personally changes everything about how you build and run your MSP. I share why Stuart and I built The MSP Growth Hub the way we did. Our own why is rooted in family, in supporting people with additional needs, and in using the business as an enabler for something much bigger than turnover or profit margin. That is the thread that runs through this episode. Profit should be treated as fuel for your vision, not the end goal itself. When you start asking what wealth really means beyond the numbers on a balance sheet, you open the door to a much richer definition of success, one that includes freedom, fulfilment, relationships, and the life you actually want to live outside the business. I cover the danger of decisions driven by fear rather than by vision and values, and how burnout, stress, and anxiety often show up when purpose has quietly disappeared from the picture. I share a simple challenge you can do right now, wherever you are reading or listening from. Revisit your original why. Write down how it has evolved. Bring your team into that conversation. I mention two books that have shaped my own thinking recently, Simon Sinek's Start With Why and Arnold Schwarzenegger's Be Useful, both of which pushed me to think bigger about the supported living homes I want to help build. We also explore the people you surround yourself with. You become the average of the five people you spend the most time with, so if you want a bigger vision for your business and your life, it pays to move towards people who inspire and challenge you rather than those who keep you small. I talk about building reflection into your leadership rhythm, measuring how far you have come rather than only how far you have left to go, and leading with transparency even when others doubt what you are trying to achieve. Ultimately, this episode is an invitation to define what wealth really means to you, in your own words, on your own terms. It might mean more time with family, more freedom to choose how you spend your Fridays, or the ability to give back to your community in a meaningful way. Whatever it looks like for you, the message stays the same. Profit is your fuel. It is not the finish line. I hope this gives you space to reflect and reconnect with your own purpose as an MSP owner. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/42276745

EP295 - How Smashing Down Invisible Ceilings in Your MSP Can Help Your Culture Grow with Yvonne Matzk and Ian Luckett 07/26/2026

EP295 - How Smashing Down Invisible Ceilings in Your MSP Can Help Your Culture Grow with Yvonne Matzk and Ian Luckett In this episode of The IT Experts Podcast, I sit down with Yvonne Matzk to explore a subject I rarely get the chance to talk about on this show, the invisible ceilings that hold back talent, culture, and growth inside our businesses. Yvonne Matzk is the founder of Coachere, a coaching and consulting practice supporting leaders and the next generation of talent in the IT industry, and also the founder of the Channel Community, a free network built to help emerging talent find mentoring in a safe and inclusive environment. I loved hearing the story behind her book, Smashing the Class Ceiling, born from research showing that only nine percent of people working in tech came from a low socioeconomic background. Yvonne Matzk and her fellow founders at the Channel Community realised how many of them had come from working class backgrounds themselves, and decided to raise awareness of this gap by aligning with the Social Mobility Foundation. What started as a podcast grew into a book, designed to showcase people who started from humble beginnings and went on to build genuinely impressive careers. Yvonne Matzk introduces the idea of the class pay gap, a concept she told me she had never heard of until she began this work, despite having lived its effects throughout her own career. She reflects candidly on her early years on a training wage, doing work worth considerably more, and later struggling even as a business owner to ask for what she was worth. She explains that people from working class backgrounds often carry a quiet sense of gratitude that stops them from demanding fair value, while those from more privileged upbringings tend to carry a natural confidence that opens doors more easily. Listening to this, I could see clearly how it creates a hidden pool of talent that most MSPs never think to look for, simply because they keep recruiting from the same familiar places. Yvonne Matzk and I spent time discussing why this matters so much for MSP culture. Hiring people who look, sound, and think alike feels comfortable, yet it quietly limits how a business solves problems and challenges itself to grow. Yvonne Matzk argues that talent is everywhere, while opportunity is not, and I agree that businesses need to actively remove unnecessary barriers such as rigid degree requirements if they want access to that wider pool. She points to research showing that resilience, passion and work ethic predict success far more reliably than qualifications ever could, and these are the traits I encourage every MSP owner to recruit for. We also explored confidence, or as Yvonne Matzk prefers to call it, courage. She describes confidence as a learned behaviour shaped by upbringing and environment rather than something people are simply born with or without. Overcoming that conditioning, she says, starts with recognising fear for what it is and choosing to act anyway. I found this links directly into leadership, where Yvonne Matzk made clear to me that culture always starts and ends with the owner. If a leader is not willing to be vulnerable, admit uncertainty and model the behaviour they want to see, no amount of clever recruitment will shift the culture underneath it. Yvonne Matzk shared some genuinely practical steps I want every listener to try. She suggests MSP owners ask their own teams what the culture genuinely feels like, rather than assuming, and recommends simple anonymous surveys as a starting point for honest feedback. She encourages leaders to benchmark where their culture sits today against where they want it to be, then commit to closing that gap deliberately. I want to leave you with the same challenge Yvonne Matzk gave me, sense check your culture, ask your people what they really think, and rethink where you are looking for talent, because most skills are transferable and the right people are often hiding in plain sight. Connect with Yvonne Matzk through her and websites: and . You can get her book . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!  /episode/index/show/itexperts/id/42206830

EP294 - The Real Reason your MSP Marketing Didn't Work with Ian Luckett 07/19/2026

EP294 - The Real Reason your MSP Marketing Didn't Work with Ian Luckett In this episode of The IT Experts Podcast, I tackle one of the most common frustrations I hear from MSP owners every single week, the belief that MSP marketing simply does not work. I hear it constantly. Someone has tried an agency, a friend who knows social media, some pay per click, or a few Facebook ads, and each time the results fell flat. The real issue, as I explain, is not the tactic itself. It is the absence of a system that connects every activity back to booked calls and revenue. I open by challenging you to interrogate your marketing agency with one question, how does what you are doing connect to more booked calls. I have found that many agencies do not understand the MSP model, focusing on surface level activity like website redesigns and vague positioning work rather than a measurable path to pipeline. Inside The MSP Growth Hub, this connection between activity and results sits at the heart of the New Client Runway framework I teach from day one. I also address the MSP habit of leaning heavily on referrals. While steady referrals feel comfortable, I point out that this approach leaves owners exposed. If your biggest client leaves or a referral source dries up, you can lose a significant chunk of monthly recurring revenue overnight, with no backup plan in place. This is where account management, paired with consistent MSP marketing, becomes essential for protecting and growing your income. A central theme of the episode is what I call the stop start marketing cycle. I describe the familiar pattern, a quiet pipeline triggers a burst of marketing activity, a referral arrives, focus shifts back to delivery, and a few months later, the cycle repeats. I call this Groundhog Day marketing and I link it directly to why so many MSPs remain stuck under a million pounds in turnover. Without consistent visibility, you never build the compounding authority needed to be recognised as the expert in your niche. To fix this, I share five practical steps for building an effective MSP marketing system. The first is committing to a twelve-month runway rather than a three-month test, broken down into quarters and months so you know exactly what to focus on and when. The second is setting leading indicators, tracking visibility, conversations, and engagement rather than only watching for closed deals. I share a real example of a client who needed fresh leads, better numbers, and a profit first mindset, showing how leading indicators reveal what is really happening in your business. The third step is building weekly consistency. I recommend posting on LinkedIn at least three times a week from your personal profile and a couple of times from your company page, alongside keeping your Google Business Profile updated. I remind you that people buy from people, and visibility builds the trust required before anyone books a call. I also stress that the money is in the follow up, encouraging you to stay professional, purposeful, and persistent with every new conversation rather than sending one message and giving up. The fourth step is tracking pipeline momentum using our ONCAM framework, One New Client A Month, which helps you understand how many conversations and what conversion rate you need to hit your growth goals. The fifth step is treating MSP marketing as a genuine cost of growth, with a proper budget attached, reported on regularly alongside your other key performance indicators. I close by reminding you that sustainable growth is built on visibility, not luck. I encourage you to step outside your comfort zone, commit to the process, and trust that consistent MSP marketing compounds over time into a stronger brand, a healthier pipeline, and a more confident position in your market. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!  /episode/index/show/itexperts/id/42128760

EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion 07/12/2026

EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion In this episode of The IT Experts Podcast, I hosted an MSP Insights Roundtable on AI, automation, and observability at scale, bringing together three brilliant guests, Joe Burns, Fiona Challis, and Nick Horner. What struck me straight away was how all three agreed on one thing before we even got into the detail. AI, automation, and observability only work when you understand your own processes first. Joe walked us through how his MSP, Reformed, built its operational maturity by identifying repetitive tasks, spotting where human error crept in, and asking his team what they actually disliked doing. Only once that groundwork was done did he bring in automation, including an early AI triage system on the service desk, and it paid off. Nick added a perspective I loved, describing how starting small with clients avoids the scope creep that can derail an automation project before it even gets going. He shared a story about a modest HR automation that grew organically once the client saw the value for themselves, and how bringing end users into the process from day one builds the kind of trust that makes AI, automation, and observability actually stick. Getting genuine buy in, as Nick put it, turns a nervous stakeholder into a project sponsor rather than a blocker. Fiona introduced an idea I keep coming back to, becoming your own customer zero, assessing your own readiness before you ever take an AI conversation to a client. She told us most MSPs score only two or three out of five on her readiness assessment, which shows how much foundational work is still undocumented across our sector. We spent time discussing how observability has changed, moving away from juggling dashboards across Microsoft 365, PSA, and RMM tools towards a single intelligent layer that pulls everything together securely and quickly. Nick made the point that speed and accuracy no longer need a dedicated Power BI specialist, and Fiona reminded us that the ROI conversation always starts with measuring a baseline before you change anything. One of my favourite moments came from Joe, describing a law firm that spent three to four hours every week cross checking court lists against their case management system, a task his team solved with an agent in fifteen minutes. Fiona echoed this, encouraging MSPs to lead with one practical win rather than an overwhelming pitch, because solving a single small problem tends to open the door to many more conversations. We also got into the tension between compliance and outcome. Fiona argued that clients buy the outcome AI delivers rather than the technology itself, and Joe pushed back with honest feedback from his law firm clients, who want compliance answered first given how sensitive that sector is to reputational risk. Both agreed that governance needs to be built into the foundations of any deployment rather than bolted on afterwards. Drawing on Daniel Priestley's thinking around demand and supply tension, Joe warned us against pouring all our energy into operational capacity while neglecting sales and marketing, a gap that can quietly erode margins even as efficiency improves. Fiona picked this up with real enthusiasm, describing how AI and automation can make selling feel far more natural, framing every client conversation as a business problem to solve rather than a service to pitch. She introduced the three pillars she coaches MSPs towards, capacity, experience, and revenue, and stressed the importance of owning your intellectual property rather than giving away your hard built agents for free. We closed by sharing how each of us measures success, from outcome-based tracking to client and employee satisfaction scores, before final takeaways. Nick urged everyone to embrace the shift and stay ahead of the curve, Joe reminded us that capacity means nothing without the ability to sell it, and Fiona encouraged listeners to stop overthinking and take the first step. I came away from this session convinced, more than ever, that AI, automation, and observability can genuinely transform an MSP, provided the fundamentals are respected along the way. Connect with Fiona Challis through and . Connect with Joe Burns through and . Connect with Nick Horner through . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/42036825

EP292 - Inside The MSP Growth Hub - May 2026 Intensive Roundup with Stuart Warwick, Julie Hutchison, Peter Williamson and Ian Luckett 07/05/2026

EP292 - Inside The MSP Growth Hub - May 2026 Intensive Roundup with Stuart Warwick, Julie Hutchison, Peter Williamson and Ian Luckett In this episode of The IT Experts Podcast, we take you inside The MSP Growth Hub for a look at what happened during the May 2026 Intensive event. Ian Luckett is joined by his business partner Stuart Warwick and coaches Julie Hutchison and Peter Williamson, each sharing what unfolded across two days dedicated to helping MSP owners build stronger, more capable teams. At the heart of the conversation is MSP team alignment, and why it sits right at the centre of scaling a business with confidence. Stuart opens by explaining the theory behind the Intensive itself. The MSP Growth Hub runs this event three times a year, and each one is themed around one of the three pillars of the Scale with Confidence model. This May the focus was Amplify Capacity, using a framework called Embed and Connect to help growing MSPs align their people behind the strategy and goals of the business. Stuart describes how the vision and annual plan cascade down into a sixteen week plan, then into departmental plans, then into a daily and weekly rhythm across the business. This is MSP team alignment in practice, connecting people to systems, plans and direction so the business becomes a genuine asset rather than something that owns the owner. Ian reflects that around eighty percent of the challenges MSP owners bring to The MSP Growth Hub trace back to a leadership opportunity rather than a team problem. He and Stuart discuss the difference between a peer group and a structured programme, and how pausing to look back at progress is often the moment clients realise how far they have actually come. That pause, built into the Intensive itself, gives them the chance to calibrate against others on the same journey, working towards genuine MSP team alignment rather than isolated effort, and walk away with practical steps rather than vague encouragement. Julie takes listeners through her session on maximising team dynamics, focused squarely on MSP team alignment through clarity of function and clarity of requirements. She shares a memorable exercise called There's Been a Breach, where clients were deliberately given incomplete information about roles and responsibilities. The resulting confusion mirrored exactly what happens back in their own businesses when expectations are not clearly set. Julie explains that most people arrive at work wanting to do a good job, and that a leader's role is to set them up to succeed by removing ambiguity around who owns what. Peter Williamson, newer to The MSP Growth Hub coaching team, brings his background in governance to the conversation. He describes helping clients map every function in their business against the people who currently hold the skills to deliver it, revealing gaps that point directly to training needs or new hires. Peter's simple diagnostic question, asking each team member whether they understand their role and have what they need to do it well, proved to be a powerful starting point for many owners in the room. He also shares a story from one client who, after embedding clearer roles and responsibilities, took a holiday for the first time in three years because their team could confidently carry on without them. Across all three conversations, a consistent thread emerges. MSP team alignment is not a soft nice to have, it is the mechanism that turns a business from something the owner is trapped inside into something that can scale on its own rhythm. Whether through cascading plans, clarity exercises, or mapping skills against functions, the Intensive gave clients practical tools alongside the confidence to use them. The episode closes with a reminder that these insights are available to any MSP owner ready to bring more structure to their team. Getting the fundamentals of roles, responsibilities and communication right creates the foundation for sustainable growth, freeing owners to lead rather than firefight. How to build a high performing technical team, when you do not know where to start by Ian Luckett STOP Attracting the Wrong People to Your MSP with Julie Hutchison and Ian Luckett Ready to find out if we're the right fit to help you scale? Book a right fit clarity call: Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/41959065

EP291 - The Real Lessons Learned from a £500k MSP Ransomware Attack with Ken Roulston & Ian Luckett 06/28/2026

EP291 - The Real Lessons Learned from a £500k MSP Ransomware Attack with Ken Roulston & Ian Luckett In this episode of The IT Experts Podcast, we share one of the most honest and eye-opening conversations we have ever had about a ransomware attack and the devastating impact it can have on an MSP. Ken Roulston joins me to openly discuss the events that led to a real world cyber incident which ultimately cost more than £500,000, challenged every part of the business, and tested the resilience of the leadership team in ways few business owners ever experience. This conversation is not designed to create fear. It is designed to create awareness. Every MSP owner believes they have the right security in place, the right backups running and the right processes protecting both their own business and their clients. Ken's experience demonstrates why confidence must always be backed up with verification, discipline, and continual improvement. Ken shares the full story of how a successful acquisition appeared to strengthen the business before a ransomware attack turned everything upside down. What began as a routine business trip quickly became one of the most stressful weekends of his career. A private data centre belonging to the newly acquired business had been compromised, leaving more than forty client environments inaccessible. As the investigation unfolded, it became clear that the attackers had gained access through one of the least protected customer environments before remaining undetected for several months. One of the biggest lessons from this ransomware attack is that strong technology alone is never enough. Human error, incomplete backup verification and inconsistent security standards combined to create a perfect opportunity for attackers. The discussion explores how backup systems appeared to be functioning correctly while failing to produce recoverable data when it mattered most. It is a reminder that testing your disaster recovery process is every bit as important as performing the backup itself. Ken explains the difficult decision to negotiate with the attackers after discovering there was no viable way to restore the systems independently. He openly describes the emotional pressure of balancing legal advice, customer expectations, and the financial impact while attempting to recover critical business systems. It is an extraordinary insight into a situation that many MSP owners hope they will never face, although every provider should prepare for the possibility. As the recovery began, the challenge shifted from retrieving encrypted information to rebuilding more than forty client environments from the ground up. The team worked around the clock for weeks to restore services, rebuild trust and move customers onto more resilient cloud infrastructure. Despite the enormous disruption, the business retained the majority of its recurring revenue and emerged with valuable lessons that continue to shape how Ken advises MSPs today. Throughout the episode we explore the practical actions every MSP should take immediately. Ken highlights the importance of enforcing minimum security standards across every client, verifying backups regularly, maintaining isolated recovery environments, and investing in your own cybersecurity with the same commitment you expect from your customers. One of the strongest messages throughout the conversation is that MSPs cannot afford to become complacent. Your clients' security directly affects your own business, making security standards a shared responsibility rather than an optional service. We also discuss how ransomware attacks continue to evolve as cybercriminals become increasingly sophisticated. With artificial intelligence accelerating both defensive capabilities and cyber threats, MSPs must continually review their security posture, educate their teams, and ensure every client understands the importance of maintaining modern cybersecurity standards. Building resilience is no longer about reacting to incidents. It is about creating systems, habits and leadership that reduce risk long before an attack occurs. If you are responsible for protecting client environments, leading an MSP or planning future growth, this episode offers valuable lessons drawn from genuine experience rather than theory. Ken's willingness to share one of the most difficult periods of his career provides an opportunity for every MSP owner to strengthen their own business before a ransomware attack forces those lessons upon them. The conversation serves as a powerful reminder that preparation, leadership and continual improvement remain the strongest defence against an ever-changing threat landscape. Every MSP can learn from this experience and use these lessons to build greater confidence, stronger security and a more resilient business for the future. Connect with Ken Roulston through Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/41830765

EP290 - The Impact of Self-Awareness on You, Your Team, and Your Business with Mark Stevens, Julie Hutchison, and Ian Luckett 06/21/2026

EP290 - The Impact of Self-Awareness on You, Your Team, and Your Business with Mark Stevens, Julie Hutchison, and Ian Luckett In this episode of The IT Experts Podcast, we explore one of the most powerful leadership skills any MSP owner can develop: self-awareness. While many business conversations focus on strategy, sales, systems, and growth, this discussion takes a different path. I am joined by leadership coach Julie Hutchison and Managing Director of Mark1 IT Mark Stevens to unpack how self-awareness impacts you, your team, and ultimately the success of your business. The conversation begins with Mark sharing his own leadership journey and the challenges he experienced as his business grew. Like many MSP owners, he found himself frustrated when team members did not perform in the way he expected. He wanted people to move at the same speed, think in the same way, and approach challenges with the same intensity. Over time, that created pressure, frustration, and a growing disconnect between what he wanted from his team and what they were able to deliver. What makes this episode particularly valuable is Mark’s honesty. Rather than focusing on what was wrong with his team, he reflects on what he discovered about himself. Through coaching, reflection, and experience, he began to understand that many of the challenges within the business were connected to the way he was showing up as a leader. This realisation became the starting point for meaningful change. Julie explains that self awareness is not simply about understanding your personality. It is about recognising the impact your behaviour has on other people. Every leader influences the confidence, motivation, and performance of their team. When leaders become more aware of how they communicate, react under pressure, and set expectations, they create an environment where people can thrive. A key moment in the discussion centres around behavioural profiling and understanding different communication styles. Mark shares how learning about his DISC profile helped him recognise that not everyone thinks, works, or processes information in the same way. What felt obvious and straightforward to him often felt overwhelming or unclear to others. Developing greater self-awareness allowed him to adapt his communication and lead people more effectively. The conversation also explores the relationship between self-awareness and emotional intelligence. Mark talks openly about recognising the impact of stress, fatigue, and even lifestyle choices on the way he interacted with his team. Rather than allowing frustration to dictate his behaviour, he learned to pause, reflect, and respond more intentionally. This shift created stronger relationships and helped build trust throughout the business. One of the most powerful themes throughout the episode is the idea that leadership starts with personal responsibility. It is easy to blame team members when results are not where you want them to be. It takes courage to hold up the mirror and ask what role you might be playing in the situation. Julie introduces the concept of “Can’t, Won’t, Don’t”, a framework that helps leaders understand whether team members lack capability, confidence, motivation, or clarity. Instead of assuming people are underperforming, leaders are encouraged to become curious and seek understanding. As self-awareness increases, leaders become better equipped to identify the real barriers holding their teams back. They stop reacting emotionally and start creating conditions where people can succeed. This leads to improved communication, stronger accountability, and greater engagement across the organisation. Mark also shares how greater self-awareness transformed the culture inside Mark1 IT. What was once a source of frustration became a business environment he genuinely enjoys. Team members became more confident. Conversations became more productive. The business became more structured and aligned. Most importantly, people started taking ownership and making decisions with confidence. The discussion highlights another important lesson for MSP owners. Self-awareness is not a destination. It is an ongoing process. Every stage of business growth brings new challenges, new responsibilities, and new opportunities for personal development. The leaders who continue to learn, reflect, and adapt are the ones who create sustainable success for themselves and their teams. Throughout the episode, Ian, Julie, and Mark remind us that people are the most valuable asset in any business. Systems, technology, and processes all matter. Yet the way leaders think, behave, and communicate has a profound impact on everything else. When leaders invest in their own growth, they create ripple effects that influence culture, performance, and long-term business results. If you have ever found yourself frustrated with your team, questioning why people are not taking ownership, or wondering why progress feels slower than it should, this episode offers a valuable perspective. It provides practical insights, honest reflections, and powerful reminders that leadership begins with understanding yourself first. Self-awareness creates clarity. Clarity builds confidence. Confidence helps people perform at their best. When leaders embrace that journey, they create stronger businesses and more fulfilling places to work. Connect with Mark Stevens through and his . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/41702230

EP289 - Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong with Steve Lloyd and Ian Luckett 06/14/2026

EP289 - Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong with Steve Lloyd and Ian Luckett In this episode of the IT Experts Podcast, we explore one of the most overlooked opportunities for MSP growth: exhibitions and events. If you have ever invested time and money into a trade show, only to come away wondering whether it was worth it, this conversation with Steve Lloyd is essential listening. Many MSP owners know they need to get out into the market, meet potential clients, build relationships, and generate fresh opportunities. The challenge is that exhibitions can often feel uncomfortable, especially for technical founders who are far more confident discussing technology than approaching strangers in a busy exhibition hall. The result is that many businesses turn up with a couple of banners, a table full of brochures, and a hope that the right people will stop by. According to Steve Lloyd, that approach is exactly why so many exhibitors fail to see a return on their investment. Throughout this episode, Steve Lloyd shares a completely different way of thinking about exhibitions. Rather than viewing them as a one-day event, he encourages MSPs to see them as part of a much larger business development process. Success begins long before the doors open and continues long after the exhibition has finished. One of the most powerful insights from the conversation is the idea that you are not simply renting a stand. You are creating a temporary shop inside a temporary shopping centre. When viewed through that lens, everything changes. You start thinking about customer experience, visibility, engagement, staff preparation, and follow up. You begin asking better questions about what success actually looks like and how you can create meaningful conversations with the people who matter most. Steve Lloyd explains that many exhibitors make the mistake of accepting the standard setup provided by the venue. Tables become barriers. Brochures create clutter. Team members sit behind their stand waiting for visitors to approach. Unfortunately, that approach rarely creates energy, excitement, or engagement. Instead, Steve Lloyd encourages businesses to take ownership of their space. Every element of the stand should support a clear message. Visitors should immediately understand who you help, what problem you solve, and why they should engage with you. Simplicity becomes a competitive advantage. Clear messaging consistently outperforms complicated explanations and technical jargon. The discussion also highlights an important challenge many MSP owners face. Technical expertise does not automatically translate into effective communication. It is easy to fall into the expert trap and overwhelm prospects with information. Steve Lloyd explains that successful exhibitors learn how to simplify complex ideas and connect with people who may have very little technical knowledge. Confidence comes from clarity, and clarity helps create stronger conversations. Another key theme throughout the episode is preparation. Steve Lloyd introduces what he calls the Exhibition Life Cycle, a framework built around preparation, promotion, execution, and follow up. Each stage plays a critical role in determining the overall success of an exhibition. Preparation involves far more than ordering banners and booking accommodation. It includes defining objectives, developing messaging, planning customer journeys, training staff, preparing follow up processes, and ensuring there are no surprises on the day. The more preparation that happens in advance, the more confident and effective your team becomes during the event itself. Promotion is another area where many businesses leave opportunities on the table. Steve Lloyd encourages exhibitors to build anticipation before the event begins. The most successful stands create awareness and excitement before visitors even arrive at the venue. This helps maximise engagement and creates momentum throughout the event. When it comes to execution, the conversation focuses heavily on human interaction. While games, competitions, and attractions can help capture attention, Steve Lloyd believes that well trained staff remain the most valuable asset on any exhibition stand. Great conversations consistently outperform gimmicks when it comes to building trust and generating quality leads. The discussion also challenges the traditional approach to exhibition competitions. Rather than offering prizes that attract everyone, Steve Lloyd recommends prizes that attract the right people. A free workshop, assessment, training session, or educational event creates far more value than generic prizes that have no connection to your expertise. The goal is to bring prospects into your world and allow them to experience the value you provide. Perhaps the most important takeaway from this episode is that exhibitions are not about making immediate sales. They are about starting meaningful conversations with the right people. Every interaction becomes part of a larger relationship building process that continues long after the exhibition has ended. If you want to generate better results from your next event, this conversation with Steve Lloyd provides a practical framework you can implement immediately. From creating stronger messaging and improving stand design to building effective follow up systems, the advice shared in this episode will help you approach exhibitions with greater confidence, structure, and purpose. Whether you are attending your first trade show or looking to improve the return on events you already invest in, the lessons from Steve Lloyd offer a clear roadmap for turning exhibitions into a powerful growth channel for your MSP. Connect with Steve Lloyd through and his . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!  /episode/index/show/itexperts/id/41622230

EP288 - Why Poor Governance is Killing the Value of Your MSP and How to Fix it with Ken Roulston and Ian Luckett 06/07/2026

EP288 - Why Poor Governance is Killing the Value of Your MSP and How to Fix it with Ken Roulston and Ian Luckett In this episode of The IT Experts Podcast, I sit down with Ken Roulston to explore a topic that many MSP owners know they should be paying attention to, yet often leave until much later than they should. Governance. Now, before you switch off thinking this is a subject reserved for larger businesses, stay with me. This conversation is one of the most important discussions we've had around protecting the value of your MSP, reducing unnecessary risk and building a business that is genuinely attractive to a future buyer. Ken brings a huge amount of experience to this conversation. Having built and successfully exited a £17 million MSP, he has seen first hand what separates valuable businesses from those that struggle to achieve the valuation their owners expect. Through his work with MSPs across the UK and Ireland, Ken regularly helps business owners understand the factors that drive value and the mistakes that can quietly destroy it. One of the points I often make is that every MSP owner will eventually sell their business. Whether that happens in five years, ten years or twenty years is almost irrelevant. At some stage, ownership changes hands. The question is whether you will be rewarded properly for all the hard work, investment and sacrifice that went into building it. That is where Governance comes in. Throughout our conversation, Ken and I unpack why Governance is far more than a compliance exercise. Good Governance creates confidence. It gives buyers reassurance. It reduces risk. It demonstrates professionalism. Most importantly, it helps you build a stronger business today, regardless of whether an exit is anywhere on your immediate horizon. We begin by looking at financial Governance and why understanding your numbers is only part of the story. Many MSP owners can tell you their monthly revenue and profitability. Far fewer fully understand the financial responsibilities that come with being a company director. Ken explains the importance of financial controls, cashflow management, solvency and proper accounting practices. These are not optional activities. They are part of your legal responsibility as a business owner. We also discuss how poor financial Governance can raise serious red flags during an acquisition. Buyers want confidence that a business is being managed professionally. Strong reporting, clear approval processes, documented decisions and consistent financial management all contribute to a stronger valuation and a smoother due diligence process. From there, we move into legal Governance, which is often where hidden problems begin to emerge. Ken shares examples of acquisitions where customer contracts, supplier agreements and employee terms created unexpected complications. In some cases, a single clause buried within a contract was enough to significantly impact the value of a deal. One example in particular highlights how an overlooked contract clause could force a buyer to seek approval from every customer before completing an acquisition. It is a powerful reminder that Governance is not about having paperwork in place. It is about understanding exactly what those documents mean and how they affect the future of your business. We also spend time discussing employee Governance. As MSP owners, our people remain our greatest investment and often our largest cost. Strong Governance creates clear expectations, supports accountability and helps protect both employees and the business. Ken explains why current employment contracts, documented processes and professional HR support are essential if you want to build a resilient organisation. Towards the end of the episode, we broaden the conversation into business risk. This is an area we regularly help MSP Growth Hub members address because many business owners spend their days helping clients manage risk while overlooking risks within their own organisations. Ken shares practical examples of the risks every MSP should be assessing, including customer concentration, supplier dependency, cashflow exposure and operational vulnerabilities. We discuss why creating a risk register does not need to be complicated and how taking time to identify potential threats can significantly improve decision making and business resilience. If you want to build a stronger MSP, improve its future value and avoid the costly mistakes that catch many owners out during an exit process, this episode is packed with practical insights. Governance may not be the most glamorous topic in business, although it could be one of the most valuable conversations you will have this year. As Ken says throughout the discussion, buyers are looking for confidence, credibility and professionalism. Good Governance helps you demonstrate all three. Connect with Ken Roulston through and his . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/41549550

EP287 - Get Your Time Back Part 2 - Stop Being the Default Decision-Maker in your MSP with Ian Luckett 05/31/2026

EP287 - Get Your Time Back Part 2 - Stop Being the Default Decision-Maker in your MSP with Ian Luckett In this episode of The IT Experts Podcast, I continue our Get Your Time Back series by tackling one of the biggest challenges I see MSP owners facing every single day, becoming the default decision-maker in their business. If your team comes to you for every answer, every approval, every problem, and every decision, there is a good chance you've become the bottleneck without even realising it. The frustrating part is that most MSP owners believe they have a workload problem when in reality they have a leadership pattern that is holding the business back. Throughout this episode, I explain why being overwhelmed is often less about the amount of work and more about how decisions flow through the business. When every road leads back to you, growth slows down, confidence across the team drops and you end up spending your days firefighting rather than leading. I share why teams naturally mirror the behaviour of their leaders. If you are constantly stepping in to rescue situations, provide answers and solve problems, your team will quickly learn that the easiest option is to come straight to you. Before long, you find yourself carrying the weight of every decision while capable people around you stop trusting their own judgement. One of the key concepts I explore is the difference between a parent to child relationship and an adult to adult relationship inside your MSP. When leaders constantly provide solutions, they unintentionally create dependency. When leaders coach instead of rescue, they create ownership, accountability and confidence. That shift is where real growth begins. We also look at why many people hesitate to step forward and make decisions. In most cases it comes down to fear. Fear of getting something wrong. Fear of making a mistake. Fear of looking silly in front of colleagues or clients. If every challenge is immediately taken away from them, that fear never gets challenged and confidence never grows. I share a simple but powerful analogy about learned behaviour and how teams can become conditioned to operate below their potential. Over time, people stop looking for solutions because they believe someone else will provide them. If that someone is always you, becoming the default decision-maker becomes a cycle that gets harder and harder to break. The cost of staying in that position is significant. It limits growth, slows progress and prevents you from spending time on the strategic activities that will move your MSP forward. More importantly, it prevents your team from developing into the confident, capable people you need them to become. That is why I introduce one of the coaching frameworks we use inside The MSP Growth Hub, the GROW model. This simple approach helps leaders stop rescuing and start coaching. It gives your team the opportunity to think, solve problems and take ownership while allowing you to step back from being the default decision-maker. We walk through each stage of the framework, from defining the goal and understanding the reality, through to exploring options and agreeing the way forward. When used consistently, this approach can transform the quality of conversations inside your business and help create a culture where people take responsibility rather than waiting for instructions. I also share practical techniques you can start using immediately, including one simple habit that can dramatically reduce interruptions throughout your day. It starts with resisting the urge to answer every question straight away and instead helping people think through the solution themselves. If you are serious about getting your time back, building a stronger leadership team and creating a business that works for you rather than you working for it, this episode will give you practical ideas that you can start implementing today. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!  /episode/index/show/itexperts/id/41462205

EP286 - Get Your Time Back Part 1 - Don't Confuse Activity With Achievement with Ian Luckett 05/24/2026

EP286 - Get Your Time Back Part 1 - Don't Confuse Activity With Achievement with Ian Luckett In this episode of The IT Experts Podcast, I kick off a brand-new two-part series focused on one of the biggest frustrations MSP owners face, how to get your time back. If you constantly feel busy, overwhelmed, reactive, or like your week disappears before you have made any real progress, then this episode is for you. I want to help you stop confusing activity with achievement and start focusing on the things that genuinely move your MSP forward. Every day inside The MSP Growth Hub, we speak to MSP owners who are stretched in every direction. They are buried in emails, firefighting problems, approving decisions, and carrying the weight of the business on their shoulders. The challenge is that being busy creates the illusion of progress. Ticking tasks off a list feels productive. Clearing your inbox feels satisfying. Yet none of it guarantees that you are building a business that gives you more freedom, more profit, or more control over your future. In this episode, I unpack why so many MSP owners stay trapped in reactive mode for years and how that slowly impacts growth, leadership, confidence, and even mental wellbeing. I talk openly about the habits, behaviours, and leadership patterns that stop owners from creating space to think strategically and lead effectively. If you want to get your time back, there has to come a point where you stop measuring success by how hard you are working and start measuring success by the outcomes you are creating. One of the most important ideas I explore in this episode is strategic thinking time. Years ago, someone once told me that leaders need time to think. At the time, I thought it sounded ridiculous because there was always work to do, clients to support, and targets to hit. Looking back now, it was one of the most valuable lessons I have ever learned. If you never create space to think clearly, plan properly, and focus on the bigger picture, you stay stuck reacting to everyone else’s priorities instead of leading your business forward with intention. I also share practical lessons around protecting your time and becoming more disciplined with your diary. If you want to get your time back, you need to treat your own thinking time with the same level of importance as a client meeting. You need to stop allowing interruptions, distractions, and reactive requests to consume every available hour in your week. Strategic time cannot be something you fit in when everything else is finished because everything else is never finished. Another huge theme in this conversation is leadership and empowerment. Many MSP owners unintentionally train their teams to rely on them for every decision. Over time, that creates bottlenecks, frustration, and dependency across the business. I explain why creating clear decision filters and empowering your team to think independently is one of the fastest ways to reduce pressure and improve performance. When your people feel trusted and supported to solve problems themselves, the business becomes stronger and you create the space needed to focus on higher value work. I also dive into the importance of measuring what actually matters inside your MSP. Too many businesses stay focused on symptoms instead of identifying root causes. Whether it is inconsistent delivery, project issues, poor accountability, or operational inefficiency, lasting improvement only happens when you step back and understand what is really driving the problem. This is where leadership, process, and accountability all connect together. Artificial intelligence and automation also come into the conversation. There is a huge amount of excitement around AI right now, although I share a grounded perspective on what it can and cannot do. AI is not a magic fix for broken businesses. Before you automate anything, you need clear processes, strong structure, and a business that already understands how it should operate. Technology can accelerate progress, although it still relies on strong foundations underneath it. One of the most practical parts of this episode is where I explain the difference between £10 tasks, £100 tasks, and £1,000 tasks. So many MSP owners spend their week trapped inside low value admin work that could be automated, delegated, or removed completely. If you truly want to get your time back, you need to consistently move yourself towards the work that creates the biggest impact for your business, your team, and your future. This episode is packed with practical ideas to help you protect your time, improve your leadership, and create more focus inside your MSP. My goal is to help you stop being a busy fool and start building a business that genuinely works for you rather than you working for it. When you create space to think strategically, empower your people properly, and focus on what truly matters, growth becomes far more sustainable and far more enjoyable. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!  /episode/index/show/itexperts/id/41394690

EP285 - Beyond Recruitment- How to Attract and Retain the Right Staff with Zoe Chatley and Ian Luckett 05/17/2026

EP285 - Beyond Recruitment- How to Attract and Retain the Right Staff with Zoe Chatley and Ian Luckett In this episode of The IT Experts Podcast, we go beyond recruitment and explore what it really takes to attract and retain the right staff in your MSP. Many MSP owners tell us that finding good people feels harder than ever. They advertise roles, interview candidates, and still end up wondering why the right people are not applying, or why talented team members leave after a short period of time. The truth is that attracting and retaining the right staff starts long before you post a job advert. In this conversation, I am joined by Zoe Chatley, founder of The Channel Recruiter, who specialises in helping businesses across the IT channel recruit exceptional people. Zoe brings more than 20 years of recruitment experience and shares practical insights that every MSP owner can apply straight away. We begin by exploring why recruitment has changed so much. Candidates are no longer looking only at salary and job titles. They are thinking much more carefully about the type of company they want to work for, the culture they want to be part of, and whether the business genuinely values its people. That means if you want to attract and retain the right staff, you need to think like a marketer. Your future employees are researching your business in exactly the same way that prospects research your services. They visit your website, review your LinkedIn presence, read employee feedback, and look for evidence that your business offers a positive and supportive place to work. This is where employer branding becomes incredibly important. Employer branding is much more than your logo or the design of your website. It is the reputation your business has as a place to work. It includes the way your team talks about the business, the stories you share online, and the consistency between what you say and what your employees experience every day. Zoe explains that one of the strongest tools available to MSPs is their Employee Value Proposition, often called the EVP. Your EVP is the complete package of benefits, flexibility, support, and opportunities you offer to your team. This includes hybrid working, holiday entitlement, healthcare, career development, flexibility for family life, and the little things that make people feel trusted and valued. When you want to attract and retain the right staff, your EVP needs to be clear, meaningful, and visible. It should appear in your job adverts, on your website, throughout your interview process, and in the everyday experience your employees have once they join your business. We also discuss company culture and why it plays such a critical role. Culture is what people experience when they work in your business. It is how people communicate, how leaders behave, and how the team supports one another. One of the simplest ways to measure your culture is by looking at staff retention. If talented people stay with you for many years and speak positively about the business, that is usually a very strong sign that your culture is healthy. Values are another essential part of this process. Your company values act as your internal compass. They guide decisions, shape behaviour, and help you identify people who align naturally with your business. When you attract and retain the right staff, you are looking for individuals whose values match your own. Skills can be developed. Character, attitude, and integrity are much harder to teach. One of the most valuable parts of this episode is Zoe’s perspective on transferable skills. If you are struggling to recruit within the IT industry, there are exceptional people outside the channel who may be a perfect fit. Sales professionals, customer service specialists, and technically minded individuals from other sectors often bring fresh energy, resilience, and strong people skills. With the right support and development, these individuals can become some of your strongest team members. As Zoe says, do not hire for need. Hire for strength. That one idea can completely change the way you build your team. If you want to attract and retain the right staff, start by reviewing your culture, clarifying your values, strengthening your EVP, and telling your story more confidently. The businesses that do this consistently become magnets for the right people. And when you have the right people in the right seats, growth becomes much easier. Connect with Zoe Chatley through LinkedIn or through their website . You can also send her an email at zoe@thechannelrecruiter.co.uk. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/41308795

EP284 - The MSP Owner Bottleneck: Every MSP Needs a Superhero Until It Wants to Scale with Ian Luckett 05/10/2026

EP284 - The MSP Owner Bottleneck: Every MSP Needs a Superhero Until It Wants to Scale with Ian Luckett In this episode of The IT Experts Podcast, I want to help you break free from one of the biggest growth blockers I see in the MSP world, the MSP Owner Bottleneck. If you constantly feel pulled into every issue, every escalation, every client conversation, and every decision inside your business, then this episode is for you. I unpack why so many MSP founders become the superhero inside their organisation, how that behaviour develops over time, and why it eventually limits scale, leadership growth, profitability, and even the long-term value of the business itself. For many MSP owners, the MSP Owner Bottleneck starts with good intentions. In the early years, you are the technical expert, the trusted advisor, the problem solver, and the person clients rely on when things go wrong. That level of involvement often helps build the business initially because clients trust you personally and your team leans on your experience to navigate difficult situations. Over time though, this creates a dangerous dependency where everything flows back through you. Every important decision, every escalation, and every challenge eventually lands on your desk. In this conversation, I talk openly about the role of the superhero founder inside MSPs. Many owners spend years stepping in to save projects, solve client issues, rescue support situations, and make decisions that nobody else feels confident making themselves. The challenge is that while this creates short term stability, it stops the business from developing real leadership depth. Teams stop taking ownership because they know the owner will eventually step in and fix things anyway. Clients continue contacting you directly because they have been trained to do so. Before long, the MSP Owner Bottleneck becomes stronger every year, leaving the business stressful, reactive, and difficult to scale. One of the key messages I share in this episode is that what helped you build your MSP will not necessarily help you scale it. Many founders eventually reach a point where the business no longer supports the life or goals they originally wanted because too much depends on them personally. You may have built a successful MSP that generates revenue and supports a team, although growth begins to stall because leadership and accountability have never been fully distributed throughout the organisation. The result is an MSP owner constantly firefighting, permanently busy, and struggling to focus on strategic growth. I also explore how the MSP Owner Bottleneck impacts employee engagement, accountability, and leadership development. When team members never receive real ownership or authority, they struggle to grow into stronger leaders. Senior engineers and managers begin waiting for approval rather than making confident decisions themselves. Escalation replaces ownership. I explain why ambitious employees often leave environments where they cannot grow, while others remain stuck operating below their full potential. This creates a cycle where recruitment becomes reactive rather than strategic, adding even more pressure onto the founder. Another important area we unpack is the relationship between MSP owners and their clients. Many founders unintentionally train clients to contact them directly for support, reassurance, or decision making. While this can feel valuable in the short term, it weakens the trust clients have in the wider business. I explain why scalable MSPs create trust in systems, processes, leadership teams, and structure rather than relying entirely on the founder relationship. This shift becomes essential for any MSP that wants stronger operational maturity, improved scalability, and higher business valuation in the future. I also spend time discussing the emotional side of leadership and the role ego quietly plays inside growing MSPs. Being the person who fixes everything can feel rewarding. It creates a sense of importance, control, and security. For technically minded founders especially, stepping away from that role can feel uncomfortable because the business has been built around your expertise for years. Real growth happens when you begin empowering others, creating accountability, and allowing leaders inside the organisation to own outcomes confidently. Throughout the episode, I share practical ways to reduce dependency and build stronger leadership structure inside your MSP. We talk about redirecting client communication through proper channels, allowing managers to own difficult conversations, encouraging team members to bring solutions instead of problems, and building a healthier rhythm of accountability across the business. These small changes create massive leverage over time. One of the strongest points I make in this episode is that scaling an MSP requires a move away from reactive heroics and towards proactive structure. Accountability, consistency, communication, and leadership development become the foundations of sustainable growth. When your leadership team feels trusted and empowered, the business becomes calmer, more scalable, and significantly more valuable. The MSP Owner Bottleneck also directly affects exit planning and business valuation. Buyers look carefully at leadership depth and operational independence when assessing MSPs. Businesses heavily dependent on the founder carry greater risk and often achieve lower valuations. In contrast, MSPs with strong systems, empowered leaders, and operational consistency become far more attractive acquisition opportunities. Building a business that can thrive without constant founder involvement creates genuine transferable value and far more long-term options. This episode is a reminder that sustainable growth does not come from working harder or rescuing more situations personally. It comes from building leaders, creating structure, and developing a business that can operate successfully without depending on one individual for every outcome. If you recognise yourself inside the MSP Owner Bottleneck, this conversation will give you practical ideas, clarity, and confidence to begin making the shift. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!  /episode/index/show/itexperts/id/41218010

EP283 - MSP Channel Insights Panel- Cybersecurity, Compliance and Resilience – with Neil Smith, Gene Kim, David Clarke, and Ian Luckett 05/03/2026

EP283 - MSP Channel Insights Panel- Cybersecurity, Compliance and Resilience – with Neil Smith, Gene Kim, David Clarke, and Ian Luckett In this episode of The IT Experts Podcast, we explore what it really takes for MSPs to build a strong foundation in cybersecurity, compliance, and resilience in a world where risk is constantly evolving. In this special roundtable session, I am joined by Neil Smith, Gene Kim, and David Clarke, who each bring deep, practical experience from the front line of cybersecurity and compliance within the MSP space. You will hear how the role of the MSP has shifted from simply managing IT systems to becoming a central part of how businesses manage risk. As Neil Smith shares from his own journey, the demand from clients has changed significantly. Businesses are no longer asking for technical support alone. They want reassurance that they are protected, aligned with standards, and prepared for whatever may come next. This is where cybersecurity, compliance, and resilience come together as a core offering rather than an add on. Gene Kim expands on this by highlighting how trust is now directly linked to revenue. Clients expect MSPs to provide clear visibility, consistent reporting, and confidence that systems are secure and recoverable. This is not about tools alone. It is about outcomes. MSPs are now expected to help clients prove they are operating securely, not only for their own peace of mind, though also for insurers, auditors, and stakeholders. A strong theme throughout the conversation is education. As Neil Smith explains, many businesses still believe they are not a target or that basic protection is enough. The role of the MSP is to guide clients through understanding their risks in a calm and structured way. This is not about creating fear. It is about building awareness and helping clients make informed decisions that support long term stability. David Clarke brings a valuable perspective on compliance and governance. He highlights how frameworks such as GDPR and Cyber Essentials provide a strong foundation, though they are not a one-off exercise. Cybersecurity, compliance, and resilience require continuous attention. It is similar to securing your home. You do not lock the door once and forget about it. You maintain awareness and take responsibility over time. The conversation also explores the importance of clearly defined responsibility. MSPs play a critical role in implementing and managing systems, though the ownership of risk always sits with the client. David Clarke reinforces that understanding who owns the risk leads to stronger, more productive conversations. When this is clear, businesses can make better decisions and avoid confusion during critical moments. Supply chain security is another key focus. With MSPs relying on a growing number of vendors and tools, every decision introduces potential exposure. Gene Kim and Neil Smith both emphasise the need for transparency, trust, and careful evaluation when selecting partners. It is not only about functionality. It is about reliability, communication, and how those vendors respond when something goes wrong. When the discussion moves to incident response, the tone becomes even more practical. Every MSP needs a clear and well understood plan. David Clarke explains the importance of rapid escalation, strong leadership, and access to the right expertise at the right time. Decisions need to be made quickly, often with incomplete information, and preparation makes all the difference. Neil Smith adds that these conversations should happen before an incident occurs. Working through scenarios with clients, even in a simple tabletop format, can highlight gaps and build confidence. Gene Kim reinforces this by stressing the importance of having systems that can recover quickly and maintain control during an incident. Resilience is the thread that connects everything discussed in this episode. It is not enough to reduce risk. Businesses need to be able to continue operating when challenges arise. Cybersecurity, compliance, and resilience work together to create that outcome. When done well, they provide stability, confidence, and a platform for growth. This episode makes one thing very clear. MSPs who fully embrace cybersecurity, compliance, and resilience will stand out. As Neil Smith demonstrates through his own positioning, this creates a powerful advantage in the market. It builds trust, strengthens relationships, and supports long term success. If you want to position your MSP as a trusted advisor and create a more secure, scalable business, this episode offers clear and practical direction. Focus on the fundamentals, build strong frameworks, educate your clients, and keep refining your approach. Over time, this creates a business that not only protects clients, though also grows with confidence. Connect with Neil Smith through LinkedIn Connect with Gene Kim through LinkedIn . Connect with David Clarke through LinkedIn . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/41090125

EP282 - Why Should I Attend the 2026 MSP Show in London with Aaron Fletcher, Alexandra Harris and Ian Luckett 04/26/2026

EP282 - Why Should I Attend the 2026 MSP Show in London with Aaron Fletcher, Alexandra Harris and Ian Luckett In this episode of The IT Experts Podcast, we explore why the 2026 MSP Show in London is becoming one of the most valuable events for MSP owners and their teams who want clarity, direction, and real progress in their business. I am joined by Aaron Fletcher and Alexandra Harris, the driving force behind the event, who share what makes this year’s show such a powerful opportunity for growth. This is not about turning up to another event and walking away with a bag of merchandise. This is about making a conscious decision to invest time in learning, connecting, and building momentum. The 2026 MSP Show brings together MSP owners, senior leaders, and technical teams in a way that feels both structured and flexible. As Alexandra Harris explains, the event has been designed to give attendees the freedom to move, choose, and engage with the sessions that matter most to them. You are not being pushed from one session to another. You are given space to think, learn, and connect in a way that suits your style. Aaron Fletcher shares how the event continues to evolve each year, bringing fresh ideas, more energy, and a stronger focus on delivering value. This is not a static conference. It is a living environment that reflects what MSPs actually need right now. That energy creates a completely different experience, one that feels closer to a collaborative space than a traditional event. What stands out immediately about the 2026 MSP Show is the focus on value. Every session is designed to give you something practical that you can take back and apply. There is no filler content and no product pitching disguised as education. Instead, you will hear from industry experts who understand the real challenges MSPs are facing and who are there to guide you forward with clarity and confidence. One of the strongest elements of the 2026 MSP Show is the way it has been built around real feedback from the MSP community. Alexandra Harris explains how the team gathered input from across the industry to shape the agenda, ensuring the topics are relevant, timely, and aligned with the current challenges MSPs face. This approach means you are far more likely to leave with ideas that create immediate impact. Another powerful reason to attend the 2026 MSP Show is the opportunity to connect with others in the industry. Running an MSP can feel isolating at times. Being in a room with people who understand your challenges creates a different level of energy. Conversations that start casually can quickly turn into valuable partnerships, new ideas, or solutions to problems that have been sitting unresolved for months. This year, the introduction of MSP hot topic roundtables adds another layer of value. As Aaron Fletcher highlights, these smaller group discussions create space for honest conversations and shared experiences. You are not sitting quietly in a large audience. You are actively contributing, learning from others, and gaining insights that are directly relevant to your situation. The 2026 MSP Show also creates a balance between learning and experience. There is a strong sense of energy throughout the event, with opportunities to network, explore new ideas, and step away from the day to day demands of running your business. When you give yourself space to think, you make better decisions. When your team is involved, they gain clarity on the direction of the business and feel more aligned with where you are heading. From a strategic perspective, attending the 2026 MSP Show is not a cost. It is an investment. When approached with intention, it becomes a project. You can plan who you want to meet, which sessions will support your goals, and how you will follow up afterwards. This is where the real return comes from. The conversations you have, the ideas you capture, and the actions you take afterwards all contribute to the growth of your MSP. There is also significant value in the co-located Service Desk and IT Support Show, which Aaron Fletcher and Alexandra Harris explain has been running for decades and brings together a wider ecosystem of tools, vendors, and expertise. This creates an environment where both the commercial and technical sides of your business can grow together. Ultimately, the 2026 MSP Show is about helping you step back, reset your thinking, and move forward with purpose. With insights from Aaron Fletcher and Alexandra Harris, this episode gives you a clear view of what is possible when you surround yourself with the right people, the right ideas, and the right opportunities. If you are serious about building a business that works for you and not the other way around, this is your opportunity to take action. Register to join the 2026 MSP Show . Connect with Aaron Fletcher and with Alexandra Harris . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon! /episode/index/show/itexperts/id/41003100

EP281 - Stop Working IN Your MSP - Make It Work For You - with Mit Patel, Darren Strong, Paul Green and Ian Luckett 04/19/2026

EP281 - Stop Working IN Your MSP - Make It Work For You - with Mit Patel, Darren Strong, Paul Green and Ian Luckett In this episode of The IT Experts Podcast, I sit down with Mit Patel, Darren Strong, and Paul Green for a powerful panel discussion focused on one of the biggest challenges MSP owners face, how to stop working in your MSP and start building a business that works for you. This is a topic I see come up time and time again. Many MSP owners start from a technical background, and before they know it, they are deep in the day to day, solving problems, firefighting, and carrying the weight of the business on their shoulders. If you want to stop working in your MSP, there has to be a conscious shift in how you think, plan, and lead. Mit kicks things off by sharing something I see all the time. Most MSPs are not spending enough time planning, or they do not know where to start. The truth is, it does not need to be complicated. You need clarity on where you are now and where you want to get to in the next twelve months. From there, it is about breaking that down into simple, consistent actions that move you forward. Darren builds on this and brings it back to consistency. Without a clear plan, you end up making decisions based on how you feel in the moment. One day you move in one direction, the next day it changes. Over time, that creates confusion across your team and slows everything down. If you want to stop working in your MSP, your plan needs to guide your decisions and shape the behaviour of your business. Paul then brings in a perspective that I know will resonate with many of you. Too many MSPs are running on hope. Hoping they will find time for marketing. Hoping nothing disrupts the day. Hoping things will improve. That can go on for years. The shift happens when you decide to take control and build something with purpose. If you truly want to stop working in your MSP, you need to carve out time every day to focus on growth and the future of the business. We also spend time talking about leadership, because this is where things really start to change. I have seen it in my own journey and with the MSPs we support. When your team understands the vision and knows what matters most, everything starts to move faster. Mit shares how aligning the team around clear quarterly priorities creates momentum and builds a culture where people feel part of the success. This is essential if you want to stop working in your MSP and create something that grows beyond you. Another important part of the conversation is around speed and structure. In the early days, you can change direction quickly. As your business grows, that becomes harder. Paul explains the importance of staying flexible while putting the right systems in place. You need structure to scale, while still keeping enough agility to respond to change. That balance is key if you want to stop working in your MSP and keep moving forward. Darren then brings it back to operational maturity, and this is where many MSPs hit a wall. You can only rely on hard work for so long. Long hours and constant pressure lead to fatigue, and eventually something has to change. This is often the moment when you realise that what got you here will not get you there. To stop working in your MSP, you need systems, measurement, and accountability that support consistent performance. We also explore what is happening in the world of marketing and AI. There is a lot of noise right now, and it is easy to get distracted. Paul makes it clear that while AI is a powerful tool, it does not replace clear thinking. The fundamentals still matter. You need to understand your ideal client, communicate clearly, and build trust. When your marketing works properly, it creates a steady flow of opportunities, which is a huge step towards being able to stop working in your MSP. We finish the episode with some simple actions that you can take straight away. Paul talks about finding time every day to work on your business. Mit suggests blocking out dedicated time each week for planning. Darren reinforces the importance of accountability and making sure you follow through on what you commit to. When you bring all of this together, planning, leadership, consistency, and accountability, you create a business that no longer relies on you being involved in everything. That is the goal. To stop working in your MSP is about building something with clarity and structure, where the business continues to grow, whether you are there or not. Connect with Mit Patel on LinkedIn and discover more about Assurix . Connect with Darren Strong . You can also visit his website and stream the Scale Up podcast . Connect with Paul Green on LinkedIn . You can also explore his website and tune into his MSP Marketing Podcast . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/40914490

EP280 - R&D Tax Relief for MSPs – Are You Missing Out on Thousands with Jack Davies and Ian Luckett 04/12/2026

EP280 - R&D Tax Relief for MSPs – Are You Missing Out on Thousands with Jack Davies and Ian Luckett In this episode of The IT Experts Podcast, I want to share something that I know many MSPs have either overlooked or been unsure about, and that is R&D tax relief for MSPs, and how it could potentially put thousands back into your business when approached in the right way. I am joined by Jack Davies, who has been working closely with our community for several years now, helping MSPs understand how R&D tax relief for MSPs actually works in practice. I will be honest, when I first came across this, I was sceptical. Like many of you, I wanted to be sure this was credible, compliant, and something that genuinely added value to a well-run MSP. What I have seen since then, through the results of our clients and the conversations we have had, is that when it is done properly, it can be a powerful opportunity. We start by getting clear on what R&D tax relief for MSPs really is. It is not a quick win or a shortcut. It is a structured incentive designed to reward businesses that are solving technical challenges and pushing things forward. When you look at it through that lens, it starts to make a lot more sense for MSPs, because that is exactly what many of you are doing every single day. As we go deeper into the conversation, it becomes clear that a lot of MSPs are already carrying out qualifying work without realising it. Whether it is system integrations, cloud migrations, automation, cyber security projects, or bringing AI into client environments, these are not always straightforward. They involve testing, iteration, and problem solving. This is where R&D tax relief for MSPs starts to become highly relevant, because it focuses on the effort involved in overcoming technical challenges. One of the most important parts of this conversation is understanding what does not qualify. Straightforward, plug and play work is not what we are talking about here. This is about those moments where your team has to think differently, where there is no obvious answer, and where you are working through uncertainty to find the right solution. Getting clear on this gives you the confidence to approach R&D tax relief for MSPs in a way that protects your reputation and keeps everything above board. Something that I found particularly interesting, and I know many of you will as well, is the areas that often get overlooked. Internal projects, ongoing improvements, and even the costs around software and subcontractors can all form part of the bigger picture. Many MSPs focus purely on client work, yet a lot of innovation is happening behind the scenes. When you start to recognise that, the opportunity around R&D tax relief for MSPs becomes much broader. We also spend time talking about how this works in practice. It is not about pointing at one project and saying that is the number. It is about looking across your year, understanding where time and effort has gone into solving technical challenges, and building a fair and reasonable view of that work. This is where having good structure in your business really helps, from tracking projects through to keeping your financials organised. There have also been some changes to the scheme over the past couple of years, and I wanted to make sure we addressed that clearly. The key takeaway is that the fundamentals of R&D tax relief for MSPs have not been reduced. If anything, they have become more structured. The updates are there to improve the process, create consistency, and make sure everything is handled properly. For you as an MSP owner, that means more clarity and a more stable framework to work within. We also talk openly about best practice and what to watch out for. There are still people in the market making bold claims and overpromising. My advice is simple, protect your reputation. Work with people who understand both R&D and the MSP space, who can explain the process clearly, and who are focused on doing things the right way. By the end of this episode, my goal is that you feel more confident about R&D tax relief for MSPs, what it is, what it is not, and whether it is something worth exploring further in your business. This is about making informed decisions, staying in control, and recognising the value of the work you are already doing. Connect with Jack Davies through his LinkedIn by clicking . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us . OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/40799495

EP279 - How to Build a High Performing Team – MSP Show Power Panel with Zoe Chatley, Julie Hutchison, Phylip Morgan, and Ian Luckett 04/05/2026

EP279 - How to Build a High Performing Team – MSP Show Power Panel with Zoe Chatley, Julie Hutchison, Phylip Morgan, and Ian Luckett In this episode of The IT Experts Podcast, we explore what it really takes to build a high performing team inside your MSP, and why so many leaders feel stuck when trying to get there. I am joined by an expert power panel featuring Zoe Chatley, Phylip Morgan, and Julie Hutchison, bringing together real world experience from leadership, recruitment, and growth to give you practical insight into how to move from confusion to clarity when building your team. The conversation opens with a simple yet powerful truth. Every business is moving from one place to another. The challenge is that many MSP owners have not clearly defined where they are heading. As Phylip Morgan explains, leadership is about moving from here to there, and without that clarity, building a high performing team becomes difficult because no one truly knows what success looks like. Vision is not a corporate exercise. It is a practical tool that gives your team direction, confidence, and purpose. Julie Hutchison brings this to life by highlighting that most leaders do have a vision, although it is often blurred. Many MSP owners stay on the hamster wheel of doing, without stopping to think about what they really want. Creating a high performing team starts with stepping back and defining a clear, specific outcome that your team can align with and work towards together. Once that clarity is in place, everything begins to shift. A high performing team is not built through pressure or control. It is built through alignment. When your team understands where the business is going, they can make better decisions, take ownership, and move forward with confidence. This is where leadership becomes less about doing everything and more about guiding others to succeed. A key theme throughout this episode is accountability. Julie Hutchison explains that accountability is not about pressure. It is about creating an environment where people know what is expected and feel supported to deliver it. A high performing team thrives when individuals are clear on their role, understand what good looks like, and have the confidence to take action within clear guide rails. Phylip Morgan reinforces this by sharing the importance of clarity in expectations. When people know what is expected of them, have the right tools, and are given the opportunity to do what they do best, performance improves naturally. A high performing team is built on this foundation of clarity, communication, and trust. Zoe Chatley adds a critical perspective from recruitment and team building. Many MSPs hire out of urgency rather than strategy, which makes it harder to build a high performing team. When you are clear on your vision, you can attract people who believe in what you are building. This creates stronger alignment, better retention, and a team that grows with your business over time. The panel also highlights the importance of learning through experience. Building a high performing team is not about getting everything right the first time. It is about making informed decisions, learning from mistakes, and refining your approach as your business grows. With the right leadership mindset, these lessons become the foundation for long term success. What stands out in this episode is how simple the fundamentals really are. Building a high performing team is not about complex frameworks. It is about clarity, consistency, and leadership that creates trust. When you combine these elements, you create a business where people want to contribute, grow, and succeed together. If you are looking to build a high performing team in your MSP, this episode will help you focus on what truly matters. Start by getting clear on your direction, create the right environment for your people, and lead with intention. The results will follow. Connect with Zoe Chatley through her LinkedIn by clicking . Connect with Phylip Morgan through his LinkedIn by clicking . Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/40714935

EP278 - How to Properly Stand From the Crowded MSP Marketplace with Mit Patel and Ian Luckett 03/29/2026

EP278 - How to Properly Stand From the Crowded MSP Marketplace with Mit Patel and Ian Luckett In this episode of The IT Experts Podcast, we sit down with Mit Patel to explore what it truly takes to stand out in a crowded MSP marketplace. This is a grounded and practical conversation that cuts through noise and focuses on what actually drives growth, profitability, and long-term success. Mit Patel brings nearly 25 years of experience in the MSP space, having scaled his own business to 8 million in revenue with strong margins, and now supporting the industry in a new way. Early in the conversation, Mit Patel shares his journey from building an MSP from the ground up through to exit. What becomes clear is that growth is never accidental. Each stage brings a new level of challenge, and success comes from recognising what needs to change as you move forward. From the early milestone of reaching one million in revenue, where investing in sales becomes essential, through to the shift towards structured leadership at scale, Mit Patel highlights the importance of evolving your thinking as your business grows. One of the key themes Mit Patel emphasises is the role of leadership and structure. As MSPs grow beyond the early stages, the lack of clear roles and accountability often creates bottlenecks. Many owners find themselves involved in everything, which limits their ability to think strategically. Mit Patel explains how building a leadership team and creating consistent rhythms allows you to step back, focus on planning, and unlock the next phase of growth. This shift from being busy in the business to working on the business is where real transformation begins. The conversation also explores one of the most common challenges MSPs face, which is people. Mit Patel speaks openly about the impact of tolerating underperformance and how this shapes the culture of a business. When standards are not upheld, it sends a message across the organisation. Strong MSPs are built by having the right people in the right roles, with clear expectations and accountability. Mit Patel reinforces the idea that hiring should focus on who someone is, not only what they know. Skills can be developed, yet mindset, communication, and drive are far more difficult to change. As the discussion moves towards market positioning, Mit Patel addresses the growing issue of sameness across the MSP space. Many providers sound identical to potential clients, leading to decisions being based on price rather than value. This creates a race to the bottom, which is difficult to escape. Mit Patel explains that true differentiation comes from doing things differently and being able to clearly demonstrate that difference. Without this, even the best MSPs struggle to communicate their value effectively. A powerful part of the episode focuses on trust. Mit Patel highlights that many business owners do not fully understand what their IT provider is doing for them. This creates uncertainty and risk. By improving transparency and providing clear evidence of performance, MSPs can build stronger relationships and position themselves as trusted partners rather than interchangeable suppliers. This shift in perception is critical for long term success. The role of AI is also discussed as an emerging opportunity. Mit Patel shares that MSPs who can apply AI in a meaningful way to solve real business problems will create a strong competitive advantage. The key is not the technology itself, yet how it is used to deliver outcomes that matter to clients. This again links back to understanding the client’s business and communicating in a way that resonates beyond technical language. Towards the end of the episode, Mit Patel offers practical advice for MSP owners who want to grow. Investing in marketing is highlighted as a key driver of future success, along with the importance of continuous personal development. Growth starts with the owner, and those who commit to learning, improving, and adapting will always create stronger businesses over time. This episode with Mit Patel is a clear reminder that standing out in the MSP market is not about doing more of the same. It is about clarity, leadership, structure, and the courage to raise your standards. When you focus on these areas, growth becomes more predictable, your team becomes more aligned, and your clients gain confidence in the value you deliver. If you are looking to build a stronger, more resilient MSP, this conversation will give you the direction and confidence to take the next step. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!  /episode/index/show/itexperts/id/40642895

EP277 - When Good Teams Go Wrong with Julie Hutchison and Ian Luckett 03/22/2026

EP277 - When Good Teams Go Wrong with Julie Hutchison and Ian Luckett In this episode of The IT Experts Podcast, I talk about what really happens when good teams go wrong and how MSP leaders can rebuild trust, communication, and performance before small issues turn into major challenges. I see this time and time again when working with MSP owners. You invest in great people, you build what feels like a strong team, and then something shifts. Progress slows, frustrations grow, and you start to wonder what has changed. This episode is designed to help you recognise those moments and take practical action. I am joined by leadership coach Julie Hutchison, who works closely with MSP owners to strengthen their leadership capability and help their teams perform at a higher level. Together we explore why technical ability is rarely the real reason when good teams go wrong. More often it is about how people communicate, how leaders set expectations, and how comfortable teams feel about speaking openly. Many of the warning signs are subtle at first. Meetings feel heavier, decisions take longer, and accountability becomes inconsistent. Over time, these patterns begin to affect momentum and confidence across the business. Julie explains that trust sits at the heart of every high performing team. When trust is missing, people hold back. They may agree with plans in the room, yet struggle to follow through once they leave. This is not usually about capability. It is about clarity and psychological safety. When good teams go wrong, leaders often notice an increase in conflict, misunderstandings, or even staff turnover. These signals can feel frustrating, especially when you know you have talented individuals who genuinely care about the success of the business. One of the most powerful ideas we discuss is the importance of balancing empathy with direct challenge. Julie introduces the concept of radical candour, which encourages leaders to show genuine care for their people while also addressing difficult topics honestly. I know from my own experience that many MSP owners avoid these conversations because they do not want to upset anyone. Yet when good teams go wrong, avoiding the issue rarely helps. Clear, respectful communication builds stronger relationships and helps teams stay aligned around shared goals. We also talk about the role of self-awareness. Running an MSP comes with pressure and responsibility, and it can be tempting to look for quick operational fixes when performance dips. However, meaningful change often begins with the leader taking a step back and reflecting on their own behaviour and communication style. When good teams go wrong, modelling openness and vulnerability can create a positive ripple effect. It encourages others to be honest, take ownership, and recommit to working together. Another important point is that successful teams are not built on everyone being the same. Different strengths and perspectives bring balance and innovation. The key is helping people understand each other and learn how to work through disagreement in a healthy way. When teams develop this understanding, they become more resilient and more focused on achieving results together. As we wrap up the conversation, Julie and I emphasise that rebuilding trust takes intention and consistency. Leaders need to create space for honest dialogue, reinforce accountability, and help teams reconnect with their purpose. When good teams go wrong, there is always an opportunity to rebuild stronger foundations. MSP owners who take this approach often see renewed energy, better collaboration, and greater confidence as they continue to grow their business. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/40557445

EP276 - Why Most MSPs Are Sitting on Easy Money -Breakfix Edition with Ian Luckett 03/15/2026

EP276 - Why Most MSPs Are Sitting on Easy Money -Breakfix Edition with Ian Luckett In this episode of The IT Experts Podcast, we explore why many MSP owners are sitting on easy money without realising the scale of the opportunity already inside their existing client base. This practical break fix edition is designed to give you clarity, structure, and a clear set of actions you can take straight away to improve profitability, strengthen relationships, and build more predictable growth. A common challenge for MSPs is the hesitation around commercial conversations. You may have built strong technical trust with your clients over many years, yet still feel uncertain about how to introduce discussions around investment, value, or change. This episode reframes that concern. When you approach account management from a position of leadership and service, you are not selling in a pushy way. You are guiding your clients towards better outcomes. This is often where MSPs discover they have been sitting on easy money for far longer than they expected. The conversation begins with a reminder that growth does not always require new leads or more marketing activity. In many cases, the fastest path to stronger margins comes from improving the way you review and support the clients you already serve. By implementing a structured account management rhythm, you begin to uncover gaps in services, overlooked risks, and new opportunities to add value. This is where sitting on easy money becomes a practical reality rather than a catchy idea. One of the first steps discussed is creating a clear view of your current client base. When you take time to list every client and assess their value, engagement, and future potential, you start to see patterns emerge. This simple discipline builds focus and removes assumptions. From there, you can identify whitespace opportunities where clients may benefit from additional services that align with their goals. This structured review process helps MSP owners recognise that they have been sitting on easy money simply because the right conversations have not been happening consistently. Security and business risk also play a central role in the episode. When you lead with risk awareness and strategic guidance, you position your MSP as a trusted advisor rather than a reactive support provider. Clients value clarity around the impact of vulnerabilities and the steps required to strengthen resilience. These discussions often open the door to improvements that increase both client confidence and recurring revenue. Again, this reinforces the idea that MSPs are often sitting on easy money through unmet needs that have yet to be explored. Pricing hygiene is another theme that encourages thoughtful action. Reviewing legacy agreements and ensuring your pricing reflects the value you deliver is essential for long term sustainability. By communicating openly about cost drivers, service evolution, and the importance of profitability, you maintain trust while protecting the future of your business. Many MSP leaders find that once they begin these conversations, the fear reduces and the benefits become clear. The belief that you are sitting on easy money becomes a motivating insight that drives positive change. The episode also highlights the importance of regular business reviews. These structured conversations create space to understand your clients’ ambitions, challenges, and growth plans. When you align your services with their direction, you strengthen partnerships and unlock new opportunities. This approach moves you from being seen as a supplier to being valued as a strategic contributor. Over time, this shift builds momentum and reinforces the message that sitting on easy money is often about applying consistent leadership rather than chasing quick wins. Education plays a powerful role in this journey. Many clients are unaware of the full scope of what their MSP can offer. By sharing your advisory capabilities, innovation plans, and compliance expertise, you help them make informed decisions. Clear recommendations delivered with confidence create reassurance and accelerate progress. When you systemise this entire process through repeatable frameworks and defined rhythms, you build a mature operating model that supports sustainable growth. Ultimately, this episode is a reminder that profitable expansion can begin with the relationships you already have. By focusing on value, structure, and strategic conversations, MSP owners can move from reactive habits to confident leadership. Sitting on easy money is not about shortcuts. It is about recognising potential, taking deliberate action, and building a business that delivers results for both you and your clients. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/40430380

EP275 - When Fear Drives Strategy - The Real Risk for MSPs and AI with Ian Luckett and Stuart Warwick 03/08/2026

EP275 - When Fear Drives Strategy - The Real Risk for MSPs and AI with Ian Luckett and Stuart Warwick In this episode of The IT Experts Podcast, we explore a topic that many MSP owners are quietly thinking about right now. Is fear driving your strategy when it comes to AI? More specifically, what is the real risk for MSPs and AI, and how should you approach it without getting caught in the noise and hype surrounding the latest tools? AI is everywhere at the moment. Every conference, every vendor conversation and every online discussion seems to revolve around it. For many MSP owners, that constant exposure creates pressure. It can feel like you must adopt every new AI solution immediately or risk being left behind. The conversation we unpack in this episode takes a step back from that pressure and looks at the situation from a more strategic perspective. One of the first things highlighted in the discussion is that the technology itself is not the real issue. AI is powerful and it is evolving quickly. What creates uncertainty for many MSPs is the pace of change combined with the fear of missing out. When every vendor is promoting AI driven products and every industry conversation focuses on automation and intelligence, it becomes easy to believe that your entire business strategy must shift overnight. This is where the conversation around risk for MSPs and AI becomes important. The risk is rarely about the technology itself. The bigger risk often sits inside the MSP business. Many providers are still developing operational maturity, documentation, and clear processes. Without these foundations in place, adopting advanced tools can create complexity rather than progress. Stuart makes an important observation during the episode. AI, when you strip away the hype, is an evolution of automation. The industry has experienced similar shifts before. Cloud computing created the same urgency years ago. Cybersecurity triggered a similar wave of concern. Even the move from break fix to managed services followed the same pattern. Each change brought opportunity alongside fear. Understanding this pattern helps MSP owners think more clearly about the risk for MSPs and AI. The opportunity is real. Automation can improve efficiency, support better service delivery and allow MSPs to add greater value to their clients. The risk appears when businesses rush into tools without the operational structure needed to support them. Another key theme in the conversation is the importance of client relationships. Many MSPs still operate in a reactive model where communication with clients only happens when something breaks. In that situation it becomes difficult to guide clients through strategic changes such as AI adoption. Strong advisory relationships create the foundation for these conversations. When clients trust your insight, they are far more likely to listen when you discuss the opportunities and the Risk for MSPs and AI. The discussion also highlights how operational maturity plays a crucial role in the successful use of automation and AI. Systems, SOPs, and internal processes form the backbone of scalable MSP businesses. Without these structures, introducing sophisticated tools often leads to frustration rather than improvement. AI cannot compensate for missing processes. It amplifies what already exists. I raise another important point around the security implications connected to the risk for MSPs and AI. Many organisations are experimenting with AI tools without fully considering how data flows through those systems. When employees begin connecting tools, sharing information, or integrating external platforms, the potential security exposure increases. MSPs who guide their clients through these risks can create real value by helping them adopt AI responsibly. There is also a commercial opportunity hidden within this challenge. When MSPs understand the risk for MSPs and AI, they are in a position to lead conversations around governance, policy, risk management, and operational efficiency. These are areas where trusted advisers create long term value for their clients. The episode closes with a practical reminder. AI is not something MSPs can ignore. The technology will continue to evolve and the market will move forward. At the same time, reacting from a place of fear rarely produces the right strategy. Progress comes from building strong foundations, understanding your own business readiness and then integrating automation in a way that strengthens your service and your client relationships. When MSP owners approach the risk for MSPs and AI with clarity and structure, the conversation shifts. Instead of chasing the latest tools, you begin to build a strategy that allows your business to grow, adapt and lead clients through the changes that are coming. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!  /episode/index/show/itexperts/id/40340495

EP274 - Inside the MSP Growth Hub - Insights from January 2026 Client Intensive Event 03/01/2026

EP274 - Inside the MSP Growth Hub - Insights from January 2026 Client Intensive Event In this episode of The IT Experts Podcast, we take you inside our Client Intensive Event and lift the lid on what really happens when ambitious MSP owners come together to build better businesses. This was our January 2026 Client Intensive Event, and it was the biggest room we have ever had. Over 60 MSP owners and team members gathered for two full days of structured thinking, planning, challenge, and collaboration. It was not a sit back and listen type of event. It was designed to stretch thinking, raise standards, and help every single business owner leave with clarity and a refreshed 16-week plan. The Client Intensive Event is a core pillar of the MSP Scale System. Three times a year, our clients step away from their day-to-day operations and immerse themselves in focused work on the business. The structure is deliberate. We expand thinking through expert led sessions, then channel that insight into practical planning, peer discussion, and clear next steps. Every attendee leaves with an updated 16-week roadmap built around their own business priorities. The theme this time was business maturity. We explored three key areas that underpin sustainable growth. Structural maturity, team and people maturity, and operational maturity. These are not theoretical concepts. They are the foundations that determine whether your MSP can grow with confidence or remains fragile beneath the surface. On the structural side, we focused on governance and risk. Many MSP owners are strong technically and commercially, yet have never formally considered how governance protects value. We explored how to build a practical risk register, how to identify exposure across legal, supplier, regulatory and client concentration risks, and how to put simple mitigation in place. For several business owners, this created real light bulb moments. Scaling with confidence requires knowing your ducks are in a row. When you understand your risks, you make stronger decisions and protect long term value. On the people side, we explored what makes a cohesive team. It is not only about systems and processes. It is also about how people feel inside the business. Trust, accountability, the ability to have difficult conversations, and clarity of expectation all drive performance. When those elements are weak, leaders experience frustration, repeated questions, slow decision making, and high staff turnover. The Client Intensive Event created space for honest reflection. Several owners recognised that team dysfunction often starts with leadership behaviour. That awareness is powerful. When leaders change how they show up, teams respond. Operational maturity formed the third pillar. We examined how margin is often lost in operations rather than in finance. By connecting systems properly and using accurate data from sales, service, projects and finance, MSP owners gain visibility over efficiency and profitability. We drilled into practical examples around help desk structure and the dispatcher role, helping owners see where small operational refinements can unlock meaningful financial impact. For one new client, this approach has already uncovered significant hidden profit within their first 60 days. Beyond the structured content, what continues to define every Client Intensive Event is the community. Observational learning is a powerful force. When MSP owners hear peers tackling similar challenges, sharing openly and supporting one another, confidence rises quickly. Trust builds. Relationships deepen. Competitors become collaborators in the pursuit of higher standards. The energy in the room this time reflected a step change in maturity across the community. One of the most rewarding moments came when we stood at the front for a group photograph and realised how far the community has grown. What started with a simple vision to help more MSP owners scale with confidence has become a room full of experienced leaders committed to doing business better. That growth is not measured only in revenue. It is measured in confidence, clarity and ambition. The Client Intensive Event always concludes with a rebuild of each owner’s 16-week plan. Ideas are distilled. Priorities are clarified. Actions are documented. This discipline ensures that inspiration turns into implementation. It prevents overwhelm and replaces it with focused progress. If you are serious about building a business that works for you rather than you for it, stepping into a structured environment like a Client Intensive Event can transform the way you think about growth. Business maturity is not accidental. It is developed deliberately, one focused cycle at a time. At The MSP Growth Hub, our mission remains simple. Help MSP owners accelerate success and scale with confidence. The Client Intensive Event is one of the most powerful ways we do that. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/40252245

EP273 - Owner Not Needed - Are You Ready to Stop Being the Bottleneck? 02/22/2026

EP273 - Owner Not Needed - Are You Ready to Stop Being the Bottleneck? In this episode of The IT Experts Podcast, we ask a powerful question. Are you ready to stop being the bottleneck in your MSP and step into true Owner Not Needed leadership? So many MSP owners tell us the same story. They are still the person everything flows through. Every decision lands on their desk. Every problem escalates to them. Every opportunity waits for their approval. They are working eighty or ninety hours a week while the rest of the team finishes at five. And deep down, they are wondering whether the business is working for them, or whether they are working for the business. At The MSP Growth Hub we use the phrase Owner Not Needed. It is not about disappearing. It is about building a business that can grow, perform and create value without being dependent on you for every move. One day you will exit your MSP. Whether that is five years away or fifteen, the value of your business will be shaped by how needed you are. The less dependent it is on you, the stronger the valuation and the more freedom you create along the way. One of the biggest fears around Owner Not Needed is loss of control. Owners worry that if they delegate properly, quality will slip, standards will drop and clients will suffer. The truth is that poor delegation creates risk. Structured delegation reduces it. When you build clarity around roles, responsibilities and expectations, you do not lose control. You create scale. Another common challenge is decision dependency. Your team comes to you with ten-pound tasks. Small decisions. Quick clarifications. Simple approvals. Individually they feel harmless. Collectively they make you the bottleneck. A practical shift is the one three one rule. When someone brings you a problem, ask for one decision, three options and their recommendation. This develops thinking, confidence and ownership. It moves you closer to Owner Not Needed behaviour and further away from reactive firefighting. There is also the emotional side. What happens if the business runs smoothly without you? What happens if the team no longer needs your input every hour? Some owners experience a subtle fear of becoming irrelevant. The shift from technical doer to strategic leader is not easy. What got you here will not get you there. Owner Not Needed requires you to redefine your value. You move from fixing tickets to setting direction. From solving immediate problems to shaping long term outcomes. A practical starting point is to define your thousand pound an hour tasks. These are strategy, leadership, growth planning, financial oversight and culture. If you are spending your week buried in technical work or low value approvals, you are operating far below your true impact level. Owner Not Needed is about elevating your contribution. Delegate the ten-pound tasks. Develop your leadership team to handle the hundred-pound tasks. Protect your time for the thousand-pound decisions that drive growth. Building leaders rather than helpers is another essential shift. Helpers wait for instruction. Leaders take ownership. They understand their numbers. They report performance. They challenge ideas. They contribute to innovation. This requires structure. Clear KPIs. Departmental plans. Individual accountability. Regular one to ones. Without structure, people drift. With structure, they grow. Owner Not Needed thrives in a culture of clarity. Numbers also play a critical role. Many MSP owners cannot confidently say whether they are truly making money. They look at the bank balance and hope. Owner Not Needed demands financial visibility. Know your margins. Know your EBITDA. Share the right metrics with your team. When everyone understands performance, decisions improve and dependency reduces. Staying strategically involved is different from daily firefighting. A weekly cadence focused on progress, priorities and performance replaces reactive noise. Instead of walking around asking how things are going, you review structured updates. Instead of solving every issue, you coach leaders to solve them. This is how Owner Not Needed becomes a lived reality rather than a slogan. The benefits are powerful. Clear head space to think. A capable leadership team making aligned decisions. Consistent delivery without owner interruption. More time with family and friends. Greater flexibility and control over how you spend your time. And when the day comes to sell, a stronger multiplier because the business is not reliant on you. Owner Not Needed is not about stepping away and hoping for the best. It is about intentionally building a structure that allows the business to thrive without constant owner intervention. When you lift yourself out of the bottleneck position, you unlock growth, value and freedom. If this episode has struck a chord, take a moment to reflect. Where are you still the decision maker for something your team could own? What would change if you truly embraced Owner Not Needed thinking? Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/40174085

EP272 - Why Owner Dependency Kills MSP Valuations with Stuart Warwick and Ian Luckett 02/15/2026

EP272 - Why Owner Dependency Kills MSP Valuations with Stuart Warwick and Ian Luckett In this episode of The IT Experts Podcast, we explore why owner dependency quietly destroys MSP valuations and what you must do now to build real, transferable value in your business. If you have ever assumed your MSP will sell when the time comes, this conversation may shift your thinking. Stuart and I unpack a hard truth. A business that cannot run and grow without you will always carry risk in the eyes of a buyer. And risk directly impacts MSP valuations. We were prompted to record this episode after a sobering conversation with an MSP owner who had attempted to sell multiple times over several years. Each time, buyers began the process. Each time, due diligence exposed weaknesses. Each time, the deal collapsed. Not because the business was small. Not because there was no demand. The issue was clarity, structure, and owner dependency. The business worked for him. It did not work without him. That distinction is critical. When buyers assess MSP valuations, they are not buying your effort. They are buying sustainable profit. They are buying systems. They are buying a team. They are buying recurring revenue. They are buying predictability. If you are central to sales, delivery, relationships and decision making, the buyer sees fragility. And fragility reduces multiples. We often explain valuation through simple maths. Imagine a one million pound MSP generating two hundred and fifty thousand pounds of EBITDA. At a modest multiple, you may walk away with half a million pounds. After decades of work, that can feel underwhelming. The opportunity lies in understanding that MSP valuations are influenced by clear, controllable drivers. Recurring revenue mix is one of them. Many MSPs above two million pounds in turnover still rely heavily on project income. That may feel exciting and profitable. It also introduces volatility. Increasing recurring revenue from fifty percent to seventy five percent can materially improve how buyers view your stability and future cash flow. Contract length is another lever. Monthly rolling agreements are easy to sell. They also weaken your negotiating position when it comes to MSP valuations. As your confidence grows, building longer term agreements with clients strengthens predictability and reduces perceived risk. Service gross margin is often overlooked. Buyers want to see not only recurring revenue, but recurring margin. They want to understand the efficiency of your service desk and the return generated per technician. Strong revenue per full time employee signals operational maturity. Clean numbers, transparent reporting, and clear profitability remove doubt during due diligence. Then there is client concentration. Over-reliance on one or two major clients creates vulnerability. Strengthening account management, spreading revenue more evenly, and improving client retention all contribute positively to MSP valuations. Yet none of these matter fully if the owner remains the bottleneck. We refer to this as ONN, owner not needed. This does not mean you disappear tomorrow. It means your business can run and grow without your daily involvement. Holidays without disruption are a starting point. True value is created when growth continues even while you step back from delivery. Building towards ONN requires leadership development, documented processes, empowered managers, and consistent rhythm in reporting and accountability. It is straightforward in principle. It is demanding in practice. Letting go, hiring stronger people, and shifting your leadership style takes intention. The encouraging news is that this transformation does not require magic tools or dramatic reinvention. It is disciplined business practice. Clear KPIs. Departmental plans. Regular reviews. Consistent focus on sales, account management, people engagement and margin control. When stitched together, these habits compound. Improving MSP valuations is rarely about chasing a headline multiple. It is about reducing risk and increasing clarity. Buyers walk away when profit is opaque, when dependency is high, and when systems are weak. They lean in when performance is transparent and transferable. For established MSPs already above one million pounds in revenue, a focused three-year commitment to strengthening structure can materially change exit outcomes. For others, it may take longer. The timeline is less important than the decision to begin. Planning for exit today gives you options tomorrow, even if you choose to continue building. There is also a powerful side effect. Businesses that reach a strong ONN position often discover they enjoy the work more. Time increases. Profits rise. Acquisition opportunities become viable. MSP valuations improve not only because you are preparing to sell, but because you are building a stronger company. At some point, every owner will exit. The question is whether you leave with confidence and control, or whether you accept whatever is offered because options have narrowed. Owner dependency is fixable. Transferable value is buildable. MSP valuations are influenced by the decisions you make now. If this episode resonated, start by reviewing your recurring revenue mix, contract structure, service gross margin and leadership depth. Build a plan. Work the plan. Stay consistent. Strong MSP valuations are not accidental. They are earned through structure, discipline and the courage to let go. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/40098950

EP271 - Is Your MSP Giving You Groundhog Day Vibes with Stuart Warwick and Ian Luckett 02/09/2026

EP271 - Is Your MSP Giving You Groundhog Day Vibes with Stuart Warwick and Ian Luckett In this episode of The IT Experts Podcast, I want to speak directly to MSP owners who are getting Groundhog Day vibes from their business. That sense that every week feels the same, the same problems keep resurfacing, and despite working hard, progress feels slow or non-existent. If Groundhog Day vibes are creeping into your MSP, this conversation will resonate deeply. I was joined by Stuart Warwick in the podcast lounge, and we went straight into the reality behind that familiar sigh many MSP owners make. It does not matter what time of year it is. When Groundhog Day vibes show up, it usually means the business has reached a ceiling created by habits, structure, and leadership patterns that once worked and no longer do. We talked about how easy it is to stay busy while staying still. Many MSPs operate in a steady rhythm where the business pays the bills and supports a decent lifestyle. On the surface everything looks fine. Underneath, there is often frustration and a sense that something more was meant to happen by now. When Groundhog Day vibes become normal, it is a sign that the business is not aligned with the original vision that drove you to start. One of the biggest themes in the conversation was owner dependency. Most MSP owners built their business because they love technology and solving problems. Being needed feels good and that feeling can quietly turn into an addiction. Over time, this keeps you trapped in the day to day and limits growth. When Groundhog Day vibes keep returning, it is often because you have not decided what you are willing to let go of. We also spent time talking about the role your team plays. I see this repeatedly inside The MSP Growth Hub. Owners underestimate the capability and appetite of their people. When Groundhog Day vibes take hold, it is often because the team has not been invited into the bigger picture. When you involve them properly, energy changes. Ownership grows. Momentum starts to build in ways that surprise most owners. Stuart shared a simple and practical starting point. Stop and take an honest audit of your business. Look at operations, projects, sales, marketing, finance, billing, and admin. Notice what drains you and what energises you. When Groundhog Day vibes are present, this exercise brings clarity quickly. From there, the work becomes about spending more time on the areas that move the business forward and less time on the tasks that keep you stuck. We also explored leadership and culture. Whether you realise it or not, you set the tone for everything. Your team watches what you prioritise and what you tolerate. When expectations are unclear, people fill the gaps themselves. If Groundhog Day vibes persist, it often points to missing structure, unclear standards, or a lack of shared direction. This is not about blame. It is about growth as a leader. Consistency was another key part of the discussion. Change does not come from motivation alone. It comes from rhythm and follow-through. Write things down. Decide what success looks like. Check in regularly. When MSP owners fall back into old habits, it is usually because progress was not being measured. Groundhog Day vibes thrive in the absence of accountability. We also talked about what life can look like on the other side of this. Progress shows up in numbers, in time, and in satisfaction. Better margins. More space in your diary. Time to think and lead. When owners look back after a year of intentional action, they are often shocked by how much has changed. If Groundhog Day vibes are present today, that future is still available to you. This episode is a reminder that you are not stuck. You are where you are because of past decisions and actions, which means new decisions create new outcomes. Your team can be part of the solution. Structure can work in your favour. Momentum can be rebuilt. You do not have to keep reliving the same week on repeat. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!  /episode/index/show/itexperts/id/40019920

EP270 - How to Reduce Over-Reliance on Big Clients with Ian Luckett 02/01/2026

EP270 - How to Reduce Over-Reliance on Big Clients with Ian Luckett In this episode of The IT Experts Podcast, I want to talk to you about something that does not get enough attention in the MSP space, over-reliance on big clients. This is not about fear mongering or pointing fingers. It is about protecting the business you have worked so hard to build and making sure it is resilient, valuable, and able to withstand shocks that are completely outside your control. Over the last few weeks, I have seen several MSP owners lose large clients through no fault of their own. Long standing relationships, solid delivery, and good account management were all in place. Then a corporate buyout happened, private equity stepped in, and overnight the MSP was out. If you have ever experienced this, you know how gutting it feels. This is exactly why over-reliance on big clients is such a serious risk, even when everything appears to be going well. We talk about risk all the time with our clients, cyber risk, security risk, operational risk. Yet many MSPs do not have a proper internal risk register that includes client concentration. If one client makes up more than fifteen to twenty percent of your revenue, that is a risk. If a handful of clients account for half of your income, that risk increases again. Over-reliance on big clients also impacts valuation in a big way. Buyers, banks, and investors all look closely at client concentration when assessing the strength of a business. One of the traps I see MSPs fall into is assuming their biggest clients are their best clients. Size does not equal profitability. Often the largest clients are the noisiest, the most demanding, and the ones that introduce the most scope creep. Project work can hide this reality for a while, creating the illusion of strong performance, while margins quietly erode underneath. This is how over-reliance on big clients becomes both a financial and emotional burden. Contracts are another major factor. Weak renewals, rolling monthly terms, and informal agreements leave you exposed when circumstances change. Strong contracts with clear notice periods, structured SLAs, and defined expectations protect both sides of the relationship. I have seen MSPs completely transform their resilience by moving clients onto longer term agreements, creating stability and confidence even in uncertain markets. I also share practical steps you can take over the next ninety days to reduce over-reliance on big clients. This includes building a healthier pipeline so no single client dominates revenue, strengthening account management across your mid-tier clients, and intentionally growing those relationships instead of focusing all your attention on one whale account. Growth should never come at the cost of balance. Diversification matters too. That might mean going deeper into a vertical you already serve, refining your niche, or improving the mix between recurring revenue and project work. Over-reliance on big clients often creeps in when project revenue masks a lack of predictable monthly income. The managed service model works best when recurring revenue is the foundation. Pricing and packaging play a role here as well. Minimum standards, minimum security, and minimum value help ensure every client contributes fairly. When profitability improves, cash reserves improve, and cash gives you breathing space. It is not about comfort, it is about protection. Finally, I talk about the importance of proper account management that does not sit solely with the owner. When relationships and value delivery are embedded into clear processes, the business becomes stronger and less dependent on any one person or client. This shift is critical if you want to scale with confidence and reduce over-reliance on big clients in a sustainable way. I will leave you with a simple challenge. Review your top ten clients, look honestly at your concentration risk, and choose one action you can take in the next seven days to make your MSP safer, stronger, and more resilient. Over-reliance on big clients is not a failure. It is a signal. And with the right structure in place, it is a risk you can actively reduce. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!  /episode/index/show/itexperts/id/39934755

EP269 - How to Supercharge Your MSP by Growing Future Leaders with Julie Hutchison and Ian Luckett 01/25/2026

EP269 - How to Supercharge Your MSP by Growing Future Leaders with Julie Hutchison and Ian Luckett In this episode of The IT Experts Podcast, I sit down with leadership coach Julie Hutchison to explore what it really takes to supercharge your MSP by growing future leaders from within your existing team. This is a topic that comes up time and time again with MSP owners who want to scale with confidence and stop being the bottleneck in their own business. The conversation is practical, honest, and rooted in what we see working every day inside The MSP Growth Hub. I speak to many MSP owners who understand that leadership matters, yet feel unsure about what to do once they spot someone with potential. Growing future leaders is not about handing out titles or sending someone on a course and hoping it sticks. It is about creating the right environment where people can step up, build confidence, and perform in a way that supports the direction of the business. Julie shares insights from the work she has been doing with multiple cohorts of future leaders inside The MSP Growth Hub. One thing becomes clear very quickly. Learning only works when it is applied. Information without implementation leads to frustration. Confidence grows when people are given space to practise, reflect, and talk through the real situations they face inside their MSP each week. We spend time talking about the role of the business owner in this process. Growing future leaders does not mean stepping away or leaving people to figure it out alone. It means changing how you show up. As owners, we need to be clear on vision, expectations, and outcomes, while allowing future leaders the freedom to find their own way of delivering results. When the outcomes are clear and the guardrails are in place, leaders can act without fear of being micromanaged or overruled. Another key theme is safety. When someone moves from a technical role into leadership, they are being asked to think and behave differently. They need room to make mistakes, have honest conversations, and understand the impact they have on others. Without a safe environment, confidence drops and progress slows. With the right support, growing future leaders becomes one of the most powerful drivers of performance, communication, and team engagement. Julie introduces a simple analogy that really resonates. Future leaders need to be at least in the front passenger seat of the business. They understand where the business is going and help navigate the route. When owners constantly grab the wheel or dismiss input, those leaders slowly disengage and retreat. Growing future leaders requires trust, coaching, and a willingness to let go of doing everything your own way. We also talk about mindset. Leadership is not about creating mini versions of yourself. It is about being clear on outcomes and allowing different styles and approaches to work. When owners focus on results rather than methods, leaders gain confidence and ownership. This shift is essential if your MSP is going to grow beyond your personal capacity. Communication comes up repeatedly throughout the episode. Julie explains how leadership success often comes down to how conversations are handled. Understanding what drives people, approaching difficult conversations with confidence, and being willing to adjust your own behaviour has a direct impact on performance. When leaders change how they show up, the response from the team changes too. This episode is a reminder that growing future leaders is one of the most valuable investments you can make as an MSP owner. It reduces pressure, increases resilience, and creates a business that can scale with confidence. With the right structure, support, and mindset, leadership development becomes a strategic advantage rather than a risk. Make sure to check out our a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click to get your copy. Connect on LinkedIn with Ian and also with Stuart by clicking this And when you’re ready to take the next step in growing your MSP, come and take the . In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. OR To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click Until next time, look after yourself and I’ll catch up with you soon!   /episode/index/show/itexperts/id/39848780

IT Experts Podcast with Ian Luckett

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