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EP265 - Why Are You Making 1:1s So Hard in Your MSP With Julie Hutchinson and Ian Luckett

IT Experts Podcast with Ian Luckett

Release Date: 12/28/2025

EP269 - How to Supercharge Your MSP by Growing Future Leaders with Julie Hutchison and Ian Luckett show art EP269 - How to Supercharge Your MSP by Growing Future Leaders with Julie Hutchison and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I sit down with leadership coach Julie Hutchison to explore what it really takes to supercharge your MSP by growing future leaders from within your existing team. This is a topic that comes up time and time again with MSP owners who want to scale with confidence and stop being the bottleneck in their own business. The conversation is practical, honest, and rooted in what we see working every day inside The MSP Growth Hub.     I speak to many MSP owners who understand that leadership matters, yet feel unsure about...

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EP268 - The MSP Guide to Building a Real Sales Run Rate with Stuart Warwick and Ian Luckett show art EP268 - The MSP Guide to Building a Real Sales Run Rate with Stuart Warwick and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, we dig into why building a real Sales Run Rate is one of the most important disciplines an MSP can put in place if it wants predictable, sustainable growth. Too many MSPs set big revenue goals without ever breaking them down into something tangible, measurable, or shared across the team. This conversation is about changing that pattern and replacing hope with clarity.     I am joined by Stuart Warwick to explore why Sales Run Rate often gets ignored, even though it sits at the centre of confident decision making. Many MSP owners...

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EP267 - Inside GTIA with CEO Dan Wensley and Ian Luckett show art EP267 - Inside GTIA with CEO Dan Wensley and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I sit down with Dan Wensley, CEO of GTIA, to go under the hood of an organisation that plays a far bigger role in our industry than many MSPs realise. This conversation is about community, leadership, and why staying connected to the wider channel is no longer optional if you want to build a business that lasts.     Dan Wensley brings over 30 years of experience across the IT services industry, and that depth shows throughout the discussion. We talk about his journey through the channel, from the early reseller days, through...

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EP266 - Build Your 2026 MSP Growth Plan in 30 Minutes with Ian Luckett and Stuart Warwick show art EP266 - Build Your 2026 MSP Growth Plan in 30 Minutes with Ian Luckett and Stuart Warwick

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, we focus on one clear outcome, helping you build a practical MSP growth plan for 2026 in the next 30 minutes. Stuart and I recorded this right at the start of the year because this is the moment when MSP owners finally get space to think. Not space to dream or hope, although to decide. The goal of this conversation is simple, to replace short lived motivation with real momentum through structure, clarity, and commitment.    At the start of every new year, it is easy to feel energised. New year, new goals, new...

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EP265 - Why Are You Making 1:1s So Hard in Your MSP With Julie Hutchinson and Ian Luckett show art EP265 - Why Are You Making 1:1s So Hard in Your MSP With Julie Hutchinson and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I dig into one of the most misunderstood leadership habits inside MSPs, the one to one. I am joined by Julie Hutchinson, and together we explore why MSP 1:1s so often feel heavy, awkward, or avoidable, and what is really going on beneath the surface when leaders say they do not have time for them. This conversation is about stripping away complexity and bringing the focus back to clarity, trust, and leadership rhythm inside growing MSPs.     I speak to MSP owners and leaders every week who know that MSP 1:1s matter. They...

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EP264 - Reflections of 2025 with Ian Luckett & Stuart Warwick show art EP264 - Reflections of 2025 with Ian Luckett & Stuart Warwick

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, Ian Luckett and Stuart Warwick sit down to share their Reflections of 2025, looking back on a year that has been full of growth, challenge, learning, and perspective. This is a candid and human conversation, where business lessons blend naturally with life lessons, offering MSP owners space to pause, reflect, and reset as another year comes to a close.     The conversation opens with a shared acknowledgement of how quickly the year has passed and how important it is to take time to reflect before rushing into planning the...

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EP263 - From Cash Flow Chaos to Clarity with Heather Macdonald-Alford and Ian Luckett show art EP263 - From Cash Flow Chaos to Clarity with Heather Macdonald-Alford and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast I sit down with the brilliant Heather Macdonald-Alford from Counting Creators to explore how MSP owners can move from cash flow chaos to real clarity. This is a subject close to my heart because so many great MSPs work incredibly hard without truly understanding what their numbers are telling them. Heather Macdonald-Alford brings a level of honesty, energy and practical insight that cuts through the noise and helps owners see their finances in a completely fresh way.    As we open the conversation I share a...

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EP262 - The Truth About Transparency - How Sharing Your Goals Boosts Performance with Stuart Warwick and Ian Luckett show art EP262 - The Truth About Transparency - How Sharing Your Goals Boosts Performance with Stuart Warwick and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast we explore why transparency in leadership plays such an important role in creating a confident and high performing team inside your MSP. The conversation opens with the truth many owners recognise. Leaders often hold information close because they feel unsure about what to share. When you move from the early survival stage of running your MSP into a growth stage, you realise that the team need more clarity, more context, and a clear view of how the business works. This is where transparency in leadership becomes a genuine accelerator for...

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EP261 - How to Charge More Without Losing Clients with Justin Neale and Ian Luckett show art EP261 - How to Charge More Without Losing Clients with Justin Neale and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, we explore one of the most common questions MSP owners face, how to charge more without losing clients. Ian is joined by Justin Neale from Value Alchemists, a specialist in value-based pricing who works closely with MSP leaders who want to increase margins, strengthen client loyalty and feel more confident about the prices they set. This conversation brings a welcome sense of clarity to a topic that often feels heavy for business owners, and it explains why price increases can become a natural and healthy...

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EP260 - Why Getting to NO Faster Will Grow Your MSP Quicker with Stuart Warwick and Ian Luckett show art EP260 - Why Getting to NO Faster Will Grow Your MSP Quicker with Stuart Warwick and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, Ian Luckett and Stuart Warwick explore why getting to “no” faster strengthens the way you grow your business. This conversation brings real clarity to the habits that shape confident decision making, especially when you want to build a cleaner and more focused MSP sales pipeline. You will hear why many owners feel weighed down by slow moving leads, how that drains energy, and how simple shifts in the way you qualify can transform the shape of your growth rhythm.    Ian and Stuart open with a truth that every MSP will recognise....

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More Episodes

In this episode of The IT Experts Podcast, I dig into one of the most misunderstood leadership habits inside MSPs, the one to one. I am joined by Julie Hutchinson, and together we explore why MSP 1:1s so often feel heavy, awkward, or avoidable, and what is really going on beneath the surface when leaders say they do not have time for them. This conversation is about stripping away complexity and bringing the focus back to clarity, trust, and leadership rhythm inside growing MSPs. 

  

I speak to MSP owners and leaders every week who know that MSP 1:1s matter. They understand the theory. They know they should be happening regularly. Yet in practice, these meetings are often the first thing to be cancelled, rushed, or turned into task updates that add little value. Julie and I unpack why this happens so often. It is rarely a diary problem. More often it comes down to discomfort, uncertainty, and a lack of structure. When leaders are unsure what good looks like, avoidance quickly becomes the default. 

  

Throughout the episode, I come back to a simple truth. MSP 1:1s are not about tasks. They are about people. When leaders turn one to ones into performance interrogations or reactive problem-solving sessions, trust slowly erodes. Team members become guarded. Leaders feel drained. The meeting becomes something to get through rather than something that creates progress. Julie shares how this shows up again and again in MSPs where growth has outpaced leadership capability, leaving managers unsure how to hold effective people conversations. 

  

I also share why MSP 1:1s work best when they are treated as a leadership habit rather than a management tool. Consistency matters more than perfection. A regular rhythm creates psychological safety. Over time, people stop bracing themselves and start opening up. This is where real issues surface early, before they turn into disengagement, performance dips, or people quietly checking out. I see this constantly with MSPs who come to us thinking they have technical problems, when what they really have are unresolved people issues that better one to ones could have surfaced sooner. 

  

A big part of the conversation is about ownership. Julie challenges the idea that leaders need to carry the entire meeting. Effective MSP 1:1s are a shared responsibility. When team members are encouraged to bring topics, reflect on their own progress, and talk openly about what they need, the dynamic shifts. The meeting becomes lighter, more focused, and far more productive. Leaders stop feeling like they are dragging information out of people and start having proper conversations instead. 

  

We also talk openly about the emotional side of MSP 1:1s. Many leaders avoid them because they fear difficult conversations. I am very clear on this point. Avoiding these conversations does not remove the difficulty, it delays it. When feedback is withheld, frustration builds on both sides. When issues are named early, with care and clarity, relationships strengthen. The confidence to do this well comes from practice and from having a simple structure to lean on. 

  

Another important insight we explore is that MSP 1:1s are not the place to fix everything. They are the place to notice patterns. I explain how leaders can listen for themes across multiple one to ones and then address systemic issues elsewhere, rather than trying to solve every problem in isolation. This reduces pressure on the meeting and helps leaders think more strategically about their teams and their business. 

  

Julie also shares practical guidance on what good actually looks like. MSP 1:1s should feel human. They should create space for personal check in, professional development, and honest dialogue. When leaders show up with curiosity rather than judgement, trust grows naturally. Over time, these meetings become one of the strongest tools an MSP has for retaining good people, developing future leaders, and maintaining momentum through change. 

  

We close the conversation with a reminder that leadership is learned through doing. Nobody starts out brilliant at MSP 1:1s. The leaders who improve are the ones who commit to the rhythm, reflect on what is working, and stay open to feedback themselves. When one to ones are done well, they stop being hard work and start becoming one of the most rewarding parts of leading an MSP. 

  

If you want to strengthen your leadership rhythm and make MSP 1:1s simpler and more effective, this episode will give you clarity, reassurance, and practical next steps you can apply straight away. 

 

Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy. 

 

Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK 

 

And when you’re ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery QuizIn just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. 

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To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE 

Until next time, look after yourself and I’ll catch up with you soon!