EP295 - How Smashing Down Invisible Ceilings in Your MSP Can Help Your Culture Grow with Yvonne Matzk and Ian Luckett

In this episode of The IT Experts Podcast, I sit down with Yvonne Matzk to explore a subject I rarely get the chance to talk about on this show, the invisible ceilings that hold back talent, culture, and growth inside our businesses. Yvonne Matzk is the founder of Coachere, a coaching and consulting practice supporting leaders and the next generation of talent in the IT industry, and also the founder of the Channel Community, a free network built to help emerging talent find mentoring in a safe and inclusive environment. I loved hearing the story behind her book, Smashing the Class Ceiling, born from research showing that only nine percent of people working in tech came from a low socioeconomic background. Yvonne Matzk and her fellow founders at the Channel Community realised how many of them had come from working class backgrounds themselves, and decided to raise awareness of this gap by aligning with the Social Mobility Foundation. What started as a podcast grew into a book, designed to showcase people who started from humble beginnings and went on to build genuinely impressive careers. 

  

Yvonne Matzk introduces the idea of the class pay gap, a concept she told me she had never heard of until she began this work, despite having lived its effects throughout her own career. She reflects candidly on her early years on a training wage, doing work worth considerably more, and later struggling even as a business owner to ask for what she was worth. She explains that people from working class backgrounds often carry a quiet sense of gratitude that stops them from demanding fair value, while those from more privileged upbringings tend to carry a natural confidence that opens doors more easily. Listening to this, I could see clearly how it creates a hidden pool of talent that most MSPs never think to look for, simply because they keep recruiting from the same familiar places. 

  

Yvonne Matzk and I spent time discussing why this matters so much for MSP culture. Hiring people who look, sound, and think alike feels comfortable, yet it quietly limits how a business solves problems and challenges itself to grow. Yvonne Matzk argues that talent is everywhere, while opportunity is not, and I agree that businesses need to actively remove unnecessary barriers such as rigid degree requirements if they want access to that wider pool. She points to research showing that resilience, passion and work ethic predict success far more reliably than qualifications ever could, and these are the traits I encourage every MSP owner to recruit for. 

  

We also explored confidence, or as Yvonne Matzk prefers to call it, courage. She describes confidence as a learned behaviour shaped by upbringing and environment rather than something people are simply born with or without. Overcoming that conditioning, she says, starts with recognising fear for what it is and choosing to act anyway. I found this links directly into leadership, where Yvonne Matzk made clear to me that culture always starts and ends with the owner. If a leader is not willing to be vulnerable, admit uncertainty and model the behaviour they want to see, no amount of clever recruitment will shift the culture underneath it. 

  

Yvonne Matzk shared some genuinely practical steps I want every listener to try. She suggests MSP owners ask their own teams what the culture genuinely feels like, rather than assuming, and recommends simple anonymous surveys as a starting point for honest feedback. She encourages leaders to benchmark where their culture sits today against where they want it to be, then commit to closing that gap deliberately. I want to leave you with the same challenge Yvonne Matzk gave me, sense check your culture, ask your people what they really think, and rethink where you are looking for talent, because most skills are transferable and the right people are often hiding in plain sight. 

 

Connect with Yvonne Matzk through her LinkedIn and websites: Coachere and The Channel Community. You can get her book here. 

 

Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy. 

 

Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK 

 

And when you’re ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. 

 

If you’re serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE. 

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To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE 

Until next time, look after yourself and I’ll catch up with you soon!