Superior Customer Service
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Release Date: 08/08/2024
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Presenters get this wrong. Avoid creating a barrier between yourself and the audience. Presenters are often elevated on a stage or positioned at the front of the room, surrounded by podiums, slides, lighting, and microphones, all of which can inadvertently distance them from their audience. In Japan, standing above a seated audience requires an apology at the start of the speech, as such positioning implies superiority in a hierarchy-conscious society. Similarly, using a commanding voice or overly formal demeanour can create unnecessary separations. Instead, focus on building rapport and...
info_outline 234 Lure Out Their ObjectionsThe Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Salespeople often hope for straightforward buyers who buy without hesitation. However, reality is rarely so simple, and objections are actually critical to the sales process. When buyers hesitate, it signals interest, as it means they are considering potential issues. If buyers show no interest and raise no questions, that’s a warning sign—they’re not truly engaged. Objections suggest a mental commitment to the purchase, as buyers are naturally cautious and want to resolve potential risks before moving forward. In sales, objections reveal an intent to purchase and can guide us in...
info_outline Stop Rushing AboutThe Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Is speed expensive? Constant hustling can lead to large and small errors of judgment. We get so caught up in living 24/7 lifestyles that we start missing big pieces of the success puzzle. People are the key to most businesses, but look at how we treat them. We hit the panic button on a piece of work and make everyone jump through hoops to make sure the deadline is met. We either end the sentence for the person we are speaking with or we cut them off and lunge in with our own preferred words and ideas. Doing more, faster with less, we are constantly hustling to...
info_outline 233 Self-Sufficiency When LeadingThe Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
The beauty, weight loss, fashion, and entertainment industries project fantasies of success, often leaving people feeling inadequate. Comparing ourselves to wealthy actors, sports stars, or CEOs can amplify dissatisfaction with our own lives, making us wish we’d been born with better resources, opportunities, or advantages. However, dwelling on these thoughts isn’t productive; we aren’t going to be dealt a different hand in life. While past mistakes, poor choices, or unfavorable circumstances may weigh us down, it’s essential to stop focusing on what we cannot change. Instead, shifting...
info_outline 232 Don't Be Flat When Presenting In JapanThe Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
"The good is the enemy of the great" reminds us that competent speakers often fall short of their full potential, delivering presentations that are solid but forgettable. Many presenters lack that extra energy—the metaphorical "ten degrees of heat"—needed to elevate their talk from adequate to impactful. An intelligent, prepared presenter can cover content, address questions, and complete their talk. Yet, without that added intensity, the presentation fades from the audience's memory almost instantly. The issue is usually a lackluster opening. When speakers start speaking at the same level...
info_outline 231 Dealing With Objections In JapanThe Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Hearing “no” isn’t easy, especially in sales. It’s a rejection we often react to emotionally, pushing harder in hopes of reversing the answer. However, immediately countering objections is usually ineffective, as this response is driven more by impulse than by strategy. A better approach is to use a “cushion”—a neutral statement that buys a few seconds to regroup and keeps the conversation calm. For example, if a client says, “it’s too expensive,” respond with, “It’s important to have good budget management,” instead of jumping into a justification. This brief pause...
info_outline 230 Leadership Visionary In JapanThe Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Visionary leaders are often seen as motivators and guides, but to lead effectively, they must first have a clear vision for themselves. Many people offer sound advice to others while neglecting to apply it in their own lives, which can undermine their credibility as leaders. To be a visionary, one must back their vision with specific goals. Living an “intentional life” is a good starting point; it means choosing to accumulate meaningful experiences instead of drifting aimlessly through life. Before focusing on a corporate vision, individuals should concentrate on their personal vision. If...
info_outline 229 Dress Presentation When Presenting In JapanThe Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
The saying goes that there are "lies, damn lies, and statistics," and in the world of presenting, an often misquoted statistic claims that 55% of audience impressions are based on appearance. While this stems from Professor Mehrabian's research at UCLA, it's crucial to understand the context: this percentage applies when the content and delivery of a presentation are incongruent. When a speaker's words don’t match their presentation style, audiences can become distracted, especially in today’s world filled with distractions like smartphones. As speakers, it’s our responsibility to...
info_outline 228 Ending Your FY Powerfully In JapanThe Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Salespeople often fall into a rhythm of easing off as the year-end approaches, especially in Japan, where the fiscal year ends in March. This period, leading up to the holiday break, can see a decline in productivity that equates to 8% of the year. To maximize sales, it’s essential to maintain focus and activity through December. One effective strategy is to reach out to existing customers. Even if they are currently utilizing some of our solutions, there are often additional products or services they may not yet have considered. To identify these opportunities, create an Opportunity Matrix,...
info_outline 227 Getting Trust In JapanThe Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Leaders often rely on “automatic trust,” stemming from their authority, to gain compliance from team members. However, achieving genuine, “earned trust” is crucial for fostering motivation and commitment within a team. Unlike automatic trust, earned trust develops through consistent, authentic interactions where leaders show integrity in both “talking the talk” and “walking the walk.” Without earned trust, delegation becomes risky, as leaders may feel their team won’t reliably handle tasks, which hampers time management and the team’s growth. Conversely, when trust is high,...
info_outlineJan Carlzon many years ago published a tremendous guide to customer service. He had the job of turning around SAS airlines and captured that experience in his book “Moments Of Truth”. I was reminded of Carlson’s insights when I was recently checking into my hotel in Singapore. While going through the check-in process at the hotel, a waiter from the adjoining restaurant approached me bearing an ice-cold glass of freshly squeezed juice. Singapore is very humid and trust me, that ice cold beverage went down very well. I thought this is really well thought through customer service by this Hotel.
One of Carlzon’s observations about customer service however was the importance of consistency of delivery. For example, visualise the telephone receptionist answers your call in a pleasant helpful manner and you are uplifted by your exposure to the brand. The next staff member receiving the transferred call however, is grumpy and unfriendly. Now both your mood and positive impression plummet. You are suddenly irritated by this company, who have just damaged their brand by their lack of an ability to sustain good service across only two consecutive touch points with the customer.
So back to my story. As I get to my room, in good spirits after unexpectedly receiving my ice-cold juice, I find out the television isn’t working. After a forensic search for the cause, including a few harsh words with the television controller, I discover the power is not on. There is a card slot next to the door that initiates the power supply to the room. Yes, I worked it all out eventually, but the thought occurred to me that the pleasant young woman checking me into the hotel, failed to mention these two facts to me. Sustainability of good service has to be the goal if you want to protect or grow your brand.
When you are the leader of your company, you presume that everyone “gets it” about representing the brand and that the whole team delivers consistent levels of service. You expect that your whole team is supporting the marketing department’s efforts to create an excellent image of the organization. After all, you have been spending truckloads of money on that marketing effort, haven’t you?
But are all the staff supporting the effort to build the brand? Perhaps they have forgotten what you have said about consistent customer service in the past or they are a new hire or a part-timer who didn’t get properly briefed.
As leaders, we should all sit down and draw the spider’s web of how customers interact with us and who they interact with. We should expect that nobody gets it and determine that we have to tell them all again, again and again.
First impressions count, but so do all the follow-up impressions, if we want to build a sustainable, consistent positive image with our customers. Consistency of good experiences doesn’t happen automatically. We have to look again at all of our touch points with our customers and ensure that everyone in the team understands their place in maintaining the excellent brand we have built up.