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237 Orjan Pettersson, Managing Director, Profoto KK

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Release Date: 02/28/2025

238 Fabio Crisafulli, Japan C&SI Alliance & Netvibes Director, Dassault Systemes show art 238 Fabio Crisafulli, Japan C&SI Alliance & Netvibes Director, Dassault Systemes

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Japan C&SI Alliance & Netvibes Director, Dassault Systemes as at December 2024 when we recorded this session. Previously Fabio was C&SI Alliance Executive, Dassault Systemes; Global Alliance Director, Strategic Business Director, Director Strategic Pursuit Team, Director Mechatronics Solution at Siemens Digital Industries Software; Project Manager Promec Automotive. Summary A seasoned leader with extensive experience in Japan, he highlights the unique challenges and adaptations required to lead effectively in a Japanese business environment. Having transitioned from a Western...

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237 Orjan Pettersson, Managing Director, Profoto KK show art 237 Orjan Pettersson, Managing Director, Profoto KK

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Previously, Orjan was Director of Sales, Japan at iPoint Systems gmbh, Area Sales Manager Thule Group, Director of Sales & Marketing Asia-Pacific, BA Bags/President Thule Japan, Directeur des ventes VB Autobatteries S.A.S., Regional Sales Manager East & SEA Optima Batteries, Johnson Controls, Import and Export Coordinator Aichi Sangyo. He has a Masters Degree in east Asian studies from Stockholm University Orjan Pettersson’s leadership journey in Japan is shaped by his deep understanding of the local culture, his ability to build trust, and his belief in the importance of personal...

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236 Alan Malcolm, Head of Strategic Partnerships, Udemy Japan show art 236 Alan Malcolm, Head of Strategic Partnerships, Udemy Japan

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Previously Alan was Executive Advisor, Nikkei; Chief Commercial Officer at Exceedo; Head of Asia, Pearson, President and Representative Director Pearson Japan; Director of Client Services and Marketing Phoenix Associates; Director Asia, Soshigakuen Group; Director and COO Metropolis Japan. He has a BA in International Relations from Victoria University, Wellington. Summary Alan Malcolm provides key insights into leadership, shaped by his extensive experience in Japan’s business environment. Malcolm’s leadership philosophy revolves around building trust, understanding individual...

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235 Michael Witt, President ,Nicole Racing Japan LLC show art 235 Michael Witt, President ,Nicole Racing Japan LLC

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Previously Michael was Vice-President Sales and Marketing Nicole Racing, Senior General Manager BMW Alpina, Rolls-Royce, Ferrari, Nicole Automobiles, General Manager Sales Division BMW Alpina Nicole Automobiles, General Manager Aftersales BMW Australia, Director Aftersales BMW Japan Corp, Department Head Price and Volume Planning Aftersales BMW Group, Strategic Consultant Accenture.  He has a Master’s Degree in Business Administration from Otto-Friedrich Universitat Bamberg. Leading in Japan presents unique challenges and opportunities that require adaptation and a deep understanding of...

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234 Itai Yanai, COO, Plus500 show art 234 Itai Yanai, COO, Plus500

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Previously Itai was the Country Manager for Trax Retail, Co-Founder and Acting CEO for ABJ Japan, Managing Director ImpacTech, Director of Business Development APAC Kyodo International Corporation Japan, Sales Manager Moroccanoli Japan, . He has a Masters Degreee in Media and Governance/ Environmental Innovation from Keio Univerity and a BA from Tel Aviv University in East Asian Studies. Itai highlights that Japanese employees value humility in leadership. Foreign leaders should initially adopt a learning mindset, showing a willingness to understand local practices and seek guidance from their...

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233 Hartmut Pannen, CEO K.K. Irisu show art 233 Hartmut Pannen, CEO K.K. Irisu

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Previously Hartmut was a Partner at Bizits Partners, Senior Consultant at z-anshin, Managing Director at TRUMPF Japan, Managing Director at TRUMPF United Kingdom, Managing Director TRUMPF Japan.  He graduated with a Master of Science from Penn State University, and a degree in Industrial Engineering from Technische Univeritat Clausthal. Summary Hartmut has built his leadership philosophy on trust, adaptability, and a deep understanding of Japan’s business culture. His experience leading organizations in Japan has taught him that success is not just about implementing strategies but...

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232 Koji Endo, Chairman, Kai Group show art 232 Koji Endo, Chairman, Kai Group

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Koji Endo's approach to leadership in Japan offers valuable insights into navigating the complexities of running a business in a culturally rich and nuanced environment. As the third-generation leader of the Kai Group, Endo inherited a legacy steeped in tradition and innovation. He took over the presidency at 33, following the sudden passing of his father, and transformed the company from a predominantly domestic enterprise into a global brand. This journey required balancing respect for the past with a vision for the future, a common challenge in Japanese family-run businesses. Endo’s...

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231 Corinne Southarewsky, COO Axa Japan show art 231 Corinne Southarewsky, COO Axa Japan

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Previously, Corrine was the Chief Distribution and Chief Claims Officer AXA XL APAC Europe and XL Insurance Company SE, Head of Claims XL Insurance company SE & AXA XL Business Unit APAC Europe, Head of Global Claims Operations, Global Chief Claims Officer, CEO Protexia France, Allianz France.  She graduated in engineering from Ecole nationale des ponts et chaussees and has an MBA from College des Ingenieurs. Summary Corinne Southarewsky’s approach to leadership in Japan blends her extensive global experience with an acute sensitivity to local cultural dynamics. Transitioning to her...

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230 Irina Menshikova, President, Amway Japan show art 230 Irina Menshikova, President, Amway Japan

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Previously Irina was Amway Russia Chairman of Liquidation Committee, Managing Director Russia, Ukraine and Central Asia, Vice-President Sales and Operations Russia, Director of Sales and Marketing Oriflame Kazakhstan, Supervisor Reporting Philip Morris Kazakhstan.  She has an MBA from the University of Manchester Business School, and a Ph.D. from Bauman Moscow State Technical University.   Summary Leading effectively in Japan requires a nuanced understanding of its unique cultural and social dynamics. Irina Menshikova, President of Amway Japan, emphasizes the importance of patience,...

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229 Aytekin Yildiz, APAC Cluster CEO Group BEL, President Bel Japan show art 229 Aytekin Yildiz, APAC Cluster CEO Group BEL, President Bel Japan

Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan

Aytekin previously was Greater Turkey Cluster General Manager, Turkey Country Manager, CFO Turkey, Sales Controlling Group Manager Paris Groupe Danone, Project Manager, Sabanchi Holding Danone JV.  He has a BA Business Administration from Bogazici University and MA Finance & Accounting from Marmara University.   Summary Aytekin Yildiz, APAC Cluster CEO of Group Bel and President of Bel Japan, shared insights from his two-and-a-half years in Japan during this interview. Having a background in finance, he transitioned into leadership roles through deliberate career moves and...

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Previously, Orjan was Director of Sales, Japan at iPoint Systems gmbh, Area Sales Manager Thule Group, Director of Sales & Marketing Asia-Pacific, BA Bags/President Thule Japan, Directeur des ventes VB Autobatteries S.A.S., Regional Sales Manager East & SEA Optima Batteries, Johnson Controls, Import and Export Coordinator Aichi Sangyo.

He has a Masters Degree in east Asian studies from Stockholm University

Orjan Pettersson’s leadership journey in Japan is shaped by his deep understanding of the local culture, his ability to build trust, and his belief in the importance of personal connection. Having lived in Japan for over 27 years, Pettersson has navigated diverse roles, from working in a small Japanese company to leading major international businesses. His leadership philosophy centers around empathy, responsibility, and fostering a collaborative work environment.

Pettersson highlights the significance of cultural adaptation, emphasizing that foreign leaders must learn how Japanese businesses operate, particularly in terms of hierarchy, loyalty, and long-term stability. He believes that understanding the unwritten rules of Japanese corporate culture—such as respect, obligation, and group harmony—is essential to gaining trust and credibility. One of his key leadership approaches is maintaining open communication with employees, valuing their expertise, and empowering them with greater responsibility.

A major factor in Pettersson’s leadership success is his commitment to authenticity and relationship-building. He fosters a work environment where employees feel personally invested in their roles, rather than merely following orders. By insisting on working in Japanese and immersing himself in the local business culture, he has gained the respect of his teams and counterparts.

Pettersson also stresses the need for adaptability and resilience. From the Lehman shock to the 2011 earthquake and the COVID-19 pandemic, he has faced numerous challenges, but his ability to stay grounded, make decisive decisions, and support his employees through uncertain times has strengthened his leadership. His belief that leadership is about "innovation with empathy" reflects his approach to balancing strategic direction with human-centered management.

Additionally, he recognizes the importance of fostering creativity within his teams. While Japanese employees may be hesitant to take risks, he encourages idea generation through open discussions and structured brainstorming sessions. His introduction of informal team-building activities, such as a weekly coffee break, has helped create a culture of trust and collaboration.

For foreign leaders in Japan, Pettersson advises learning the language, engaging directly with employees and clients, and demonstrating an understanding of Japanese business values. He acknowledges that bridging the gap between headquarters' expectations and local realities is an ongoing challenge, requiring both cultural sensitivity and strategic negotiation.

Ultimately, Pettersson’s leadership style is defined by his ability to balance Western efficiency with Japanese business traditions, fostering an environment where both innovation and long-term stability can thrive.

 

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About The Author

Dr. Greg Story, President Dale Carnegie Tokyo Training

Contact me at [email protected]

Bestselling author of “Japan Sales Mastery” (the Japanese translation is "The Eigyo" (The営業), “Japan Business Mastery” and "Japan Presentations Mastery".  He has also written "How To Stop Wasting Money On Training" and the translation "Toreningu De Okane Wo Muda Ni Suru No Wa Yamemashoo" (トレーニングでお金を無駄にするのは止めましょう) and his brand new book is “Japan Leadership Mastery”.

Dr. Greg Story is an international keynote speaker, an executive coach, and a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. He leads the Dale Carnegie Franchise in Tokyo which traces its roots straight back to the very establishment of Dale Carnegie in Japan in 1963 by Mr. Frank Mochizuki.

He publishes daily blogs on LinkedIn, Facebook and Twitter

Has 6 weekly podcasts:

1.     Mondays -  The Leadership Japan Series,

2.    Tuesdays – The Presentations Japan Series

Every second Tuesday - ビジネス達人の教え

3.    Wednesdays - The Sales Japan Series

4.    Thursdays – The Leadership Japan Series

Also every second Thursday - ビジネスプロポッドキャスト

5.    Fridays - The Japan Business Mastery Show

6.    Saturdays – Japan’s Top Business Interviews

Has 3 weekly TV shows on YouTube:

1.     Mondays - The Cutting Edge Japan Business Show

Also every Second Thursday - ビジネスプロTV

2.    Fridays – Japan Business Mastery

3.    Saturdays – Japan Top Business Interviews

In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development.

Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making, become a 39 year veteran of Japan and run his own company in Tokyo.

Since 1971, he has been a disciple of traditional Shitoryu Karate (糸東流) and is currently a 6th Dan.

Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.