253 Terii Jacobs, Regional Senior Director, Head of Human Resources, Japan, Korea, and Micronesia, Hilton

Previously Terii was Talent and Change-Asia Pacific head for British American Tabacco; Executive Officer and Vice-President, Business Engagement Leader-Special Projects, MetLife; Talent Partner APAC-Director UBS; Senior Consultant, Human Partners/Citadel Consulting; Organization Development Executive British American Tabacco Japan.

He has a BA from Macalester College and an MBA from McGill University.

 

·      “You can’t change Japan, so you’re the one that’s going to need to change.”

·      “If you say something, you’ve got to follow through with it—that’s how you build trust.”

·      “I believe in uplifting the team more than the team executing my directives.”

·      “Patience doesn’t mean doing nothing; it means putting in the time to build understanding.”

·      “Feedback means you care—if you stop giving feedback, you’ve stopped caring about their development.”

 

Terii approaches leadership in Japan through the lens of authenticity, patience, and servant leadership. His cross-cultural background and career in multiple industries provide him with a nuanced view of leadership dynamics, but it is his ability to adapt to the Japanese context that defines his success. In Japan, he recognises that building rapport and trust takes significantly longer than in other markets like Singapore or Hong Kong. This delay, however, is not a barrier but a gateway—he invests heavily in relationships and sees trust as something earned through consistent action and personal engagement.

He stresses the importance of understanding before implementing change. Entering a new industry, Terii refrained from immediate restructuring. Instead, he observed, listened, and built relationships with stakeholders at every level. By not coming in as the outsider intent on overhauling everything, he earned credibility and buy-in. He believes in creating a culture where feedback is delivered constructively and mistakes are viewed as learning opportunities, not grounds for punishment.

Trust, for him, is built on follow-through, consistency, and psychological safety. He makes an intentional effort to have his team’s back, especially when things go wrong, and avoids public reprimands. Emotional control and a steady demeanour are key to maintaining trust—he’s acutely aware that employees are constantly reading their leader’s signals.

Terii has driven Hilton’s cultural transformation in Japan by focusing on both hygiene factors, such as leave policies and compensation, and emotional engagement through peer recognition and celebration of human milestones. Under his leadership, Hilton Japan rose from being unranked to third best place to work in the country and number one in hospitality.

He values grassroots input, launching Gemba-level focus groups to surface insights from the frontline. For new leaders in Japan, his advice is clear: be patient, don’t expect to change the country—change yourself. Invest time in relationships, identify internal influencers, and adapt communication for clarity and resonance. Above all, leadership for Terii is about dreaming big, inspiring others, and making things happen—with humility, empathy, and persistence.