Episode 5: How to scale your business through influencer marketing, collaborations, and community building with Michelle Kaminski
Jewelry Business Academy Podcast
Release Date: 01/14/2022
144 | How to optimize your PRE-LAUNCH strategy to drive more sales in your jewelry business
Jewelry Business Academy Podcast
Ever wonder what truly makes a jewelry launch successful? Join me on this episode as I dive deep into the world of pre-launch strategies. I'm here to tell you that simply dropping a few hints on social media won't cut it anymore. We need to understand that our customers are busy, easily distracted beings, and it's up to us to grab and hold their attention. I'll walk you through the essential components of a winning pre-launch strategy, from mastering social media to crafting irresistible email campaigns. Together, we'll learn how to create content that speaks directly to the hearts of our...
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143 | How to break the cycle of attracting narcissists into your life as a jewelry designer
Jewelry Business Academy Podcast
This episode was a bit of a rollercoaster to record, but I genuinely believe it's a crucial one. Unfortunatly we had some sound glitches recording this one, but I decided to go ahead and hit publish. Over the years, I've noticed a recurring pattern among jewelry business owners, designers, and artists—they often happen to be empaths. The tricky part? Many of these empaths have boundaries as flexible as a gymnast, unknowingly drawing individuals with narcissistic traits into their orbit. Navigating this dynamic can be like trying to see through fog; it's tough. The impact, though, is...
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142 | The power of consistency & conviction in building my jewelry business part-time with Jessica Dudley
Jewelry Business Academy Podcast
Do you love your full-time work but dream of launching a thriving jewelry business on the side? In today’s episode, I sit down with Jessica Dudley, the founder & designer behind Jeshali Designs to uncover just that. Jess shares her inspiring journey from crafting jewelry as a hobby to launching a successful brand, all while navigating the demands of a full-time corporate job. We dive into how her marketing skills translated into her business, the smart strategies behind pricing her pieces, and the crucial role of routine, flexibility, and self-care in managing both worlds. Whether...
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141 | Here's how many platforms you really need to be on to grow your jewelry business
Jewelry Business Academy Podcast
Ever feel overwhelmed by all the social platforms you think you need to be on to market your jewelry business? In this short and sweet episode, I'm tackling the big question: How many marketing platforms are just right? I’ll share why starting with just one or two platforms can actually help you make a bigger impact. We’ll dive into why Instagram is a gem for community building and how email marketing can be your secret weapon. If you're stretching yourself too thin, let's explore how to focus your efforts for effective content marketing that resonates and drives sales. Topics...
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140 | How I made 4-figures in 30 minutes at my launch event & lessons learnt building my jewelry business with Carolina Sanchez
Jewelry Business Academy Podcast
Join us for a chat with Carolina Sanchez, the founder & designer of Nori Jewels, as she tells us how she made 4-figures of jewelry sales in just 30 minutes at her jewelry launch. Carolina shares her story of making beautiful jewelry and turning it into a popular brand. She talks about the ups and downs of starting a business while working another job, and how making friends and fans helped her grow. We'll hear about the tough parts of starting a new business and how Carolina handled them. Whether you're thinking of starting your own thing or just love an inspiring story, this episode is...
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139 | Why you need to play the long game in your jewelry business
Jewelry Business Academy Podcast
Have you ever caught yourself choosing quick fixes over lasting solutions in your business? In this episode, we're going deep into the importance of playing the long game. I'll break down the real differences between short-term and long-term thinking and why sometimes, the slower route can be the most rewarding. From the pitfalls of chasing immediate gains to the joys of achieving sustainable growth and meaningful milestones, we'll explore how making decisions for our future selves can profoundly shape our success. We'll also tackle the tough stuff—impatience, frustration, and how to build...
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138 | Lessons learnt building my jewelry business while working in the corporate world with Laura Skye
Jewelry Business Academy Podcast
Ever wonder how to balance a day job, chase entrepreneurial dreams, and manage family life without losing your sanity? Join me as I sit down with one of my dear clients Laura Skye, the heart and soul behind Seren and Sky Jewelry. Laura gets real about the juggles and struggles of maintaining her corporate role while nurturing her own business and embracing motherhood. She dives into setting boundaries, the profound impact of becoming a mother on her mindset, and how she's tackled imposter syndrome and stayed consistent amidst chaos. Laura's journey is a testament to the power of reflection and...
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137 | Lessons learnt believing in myself & building my dream 6-figure jewelry business with Jenni Gerhold
Jewelry Business Academy Podcast
Have you ever dreamed of turning your passion into a thriving business but felt like you were juggling too much? In this heart-to-heart chat, Jenni Gerhold opens up about her incredible journey launching her jewelry brand Jenni G Jewelry. From a spark of inspiration, to navigating the ups and downs of balancing a corporate job with her entrepreneurial dreams, Jenni's story is all about courage, resilience, and the power of self-belief. She dives into the challenges, the triumphs of building a six-figure business, and how embracing community was a game-changer. Jenni doesn't hold back on...
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136 | How to increase SALES by increasing your ORDER VALUE in your jewelry business
Jewelry Business Academy Podcast
Ever wondered how to drive more revenue in your jewelry business with your existing customers? In today’s episode, I’m diving into how increasing your average order value isn't about chasing new customers. It's about cherishing the ones you've got. I'll walk you through the game-changing strategies of bundling and upselling, crafting loyalty programs that genuinely reward, and creating that buzz with limited-time offers and exclusive collections. Join me as we unlock the secrets to making your jewelry business not just survive but thrive. Topics Discussed Increasing Sales...
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135 | Why DETACHING from your jewelry business is the key to success with Robyn Clark
Jewelry Business Academy Podcast
Ever felt like your self-worth is tied a little too closely to your jewelry business? Today I'm tackling how to detach from your businesses and why it's crucial for your emotional well-being. Through my own rollercoaster journey, I've learned the hard way that being super attached can do more harm than good. In this episode, I'll share the insights and steps I took to start enjoying the process more than the outcomes. It's all about finding joy in building your business and ensuring it adds to your life, rather than stressing you out. I'll also offer practical strategies to help you...
info_outlineIn today’s episode, we chat to Michelle Kaminski, the founder of Bag & Bougie. Michelle shares her journey from the corporate world to successful entrepreneur, and the best way to make the transition.
Michelle has worked with many micro-influencers as well as high level influencers such as Melissa Wood Health, a digital entrepreneur and the creator of the MWH Method and Ally Love, the Peloton Instructor and Founder of Love Squad, and she shares her experiences with this, the importance of letting things happen organically and how to reach out to influencers you would like to work with.
Michelle has experienced many highs in her business, including her “wow” moment when her bags were suddenly in Indigo Stores across Canada, and she shares her experience with this, and how persistence and relationship building is the key to getting your products into the right stores.
As with all entrepreneurs, Michelle has had her fair share of challenges, and she gives us a very honest account of one of the biggest challenges she faced in her business which many business owners will relate to. We chat about the boundaries you need to withhold as a business owner when supporting other businesses, and the lessons she’s learnt along the way.
Michelle shares a lot of great advice for entrepreneurs who struggle to disassociate from their business when they receive negativity, and Michelle shares the importance of keeping your focus and staying in your own lane.
Bag & Bougie has been a part of many Toronto based events, as well as some very high profile events in New York, and Michelle shares how these experiences have shaped her brand and her tips for brands looking to do the same.
We have a very honest chat about life as an entrepreneur over the past two years, and how to keep going even when you’re feeling unmotivated and uninspired. Michelle also shares the realities of navigating entrepreneurship when your partner is in the corporate world, how to find balance, and so much more.
If you enjoyed this episode, take a screenshot and share it to Instagram and tag us @robynclarkcoaching and I'll share your comments and takeaways on my stories!
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RESOURCES & LINKS MENTIONED IN THIS EPISODE:
Podcasts:
Armchair Expert Podcast: https://armchairexpertpod.com/
How I Build This Podcast: https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297
The world’s First Podcast with Erin and Sarah Foster: https://podcasts.apple.com/us/podcast/the-worlds-first-podcast-with-erin-sara-foster/id1564670445
Books:
Zero to One - Peter Thiel
https://www.chapters.indigo.ca/en-ca/books/zero-to-one-notes-on/9780804139298-item.html
Inbound Marketing Book -Tom Poland
https://www.chapters.indigo.ca/en-ca/books/inbound-marketing-book/9781393796602-item.html
Website:
Discount Code: BOUGIE30 for 30% off
Instagram: @bagandbougieto
https://www.instagram.com/bagandbougieto
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IMPORTANT UPDATE:
Want to work 1:1 with Robyn? Now accepting for 2022. Book your free consultation call here: https://calendly.com/robynclarkcoaching/grow-scale-your-jewelry-business?month=2021-12
This episode is brought to you by the Jewelry Business Academy, where we empower and support you to build and scale your jewelry business with ease and simplicity. You can learn more by visiting us on Instagram, or by sending us an email [email protected]
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JOIN ME ON INSTAGRAM
Instagram: @robynclarkcoaching
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