306 - How to Make Better Jewelry Marketing Decisions
Joy Joya Jewelry Marketing Podcast
Release Date: 09/23/2024
BONUS - LA Wildfire Relief: How the Jewelry Industry Can Help
Joy Joya Jewelry Marketing Podcast
Hi, Sparklers! There’s no regular episode this week, but I wanted to take a moment to share how you can support relief efforts for the Los Angeles wildfires. Some of you know I live in Glendale, CA—thankfully, both my family and our home are okay. We evacuated early Wednesday morning and stayed with relatives in San Diego. It was scary to walk into the backyard to pack the car and see the sky pitch-black, with flames glowing on the horizon and palm trees whipped by hurricane-like winds—something I never could have imagined. Looking at the sky and the fire maps, it was clear this was...
info_outline
318 - Jewelry Business Survival Guide for Instagram’s AI Shift
Joy Joya Jewelry Marketing Podcast
Episode #318 - "Jewelry Business Survival Guide for Instagram’s AI Shift" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #318, the first episode of 2025! In this introduction to the new year, I want to discuss a pressing topic—how social media, especially Instagram, will play a role in jewelry marketing this year. In case you haven’t heard, Meta recently announced that it will fill Facebook and Instagram with AI-generated bots. According to Connor Hayes, Meta’s VP of product for gen AI, "We expect these AIs to actually, over...
info_outline
317 - 5 Trends Redefining Jewelry Marketing in 2025
Joy Joya Jewelry Marketing Podcast
Episode #317 - "5 Trends Redefining Jewelry Marketing in 2025" Sign up for a FREE, 1-Month Trial of JoyDeck: Apply for the Emerging Jewelry Brand Incubator Grant: Check out the new JoyDeck YouTube channel: Welcome to Episode #317, the final episode of the year! What a year it’s been! As I was prepping this episode, just for fun, I took a moment to reflect on just how much we accomplished. I ran a report in our project management tool and discovered that, as of now, we’ve sent 976 email campaigns on behalf of our clients this year—288 of those just in Q4. So yeah, we’re definitely a...
info_outline
316 - Jewelry Marketing in 2024: Lessons, Wins, and Surprises
Joy Joya Jewelry Marketing Podcast
Episode #316 - "Jewelry Marketing in 2024: Lessons, Wins, and Surprises" Sign up for a FREE, 1-Month Trial of JoyDeck: Apply for the Emerging Jewelry Brand Incubator Grant: Check out the new JoyDeck YouTube channel: Welcome to Episode #316, the second-to-last episode of the year! Today, I'm doing something special. I'm looking back at the most-downloaded podcast episode of the year—‘Do These 3 Things for Jewelry Marketing Success in 2024.’ Not only did it top our charts on Spotify and Apple Podcasts, but it was also the most-viewed YouTube video of all our 2024 uploads. You all...
info_outline
315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill
Joy Joya Jewelry Marketing Podcast
Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill" Sign up for a FREE, 1-Month Trial of JoyDeck: Apply for the Emerging Jewelry Brand Incubator Grant: Check out the new JoyDeck YouTube channel: Welcome to Episode #315. December is here, and with Christmas just weeks away, order deadlines are looming, and time is running out for your customers to find that perfect gift. But don’t worry—there’s still plenty of opportunity to make a big impact. In this episode, I'll be exploring actionable strategies to attract last-minute...
info_outline
BONUS - Joy Joya Emerging Jewelry Brand Incubator Grant Is OPEN For Applications!
Joy Joya Jewelry Marketing Podcast
Apply at Hey, Sparklers! ✨ No full episode this week because it’s Thanksgiving, and my team and I are taking a much-needed breather. Being the holiday marketing elves is super fun, but whew—it’s also a ton of work! Still, I couldn’t let the week go by without popping in to say Happy Thanksgiving to those who celebrate. I’m so thankful for you—yes, YOU! Whether you’re a loyal listener or just someone who tunes in here and there, you mean the world to me. Every time one of you shares that an episode helped your business, even in the smallest way, it absolutely makes my day....
info_outline
314 - Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season
Joy Joya Jewelry Marketing Podcast
Episode #314 - "Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #314. As you can imagine, during the holidays, storytelling resonates more than ever. Why? Because this time of year is filled with heightened emotions, traditions, and a deep need for connection and meaning. People aren’t just buying gifts—they’re seeking moments that spark joy, create memories, and strengthen relationships. I'll be exploring how to make storytelling the...
info_outline
313 - How to Level-Up Your Holiday Packaging as a Jewelry Business
Joy Joya Jewelry Marketing Podcast
Episode #313 - "How to Level-Up Your Holiday Packaging as a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #313. With the holiday season right around the corner, it’s the perfect time to focus on one of the most impactful yet often overlooked aspects of your jewelry brand—your packaging. Today, I'm diving into how the right holiday packaging can elevate your brand, create an unforgettable unboxing experience, and even boost customer loyalty. Whether you’re already known for your gift-worthy...
info_outline
312 - How to Create a Gift Guide For a Jewelry Business
Joy Joya Jewelry Marketing Podcast
Episode #312 - "How to Create a Gift Guide For a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #312. With the holiday season fast approaching, it’s the perfect time to talk about holiday gift guides. These guides are an incredible tool for connecting with customers, making shopping easier for them, and helping your brand stand out. If you're looking for some ways to elevate your holiday marketing, I’ll be sharing some of my favorite strategies to help you create a gift guide that’s memorable,...
info_outline
311 - Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success
Joy Joya Jewelry Marketing Podcast
Episode #311 - "Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #311. With Halloween on the horizon, I'm having a little fun today! As the autumn leaves whisper secrets and spooky season approaches with its enchanting allure, the line between the ordinary and the magical begins to blur. I'm venturing into the shadows of the digital realm to uncover the "scary" mistakes that might be haunting your ecommerce product pages. But don't clutch your pearls too tightly! While...
info_outlineEpisode #306 - "How to Make Better Jewelry Marketing Decisions"
Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial
Welcome to Episode #306. Today, we’re diving into something that I know can feel personal—cutting the "fluff" in your marketing. As jewelry entrepreneurs, you’re deeply connected to your designs. Each piece is a reflection of your artistry, which is why it’s easy to get caught up in promoting the aesthetic appeal of your work rather than focusing on what truly drives results.
But here’s the thing: as beautiful and glamorous as high-end photoshoots or influencer partnerships might be, they won’t always lead to sales if they don’t connect with your audience or spark purchasing decisions. So, today we’re going to tackle how to make smarter, faster marketing choices—ones that grow your business without wasting time on unnecessary distractions.
Transcript: https://joyjoya.com/how-to-make-better-jewelry-marketing-decisions
00:00 Start
3:57 Primary Episode Content
13:26 The Gold Mine