Libsyn Directory

314 - Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season

Release Date: 11/18/2024

338 - What a Jewelry Marketing Agency Actually Does All Day

Joy Joya Jewelry Marketing Podcast

Ever wonder what it really takes to support a growing jewelry brand through marketing? In this episode, I’m pulling back the curtain on what it’s like to run Joy Joya—how we support clients, why email marketing is our anchor, and what a typical day looks like when you’re juggling strategy, storytelling, systems, and service. Whether you run a jewelry brand or a service-based business of your own, this episode offers a relatable, real-world look at the hustle and heart behind the work. 💡 You’ll learn: ✨ Why email marketing has become the foundation of nearly everything we do for...

337 - Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels

Joy Joya Jewelry Marketing Podcast

Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what’s possible to how they connect with customers. In this episode, I’m breaking down the difference between marketplaces and proprietary sales channels, how each one impacts your marketing strategy, and what it really takes to build a business on your own terms. 💡 You’ll learn: ✨ The fundamental differences between “renting” on marketplaces...

336 - Let Go of Your Marketing Baggage and Grow With Confidence

Joy Joya Jewelry Marketing Podcast

Episode #336 – Let Go of Your Marketing Baggage and Grow With Confidence So many jewelry business owners come to marketing weighed down by past experiences, assumptions, and limiting beliefs—and it’s no wonder they’re feeling stuck. In this episode, I’m breaking down the five most common types of “marketing baggage” I see, and showing you how to let go of what’s no longer serving you—so you can move forward with clarity, confidence, and real connection. Marketing isn’t about tricks or trends—it’s about relationship-building. But when emotional residue from the past...

335 - The Tiny Email Tweak That Skyrockets Clicks + Sales

Joy Joya Jewelry Marketing Podcast

Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales There’s one surprisingly common mistake that jewelry brands make in their email marketing—and it’s costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you. Even small design tweaks can lead to major results. I’ll walk you through how to improve your email calls-to-action, step-by-step. 💡 You’ll learn: ✨ The #1 CTA mistake almost every jewelry...

334 - Cause-Based Marketing That Actually Feels Authentic

Joy Joya Jewelry Marketing Podcast

Thinking about tying your jewelry brand to a cause—or already doing it, but not sure it’s really landing? In this episode, I’m sharing how to make cause-based marketing feel like a natural, authentic extension of your brand, not just a checkbox or trend. If you want your impact to mean something (and resonate with your customers), don’t miss this one. Whether you're starting from scratch or looking to elevate an existing initiative, these five lessons will help you approach cause-based marketing in a more intentional, heart-centered way. 💡 You’ll learn: ✨ Why your brand...

333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)

Joy Joya Jewelry Marketing Podcast

🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you. To celebrate Joy Joya’s 9th anniversary, I’m sharing five hard-earned lessons that I wish someone had told me when I was just starting out. Whether you’re in year one, year three, or year seven of running your...

332 - Why You Don’t Have to Listen to Every Marketing Tip

Joy Joya Jewelry Marketing Podcast

Episode #332 – Why You Don’t Have to Listen to Every Marketing Tip 🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: You’re at a party, just casually mentioning your jewelry business, and someone jumps in with, “You should totally be doing TikTok.” Or maybe your cousin thinks you need Facebook ads, or your friend heard AI is the next big thing and says you’re missing out. Sound familiar? When you run a...

331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry

Joy Joya Jewelry Marketing Podcast

Episode #331 – Why Cleaning Your Email List Will Actually Help You Sell More Jewelry 🎁 Bonus: Be sure to grab my FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s packed with a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Get it at You’ve probably been told that growing your email list is the name of the game. But what if I told you that keeping too many people on your list—especially the ones who never open or click—could actually be hurting your business? In this episode, I’m sharing why it’s time to stop treating your...

330 - A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing

Joy Joya Jewelry Marketing Podcast

Episode #330 – A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing 🎁 Bonus: I’m sharing a FREE “Mother’s Day Jewelry Marketing Toolkit” to help you put everything from this episode into action. It includes a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Grab it at You already know Mother’s Day can be a big moment for jewelry brands—it’s a time when people are looking for meaningful gifts. But what if it hasn’t quite clicked for you yet? Or maybe it’s already one of your top sales events, and you’re wondering...

329 - Why Beautiful Marketing Isn’t Enough (And What to Do Instead)

Joy Joya Jewelry Marketing Podcast

Episode #329 – Why Beautiful Marketing Isn’t Enough (And What to Do Instead) You know how much thought and care goes into designing a beautiful piece of jewelry—every detail matters. But when it comes to designing your marketing—especially on platforms like email or your website—focusing only on how things look can actually hold you back. This episode is all about finding the balance between aesthetics and function in your marketing. We’ll talk about why design that works is just as important as design that’s beautiful—and how shifting your perspective can help you get better...

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Episode #314 - "Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season"

Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck

Welcome to Episode #314. As you can imagine, during the holidays, storytelling resonates more than ever. Why? Because this time of year is filled with heightened emotions, traditions, and a deep need for connection and meaning. People aren’t just buying gifts—they’re seeking moments that spark joy, create memories, and strengthen relationships.

I'll be exploring how to make storytelling the cornerstone of your holiday marketing strategy and why it’s the key to setting your jewelry apart. We’ll talk about how the right stories can create a sense of warmth, nostalgia, and anticipation, transforming your jewelry from a simple product into a cherished part of your customers’ holiday experiences.

So, whether you're already weaving stories into your marketing or you're looking to start, you're in the right place - before you know it, you'll be harnessing the magic of storytelling to create connections that last well beyond the holiday season.

And in the GOLD MINE segment, I want to share some personal insights on evolving a brand voice. If you’re a regular listener or YouTube viewer, you might have noticed that I updated the podcast intro. Did you catch that? The previous intro had been in place for over a year, though I haven’t gone back to check exactly when I made the change. It’s been a while, and this shift got me thinking about how a brand voice evolves over time and the importance of letting it settle before making changes. So stay tuned to hear my insights.

Transcript: https://joyjoya.com/blogs/podcast/storytelling-secrets-to-elevate-your-jewelry-marketing-this-holiday-season

00:00 Start
3:55 Primary Episode Content
18:50 The Gold Mine

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