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333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)

Marketing With Laryssa

Release Date: 04/28/2025

362 - The One December Email That Carries Your Brand Into the New Year show art 362 - The One December Email That Carries Your Brand Into the New Year

Marketing With Laryssa

Episode #362 - The One December Email That Carries Your Brand Into the New Year Between December 26 and the first week of January, something subtle—but powerful—happens. The holiday chaos fades, the pace slows, and your customers start imagining a new version of themselves. And that moment? It’s one of the most emotionally open windows of the entire year. 🎧 In this episode, I break down why late December is the perfect time to send one thoughtful, identity-driven email—and how this single message can keep your brand top of mind well into January and beyond. You’ll learn why this...

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Marketing With Laryssa

Episode #361 - The December Email Strategy Every Ecommerce Brand Needs BFCM brings a huge influx of first-time customers—but they’re not loyal yet. Many came for a deal, were curious about your brand, or were buying a gift. Now is the critical moment where you either let them go cold… or turn them into repeat buyers who stay with you into 2026. In this episode, Laryssa shares the exact step-by-step December + early January email strategy for transforming those once-a-year shoppers into customers who return, engage, and grow with your brand. What You'll Learn in This Episode ✓ What...

info_outline 360 - Why Your Email Marketing Feels Flat (And How to Spark More Desire) show art 360 - Why Your Email Marketing Feels Flat (And How to Spark More Desire)

Marketing With Laryssa

If your ecommerce brand is obsessing over checkout tweaks, button colors, pop-ups, and discounts—but your email marketing still feels flat—there’s a deeper issue at play. And it’s not friction. It’s desire. 🎧 In this episode, I break down a powerful idea inspired by Wes Kao: the difference between decreasing friction and increasing desire—and why most ecommerce brands spend all their time on the wrong one. You’ll learn why smoothing out the customer journey isn’t enough, what desire really looks like in action, and how to bring more of it into your email strategy starting...

info_outline 359 - Should Your Ecommerce Brand Use Klaviyo for Email Marketing? (What’s Hype vs. What Matters) show art 359 - Should Your Ecommerce Brand Use Klaviyo for Email Marketing? (What’s Hype vs. What Matters)

Marketing With Laryssa

If Shopify is the body of your ecommerce business, Klaviyo’s the heartbeat — connecting data, customers, and sales. But does every brand actually need it? Or is Klaviyo just the industry’s favorite buzzword? 🎧 In this episode, I’m breaking down what Klaviyo really is (in human language), why so many ecommerce brands swear by it, when it makes sense to use it, and when it might be more than you need. Whether you're weighing a platform switch or simply tired of hearing conflicting opinions, this episode will give you clarity—minus the hype. 💡 In this episode, you’ll learn: ✅...

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Marketing With Laryssa

Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands Ever throw a party and forget to tell the bouncer who’s on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That’s basically what happens when you skip domain verification - and your emails are the ones getting bounced. 🎧 In this episode, I’m breaking down what domain verification actually is (in human language), why it’s one of the easiest ways to boost deliverability, and how to check it off your to-do list without crying into your DNS settings. Whether you're...

info_outline 357 - Your Last-Minute BFCM Email Checklist (Before You Hit Send) show art 357 - Your Last-Minute BFCM Email Checklist (Before You Hit Send)

Marketing With Laryssa

BFCM is basically tomorrow in marketing time - that’s how it feels, right? The clock’s ticking, inboxes are about to explode, and you might be thinking, “Am I even ready for this?” Before panic sets in, take a breath. This episode is your quick hit of clarity before the chaos: a last-minute checklist to steady the nerves and drive more revenue. 🎧 In this episode, I’m giving you a fast, focused, five-part punch list you can check off in a few days - not weeks - to optimize your email, SMS, and site experience before the big weekend hits. Whether you're scrambling or feeling mostly...

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Marketing With Laryssa

Episode #356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales You know what’s more painful than hearing “Grandma Got Run Over by a Reindeer” for the 100th time in November? Hitting send on a holiday email that costs you sales. Every year, I see brands make the same email mistakes that drain real revenue during BFCM. The good news? They’re totally avoidable once you know what to watch for. In this episode, I’m breaking down the five biggest holiday email mistakes I see brands make year after year — and how to fix them before it’s too late. Whether you’re a seasoned...

info_outline 355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins show art 355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins

Marketing With Laryssa

Episode #355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins When you think “holiday offer,” you probably think discount. 20% off, 30% off… like Oprah’s handing out promo codes: you get a discount, you get a discount, everybody gets a discount! But deep discounts aren’t the only way to win during BFCM. In fact, for some brands, they do more harm than good — eroding margins, cheapening perception, and training your customers to only shop sales. In this episode, I’m sharing 10 creative, margin-friendly holiday offers that drive sales without cutting into...

info_outline 354 - Holiday Email Flows That Sell During Black Friday & Cyber Monday show art 354 - Holiday Email Flows That Sell During Black Friday & Cyber Monday

Marketing With Laryssa

A shopper finds the perfect gift, adds it to their cart… and then their phone buzzes, the doorbell rings, dinner’s ready. The moment’s gone. By the time they come back, someone else has won the sale. That’s how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum. In this episode, we’re giving your holiday flows a makeover - so they’re tuned for gifting season, closing the loop on lost sales, and creating repeat customers who keep coming back even after the holiday rush. This is part of my BFCM Prep Series, where we’re making sure...

info_outline 353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede show art 353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede

Marketing With Laryssa

Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede Nobody wakes up on Black Friday excited to read 200 emails — they’re excited to find something they love. But when every subject line is screaming “SALE!” and every graphic is blasting neon urgency, most campaigns blur together. Customers scroll, skim, delete. And yet, some brands do break through. They get the clicks, the sales, the attention — not because they’re louder, but because they’re smarter. In this episode, I’m sharing the strategies that will help your BFCM campaign emails stand out from...

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🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day

If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you.

To celebrate Joy Joya’s 9th anniversary, I’m sharing five hard-earned lessons that I wish someone had told me when I was just starting out. Whether you’re in year one, year three, or year seven of running your brand, these lessons will help you say no with confidence, trust your instincts, build systems that serve you, and scale in a way that supports your life—not drains it.

💡 You’ll learn: ✨ Why trying to be everything to everyone can hold your brand back
✨ How systems (yes, even simple ones!) can transform your growth
✨ Why saying “no” sooner helps you grow faster
✨ What it really means to trust your instincts in business
✨ How to think about scaling in a way that fits your lifestyle and values

Plus, in The Gold Mine, I’m reflecting on the importance of celebrating progress in real time—not just at the milestones. If you’ve ever felt like you move on too quickly from your wins, this one’s for you.

Transcript: https://joyjoya.com/blogs/podcast/how-to-scale-a-jewelry-business-5-lessons-i-learned-in-9-years-of-growth