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333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)

Marketing With Laryssa

Release Date: 04/28/2025

350 - The Surprising Power of the Unsubscribe Button show art 350 - The Surprising Power of the Unsubscribe Button

Marketing With Laryssa

Most brands treat the unsubscribe link like a dirty little secret, buried at the bottom of emails. But what if letting people go could actually strengthen your marketing? In this episode, I’m flipping the script on the unsubscribe button. You’ll learn why giving subscribers more choice and control isn’t a loss at all - it’s the key to healthier deliverability, stronger trust, and a more loyal audience that actually wants to hear from you. 💡 Here’s what you’ll discover: ✨ Why letting go of disengaged subscribers makes your brand stronger ✨ Two stages of re-engagement and...

info_outline 349 - The Golden Window After Purchase (And How to Use It) show art 349 - The Golden Window After Purchase (And How to Use It)

Marketing With Laryssa

Some ecommerce brands let the order confirmation email do all the talking—but that window right after purchase (and even in the weeks that follow) is a golden opportunity. Your customer just said yes to you. Now what? In this episode, I’ll share how to go beyond the standard “thank you” and turn a one-time buyer into a lifelong fan. From segmentation to storytelling, we’ll explore how to make the post-purchase experience unforgettable. 💡 Here’s what you’ll discover: ✨ Why the period right after purchase is prime real estate for connection ✨ The biggest mistakes brands make...

info_outline 348 - How to Win Back Ghost Subscribers (Before It’s Too Late) show art 348 - How to Win Back Ghost Subscribers (Before It’s Too Late)

Marketing With Laryssa

Episode #348 - How to Win Back Ghost Subscribers (Before It’s Too Late) Is your email list growing… but your engagement shrinking? If so, you’ve probably got “ghosts” on your list - subscribers who stopped opening, clicking, or even noticing your emails. Holding onto them isn’t harmless. It can hurt deliverability, waste budget, and skew your results. In this episode, I’ll share how to identify disengaged subscribers, why it matters, and what to do about it. You’ll learn a simple framework for re-engagement, how to set up a sunset flow, and when it’s finally time to suppress...

info_outline 347 - The Perfect Timing Formula for Your Email Marketing show art 347 - The Perfect Timing Formula for Your Email Marketing

Marketing With Laryssa

What if your email campaigns are falling flat - not because your copy is bad, but because you’re saying the right thing at the wrong time? There’s a formula to knowing when to sell and when to nurture—and no, it’s not just “follow your gut.” If your emails feel like they’re missing the mark, you might be pushing when you should be building trust… or warming up when your audience is ready to buy. In this episode, I’ll show you how to stop guessing and start sending the right message at the right time—so you can finally get results. You’ll learn how to meet your subscribers...

info_outline 346 - Why Your Biggest Fans Aren’t Buying (and How to Change That) show art 346 - Why Your Biggest Fans Aren’t Buying (and How to Change That)

Marketing With Laryssa

Episode #346 – Why Your Biggest Fans Aren’t Buying (and How to Change That) What if your most loyal Instagram fans - the ones liking and commenting on every post - never actually buy from you? That changes when you stop treating Instagram like the end goal and start using it as the bridge to something more powerful and reliable: your email list. In this episode, I’ll show you how to shift your mindset so Instagram becomes a pathway, not a destination. You’ll learn exactly how to lead followers into your inbox, nurture real relationships, and guide them toward checkout - on your...

info_outline 345 - Why Your Best Emails Send Themselves show art 345 - Why Your Best Emails Send Themselves

Marketing With Laryssa

What if your highest-converting emails and texts weren’t the ones you poured hours into—but the ones that send themselves? In this episode, we’re diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you’ve been putting all your energy into campaigns and newsletters while neglecting automations, this one’s for you. 💡 You’ll learn: ✨ What event-triggered messaging really is (and why it works) ✨ The 10 high-impact automations every product-based brand should have ✨ How these messages boost CTRs and...

info_outline 344 - Why No One’s Clicking Your Emails (And How to Fix It) show art 344 - Why No One’s Clicking Your Emails (And How to Fix It)

Marketing With Laryssa

Episode #344 – Why No One’s Clicking Your Emails (And How to Fix It) You spend time crafting your email campaigns—writing thoughtful copy, choosing the perfect images, maybe even adding a discount code—and then... nothing. The open rate is fine, but barely anyone clicks. And you’re left wondering, “Is email marketing even worth it anymore?” In this episode, I’m digging into what’s really going on when your email click-through rates are low—and what you can do about it. Whether you’ve been second-guessing your strategy or just feel like your emails are falling flat,...

info_outline 343 - Do You Really Have to Be the Face of Your Jewelry Brand? show art 343 - Do You Really Have to Be the Face of Your Jewelry Brand?

Marketing With Laryssa

Episode #343 – Do You Really Have to Be the Face of Your Jewelry Brand? You’ve probably heard it before: People buy from people. But what if you’re not someone who loves being on camera, taking selfies, or sharing your personal life on social? Is it still possible to grow your jewelry brand without becoming a full-time influencer? In this episode, I’m talking about why visibility matters more than ever in 2025—and how to show up in your marketing without losing your boundaries or your sanity. I’ll share my own journey from behind-the-scenes marketer to the face of Joy Joya, plus...

info_outline 342 - Is Blogging Dead in 2025? Not If You Know This show art 342 - Is Blogging Dead in 2025? Not If You Know This

Marketing With Laryssa

Episode #342 – Is Blogging Dead in 2025? Not If You Know This If you’ve ever looked at your blog tab and cringed—or wondered if it’s even worth keeping in the age of AI—this episode is for you. In this one, we’re unpacking whether blogging still matters in 2025, how it’s changed, and what it can actually do for your jewelry brand. Spoiler alert: it’s not about clicks anymore. I’ll walk you through how to shift your mindset, reclaim your voice, and turn even the dustiest blog into a powerhouse of trust and visibility. Whether you’re a writer at heart or someone who hasn’t...

info_outline 341 - The Real Cost of Quick-Fix Marketing show art 341 - The Real Cost of Quick-Fix Marketing

Marketing With Laryssa

Episode #341 – The Real Cost of Quick-Fix Marketing If you’ve ever felt tempted by a “growth hack,” a viral trick, or a plug-and-play marketing solution… this episode is for you. In this one, we’re unpacking why “quick fixes” are often more harmful than helpful—and what actually works when it comes to building sustainable momentum in your jewelry business. I’ll walk you through how to spot red flags, shift your mindset, and take practical steps that respect your time, energy, and creative vision. Whether you’re just starting out or trying to grow more strategically, this...

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🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: https://myjoydeck.com/mothers-day

If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you.

To celebrate Joy Joya’s 9th anniversary, I’m sharing five hard-earned lessons that I wish someone had told me when I was just starting out. Whether you’re in year one, year three, or year seven of running your brand, these lessons will help you say no with confidence, trust your instincts, build systems that serve you, and scale in a way that supports your life—not drains it.

💡 You’ll learn: ✨ Why trying to be everything to everyone can hold your brand back
✨ How systems (yes, even simple ones!) can transform your growth
✨ Why saying “no” sooner helps you grow faster
✨ What it really means to trust your instincts in business
✨ How to think about scaling in a way that fits your lifestyle and values

Plus, in The Gold Mine, I’m reflecting on the importance of celebrating progress in real time—not just at the milestones. If you’ve ever felt like you move on too quickly from your wins, this one’s for you.

Transcript: https://joyjoya.com/blogs/podcast/how-to-scale-a-jewelry-business-5-lessons-i-learned-in-9-years-of-growth