#236: The ONE Thing Every Photographer Needs to Do in November
Release Date: 11/05/2024
Worth Every Penny Joycast
In a slump and can’t claw your way out? I’ve been there too many times but I’ve found surprising inspiration from one unexpected little creature… The squirrel. 🐿️ Yeah, seriously! These furry little creatures hold 5 big lessons we could all learn from. Here’s a sneak peek: 🧡 What squirrels teach us about fun (and why you NEED more of it) 🧡 Why preparing now keeps your business from freezing up later 🧡 How being “small” is actually your advantage 🧡 Why community isn’t optional (it's the safety net you didn’t know you needed)...
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If you’ve ever felt stuck between wanting more for your business and the fear of actually going after it, you’re not alone (and you’re not broken.) The friction you’re feeling might be the very sign that you’re on the right path. On this week’s Joycast, I’m joined by photographer Tassie Winters for a real talk about self-doubt, imposter syndrome, and how fear shows up when we’re stepping into something bigger. In this new episode, you’ll understand: Why fear and resistance are normal when you’re growing The surprising way journaling can help...
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If you're a parent balancing photography and kids, you know how rewarding (and overwhelming) it can be at times. But harmony is possible! On this week’s Joycast, we’re chatting about what it takes to balance both without sacrificing your sanity. Plus, three hacks to run your business and show up for your family without feeling like one is being neglected. Here’s a sneak peek: How to create a dedicated workspace that keeps boundaries clear Why multitasking is sabotaging your success (and what to do instead) A quick mindset shift to transition between “work mode”...
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If it feels like every step forward is met with fear, doubt, or procrastination, resistance might be holding you back. But here’s the good news: recognizing it is the first step to overcoming it. On this week’s Joycast, we’re talking about how resistance sneaks into your business, how to spot its lies, and most importantly how to eliminate it. Inside this episode, you’ll learn: Why resistance shows up when you’re chasing big goals (hint: it’s actually a good sign!) The four sneaky forms resistance takes (and how to spot them fast) Practical...
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Are you grinding away in your photography business, shooting tons of sessions, but barely making a profit? If so, you’re in the same situation Adam was. Until he made one decision that changed everything… On this week’s Joycast, we’re pulling back the curtain on how one photographer ditched the exhausting volume model, embraced the boutique system, and started landing $2K+ orders with ease. Inside this episode, you’ll learn: The pricing mistakes that kept Adam stuck in low-value shoots. The simple mindset shift that helped him attract higher-paying clients. How he finally broke free...
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Are you the “Black Diamond” in your photography community? If you feel like you’re doing all the right things in your photography business (but you are still getting overlooked) no matter how beautiful your images are, clients keep choosing the cheaper photographer down the street… Today, we’re changing that! On this week’s Joycast, I’m breaking down what Black Diamonds can teach us about standing out, owning our value, and attracting clients who are excited to pay boutique prices. Inside this episode, you’ll learn: 💎 Why looking different...
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Have you ever wondered what separates the photographers making six figures from the ones struggling to book clients? In this week’s Joycast, I’m pulling back the curtain on 3 photographers who hit $100K for the first time and they’re sharing EXACTLY what made the difference in their businesses. Listen now to get the scoop on: The #1 mindset shift that helped them push past fear and take action. The simple daily habits that kept them on track to hit six figures. The biggest mistakes they stopped making (so you can avoid them too!) These photographers...
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Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business Have you ever felt like the odds were stacked against you? Like you didn’t have the right background, connections, or experience to build a successful photography business? In this week’s Joycast, I’m sitting down with Hosanna Hale. She’s an Anchorage-based outdoor portrait photographer. Despite starting with no website, no pricing, and only two paid shoots under her belt, she went on to land multiple high-dollar clients! We discuss: How Hosanna went from charging $50 for...
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If you’re like most photographers, you’re juggling two of the most rewarding (and sometimes overwhelming) jobs in the world… Being a photographer and a parent. There’s no perfect handbook for either, but I’ve learned a thing or two about balancing both without feeling like you’re failing at one or the other. In this week’s Joycast, I’m sharing advice to help you switch gears, get more done, and show up fully for your family and your photography business! You’ll learn: How to create a workspace that helps you focus (even in a house full of...
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Networking. Just hearing the word makes you cringe, right? You’re already juggling a full-time job, raising kids, and managing a million other responsibilities… How are you supposed to squeeze in business networking, too? But what if I told you that you don’t need more time to mingle? You just need a better strategy! On this week’s Joycast, I’m sharing my simple, 5-minute networking strategy that helps you turn everyday interactions into golden business opportunities (without awkward small talk, forced conversations, or spending hours at suit and tie...
info_outline- The surprising power of holiday cards to generate referrals and client loyalty
- Why one client carried my Christmas card for months
- Tips for designing a holiday card that’s irresistible and memorable
- Strategies to make your card feel personal and impactful, creating lifelong clients
- The value of investing time and creativity in high-quality printed pieces
- Why a simple holiday card can differentiate you from amateur photographers
- How to stay top of mind with clients in a genuine, non-intrusive way
Worth Every Penny Joycast Show Notes: [LINK]
Show Transcript: Click HereJoin our free Facebook community at “We Are Portrait Photographers” for more inspiration and support.
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-236
SHOW TRANSCRIPT:
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
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YOUTUBE:
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#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money