Libsyn Directory

#236: The ONE Thing Every Photographer Needs to Do in November

Release Date: 11/05/2024

#245: Breaking the Bubble: 4 Tips to Attract Photography Clients Beyond Your Social Circle

Worth Every Penny Joycast

Does it seem like the only people who hire you for photos are bargain hunters or family? I know how suffocating that can feel. You pour your heart into your photography, but you’re left wondering if there’s anyone out there who truly values your work. In this week’s Joycast, I’m sharing how to break out of that bubble, connect with the right clients, and build a photography business full of customers who value your worth. Here’s how we’re flipping the script for 2025 and starting fresh: I’ll bust the myths about “magic button”...

#244: Why I Stopped Making Resolutions and Five Things I'm Doing This Year Instead

Worth Every Penny Joycast

Oh New Year’s resolutions… Are they a hopeful tradition, or a fast-track to feeling defeated by February? In this week’s Joycast, I’m sharing why I think resolutions often set us up for failure and what I’m doing instead to create real, lasting progress as we step into a brand-new year. Here’s a sneak peek: Why starting your day with a “fresh sheet of ice” can be the habit you need. The power of gratitude reflections (and how to turn failures into your best teachers.) My secret weapon for setting intentions that actually stick (spoiler alert: it’s a...

#243: From Digital Burnout to Boutique Breakthrough: How Gia Chong Turned Two Clients into $3,254 in One Attempt

Worth Every Penny Joycast

Feeling burned out or stuck in your photography business? One thing can change your work, your profits, and your life (and it might not be what you expect…) On this week’s Joycast, I’m chatting with a Stockton, California photographer who went from shooting 120 sessions a year to embracing a boutique business model that brought her more time, joy, and income than ever! Here’s a little of what we’ll cover: Why high-volume sessions might be holding you back from real profits The biggest mindset hurdle photographers face when raising prices How to transition...

#242: Photography Tax Deductions Demystified: How to Keep More of What You Earn

Worth Every Penny Joycast

Have you ever sat at your desk late at night, exhausted from editing photos, you peek at your neverending to-do list and wonder why all this hard work doesn’t add up to more joy or money? On this week's Joycast, I share something that’s helped so many of my students save money and make their photography businesses feel easier to manage. The secret? Tax deductions. I know, I know. Tax stuff might sound boring, but trust me, it’s a lifesaver once you get it. I’ll explain:: What tax write-offs really mean (it’s not as confusing as it sounds!) How to put savings...

#241: The Happiest Photographers I Know Routinely Do This

Worth Every Penny Joycast

Feeling a little stuck or frustrated with your photography business? There’s one simple mindset shift that can make all the difference (and it’s something the happiest photographers I know do all the time.) In this week’s Joycast, I’m sharing a lesson that changed my life, both as a mom of athletes and as a photography coach. I’ll show you how to stop getting caught up in comparison and start finding more joy in the day-to-day of building your business. Here’s a little of what we’ll cover: Why learning to love the process matters just as much as reaching your...

#240: From Hobby to Thriving Business: How Lisa Deaton Booked Her First $1,120 'Julie' After Decades in Photography

Worth Every Penny Joycast

Turning a passion into a profitable business isn’t always easy, especially when you’re juggling challenges. But what happens when you finally find the key to making it all work? In this week’s Joycast, we’re sharing the incredible story of Lisa Deaton, a Cincinnati-based photographer who spent decades experimenting with her craft before booking her first $1,120 “Julie.” Lisa shares how she shifted from a hobbyist mindset to building a sustainable business, all while navigating the challenges of being a military spouse. Here's a sneak peek: The pivotal moment that...

#239: Photographing Solo? Here's How to Get the Help You Need During the Session

Worth Every Penny Joycast

Being a solo photographer can feel like you’re wearing all the hats: juggling gear, lighting, and making sure your clients feel comfortable. It’s easy to get overwhelmed and even forget a few things. In this week’s Joycast, I’m sharing my favorite tips for photographers who are doing it all on their own. Whether you’re just starting out or you’ve been running your business for years, this episode is packed with tips to help you feel more confident and supported during your sessions. Here's a sneak peek: How to turn clients into joyful “helpers” without...

#238: The Sneaky Way Your Photography Business Is Stealing From Your Family.

Worth Every Penny Joycast

After years of struggling with low-paying clients and working long hours, Amy Marlin made a remarkable change: earning six figures in under a year by shifting her approach to her photography business. In this week’s Joycast, we’re talking about the “cost of inaction” and how it may be holding you back from reaching your full potential. This episode will help you uncover hidden ways to reclaim your time, boost your income, and bring more joy to your life. Join us as we discuss: What the “catch-22 business” trap is and how to escape it The importance of valuing your...

#237: From $700 to $30,000 in One Month: How Claudia Transformed Her Equine Photography Business

Worth Every Penny Joycast

After 12 years of chasing $700 orders, Claudia made an astonishing turn around...Booking multiple $2,000+ sales and topping $30,000 in a single month. In this week's Joycast, we’re chatting with Claudia Powell. Her story shows how big a difference in the right approach can make, especially when you’re in a specialized niche like equine photography. Join us as we talk about: The moment Claudia realized that raising her prices could actually help her clients How pre-session consultations changed her business (and her client relationships) What happened when she shifted...

#236: The ONE Thing Every Photographer Needs to Do in November

Worth Every Penny Joycast

Are you struggling to stand out in a crowded photography market?In this week's Joycast, I'm discussing a crucial strategy that helped me build a profitable photography business over the last 26 years. I’ll share how creating custom holiday cards turned my passion into a client magnet and kept my photography studio at the forefront of people’s minds all year long.Join me for: The surprising power of holiday cards to generate referrals and client loyalty Why one client carried my Christmas card for months Tips for designing a holiday card that’s irresistible and memorable Strategies to...

More Episodes

The surprising power of holiday cards to generate referrals and client loyalty
Why one client carried my Christmas card for months
Tips for designing a holiday card that’s irresistible and memorable
Strategies to make your card feel personal and impactful, creating lifelong clients

You'll also learn about:

The value of investing time and creativity in high-quality printed pieces
Why a simple holiday card can differentiate you from amateur photographers
How to stay top of mind with clients in a genuine, non-intrusive way

Ready to make this holiday season your most profitable yet?Get inspired and start planning your unique holiday card with me. And if you're interested in a free masterclass where I break down this strategy in detail, send me a DM on Instagram! (@Sarah Petty)RESOURCES:
Worth Every Penny Joycast Show Notes: [LINK]
Show Transcript: Click HereJoin our free Facebook community at “We Are Portrait Photographers” for more inspiration and support.