#258: From Hustling for Small Sales to Confidently Charging What She’s Worth
Release Date: 04/09/2025
#270: 12 Years in Photography: Rachel's Path from $600 Sessions to $4,000 Sales
Worth Every Penny Joycast
If you've ever packed up your gear, driven an hour to a session, worked your magic, came home to edit into the night, and then got paid something that barely covers gas and groceries… This week’s Joycast is going to hit home. Rachel’s been in business 12 years. She lives on a farm. Her days include feeding animals, raising a family, and her photography business. For years, her sessions barely paid off. She was doing all the things (minis, digitals, discounts) and still felt stuck. In this new episode, Rachel opens up about how she slowly (and...
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#269: How to Use the “7-11-4 Framework” to Book More Clients Using Pizza Fundraisers and Yoga Class (Plus, Everyday Errands)
Worth Every Penny Joycast
If you’re tired of awkward sales pitches and sliding into potential client’s DMs just to get ghosted, this week’s Joycast is something special just for you. In this new episode, I break down the “7-11-4 Framework.” A coveted method photographers use to build trust and visibility using everyday places you're already showing up at. Think pizza fundraisers, yoga class, Target runs, or after school events. We discuss: What the “7-11-4 Framework” is and why it works wonders for photographers How to turn casual interactions into client bookings Real examples of...
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#268: Thinking About Running Facebook or Instagram Ads for Your Photography Business? Listen to This First.
Worth Every Penny Joycast
What if your next client isn’t scrolling on Instagram but standing behind you at school pickup or laying on the yoga mat next to yours? On this week’s Joycast, I’m walking you through why paid ads often flop and how to replace them with something way more personal and effective: the 7-11-4 framework. Inside this episode, you’ll learn: Why social media ads are designed for big brands (not boutique photographers) A simpler marketing approach that grows with you (not against you) How to use errands to stay visible, build trust, and attract ideal clients If...
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#267: After 15 Years: Sandy's Path from $700 to $4,900 Average Sales
Worth Every Penny Joycast
After 15 years of undercharging and hiding behind text, pet photographer Sandy hit her limit. Tired of selling from her wallet and burned out on fear-pricing, she decided it was time for a change. If you’re stuck in self-doubt, afraid to raise prices (or dodging client calls for emails) this week’s Joycast will provide the clarity you’re craving. Join us as we discuss: The cost of staying small and how to finally let go Why accountability and structure were Sally’s missing pieces How to turn fear into confidence for larger sales The power of printed artwork...
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#266: Demystifying Business Loans: A Smart Money Strategy for Photographers Ready to Grow
Worth Every Penny Joycast
This week we’re busting the “all debt is bad” myth and setting the record straight! If no one has told you this before, I’ll happily be the first: Borrowing money doesn’t mean you’re behind, it means you’re building. In this new episode, we’re kicking shame, blame, and guilt to the curb for a fresh, feel-good way to look at growing your photography business. Here’s a sneak peek: 5 head-trash myths about loans that keep photographers stuck (including “I’ll wait until I can pay cash” and “Needing a loan means I’ve failed”) How...
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#265: Why Your Photography Clients Aren’t Spending More — and How Your Words Might Be to Blame
Worth Every Penny Joycast
RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check...
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#264: Breaking Through Fear: How Sarah Overcame Perfectionism to Build a Thriving Pet Photography Business
Worth Every Penny Joycast
Does it feel like you're doing everything “right” as a photographer like hustling hard, offering mini sessions, delivering digital files, yet you're still scraping by? This week on the Joycast, I’m sharing the story of Sarah Lang Schroeder. She’s a pet photographer who spent over a decade dabbling while juggling a full-time job. Sarah thought success meant saying “yes” to everything but after one change, she was able to ditch perfectionism, embrace action, and build a profitable business that brings her true joy. Join us as we talk through: Why...
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#263: Part 2: The 4 Photography Business Blinders: What You’re Not Seeing
Worth Every Penny Joycast
You booked the session, nailed the shoot, and now it’s time to… Sell. 😬 If you're like most photographers I coach, this is the moment where your confidence fizzles. This week on the Joycast, I’m revealing the final two blinders that hold photographers back from profit. These are the differences between barely scraping by and creating a client experience that leaves everyone (yes, even you!) crying happy tears. Join me as I share: Why fewer, better images create more impact and more sales The simple order-of-operations that can make your slideshow irresistible How emotional...
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#262: The 4 Photography Business Blinders: What You’re Not Seeing - Part 1
Worth Every Penny Joycast
You’ve spent years building a photography business: the bookings, the workflow, the income. But what happens when the version of success you built no longer aligns with the life you’re living? This week on the Joycast, Kayla Brint opens up about the unraveling that led her to step away from her booming portrait studio. Not because she failed, but because she changed. Join us as we discuss: The role grief, motherhood, and burnout play in reshaping your definition of success Why trusting your gut can lead to a more meaningful career How to know when it’s time to pivot, even if...
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#261: Melissa’s Journey: From Juggling Nursing to Mastering Boutique Sales
Worth Every Penny Joycast
Feeling overwhelmed? Stuck in a cycle of working nonstop and still not getting where you want to be? Melissa Holkeabor knows exactly how that feels. Juggling a full-time nursing job, a photography business, and two kids, she was exhausted and burnt out. But then a major health scare forced her to make a change. On this week’s Joycast we discuss: How Melissa went from an overworked nurse to a successful photographer The reason “digital file” was keeping her stuck How one shift helped her cut working hours and finally be there for her family If you’ve been...
info_outlineIf you’ve ever felt stuck between wanting more for your business and the fear of actually going after it, you’re not alone (and you’re not broken.)
The friction you’re feeling might be the very sign that you’re on the right path.
On this week’s Joycast, I’m joined by photographer Tassie Winters for a real talk about self-doubt, imposter syndrome, and how fear shows up when we’re stepping into something bigger.
In this new episode, you’ll understand:
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Why fear and resistance are normal when you’re growing
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The surprising way journaling can help break through a lifetime of self-doubt
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How pushing past “I’m not good enough” led Tassie to a six-figure studio (without burning out)
Plus, Tassie shares how she ditched hustle culture, moved into full-time photography, and created a business that’s both profitable and peaceful.
If you’re craving more purpose and confidence in your photography journey, this one’s for you.
RESOURCES:
Show Notes: Click here.
Episode Transcript: Click here.
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.photographybusinessinstitute.com/freebook
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/photographybusinessinstitute
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