#345: Dave Fink of Postie, on Modernizing Direct Mail Marketing, Optimizing for Efficiency, and Why Not to Raise VC

Dave Fink is the CEO and Co-Founder of Postie, a marketing technology company that has transformed Direct Mail by enabling it to perform like a digital channel. In doing so, Postie has unleashed the medium's potential and unlocked growth for its advertisers, delivering an average campaign ROAS of 1,382%. From prospecting campaigns for new customers, to retargeting and CRM campaigns to maximize existing customers, Postie offers marketing solutions for every stage of the customer journey. With creative testing, real-time attribution, and campaign management tools Postie delivers an all-in-one platform to dynamically optimize your DM strategy.

As a consumer internet and technology entrepreneur, Dave is most engaged when leveraging emerging technologies in simple ways to solve real-world problems. He is driven by the intellectual pursuit as much as the accomplishments they’re achieving at Postie.

Topics Covered by Dave Fink in this Episode

• Postie as the only ad-serving technology solution specifically dedicated to the direct mail channel
• How the patterns Dave observed as a partner at Science incubator led to him founding Postie
• Postie’s early days of identifying their ideal customer profile, customer acquisition, and go-to-market
• How they manage such a wide range of customer profiles
• How Postie’s intuitive product and customer experience mimics the digital campaign experience
• Taking direct mail campaigns from a 60 to 3 day lead time
• Postie’s behind the scenes logistics and how they’ve been able to innovate and optimize efficiency
• How measurable results have fueled Postie’s growth
• Why they focused on building first and waited 5+ years to start marketing themselves as a company
• Choosing slow and steady growth instead of continually raising VC
• What’s next for Postie

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