The Iceberg Effect - The Hidden Things You Need To Know About Scaling Your Business, Ep 178
Just The Tips, with James P. Friel and Dean Holland
Release Date: 12/31/2020
Finding The Right Business Partner with Damian Lanfranchi, Ep 204
Just The Tips, with James P. Friel and Dean Holland
This week’s guest, Damian Lanfranchi, is Todd Brown’s business partner, and they’ve been business partners for over seven years. Tune in to hear what makes their partnership successful and profitable as well as long-standing; and how to find the right business partner for you.
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Signs You’re Ready To Scale, Ep 203
Just The Tips, with James P. Friel and Dean Holland
It’s not just about whether your business is growing and successful. It’s also about whether your business has all the pieces in place to scale without collapsing.
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The Hustle Detox, Ep 202
Just The Tips, with James P. Friel and Dean Holland
Freedom, time, and the ability to make more money are the top three reasons most entrepreneurs will give as their reasons for becoming entrepreneurs.
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Master the Art of Persuasion with Kenrick Cleveland, Ep 201
Just The Tips, with James P. Friel and Dean Holland
In this episode, persuasion master Kenrick Cleveland joins James and Dean to reveal his secrets to persuading people in a way that feels good to them--and to you--instead of resorting to outdated tactics like problem-agitate-solution and grinding away at pain points.
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Our 200th Anniversary - Biggest Tips & Lessons Learned, Ep 200
Just The Tips, with James P. Friel and Dean Holland
Tune into this 200th anniversary episode for the guys’ favorite tips, lessons, and insights from the past 200 episodes (along with plenty of jokes at each other’s expense...because it wouldn’t be a Just The Tips episode without them!)
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How to Scale Your Company Fast, with Brandon & Kaelin Poulin (Replay), Ep 199
Just The Tips, with James P. Friel and Dean Holland
Don’t miss this in-depth, behind-the-scenes look at what it takes to grow and scale a successful company like LadyBoss, which helps women lose weight, transform their health, and love themselves and was named number 4 on the Inc. 5000 list of the fastest-growing privately-held companies in the United States in 2019, in a few years instead of a few decades.
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How To Sell Your Business For A Huge Profit with (Michelle Seiler Tucker), Ep 198
Just The Tips, with James P. Friel and Dean Holland
Tune in to hear exactly how to make your business sellable, including why a sellable business is your best bet even if you have zero intention of selling it.
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Best of Marketing: Vol. 1, Ep 197
Just The Tips, with James P. Friel and Dean Holland
In its nearly 200-episode (and counting) run, Just The Tips has welcomed several of the top marketing minds on the planet to share their best business-building marketing tips. In this week’s episode, James and Dean have gathered the best of the best of these marketing tips from recent episodes.
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Creating The Perfect Sales Pitch Part 2, Ep 196
Just The Tips, with James P. Friel and Dean Holland
In this week’s episode the guys up where they left off, sharing their proven process to crafting a sales pitch your ideal buyer can’t resist, including: What to say first when you get on the phone with them, how to handle the conversation (and how NOT to), and how to ensure they never see you as “just trying to sell them something.”
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Mindset - An Entrepreneur’s Source of Power, Ep 195
Just The Tips, with James P. Friel and Dean Holland
How far up the success ladder you climb is determined by your mindset. Mindset is something everyone agrees is important, yet it has a way of tumbling down the list of priorities.
info_outline“How do I get new customers??” That’s what most people new to business focus on. It’s what a lot of business training focuses on, and what a lot of established businesses show to the world.
What most people don’t tell you is that there’s a huge problem with focusing only on new customers: It’s not only expensive, it’s not sustainable. New customers are just the tip of the iceberg. Without a backend to your business, you’ll hit a wall and you won’t be able to get around it.
In this episode, James and Dean dive into what has to happen below the surface of your business in order for you to grow it. Tune in to hear exactly why focusing only on new customers is a business death sentence, and what to put in place so you aren’t dependent only on new customers for every dime you earn. This episode will be especially helpful if you’re interested in affiliate marketing, but it applies to all business models.
You Need The Whole Iceberg
New customers are an important part of business; however, new customers are not enough to grow and sustain a profitable business. They can get you off the ground, but in order for you to stay off the ground AND go even higher, you need the rest of the iceberg. Tune into this episode to hear what to do once you’ve acquired a customer.
Why The Tip Of The Iceberg’s Not Enough
The cost to acquire a customer is going up all the time. James used to pay 30 cents when someone clicked on one of his Facebook ads. Now he pays $3.50. Costs in other marketing mediums are up, too. New customers are the most expensive to acquire. They don’t know you and they don’t yet trust you. When ALL your time and money are devoted to new customers--aka the tip of the iceberg--it’s only a matter of time before you end up spinning your wheels.
The Break Even Point
People new to business are often under the impression that if you’re not profiting from new customers, you’re failing. That’s simply not true. The tip of the iceberg--the front end of your business--is not about profit. It’s about getting customers in the door so you can offer them more solutions. If your front-end is profitable, it means you have room to scale your customer acquisition efforts.
Keep Solving Problems
Profit happens on the backend of your business. That’s why the worst thing you can do is abandon people after they buy from you one time. You’ve spent all this time and money to acquire a customer. Instead of dropping off the face of the earth in pursuit of new customers, create and offer more solutions to your buyers.
When You Run Out Of Offers
If you reach a point where you can’t solve any more problems for your customers--or they just need help with something you don’t know how to do and don’t care to learn--consider affiliate marketing and referral partnerships. Send your customers to people and products you use and believe in. Become your customers’ trusted guide, show you care about their success by doing what it takes to help them (including sending them to other people), and still make money.
Outline of This Episode
- Never focus on just the tip of the iceberg [5:45]
- Who will fold up and who will grow their business [15:05]
- Get to the break even point [21:30]
- He who can pay the most, wins [26:25]
- Money is made beneath the surface [30:05]
- Keep solving your customers’ problems [37:40]
- How to use affiliate marketing on the backend [45:03]
Resources & People Mentioned
- The Iceberg Effect book: http://icebergeffectbook.com/
Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Connect With James and Dean
James P. Friel:
- CEO Quickstart: https://jamespfriel.com/ceo-quickstart/
- Facebook Group: https://www.facebook.com/groups/hustledetox/
- Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
- Site: www.jamespfriel.com
- Interested in being a guest on the show?
Dean Holland:
- Blog: www.DeanHolland.com
- FB Page: https://www.facebook.com/DeanHollandHQ
- Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/
JTT Facebook Page - https://www.facebook.com/justthetipsshow/