loader from loading.io

Best of Marketing: Vol. 1, Ep 197

Just The Tips, with James P. Friel and Dean Holland

Release Date: 05/13/2021

Finding The Right Business Partner with Damian Lanfranchi, Ep 204 show art Finding The Right Business Partner with Damian Lanfranchi, Ep 204

Just The Tips, with James P. Friel and Dean Holland

This week’s guest, Damian Lanfranchi, is Todd Brown’s business partner, and they’ve been business partners for over seven years. Tune in to hear what makes their partnership successful and profitable as well as long-standing; and how to find the right business partner for you.

info_outline Signs You’re Ready To Scale, Ep 203 show art Signs You’re Ready To Scale, Ep 203

Just The Tips, with James P. Friel and Dean Holland

It’s not just about whether your business is growing and successful. It’s also about whether your business has all the pieces in place to scale without collapsing. 

info_outline The Hustle Detox, Ep 202 show art The Hustle Detox, Ep 202

Just The Tips, with James P. Friel and Dean Holland

Freedom, time, and the ability to make more money are the top three reasons most entrepreneurs will give as their reasons for becoming entrepreneurs.

info_outline Master the Art of Persuasion with Kenrick Cleveland, Ep 201 show art Master the Art of Persuasion with Kenrick Cleveland, Ep 201

Just The Tips, with James P. Friel and Dean Holland

In this episode, persuasion master Kenrick Cleveland joins James and Dean to reveal his secrets to persuading people in a way that feels good to them--and to you--instead of resorting to outdated tactics like problem-agitate-solution and grinding away at pain points.

info_outline Our 200th Anniversary - Biggest Tips & Lessons Learned, Ep 200 show art Our 200th Anniversary - Biggest Tips & Lessons Learned, Ep 200

Just The Tips, with James P. Friel and Dean Holland

Tune into this 200th anniversary episode for the guys’ favorite tips, lessons, and insights from the past 200 episodes (along with plenty of jokes at each other’s expense...because it wouldn’t be a Just The Tips episode without them!)

info_outline How to Scale Your Company Fast, with Brandon & Kaelin Poulin (Replay), Ep 199 show art How to Scale Your Company Fast, with Brandon & Kaelin Poulin (Replay), Ep 199

Just The Tips, with James P. Friel and Dean Holland

Don’t miss this in-depth, behind-the-scenes look at what it takes to grow and scale a successful company like LadyBoss, which helps women lose weight, transform their health, and love themselves and was named number 4 on the Inc. 5000 list of the fastest-growing privately-held companies in the United States in 2019, in a few years instead of a few decades.

info_outline How To Sell Your Business For A Huge Profit with (Michelle Seiler Tucker), Ep 198 show art How To Sell Your Business For A Huge Profit with (Michelle Seiler Tucker), Ep 198

Just The Tips, with James P. Friel and Dean Holland

Tune in to hear exactly how to make your business sellable, including why a sellable business is your best bet even if you have zero intention of selling it.

info_outline Best of Marketing: Vol. 1, Ep 197 show art Best of Marketing: Vol. 1, Ep 197

Just The Tips, with James P. Friel and Dean Holland

In its nearly 200-episode (and counting) run, Just The Tips has welcomed several of the top marketing minds on the planet to share their best business-building marketing tips. In this week’s episode, James and Dean have gathered the best of the best of these marketing tips from recent episodes.

info_outline Creating The Perfect Sales Pitch Part 2, Ep 196 show art Creating The Perfect Sales Pitch Part 2, Ep 196

Just The Tips, with James P. Friel and Dean Holland

In this week’s episode the guys up where they left off, sharing their proven process to crafting a sales pitch your ideal buyer can’t resist, including: What to say first when you get on the phone with them, how to handle the conversation (and how NOT to), and how to ensure they never see you as “just trying to sell them something.”

info_outline Mindset - An Entrepreneur’s Source of Power, Ep 195 show art Mindset - An Entrepreneur’s Source of Power, Ep 195

Just The Tips, with James P. Friel and Dean Holland

How far up the success ladder you climb is determined by your mindset. Mindset is something everyone agrees is important, yet it has a way of tumbling down the list of priorities.

info_outline
 
More Episodes

In its nearly 200-episode (and counting) run, Just The Tips has welcomed several of the top marketing minds on the planet to share their best business-building marketing tips. In this week’s episode, James and Dean have gathered the best of the best of these marketing tips from recent episodes.

 

You’ll hear about everything from email marketing, to Facebook ads, to affiliate marketing, to SEO, and MUCH more. Tune in and soak up all the gold (including from James and Dean)!

Outline of This Episode

  • 0:10 How the “email marketing is dead” myth was born
  • 8:02 When your page isn’t converting from an ad, check this first
  • 14:26 How to use your competitors’ offer to your advantage
  • 20:01 Successful brand-building for entrepreneurs
  • 25:02 Are you making this huge email marketing mistake?
  • 30:04 Getting and keeping GOOD affiliates
  • 35:31 The single biggest online writing mistake

Why People Incorrectly Assume “Email Marketing Is Dead”

If you’ve ever gone fishing, you know the importance of the right hook and the right bait. You could be fishing in a lake full of fish, but with the wrong bait, you’re unlikely to get a bite. If you do, and your hook doesn’t work, you lose the fish. If that happened enough, you’d decide, “Fishing doesn’t work.” These days a lot of people try to do the same thing with email marketing. Their hook is ineffective or their bait is wrong. They send offers to their list, no one bites, and they decide, “Well, email marketing is dead.” No, it’s not. It’s that too many people are fishing with bad hooks and the wrong bait.

Make Your Page An Easy Yes

There are many reasons why a Facebook ad might not work. One of the top ones is lack of congruency. If there’s a disconnect between your ad and the page it sends people to--for example, it looks totally different, it talks about totally different things than your ad does, or it’s just so vague people can’t tell either way--your page will not convert. The goal of a page you send people to from an ad is to make the page an easy yes. Congruency is a key component of making that happen.

Stand Out From Competitors With This

People in today’s world have no shortage of choices, which means in order to stand apart from your competitors’ offers, your offer needs a unique mechanism. In other words, a unique way your offer solves your customer’s problems. One of the best ways to figure out your unique mechanism is to check out what your competitors are doing. Find the unique mechanism no one else is using, and make it yours.

Make It As Easy Possible For Affiliates To Promote You

Affiliate marketing, when properly utilized, is a proven and powerful way to bring more people into your business, and providing your affiliates with new products to offer is a powerful way to keep them coming back. Promoting the same offer over and over, with nothing else, ever, gets tiresome--for your affiliates and for their audiences. Creating three to five new offers a year gives your affiliates interesting new things to promote. New offers are just one way you can make it as easy as possible for people to promote you. Tune into the episode to hear other ways. 

The Single Biggest Mistake People Make When Writing Online

According to legendary ad man, David Ogilvy, five times as many people read the headline as read the body copy of written content. That means, if the headline doesn’t even get their attention, they’re certainly not going to read the body copy. As far as they’re concerned, they have no reason to. Spend some time on your headlines, including on your sales pages, social posts, blog posts, and email subject lines (which are the “headline” of your email).

 

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

JTT Facebook Page - https://www.facebook.com/justthetipsshow/

JTT Listeners Free Portal: www.JTTShow.com