Libsyn Directory

Is Social Media Required For Success In 2021? Ep 189

Just The Tips, with James P. Friel and Dean Holland

Release Date: 03/18/2021

Finding The Right Business Partner with Damian Lanfranchi, Ep 204

Just The Tips, with James P. Friel and Dean Holland

This week’s guest, Damian Lanfranchi, is Todd Brown’s business partner, and they’ve been business partners for over seven years. Tune in to hear what makes their partnership successful and profitable as well as long-standing; and how to find the right business partner for you.

Signs You’re Ready To Scale, Ep 203

Just The Tips, with James P. Friel and Dean Holland

It’s not just about whether your business is growing and successful. It’s also about whether your business has all the pieces in place to scale without collapsing.

The Hustle Detox, Ep 202

Just The Tips, with James P. Friel and Dean Holland

Freedom, time, and the ability to make more money are the top three reasons most entrepreneurs will give as their reasons for becoming entrepreneurs.

Master the Art of Persuasion with Kenrick Cleveland, Ep 201

Just The Tips, with James P. Friel and Dean Holland

In this episode, persuasion master Kenrick Cleveland joins James and Dean to reveal his secrets to persuading people in a way that feels good to them--and to you--instead of resorting to outdated tactics like problem-agitate-solution and grinding away at pain points.

Our 200th Anniversary - Biggest Tips & Lessons Learned, Ep 200

Just The Tips, with James P. Friel and Dean Holland

Tune into this 200th anniversary episode for the guys’ favorite tips, lessons, and insights from the past 200 episodes (along with plenty of jokes at each other’s expense...because it wouldn’t be a Just The Tips episode without them!)

How to Scale Your Company Fast, with Brandon & Kaelin Poulin (Replay), Ep 199

Just The Tips, with James P. Friel and Dean Holland

Don’t miss this in-depth, behind-the-scenes look at what it takes to grow and scale a successful company like LadyBoss, which helps women lose weight, transform their health, and love themselves and was named number 4 on the Inc. 5000 list of the fastest-growing privately-held companies in the United States in 2019, in a few years instead of a few decades.

How To Sell Your Business For A Huge Profit with (Michelle Seiler Tucker), Ep 198

Just The Tips, with James P. Friel and Dean Holland

Tune in to hear exactly how to make your business sellable, including why a sellable business is your best bet even if you have zero intention of selling it.

Best of Marketing: Vol. 1, Ep 197

Just The Tips, with James P. Friel and Dean Holland

In its nearly 200-episode (and counting) run, Just The Tips has welcomed several of the top marketing minds on the planet to share their best business-building marketing tips. In this week’s episode, James and Dean have gathered the best of the best of these marketing tips from recent episodes.

Creating The Perfect Sales Pitch Part 2, Ep 196

Just The Tips, with James P. Friel and Dean Holland

In this week’s episode the guys up where they left off, sharing their proven process to crafting a sales pitch your ideal buyer can’t resist, including: What to say first when you get on the phone with them, how to handle the conversation (and how NOT to), and how to ensure they never see you as “just trying to sell them something.”

Mindset - An Entrepreneur’s Source of Power, Ep 195

Just The Tips, with James P. Friel and Dean Holland

How far up the success ladder you climb is determined by your mindset. Mindset is something everyone agrees is important, yet it has a way of tumbling down the list of priorities.

More Episodes

Social media’s been around long enough that more and more people are starting to view it as “required” for starting or growing a business.

Multi-million dollar businesses are regularly built on social media, so there’s no denying its power as a business-building tool.

Yet multi-million (and billion) dollar businesses existed long before social media did. There are also entrepreneurs with very successful businesses who do not rely on ANY social media platforms.

So, do you need social media, or not? If you decide to utilize it, how do you go about it?

In this episode of Just The Tips, James and Dean throw down the gauntlet with regard to how necessary social media is to build a successful business. And if you choose to utilize it, tune in to hear their tips on both how to get the most out of it, and how to avoid platform pitfalls that sabotage your business instead of build it.

Nobody Cares About Your Business Card Collection

The ability to network, engage with prospects and clients, and get your products and services in front of the right eyeballs is where social media really shines. You don’t even need to leave your house to do it. But just “being on social media” is no guarantee of business success, any more than collecting and having business cards means you have a successful business. Don’t use social media for the sake of using social media. Use it strategically, so it becomes an effective business-building tool instead of a time-sucking distraction.

Is It Authentic For You?

If you build a business doing things you hate, odds are you’re going to be miserable and more susceptible to burnout. Consider this when deciding whether to utilize social media. If you love going live on Facebook, or doing Instagram stories, or cranking out YouTube videos, then those social media platforms are probably great vehicles for you. But if social media just isn’t your thing, there are other ways to reach people.

Pick The Right Platforms

It’s true that visibility is key if you’re going to use social media correctly, but don’t make the mistake of trying to master every platform you can get your hands on “just because.” Research platforms, choose the ones your customers use, and get good at those one at a time. Being a “social media influencer” doesn’t help much if the people you’re trying to influence aren’t on the platform you’re devoted to.

Be Strategic With Your Efforts

James hired LinkedIn experts to build up his LinkedIn profile. But the posts the guys he hired created weren’t cutting it. These guys were also “liking” and interacting with random things James would never like or engage with. It all built up his presence, but not in a way that attracted his ideal clients. Being everywhere “just because” will not grow your business. Remember to be strategic.

Get Your People Off The Platform

Love him or hate him, Donald Trump had a huge Twitter following...UNTIL Twitter kicked him off. Whatever your opinion on that, make no mistake: You don’t have to be as polarizing as Trump to be banned from a platform. It can and does happen to anyone. Sometimes it’s as simple as a bot misunderstanding an algorithm. Relying only on social media is risking your entire business. Use social media to bring people into YOUR world--someplace you have control over, like an email list you can download and back up.

Outline of This Episode

Colorado kiing mishaps [2:00]
Is social media required to be successful in business? [9:10]
Likes don’t pay for your house [15:05]
Where social media excels [22:01]
What not to do on LinkedIn [30:13]
Anyone can be de-platformed [34:06]
The mental pitfalls of our overly plastic world [39:02]

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License