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Overcoming Today’s Entrepreneurial Epidemic, Ep 192

Just The Tips, with James P. Friel and Dean Holland

Release Date: 04/08/2021

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Just The Tips, with James P. Friel and Dean Holland

This week’s guest, Damian Lanfranchi, is Todd Brown’s business partner, and they’ve been business partners for over seven years. Tune in to hear what makes their partnership successful and profitable as well as long-standing; and how to find the right business partner for you.

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Just The Tips, with James P. Friel and Dean Holland

It’s not just about whether your business is growing and successful. It’s also about whether your business has all the pieces in place to scale without collapsing. 

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Just The Tips, with James P. Friel and Dean Holland

Freedom, time, and the ability to make more money are the top three reasons most entrepreneurs will give as their reasons for becoming entrepreneurs.

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Just The Tips, with James P. Friel and Dean Holland

In this episode, persuasion master Kenrick Cleveland joins James and Dean to reveal his secrets to persuading people in a way that feels good to them--and to you--instead of resorting to outdated tactics like problem-agitate-solution and grinding away at pain points.

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Just The Tips, with James P. Friel and Dean Holland

Tune into this 200th anniversary episode for the guys’ favorite tips, lessons, and insights from the past 200 episodes (along with plenty of jokes at each other’s expense...because it wouldn’t be a Just The Tips episode without them!)

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Just The Tips, with James P. Friel and Dean Holland

Don’t miss this in-depth, behind-the-scenes look at what it takes to grow and scale a successful company like LadyBoss, which helps women lose weight, transform their health, and love themselves and was named number 4 on the Inc. 5000 list of the fastest-growing privately-held companies in the United States in 2019, in a few years instead of a few decades.

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Just The Tips, with James P. Friel and Dean Holland

Tune in to hear exactly how to make your business sellable, including why a sellable business is your best bet even if you have zero intention of selling it.

info_outline Best of Marketing: Vol. 1, Ep 197 show art Best of Marketing: Vol. 1, Ep 197

Just The Tips, with James P. Friel and Dean Holland

In its nearly 200-episode (and counting) run, Just The Tips has welcomed several of the top marketing minds on the planet to share their best business-building marketing tips. In this week’s episode, James and Dean have gathered the best of the best of these marketing tips from recent episodes.

info_outline Creating The Perfect Sales Pitch Part 2, Ep 196 show art Creating The Perfect Sales Pitch Part 2, Ep 196

Just The Tips, with James P. Friel and Dean Holland

In this week’s episode the guys up where they left off, sharing their proven process to crafting a sales pitch your ideal buyer can’t resist, including: What to say first when you get on the phone with them, how to handle the conversation (and how NOT to), and how to ensure they never see you as “just trying to sell them something.”

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Just The Tips, with James P. Friel and Dean Holland

How far up the success ladder you climb is determined by your mindset. Mindset is something everyone agrees is important, yet it has a way of tumbling down the list of priorities.

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More Episodes

There’s an epidemic facing today’s entrepreneurs--one that all struggle with at some point: Shiny object syndrome. You’ve heard of it and may even be intimately familiar with it.

 

Considering human beings are hard-wired to seek out the fastest, easiest way to get the best possible results, it’s not a surprise shiny object syndrome is a problem IF it’s not properly managed.

 

In this episode James and Dean break down exactly what motivates shiny object syndrome, then share simple tips to ensure it doesn’t come between you and hitting your goals.

 

If you’re an entrepreneur, you’ve battled shiny object syndrome, and probably always will. Tune in to hear how to keep it from pulling you off course.

Why Do We Do It?

Every entrepreneur James and Dean know struggles with shiny object syndrome, but some manage it and some do not. Tune in to hear the differences between the entrepreneurs who master shiny object syndrome and continue growing their business, and the ones who don’t and get stuck. The differences probably aren’t what you think.

When Shiny Object Syndrome Is Useful

Shiny object syndrome is only a problem when it distracts you. Properly managed, it may even be an asset. For example: Brand new business owners have to explore a lot of different areas to find their product-market fit. Otherwise, they can end up married to an idea that’s never going to work. Once you find your product-market fit, however, your focus shifts. You still experiment, but with different things. You say no to things that won’t help you advance to the next level. It’s all about where you need to focus. Anything that pulls you away from where you need to focus to reach your goals is shiny object syndrome gone wrong. 

No One Wants The Hard Way

It’s ingrained in our DNA to seek out the fastest, easiest possible path to getting what we want. This wiring is responsible for some of humanity’s greatest inventions, but like anything, it can go too far. You can easily get so distracted hunting for the easiest possible path that you never get where you’re going. Parts of your journey will feel hard. Beware the urge to flee the hard parts at all costs.

How To Stay Out Of The Rabbit Holes

One way to prevent shiny object syndrome from distracting you is by answering this question: What’s your goal? It sounds so simple, but when you stay focused on your goal, anything that doesn’t move you closer to that goal is a distraction. The pull of shiny object syndrome is so strong you may still get sucked down a few rabbit holes. But reminding yourself of your goal will pull you back on track.

What’s Your Driving Force?

One reason shiny object syndrome is so alluring is the dopamine hit you get when you start something new and exciting. That new and exciting feeling is intoxicating, but eventually it wears off. When it does, having a real, raw driving force that motivates you even after the excitement of the new has worn off is critical to staying focused. Tune in to get the guys’ tips on identifying your driving force, along with their take on the myth of how motivated you have to be in order to succeed.

Outline of This Episode

  • There is no silver bullet [5:05]
  • When you’re just starting out [11:01]
  • The easy way or the hard way [16:10]
  • Cure #1 for shiny object syndrome [22:25]
  • Cure #2 for shiny object syndrome [25:06]
  • Beware the entrepreneurial roller coaster [31:31]
  • What no one wants to hear [35:35]

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

Dean Holland:

JTT Facebook Page - https://www.facebook.com/justthetipsshow/

JTT Listeners Free Portal: www.JTTShow.com