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Squeezed

Keepin' It Real with Cam Marston

Release Date: 02/23/2024

Persevere show art Persevere

Keepin' It Real with Cam Marston

On this week's KIR, Cam Marston wonders if he could do the same thing for fifteen years and know, just know in his bones, that it would pay off. ----- I’ve just watched the documentary on Steve Martin called "Steve! A Documentary in Two Pieces." I’ve always liked Steve Martin. What caught my attention the most is that he did his standup act for fifteen years. The vast majority of that time, his audiences were very small. In one video clip, he’s counting the number of people in the room during his act – there were fifteen people there. He got what he thought were big breaks that bombed,...

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April's Fool show art April's Fool

Keepin' It Real with Cam Marston

On this week's Keepin It Real, Cam Marston hypothesizes on what a parenting podcast from him and his wife would sound like. ----- My wife and I sat together at the beach last week laughing as we retold stories and reminded ourselves of the humor of parenting. Especially as Gen X parents. We decided to compose a social media post together. The date was April first, and that date matters. The post read the following: We are frequently asked how we’ve raised four perfect children. Here’s our response: We are excited to announce our new Parenting Podcast called Gen X Parenting Tools. Go check...

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Keepin' It Real with Cam Marston

On this week's Keepin It Real, Cam Marston has some observations about the NCAA tournament. The old guys are winning, and he likes that. ----- Someone in my family is not pleased right now. As I write this Wednesday, I don’t know who. Last night the North Carolina Tar Heels basketball team took on the Alabama Crimson Tide in the NCAA tournament. My wife is a Carolina grad. I was unaware people could like basketball that much until I met her. My son is a Freshman at the University of Alabama in Tuscaloosa. He was an avid sports fan moments after his birth. One of them lost last night and is...

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Need A Message show art Need A Message

Keepin' It Real with Cam Marston

On this week's Keepin' It Real, Cam is searching for a message and if he hears one, he WILL obey. ----- I think there is someone or something out there trying to send me a message. A few things have happened lately that seem, well, like there is a message coming or attached but I don’t know what it is. First, storms rolled through a few months ago knocking out the power. Fortunately our house has a generator attached and it kept a few rooms running for a little while. My friends began texting about their power being out. I proudly texted a photo of my comfortable and well-lit kitchen that...

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Tell Them Both I Said Hello show art Tell Them Both I Said Hello

Keepin' It Real with Cam Marston

There's a grocery store Cam goes to when he's in a hurry. It's NOT the one closest to his house. That one is full of memories. Full of roots. ----- I saw him see me. He turned and headed my way. “Cam,” he said. “How’s you mother?” “Well,” I said. “She passed away two years ago.” I saw you at her funeral, I wanted to say. I remember talking to you. “Oh. Yes. That’s right. I’m sorry. Well then, how’s your father?” “Dad’s wonderful. He plays pickleball five, sometimes six days a week. Sometimes twice a day. He’s eighty-seven but I don’t think he knows it....

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Parent's Weekend show art Parent's Weekend

Keepin' It Real with Cam Marston

On today's Keepin' It Real, Cam shares something he saw last weekend that made him feel a little bit better about things. ----- I'm in Starbucks. It's Saturday. It's Noon. I'm in Tuscaloosa at the corner of Bryant Drive and 8th Avenue. Sororities across the street disgorging young ladies for their morning cups of honey-dew latté with extra chai, extra vanilla essence and a dash of bumble bee eyelashes or something like that. Yoga pants as far as the eye can see. One girl wearing a T-shirt reading Don’t Date Frat Boys. Parents here for fraternity and sorority parent’s weekend. Dads wearing...

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Forgiveness show art Forgiveness

Keepin' It Real with Cam Marston

On this week's Keepin' It Real, Cam shares a story he's kept quiet for fourteen years. It's time to get it off his chest. ----- I’ve just boarded my flight. I’m headed home. Sitting here, a memory has resurfaced. Many years ago, deplaning in Chicago, I took a call from a young man. He’d studied my work and asked me to mentor him. He wanted to travel and give speeches. He wanted me to refer him when I was too busy, and he’d pay me a commission. He loved my topic and said he could represent me well. I was deeply flattered. He charmed me. A few months later, we sat at my dining room table...

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Squeezed show art Squeezed

Keepin' It Real with Cam Marston

Cam's phone has been ringing. It's a lot of his small business friends and they're experiencing similar things. They're feeling pressure. They're feeling squeezed. ----- When an orange is squeezed, orange juice comes out. We know this. We know that sun and good soil and water and maybe some fertilizer help that orange develop that juice. We know the ingredients, we somewhat control the ingredients, and we know the goodness that comes from a squeezed orange. What happens, though, when you and I are squeezed? What happens when life puts pressure on you and me? What ingredients are we drawing on...

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Lent show art Lent

Keepin' It Real with Cam Marston

Mardi Gras ended Tuesday for Cam. Immediately following Mardi Gras is the beginning of Lent and Cam struggles with what sacrifices he should make. ----- Lent. I struggle with Lent every year. How much suffering is enough to prepare my soul for the Easter arrival of the Lord? Is there enough? Who knows. There’s always someone suffering more; someone taking it to the next level. As a child it was ice cream. I gave up ice cream every year and dutifully reported it to my religion teacher as the assignment instructed. I love ice cream, vanilla especially. In fact, I’ve created an association...

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Keepin' It Real with Cam Marston

On this week's Keepin' it Real, Cam Marston has thoughts about this upcoming weekend. Mardi Gras is on us down here in Mobile, and that leads to some tough decisions. ----- Dry January ended last week. Dry January followed soaking wet, sodden to the bone December. I’ve never done Dry January before and after sodden December, I needed to give it a try. Aside from one small drink to celebrate my daughter’s twenty-first birthday, I drank no alcohol for thirty-one days. I’m not sure I’ve done that since I was a teen. The net result? I lost nine pounds. I slept very well every night for a...

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Cam's phone has been ringing. It's a lot of his small business friends and they're experiencing similar things. They're feeling pressure. They're feeling squeezed.

-----

When an orange is squeezed, orange juice comes out. We know this. We know that sun and good soil and water and maybe some fertilizer help that orange develop that juice. We know the ingredients, we somewhat control the ingredients, and we know the goodness that comes from a squeezed orange. What happens, though, when you and I are squeezed? What happens when life puts pressure on you and me? What ingredients are we drawing on when we’re squeezed? And what results?

I read this question in Rick Ruben’s new book about creativity. He pulled it from an old school motivational speaker named Wayne Dyer. The metaphor’s been around the block a few times. But, it still resonates.

In the past two weeks, I’ve had four small business friends share that things aren’t going well for them right now. A fifth one chimed in this morning with the same report. Regardless of what the economists say – some say it’s great out there, others say it’s dire – for my five small business friends and me, we’re feeling squeezed. Pressure.

One friend desperately needs orders. And when these times happen, he must remember to do the thing that’s gotten him out of these pressures several times before. He has a beautiful piece of property, and he has to remember to sit comfortably and look out over the expanse – over the pasture and at the trees and the pond. That view provides inspiration and creativity. He has to remember to do it. Otherwise fear and worry will have him buzzing around thinking that busyness is the solution.

Another needs walk-in traffic to his store. And for him, busy hands set his mind to creatively solving his problems. He takes on big projects knowing that somewhere along the line something will trigger a solution to his problem. Busyness presents him a solution.

But the question comes back to what are the ingredients we’re putting into ourselves so that when we’re squeezed something positive comes out? Life’s going to squeeze you. For the vast majority of us, it has already, I’m sure. How are you preparing for the inevitable squeeze? Have I prepared appropriately for this squeeze? What are the ingredients I’m putting in? And what’s the pressure doing to them?

Time will tell. Assuming the squeeze ends at some point, I can then look back and evaluate. Right now, my effort includes a work ethic having me make lots of phone calls to interact with old colleagues and working to meet new ones. I’m forcing curiosity by asking them “what’s new?”, “what’s going on?”, “where’s your pain?” I’m working hard to keep a positive attitude about letting go of what’s always worked in favor of trying something new. I’m asking, “What do people want from me?” not stating “Here’s what people should want from me.” These success ingredients I’ve used before but I’m having to create new variations.

I’m working to embrace the struggle. To embrace the squeeze. Because, so often, this is where the good stuff happens. And I’m counting on it again.

I’m Cam Marston and I’m just trying to Keep it Real.