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1098. Why I’m Betting on Substack for the Future of Thought Leadership and Books

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 12/18/2025

1113. Substack Is Having It's 1113. Substack Is Having It's "Instagram" Moment: How to Capitalize On The Thought Leadership Movement In 2026

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Coming into 2026, I had no intention of joining a new platform. Focus is our greatest superpower, and I don’t take lightly introducing anything new that competes for your attention. But after spending time inside Substack, I realized something: This platform is rewarding the exact opposite of what most social media platforms value today. In this episode, I break down why Substack is emerging as one of the most important platforms for experts, authors, consultants, and service providers, and why those who act early will have a massive advantage. We talk about: Why virality + AI is...

info_outline 1113. How Authors & Experts Turn Books Into Evergreen Growth Engines show art 1113. How Authors & Experts Turn Books Into Evergreen Growth Engines

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this workshop replay episode, Kelly pulls back the curtain on how she’s monetizing books, thought leadership, and Substack heading into 2026. With two active book launches underway, Kelly shares the exact strategies she’s using to turn books into long-term assets that generate daily sales, attract premium clients, and compound authority over time. In this training, you’ll learn why books are one of the few truly passive income streams available to thought leaders, how to avoid the most common mistakes authors make after launch, and how to build a “book flywheel” that...

info_outline 1112. From Personal Health Crisis to 500K+ Lives Changed: Amanda Tress on Building Faster Way to Fat Loss show art 1112. From Personal Health Crisis to 500K+ Lives Changed: Amanda Tress on Building Faster Way to Fat Loss

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What does it really take to build a global movement without sacrificing your health, faith, or family in the process? In this powerful guest episode, Kelly sits down with Amanda Tress, founder of Faster Way to Fat Loss, to unpack how a personal health crisis turned into one of the most impactful fitness and nutrition movements in the world, serving hundreds of thousands of women globally. Amanda shares the story behind Faster Way’s growth, from her early struggles with blood pressure, insulin resistance, and PCOS to pioneering a science-backed approach to fat loss that challenges the “eat...

info_outline 1111. How to Re-Anchor Your Goals for February (Before the Year Slips Away) show art 1111. How to Re-Anchor Your Goals for February (Before the Year Slips Away)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

As we wrap up January and head into the first week of February, most people have already drifted off their goals. But not you.  In this episode of The Kelly Roach Show, Kelly walks you through seven powerful questions she personally uses to evaluate each month and create momentum for the next. She outlines the exact process she uses inside her Unstoppable Business Planning Tool to stay focused, grounded, and aligned with both business growth and personal fulfillment. If you want February to be your breakthrough month, this episode will help you reset your focus, eliminate mental load, and...

info_outline 1110. The Secret to Brand 1110. The Secret to Brand "Stickiness", Identity, and the Lost Art of Stewardship

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

After spending back-to-back VIP days with multiple multi-seven-figure leaders, Kelly noticed a powerful pattern: The businesses ready to scale fastest weren’t missing strategy — they were missing identity. In today’s episode, Kelly breaks down why backing up to the identity of your brand may be the most important move you make heading into 2026. In an economy where information is commoditized and AI is everywhere, the businesses that win are the ones that lead movements, not transactions. This episode will challenge you to rethink how you cast vision, create belonging, and build a brand...

info_outline 1109. How to Multiply Your Business in 2026 with the Miracle Hour System show art 1109. How to Multiply Your Business in 2026 with the Miracle Hour System

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What if one focused hour a day could dramatically shorten your sales cycle, increase top-of-mind awareness, and help your entire team generate revenue without burning you out? In this episode, Kelly breaks down the Miracle Hour, a timeless daily sales system she designed to help entrepreneurs acquire customers faster, create consistency, and monetize their teams more effectively. Whether you sell high-ticket offers, run a local business, or lead a multi-department organization, the Miracle Hour can be adapted to fit your goals, your industry, and your growth stage. Kelly walks through real...

info_outline 1108. The Real Instagram Growth Playbook for 2026 with Natasha Willis: Manychat, DM Funnels, and Content That Converts show art 1108. The Real Instagram Growth Playbook for 2026 with Natasha Willis: Manychat, DM Funnels, and Content That Converts

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

 In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what’s actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to...

info_outline 1107. The Standards That Attract Better Clients show art 1107. The Standards That Attract Better Clients

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Inconsistency is one of the fastest ways to lose trust, credibility, and high-level opportunities. In this episode of The Kelly Roach Show, Kelly breaks down how chronic overcommitment shows up in subtle but damaging ways - from “posting and ghosting” online to constantly moving meetings, showing up stressed, or being hot and cold in relationships. These behaviors quietly signal disorganization, lack of boundaries, and unpredictability: all things that cause clients, collaborators, and partners to hesitate before investing their time, money, or reputation with you. Kelly walks you through...

info_outline 1106. 8 Unexpected Moves That Set Up Our Next Chapter show art 1106. 8 Unexpected Moves That Set Up Our Next Chapter

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the eight biggest unexpected shifts that reshaped her companies this year (many of which came from frustration, pressure, or deep uncertainty).  From radically overhauling live events and flipping the entire portfolio business model, to narrowing the company’s niche, shifting ad strategy, ending beloved programs, launching Substack, and rebuilding around daily sales — this episode is a masterclass in strategic adaptability. Kelly explains what changed and why, and how you can apply these same lessons inside...

info_outline 1105. 5 Winning Sales Trends For 2025 That We’re Doubling Down On For 2026 show art 1105. 5 Winning Sales Trends For 2025 That We’re Doubling Down On For 2026

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In today’s episode of The Kelly Roach Show, Kelly breaks down the six sales trends that consistently produced results in 2025 and explains exactly why these strategies are imperative as we move into 2026. From how we approach live selling and live-only bonuses, to text message conversions and single session intensives, this episode is for online service providers who want faster sales cycles, stronger trust, and more predictable revenue, without ads, massive teams, or exhausting launches. If you’ve felt the effects of the trust recession, shrinking attention spans, or slower buyer...

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After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love.

In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she’s seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends.

You’ll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer.

Kelly also explains how she’s using Substack to:

  • Create momentum for her upcoming book, The Sacred Art of Selling

  • Build a passive income stream managed entirely by her team

  • Repurpose years of intellectual property without adding more work

  • Go deeper into thought leadership without diluting core programs

If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward.

TIMESTAMPS:

01:11 – 03:15 — Substack stats that actually matter 
03:16 – 05:10 — Why smaller audiences are outperforming massive followings
06:51 – 08:40 — Immediate monetization and passive income potential
08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships
10:21 – 12:05 — Using Substack to support a future book launch
12:06 – 13:45 — Repurposing years of unused IP without adding workload
13:46 – 15:40 — Who Substack is best for and how to get started

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