1119. [BONUS EPISODE] The Substack Strategy Playbook: From Accelerating Trust to Simple, Recurring Revenue Using Substack

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 02/28/2026

1163. Get Market Facing: The Simplest Growth Strategy There Is

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This week Kelly cracks open the Business Breakthrough Confessional, where listeners write in the questions they don't necessarily want to ask publicly, and get a confidential answer on the show. What's inside: Why you don't need advertising money in year one How to borrow audiences other people spent years building Why live selling and referral marketing are making a comeback Finding pockets of time to build around a full-time job and family Timestamps 00:45 —Lead generation with no ad budget in year one 02:00 — Borrowing other people's audiences with virtual speaking 04:00 —...

1162. The Loneliness Epidemic (and Why Analog is Making a Major Comeback)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In the age of AI, humans are becoming more guarded about what they consume, who they invest in, and which brands they trust. And on the other side of that shift, something beautiful is happening: analog is exploding, in-person is booming, and people are craving real connection and simplicity more than ever. In this reflective episode, Kelly shares why she's personally doubling down on in-person experiences, the phrase she wants you to sit with this year, and her own journey of rebuilding female friendship and community after moving to Florida. She talks about why friendship so often gets...

1161. The Business Breakthrough Hotline: Substack, Sales Conversions, and Finding Your Dream Clients

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This week's Hotline opens with a topic Kelly gets asked about constantly: what exactly is Substack, and why is everyone suddenly moving there? Kelly breaks down why conscious creators and consumers are leaving the mainstream, AI-flooded platforms for a place that still feels human, how her own team grew a paid Substack faster than she ever expected after starting with zero plan, and why she now believes it's one of the best places to build a business in 2026. She explains how to use Substack as a trust-building offer, how the tiers actually work, and why the weekly deep-dive newsletter lands...

1160. The New Success Paradigm for Women Who Refuse to Settle

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a replay of a live Called to Lead info session Kelly hosted with co-founder Sandi Glandt, to answer the questions everyone's been asking: what is Called to Lead, who is it for, and how do you know if you should be in the room? Because it was recorded live, you'll hear real-time Q&A and references to ticket availability, pricing, and dates that were accurate as of the session. Called to Lead is built on faith, family, and freedom, a new success paradigm for ambitious women who refuse to believe they have to choose between a wildly successful business and a rich, faith-centered life....

1159. The Business Breakthrough Hotline: Leveling Up, Going Analog, and Trust-Building Offers

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In today's episode of the Kelly Roach Show, Kelly kicks off the very first Business Breakthrough Hotline segment. The hotline exists to close the biggest gap Kelly sees in podcasting: consumption without application. Instead of theory, this is where real business leaders can call-in with real questions, confessionals or challenges, and walk away with a breakthrough within minutes. In this episoe, you'll hear from 5 business leaders across industries: Heather (VA staffing & systems) — how to level up her ideal client avatar as the middle market gets squeezed Chris Williams (coaching for...

1158. Introducing the Business Breakthrough Hotline: Your Million-Dollar Breakthrough in 10 Minutes or Less

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

After more than 10 years and two episodes a week without ever missing, Kelly is changing the dynamic of the show, and inviting you into it. In this episode, she introduces the brand-new Business Breakthrough Hotline: a live call-in format housed right here on the Kelly Roach Show feed. This is real, raw, unscripted problem-solving, built to give you a breakthrough in real time while you listen. Kelly shares why she's making this shift in the age of AI, the wide-open range of topics she'll tackle, and exactly how to get your own question on the show, whether you want it answered as an anonymous...

1157. [Bonus Replay] How to Make Sales by 9:00 AM Every Single Day

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a special BONUS episode, where we are sharing the replay of our condensed live Miracle Hour sales workshop. In this session, Kelly breaks down why most businesses don't have a sales problem, they have a collection of random acts of marketing that never connect into a funnel. She walks through the three parts of the Miracle Hour, the system that lets her team make sales by 9:00 AM (and even overnight), and explains the order of activity that keeps you in warm, ready-to-buy conversations instead of grinding on cold outreach that's seven times more expensive and ten times harder....

1156. My 19-Point Plan to Sell 100,000 Books

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

After five book launches, Kelly is convinced: a book launch is the single best strategy on the planet for growing a business. And she's about to attempt her biggest one yet. In this episode, she takes you inside the strategy room: first, she shares what the Miracle Hour launch taught her about the power of radical focus, the clarity that led her to walk away from scaling a business most people would kill for, and then opens up her full 19-point playbook for the Sacred Art of Selling launch, including the goal she admits her team might kill her for saying out loud. If you've ever written a...

1155. The Tool That's Disrupting Bookkeeping for Solopreneurs

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Smart, competent business owners tend to lose IQ points the second the conversation turns to their finances. Heidi DeCoux built something to fix exactly that. In this episode, Kelly sits down with Heidi, the founder of Cashflowy.AI to talk about why so many solopreneurs freeze around their numbers, the brutal co-founder situation Heidi had to fight her way out of before she could bring the tool to life (and the three lessons that saved her), and how an AI CFO named Clara is making "how much can I safely pay myself this month?" a question you can finally answer. If your books are a source of...

1154. Bonus Episode: Scaling VBS From 7 to 8 Figures, Why Acquisition Without Retention Creates Chaos, and The Pivot That Was 1000x More Painful Than I Expected

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this behind-the-scenes BONUS episode, Kelly is pulling back the curtain on exactly what she's building right now, in real time. She walks through the company she's chosen to plant her roots in for the next decade, the brutal pivot that turned out to be the best decision of her career, and the counterintuitive move she's making first as she scales, the one almost no one in online marketing will tell you the truth about. If you've ever wanted to learn the scale process by watching it happen from the inside, this is your seat at the table. What's inside: The two-step vision process every...

More Episodes

In this bonus replay from a deep-dive Substack masterclass, Kelly breaks down exactly why Substack is becoming the most powerful trust-building and monetization platform for entrepreneurs heading into 2026 (and how to leverage it strategically).

After years of navigating algorithm shifts, declining organic reach, and the “hamster wheel from hell” of online marketing, Kelly shares why Substack represents something fundamentally different: Audience ownership, built-in monetization opportunities, trust acceleration, and a simple stream of recurring revenue.

Since implementing Substack as part of their brand and marketing strategy, we've had clients who:

Booked VIP days and sold offers directly from Substack
Generated tens of thousands in recurring revenue within their first 30 days
Built an audience of thousands on substack

Kelly walks through the exact framework her team used used to launch and monetize paid tiers, repurpose existing long-form content and IP into a trust engine, build an audience for her upcoming book, and grow her email lst.

If you’re a thought leader, expert, author, speaker, or service provider, this episode shows you how to stop renting your audience from platforms that prioritize short-form virality, and start owning it instead.

Resources:

Purchase the replay of the Grow & Monetize Your Substack Intensive and get started with our 30-Day Growth Challenge and Engagement Pod on Whatsapp starting Monday, March 2nd: https://accelerator.virtualbusinessschool.com/substack
Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/subscribe

Resources:

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