1099. What Consumers Will Actually Pay For in 2026: The 5 Key Market Trends Driving Growth
Release Date: 12/22/2025
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Coming into 2026, I had no intention of joining a new platform. Focus is our greatest superpower, and I don’t take lightly introducing anything new that competes for your attention. But after spending time inside Substack, I realized something: This platform is rewarding the exact opposite of what most social media platforms value today. In this episode, I break down why Substack is emerging as one of the most important platforms for experts, authors, consultants, and service providers, and why those who act early will have a massive advantage. We talk about: Why virality + AI is...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this workshop replay episode, Kelly pulls back the curtain on how she’s monetizing books, thought leadership, and Substack heading into 2026. With two active book launches underway, Kelly shares the exact strategies she’s using to turn books into long-term assets that generate daily sales, attract premium clients, and compound authority over time. In this training, you’ll learn why books are one of the few truly passive income streams available to thought leaders, how to avoid the most common mistakes authors make after launch, and how to build a “book flywheel” that...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
What does it really take to build a global movement without sacrificing your health, faith, or family in the process? In this powerful guest episode, Kelly sits down with Amanda Tress, founder of Faster Way to Fat Loss, to unpack how a personal health crisis turned into one of the most impactful fitness and nutrition movements in the world, serving hundreds of thousands of women globally. Amanda shares the story behind Faster Way’s growth, from her early struggles with blood pressure, insulin resistance, and PCOS to pioneering a science-backed approach to fat loss that challenges the “eat...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
As we wrap up January and head into the first week of February, most people have already drifted off their goals. But not you. In this episode of The Kelly Roach Show, Kelly walks you through seven powerful questions she personally uses to evaluate each month and create momentum for the next. She outlines the exact process she uses inside her Unstoppable Business Planning Tool to stay focused, grounded, and aligned with both business growth and personal fulfillment. If you want February to be your breakthrough month, this episode will help you reset your focus, eliminate mental load, and...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
After spending back-to-back VIP days with multiple multi-seven-figure leaders, Kelly noticed a powerful pattern: The businesses ready to scale fastest weren’t missing strategy — they were missing identity. In today’s episode, Kelly breaks down why backing up to the identity of your brand may be the most important move you make heading into 2026. In an economy where information is commoditized and AI is everywhere, the businesses that win are the ones that lead movements, not transactions. This episode will challenge you to rethink how you cast vision, create belonging, and build a brand...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
What if one focused hour a day could dramatically shorten your sales cycle, increase top-of-mind awareness, and help your entire team generate revenue without burning you out? In this episode, Kelly breaks down the Miracle Hour, a timeless daily sales system she designed to help entrepreneurs acquire customers faster, create consistency, and monetize their teams more effectively. Whether you sell high-ticket offers, run a local business, or lead a multi-department organization, the Miracle Hour can be adapted to fit your goals, your industry, and your growth stage. Kelly walks through real...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what’s actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Inconsistency is one of the fastest ways to lose trust, credibility, and high-level opportunities. In this episode of The Kelly Roach Show, Kelly breaks down how chronic overcommitment shows up in subtle but damaging ways - from “posting and ghosting” online to constantly moving meetings, showing up stressed, or being hot and cold in relationships. These behaviors quietly signal disorganization, lack of boundaries, and unpredictability: all things that cause clients, collaborators, and partners to hesitate before investing their time, money, or reputation with you. Kelly walks you through...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the eight biggest unexpected shifts that reshaped her companies this year (many of which came from frustration, pressure, or deep uncertainty). From radically overhauling live events and flipping the entire portfolio business model, to narrowing the company’s niche, shifting ad strategy, ending beloved programs, launching Substack, and rebuilding around daily sales — this episode is a masterclass in strategic adaptability. Kelly explains what changed and why, and how you can apply these same lessons inside...
info_outlineThe Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today’s episode of The Kelly Roach Show, Kelly breaks down the six sales trends that consistently produced results in 2025 and explains exactly why these strategies are imperative as we move into 2026. From how we approach live selling and live-only bonuses, to text message conversions and single session intensives, this episode is for online service providers who want faster sales cycles, stronger trust, and more predictable revenue, without ads, massive teams, or exhausting launches. If you’ve felt the effects of the trust recession, shrinking attention spans, or slower buyer...
info_outlineThe way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why).
In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going.
This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth.
If you want to scale without burnout, stop chasing trends, and position your business to thrive in the next era, this episode will give you the clarity and direction you need.
TIMESTAMPS:
00:00 – 02:20: Why understanding consumer behavior is the real competitive advantage in 2026
02:20 – 06:55: How subscriptions can attract high-ticket buyers when done right
06:55 – 12:10: How ease of use impacts retention, utilization, and upsells (and, what most businesses are getting wrong about automation).
12:10 – 17:35: How paid communities create faster results and deeper trust... and what's resurging in the new year
17:35 – 23:10: Why personal brand will dominate in 2026
23:10 – 29:40: How personalization increases conversion and lifetime value
29:40 – 34:20: Building systems your team can actually run with The Virtual Business School
RESOURCES:
- Join The Virtual Business School and master predictable sales in 2026: www.go.virtualbusinessschool.com/joinvbs
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Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial
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Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
- Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/