1113. How Authors & Experts Turn Books Into Evergreen Growth Engines
Release Date: 02/09/2026
1113. How Authors & Experts Turn Books Into Evergreen Growth Engines
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this workshop replay episode, Kelly pulls back the curtain on how she’s monetizing books, thought leadership, and Substack heading into 2026. With two active book launches underway, Kelly shares the exact strategies she’s using to turn books into long-term assets that generate daily sales, attract premium clients, and compound authority over time. In this training, you’ll learn why books are one of the few truly passive income streams available to thought leaders, how to avoid the most common mistakes authors make after launch, and how to build a “book flywheel” that...
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1112. From Personal Health Crisis to 500K+ Lives Changed: Amanda Tress on Building Faster Way to Fat Loss
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
What does it really take to build a global movement without sacrificing your health, faith, or family in the process? In this powerful guest episode, Kelly sits down with Amanda Tress, founder of Faster Way to Fat Loss, to unpack how a personal health crisis turned into one of the most impactful fitness and nutrition movements in the world, serving hundreds of thousands of women globally. Amanda shares the story behind Faster Way’s growth, from her early struggles with blood pressure, insulin resistance, and PCOS to pioneering a science-backed approach to fat loss that challenges the “eat...
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1111. How to Re-Anchor Your Goals for February (Before the Year Slips Away)
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
As we wrap up January and head into the first week of February, most people have already drifted off their goals. But not you. In this episode of The Kelly Roach Show, Kelly walks you through seven powerful questions she personally uses to evaluate each month and create momentum for the next. She outlines the exact process she uses inside her Unstoppable Business Planning Tool to stay focused, grounded, and aligned with both business growth and personal fulfillment. If you want February to be your breakthrough month, this episode will help you reset your focus, eliminate mental load, and...
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1110. The Secret to Brand "Stickiness", Identity, and the Lost Art of Stewardship
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
After spending back-to-back VIP days with multiple multi-seven-figure leaders, Kelly noticed a powerful pattern: The businesses ready to scale fastest weren’t missing strategy — they were missing identity. In today’s episode, Kelly breaks down why backing up to the identity of your brand may be the most important move you make heading into 2026. In an economy where information is commoditized and AI is everywhere, the businesses that win are the ones that lead movements, not transactions. This episode will challenge you to rethink how you cast vision, create belonging, and build a brand...
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1109. How to Multiply Your Business in 2026 with the Miracle Hour System
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
What if one focused hour a day could dramatically shorten your sales cycle, increase top-of-mind awareness, and help your entire team generate revenue without burning you out? In this episode, Kelly breaks down the Miracle Hour, a timeless daily sales system she designed to help entrepreneurs acquire customers faster, create consistency, and monetize their teams more effectively. Whether you sell high-ticket offers, run a local business, or lead a multi-department organization, the Miracle Hour can be adapted to fit your goals, your industry, and your growth stage. Kelly walks through real...
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1108. The Real Instagram Growth Playbook for 2026 with Natasha Willis: Manychat, DM Funnels, and Content That Converts
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what’s actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to...
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1107. The Standards That Attract Better Clients
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Inconsistency is one of the fastest ways to lose trust, credibility, and high-level opportunities. In this episode of The Kelly Roach Show, Kelly breaks down how chronic overcommitment shows up in subtle but damaging ways - from “posting and ghosting” online to constantly moving meetings, showing up stressed, or being hot and cold in relationships. These behaviors quietly signal disorganization, lack of boundaries, and unpredictability: all things that cause clients, collaborators, and partners to hesitate before investing their time, money, or reputation with you. Kelly walks you through...
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1106. 8 Unexpected Moves That Set Up Our Next Chapter
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the eight biggest unexpected shifts that reshaped her companies this year (many of which came from frustration, pressure, or deep uncertainty). From radically overhauling live events and flipping the entire portfolio business model, to narrowing the company’s niche, shifting ad strategy, ending beloved programs, launching Substack, and rebuilding around daily sales — this episode is a masterclass in strategic adaptability. Kelly explains what changed and why, and how you can apply these same lessons inside...
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1105. 5 Winning Sales Trends For 2025 That We’re Doubling Down On For 2026
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today’s episode of The Kelly Roach Show, Kelly breaks down the six sales trends that consistently produced results in 2025 and explains exactly why these strategies are imperative as we move into 2026. From how we approach live selling and live-only bonuses, to text message conversions and single session intensives, this episode is for online service providers who want faster sales cycles, stronger trust, and more predictable revenue, without ads, massive teams, or exhausting launches. If you’ve felt the effects of the trust recession, shrinking attention spans, or slower buyer...
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1104. Why Tying Your Happiness to Business Success Is Holding You Back
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Most entrepreneurs believe that if they just work harder, push longer, and sacrifice more, success will finally bring peace, happiness, and fulfillment. But what if tying your happiness to your business success is the very thing preventing your business from growing? In today’s episode of The Kelly Roach Show, Kelly breaks down the 3 B's that quietly derail entrepreneurs who emotionally attach their worth and happiness to business performance, and why learning to separate the two is essential for long term growth, health, and leadership. Drawing from over a decade of building multiple...
info_outlineIn this workshop replay episode, Kelly pulls back the curtain on how she’s monetizing books, thought leadership, and Substack heading into 2026.
With two active book launches underway, Kelly shares the exact strategies she’s using to turn books into long-term assets that generate daily sales, attract premium clients, and compound authority over time.
In this training, you’ll learn why books are one of the few truly passive income streams available to thought leaders, how to avoid the most common mistakes authors make after launch, and how to build a “book flywheel” that fuels your entire business ecosystem.
Kelly also walks through why Substack has become a cornerstone of her strategy, how her team monetized it to over $10K in 30 days starting from zero, and why serious authors and experts need to be paying attention now (especially as AI reshapes the personal brand landscape).
Whether you already have a book, are preparing for a launch, or want to elevate your authority as a category leader, this episode will completely change how you think about publishing, monetization, and legacy building.
What You’ll Learn
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Why books are one of the only business models that can become truly passive
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How to turn books into high-ticket client acquisition tools
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How to build a book flywheel that drives daily sales and visibility
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Self-publishing vs. traditional publishing: pros, cons, and strategic tradeoffs
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Why Substack is emerging as the premier platform for thought leaders
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How Kelly monetized Substack without personally managing the platform
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How to connect books, Substack, email, and offers into one ecosystem
Timestamps
03:46 – 08:30
Kelly’s journey as an author & why books became a cornerstone of her success
08:31 – 13:45
Why books are one of the few truly passive income assets
13:46 – 19:20
The two roles every book should play: income + client generation
19:21 – 26:00
The Book Flywheel: how to sell books continuously without “launching”
26:01 – 32:40
User-generated content, reviews, and relaunch strategies that drive daily sales
32:41 – 38:30
Self-publishing vs. traditional publishing: what no one tells you
38:31 – 45:00
Why Substack is becoming essential for authors and thought leaders
45:01 – 50:40
How Kelly monetized Substack to $10K+ in 30 days starting from zero
50:41 – 54:00
How to integrate books, Substack, and offers into one scalable ecosystem
Resources:
- Register for Kelly's next free, LIVE training on February 10th: Using Your Book to Drive Back End Coaching, Consulting, And Program Sales Growth: https://api.leadconnectorhq.com/widget/form/i0CeiVuacLJ9KdGkg2Eg
- Save your seat for the upcoming LIVE Substack Intensive on February 24th (paid + founding Substack subscribers get $100 off -- DM Kelly on Substack for the discount code) https://accelerator.virtualbusinessschool.com/substack
- Subscribe to Kelly's Substack as a free, paid, or founding member: https://kellyroachofficial.substack.com/subscribe
- Join the Early Access list and be one of the first to listen to Kelly's upcoming book, the Miracle Hour: https://api.leadconnectorhq.com/widget/form/u3RyaGPFchNEHdnSf4lD
- Grab one of Kelly's bestselling books: https://kellyroachinternational.com/books/