1129. How to Get People Talking About You When You're Not in the Room with Michael Roderick
Release Date: 04/02/2026
1162. The Loneliness Epidemic (and Why Analog is Making a Major Comeback)
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In the age of AI, humans are becoming more guarded about what they consume, who they invest in, and which brands they trust. And on the other side of that shift, something beautiful is happening: analog is exploding, in-person is booming, and people are craving real connection and simplicity more than ever. In this reflective episode, Kelly shares why she's personally doubling down on in-person experiences, the phrase she wants you to sit with this year, and her own journey of rebuilding female friendship and community after moving to Florida. She talks about why friendship so often gets...
info_outline
1161. The Business Breakthrough Hotline: Substack, Sales Conversions, and Finding Your Dream Clients
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
This week's Hotline opens with a topic Kelly gets asked about constantly: what exactly is Substack, and why is everyone suddenly moving there? Kelly breaks down why conscious creators and consumers are leaving the mainstream, AI-flooded platforms for a place that still feels human, how her own team grew a paid Substack faster than she ever expected after starting with zero plan, and why she now believes it's one of the best places to build a business in 2026. She explains how to use Substack as a trust-building offer, how the tiers actually work, and why the weekly deep-dive newsletter lands...
info_outline
1160. The New Success Paradigm for Women Who Refuse to Settle
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
This is a replay of a live Called to Lead info session Kelly hosted with co-founder Sandi Glandt, to answer the questions everyone's been asking: what is Called to Lead, who is it for, and how do you know if you should be in the room? Because it was recorded live, you'll hear real-time Q&A and references to ticket availability, pricing, and dates that were accurate as of the session. Called to Lead is built on faith, family, and freedom, a new success paradigm for ambitious women who refuse to believe they have to choose between a wildly successful business and a rich, faith-centered life....
info_outline
1159. The Business Breakthrough Hotline: Leveling Up, Going Analog, and Trust-Building Offers
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today's episode of the Kelly Roach Show, Kelly kicks off the very first Business Breakthrough Hotline segment. The hotline exists to close the biggest gap Kelly sees in podcasting: consumption without application. Instead of theory, this is where real business leaders can call-in with real questions, confessionals or challenges, and walk away with a breakthrough within minutes. In this episoe, you'll hear from 5 business leaders across industries: Heather (VA staffing & systems) — how to level up her ideal client avatar as the middle market gets squeezed Chris Williams (coaching for...
info_outline
1158. Introducing the Business Breakthrough Hotline: Your Million-Dollar Breakthrough in 10 Minutes or Less
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
After more than 10 years and two episodes a week without ever missing, Kelly is changing the dynamic of the show, and inviting you into it. In this episode, she introduces the brand-new Business Breakthrough Hotline: a live call-in format housed right here on the Kelly Roach Show feed. This is real, raw, unscripted problem-solving, built to give you a breakthrough in real time while you listen. Kelly shares why she's making this shift in the age of AI, the wide-open range of topics she'll tackle, and exactly how to get your own question on the show, whether you want it answered as an anonymous...
info_outline![1157. [Bonus Replay] How to Make Sales by 9:00 AM Every Single Day show art](https://assets.libsyn.com/item/41918305?height=50&width=50)
1157. [Bonus Replay] How to Make Sales by 9:00 AM Every Single Day
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
This is a special BONUS episode, where we are sharing the replay of our condensed live Miracle Hour sales workshop. In this session, Kelly breaks down why most businesses don't have a sales problem, they have a collection of random acts of marketing that never connect into a funnel. She walks through the three parts of the Miracle Hour, the system that lets her team make sales by 9:00 AM (and even overnight), and explains the order of activity that keeps you in warm, ready-to-buy conversations instead of grinding on cold outreach that's seven times more expensive and ten times harder....
info_outline
1156. My 19-Point Plan to Sell 100,000 Books
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
After five book launches, Kelly is convinced: a book launch is the single best strategy on the planet for growing a business. And she's about to attempt her biggest one yet. In this episode, she takes you inside the strategy room: first, she shares what the Miracle Hour launch taught her about the power of radical focus, the clarity that led her to walk away from scaling a business most people would kill for, and then opens up her full 19-point playbook for the Sacred Art of Selling launch, including the goal she admits her team might kill her for saying out loud. If you've ever written a...
info_outline
1155. The Tool That's Disrupting Bookkeeping for Solopreneurs
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Smart, competent business owners tend to lose IQ points the second the conversation turns to their finances. Heidi DeCoux built something to fix exactly that. In this episode, Kelly sits down with Heidi, the founder of Cashflowy.AI to talk about why so many solopreneurs freeze around their numbers, the brutal co-founder situation Heidi had to fight her way out of before she could bring the tool to life (and the three lessons that saved her), and how an AI CFO named Clara is making "how much can I safely pay myself this month?" a question you can finally answer. If your books are a source of...
info_outline
1154. Bonus Episode: Scaling VBS From 7 to 8 Figures, Why Acquisition Without Retention Creates Chaos, and The Pivot That Was 1000x More Painful Than I Expected
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this behind-the-scenes BONUS episode, Kelly is pulling back the curtain on exactly what she's building right now, in real time. She walks through the company she's chosen to plant her roots in for the next decade, the brutal pivot that turned out to be the best decision of her career, and the counterintuitive move she's making first as she scales, the one almost no one in online marketing will tell you the truth about. If you've ever wanted to learn the scale process by watching it happen from the inside, this is your seat at the table. What's inside: The two-step vision process every...
info_outline
1153. Internet "Cheerleaders" vs. Real Business Friends
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
That sting of watching the internet's "it" crowd gather in a room you weren't invited to? Kelly has something to say about it. In this episode she pulls back the curtain on the FOMO machine of the online business world: who's engineering that left-out feeling on purpose, the manipulative engagement campaign you'll never be able to unsee once she names it, and why the most successful people she knows quietly choose not to be in those rooms at all. She also gets honest about the difference between looking successful and being successful, and where the real friendships and real strategy actually...
info_outlineIn this episode, Kelly sits down with thought leadership strategist Michael Roderick to unpack the frameworks behind why some ideas spread like wildfire while others barely leave the room.
Michael, who went from high school English teacher to Broadway producer in under two year, has spent years helping undiscovered experts and thought leaders package, position, and present their ideas in a way that gets people talking about them when they're not even in the room. And in this episode, he breaks down exactly how to do it.
From the AIM framework to the IPO model that separates the experts who get attention from the ones who actually get paid, this episode is a masterclass in the craft of thought leadership.
If you've ever felt like you're more convicted about your idea than the people you're trying to reach, this conversation will completely change how you think about your message.
Timestamps:
00:45: How Michael went from high school English teacher to Broadway producer in under two years, and what it taught him about relationships
03:30: Why it's not enough to have a great idea (and what actually makes ideas spread)
05:15: The AIM framework broken down
08:00: Why true influence means people share your idea without you asking them to
10:30: How to use language, emotion, simplicity, and structure to make your message stick
13:00: Wy talking about the problem first changes everything
15:15: How to anchor your innovative idea to something people already understand
17:30: Challenging the dominant narrative: why thought leaders have to be Dorothy, not the wizard
19:45: The IPO model, and why most experts get stuck at the first step
21:00: Aspirational buyers vs. success problem solvers — and why the distinction matters more than ever right now
Resources:
Visit Michael's website and explore how he works with experts and thought leaders: https://www.smallpondenterprises.com
Sign up for Michael's daily email at: https://www.smallpondenterprises.com
Connect with Michael on LinkedIn for daily thought leadership insights: https://www.linkedin.com/in/michael-roderick-1161571/
Grab a copy of Kelly's book Conviction Marketing, your blueprint for challenging the dominant narrative in your industry: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK