Libsyn Directory

1134. What's Hot on Substack Right Now: Updates, the Strategy, and How to Turn It Into an Added Revenue Machine

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 04/20/2026

1161. The Business Breakthrough Hotline: Substack, Sales Conversions, and Finding Your Dream Clients

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This week's Hotline opens with a topic Kelly gets asked about constantly: what exactly is Substack, and why is everyone suddenly moving there? Kelly breaks down why conscious creators and consumers are leaving the mainstream, AI-flooded platforms for a place that still feels human, how her own team grew a paid Substack faster than she ever expected after starting with zero plan, and why she now believes it's one of the best places to build a business in 2026. She explains how to use Substack as a trust-building offer, how the tiers actually work, and why the weekly deep-dive newsletter lands...

1160. The New Success Paradigm for Women Who Refuse to Settle

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a replay of a live Called to Lead info session Kelly hosted with co-founder Sandi Glandt, to answer the questions everyone's been asking: what is Called to Lead, who is it for, and how do you know if you should be in the room? Because it was recorded live, you'll hear real-time Q&A and references to ticket availability, pricing, and dates that were accurate as of the session. Called to Lead is built on faith, family, and freedom, a new success paradigm for ambitious women who refuse to believe they have to choose between a wildly successful business and a rich, faith-centered life....

1159. The Business Breakthrough Hotline: Leveling Up, Going Analog, and Trust-Building Offers

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In today's episode of the Kelly Roach Show, Kelly kicks off the very first Business Breakthrough Hotline segment. The hotline exists to close the biggest gap Kelly sees in podcasting: consumption without application. Instead of theory, this is where real business leaders can call-in with real questions, confessionals or challenges, and walk away with a breakthrough within minutes. In this episoe, you'll hear from 5 business leaders across industries: Heather (VA staffing & systems) — how to level up her ideal client avatar as the middle market gets squeezed Chris Williams (coaching for...

1158. Introducing the Business Breakthrough Hotline: Your Million-Dollar Breakthrough in 10 Minutes or Less

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

After more than 10 years and two episodes a week without ever missing, Kelly is changing the dynamic of the show, and inviting you into it. In this episode, she introduces the brand-new Business Breakthrough Hotline: a live call-in format housed right here on the Kelly Roach Show feed. This is real, raw, unscripted problem-solving, built to give you a breakthrough in real time while you listen. Kelly shares why she's making this shift in the age of AI, the wide-open range of topics she'll tackle, and exactly how to get your own question on the show, whether you want it answered as an anonymous...

1157. [Bonus Replay] How to Make Sales by 9:00 AM Every Single Day

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a special BONUS episode, where we are sharing the replay of our condensed live Miracle Hour sales workshop. In this session, Kelly breaks down why most businesses don't have a sales problem, they have a collection of random acts of marketing that never connect into a funnel. She walks through the three parts of the Miracle Hour, the system that lets her team make sales by 9:00 AM (and even overnight), and explains the order of activity that keeps you in warm, ready-to-buy conversations instead of grinding on cold outreach that's seven times more expensive and ten times harder....

1156. My 19-Point Plan to Sell 100,000 Books

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

After five book launches, Kelly is convinced: a book launch is the single best strategy on the planet for growing a business. And she's about to attempt her biggest one yet. In this episode, she takes you inside the strategy room: first, she shares what the Miracle Hour launch taught her about the power of radical focus, the clarity that led her to walk away from scaling a business most people would kill for, and then opens up her full 19-point playbook for the Sacred Art of Selling launch, including the goal she admits her team might kill her for saying out loud. If you've ever written a...

1155. The Tool That's Disrupting Bookkeeping for Solopreneurs

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Smart, competent business owners tend to lose IQ points the second the conversation turns to their finances. Heidi DeCoux built something to fix exactly that. In this episode, Kelly sits down with Heidi, the founder of Cashflowy.AI to talk about why so many solopreneurs freeze around their numbers, the brutal co-founder situation Heidi had to fight her way out of before she could bring the tool to life (and the three lessons that saved her), and how an AI CFO named Clara is making "how much can I safely pay myself this month?" a question you can finally answer. If your books are a source of...

1154. Bonus Episode: Scaling VBS From 7 to 8 Figures, Why Acquisition Without Retention Creates Chaos, and The Pivot That Was 1000x More Painful Than I Expected

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this behind-the-scenes BONUS episode, Kelly is pulling back the curtain on exactly what she's building right now, in real time. She walks through the company she's chosen to plant her roots in for the next decade, the brutal pivot that turned out to be the best decision of her career, and the counterintuitive move she's making first as she scales, the one almost no one in online marketing will tell you the truth about. If you've ever wanted to learn the scale process by watching it happen from the inside, this is your seat at the table. What's inside: The two-step vision process every...

1153. Internet "Cheerleaders" vs. Real Business Friends

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

That sting of watching the internet's "it" crowd gather in a room you weren't invited to? Kelly has something to say about it. In this episode she pulls back the curtain on the FOMO machine of the online business world: who's engineering that left-out feeling on purpose, the manipulative engagement campaign you'll never be able to unsee once she names it, and why the most successful people she knows quietly choose not to be in those rooms at all. She also gets honest about the difference between looking successful and being successful, and where the real friendships and real strategy actually...

1152. Why Your Launches Started Feeling So Heavy (and How to Heal Launch Anxiety for Good)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode, Kelly names the trap that a lot of smart internet marketers have set, why so many million-dollar businesses have slid backward into the low six figures, and the one shift that takes the pressure off your launches for good. What's inside: The real reason launches started feeling heavy, hard, and underwhelming The line the whole internet bought from the gurus, and who's actually profiting from it What Kelly changed (and what she refused to change) from a strategy standpoint when the market shifted The daily sales system that makes one bad launch a non-issue Timestamps 01:30...

More Episodes

We stumbled onto Substack almost by accident.

It started as a requirement for a traditional book deal. And then something unexpected happened.

It exploded.

Growth, conversions, and revenue that shocked the entire team, and what is now pacing as a high multi-six figure income stream, built almost entirely by one team member running a turnkey system from existing IP.

In this episode, Kelly breaks down everything that is working on Substack right now: the three income streams they tap every single week, the recent platform enhancements that change the game for creators, why they chose not to move the Kelly Roach Show to Substack as its primary home, and exactly how they are restructuring their entire Substack strategy to reverse engineer directly into Virtual Business School in the back half of the year.

She also addresses the biggest misconception about the platform head on, that the only people making money on Substack are the people teaching Substack, and explains why that is completely wrong.

If you are a business owner, author, coach, or entrepreneur who has been sitting on a library of IP and wondering where to put it — this episode will show you exactly where.

Timestamps:

00:45: How Kelly's team discovered Substack accidentally through the Sacred Art of Selling book proposal process

02:30: What happened when Krista started repurposing Kelly's deepest work on the platform, and the growth that shocked everyone

04:00: The biggest misconception about who makes money on Substack, and why it has nothing to do with teaching business

05:30: The latest Substack platform enhancements: Substack TV, podcast hosting, and schedulable notes

07:30: Should you move your podcast to Substack? The honest answer and what it depends on

09:15: The three income streams Kelly's team generates from Substack every single week

11:00: How schedulable notes changed their consistency strategy and how they use AI to build out the entire week from one anchor piece

12:30: The three things driving new paid subscribers every single day

13:45: How they use branding ads to fill the top of the funnel and let content do the conversion work

15:00: How Kelly is restructuring Substack to reverse engineer directly into Virtual Business School for the back half of the year

16:30: Why Substack is where high ticket buyers are going and why they are leaving Facebook, Instagram, and LinkedIn behind

18:00: What is coming in Substack Mastery in May: co-created articles, adjacent niche growth, and the full A to Z system

19:30: How to get the replay of the first Substack Intensive and secure your spot for the May session

Resources:

Grab the replay of the first Substack Intensive: https://accelerator.virtualbusinessschool.com/substack

https://accelerator.virtualbusinessschool.com/substack--92237

Pre-order the Miracle Hour book and get instant access to the audiobook when you email your reciept to miraclehourbook@kellyroachinternational.com:

Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/

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