Rant Warning: If You're Getting Low Engagement Listen Up
Release Date: 12/19/2023
What I’m Doing Now for a Big 2026
The Wellness Business Show
While everyone’s packing up for the year and deferring their dreams to “January energy,” I’m over here laying the foundations for a wildly successful 2026 — and in this episode, I’m showing you exactly how I’m doing it. If you’ve ever: Said “I’ll start that next year” (for the 17th time) Felt the pull to get ahead but weren’t sure what to focus on Started January in a foggy post-Christmas panic with zero plan in place …this episode is your November permission slip to get strategic AF — and actually feel GOOD about it. You’ll hear: 💥 Why November is...
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The Exact Content Formula That Sells Anything
The Wellness Business Show
If you ever find yourself endlessly scrolling Instagram, saving posts you might repurpose someday, or winging your content plan five minutes before posting — this episode is for you. I’m walking you through the exact content formula I use to build trust, grow visibility, and make actual sales (yes, even from just one post). These five pillars have changed the game not just for me, but for so many of my clients too — and they’re the secret to consistent, sales-generating content that doesn’t burn you out. We’re talking: 🔥 The 5 content pillars that attract different buyer...
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Is Your Branding (or Lack of) Holding You Back?
The Wellness Business Show
If you've ever stalled your launch, delayed a visibility push, or side-eyed your Canva grid wondering "does any of this even matter?" — this one’s for you. In this juicy episode, I spill the tea on all things branding, from logo panic to website shame to that “don’t look at my Instagram” energy — and the real reasons we resist showing up. You’ll hear: The messy (and totally relatable) truth behind Kirsty’s own branding journey Why your message matters more than your visuals — and how to nail it first 3 free things you can do right now to make your brand more cohesive ...
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Turning a Setback Into a Comeback: The 5 Non-Negotiables
The Wellness Business Show
If you’re feeling the pull to bring something back in your business but aren’t sure how (or if) you should - this one's for you! After last week’s episode and all your gorgeous feedback, messages, and shares, I knew this conversation needed to continue. So today, I’m taking you behind the scenes of my own podcast return and unpacking the exact mindset shifts and practical lessons that helped me finally hit publish. Whether it’s a course, a service, your visibility, your creativity — comebacks are powerful, but they’re also stretchy. In this episode, I share 5 non-negotiables that...
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I'm Back: New Name, New Era
The Wellness Business Show
In this very special comeback episode, I'm back behind the mic — with a brand new name, renewed energy, and a whole lot to catch you up on. After 18 months away, I'm sharing what really happened during the pause, what’s changed in my life and business, and why this return feels more meaningful than ever. This is not just a reintroduction — it's a recalibration. You’ll hear: The real reason the podcast went quiet (and why it took so long to come back) What’s changed behind the scenes (including a little love story) Why the podcast has a new name — The Wellness Business Show...
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The Secret to "Must Open" Subject Lines
The Wellness Business Show
Are you finding your email open rates are not where you would like them to be? Do you pour your time into creating amazing email content that gives value only for it to be read by a small number of people? Well you're not alone. Crafting an email that gets opened by your ideal client does not start with the content, it starts with the subject line. In a fast paced world where our attention is constantly demanded, hooking people in instantly is the goal. So in today's episode I want to help you think about the art of email marketing to get people feeling that they...
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My Future on Instagram
The Wellness Business Show
Are you finding your Instagram reach has plummetted? Have you conisdered leaving Instagram or doing something drastic to increase that reach? After twelve and a half years I am finally wondering if my future is even on Instagram. Only a couple of years ago Instagram was working for me but now even with good engagement my reach seems to be capped. So in today's episode I want to take you through my thinking when it comes to issues like this on social media and share with you some of the options that could change the game. Hear me talk about: what Instagram are saying about the issues...
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Manifestation Made Easy
The Wellness Business Show
Are there things that you want to bring in to your life and your business but you feel they are out of reach for you? Does the discomfort of bring them into reality stop you in your tracks? I've been where you are now. Only this week I have felt that discomfort as I brought in new opportunities for myself. So in today's episode I want to take you inside my mind and look at the energetics and practicalities of bringing into being what you want in your life. And I'll be sharing some of the bits that no talks about. Hear me talk about: the realities of what happens when you aspore to...
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The *Real* Reason Wellness Businesses Struggle
The Wellness Business Show
Do you feel like your wellness business has a level of unpredictability within it, clients cancelling and unsure when the next booking will come in? Does it feel like a struggle. I've been where you are now, I've sat in that struggle and let me tell you something you might not realise. Most other wellness business owners are sat in that struggle too. So in today's episode I want to talk to you about the real reason wellness businesses struggle and how you can make a change and step out of that space. Hear me talk about: bringing a solution focus to your business why the people...
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How Much It Really Costs to Create an Online Course
The Wellness Business Show
So you have the idea for an online course but you're now wondering how much it will really cost you to create it. This is something lots of people explore before taking the next step. I had the same thoughts before I developed my first online course but once I figured it out it was a gamechanger for my business. It is so easy to overcomplicate what you will need in place to get started. So in today's episode I want to talk you through some of the realities of the costings to help you begin to think about where you might start. Does it really cost you as much as you think it will? Let's...
info_outlineHow frustrated are you with your marketing? Do you feel like you're plugging away at social media but not getting the return you are hoping for?
There is so much discussion about the algorithm on social media but what does it really mean? What impact is it really having and is it something that you need to be focussed on?
In today's episode I want to to look at why wellness businesses often hold a belief that they're not good at marketing and what is holding them back. I'm also going to help you to understand why the stats don't really matter.
I will discuss:
- what refocussing your understanding of what marketing is will change your approach
- why you don't have a business without marketing
- the number one thing that wellness businesses struggle with
- how your focus on the algorithm is not serving you
- the importance of seeing the bigger picture in your marketing journey
Changing your perspective on marketing and your approach will have massive impact on your wellness business. You still have the rest of today to join me in my 7 week course 'Authentic Marketing Simplified' by going to www.kirstykianifard.com/marketing
I hope you’ll listen to this episode in full and then drop into my Insta DMs and let me know your thoughts.
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IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE:
The Success of All Future Launches Depends on These 7 Steps
5 Steps to Attracting More Clients and Making More Sales
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Say hi to Kirsty Kianifard on social:
Facebook: https://www.facebook.com/kirstykianifard/
YouTube: https://www.youtube.com/user/KirstyKianifard
Instagram: http://instagram.com/kirstykianifard