Club MOTM: Sarah Richie on Confidence, Courage & Outgrowing Old Identities
Release Date: 02/26/2026
What your first ad could actually look like
The Wellness Business Show
Picture this. You open Ads Manager. You've got a blank campaign staring back at you. And absolutely no idea where to start. That's exactly where this episode begins. Because knowing why ads are a good idea is one thing. Knowing exactly what to do when you actually sit down to run them is something else entirely - and that's what I'm walking you through today. A real, honest walkthrough of exactly what I would do if I jumped into your ads manager right now and set up your first ads from scratch - whether you've never run an ad before or you've tried and not seen results. In this episode I...
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Is your business actually ready to run ads?
The Wellness Business Show
Is your business actually ready to run ads? It's the question I get asked more than almost any other right now and I wanted to dedicate an entire episode to answering it properly. Because here's the thing. Most people who think they're not ready - probably actually are. And the reasons people hold back - budget, audience size, not being established enough - are almost never the real barriers. In this episode I'm getting really honest about what actually makes a business ready to run ads, what the real red flags are, and what it's costing you every month that you don't. We cover: Why...
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Why boosted posts don't work (and what to do instead)
The Wellness Business Show
Have you ever hit that big blue boost button, crossed your fingers, and then tried very hard not to care what happened next? Or spent hours on a Reel, finally posted it, and watched the algorithm show it to approximately three people and your auntie? Yeah. We've all been there. Here's the thing - if ads haven't worked for you, it's probably not because you're bad at this. It's because you were using the wrong tool. In this episode I'm breaking down exactly why boosted posts rarely convert, what they're quietly doing to your algorithm behind the scenes, and what to do instead - including...
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The 2 Ad Audiences Every Wellness Business Owner Needs to Know
The Wellness Business Show
Have you ever set up an ad and thought... "But who is actually going to see this?" You've got the creative sorted. You've written the copy. You're ready to go. But the targeting piece? That's where it gets murky. And if you get it wrong? You're not just wasting money. You could be quietly damaging your email list health, confusing your Instagram algorithm and building an audience of entirely the wrong people. In this episode, I'm breaking down the two ad audiences every wellness business owner needs to know about - and how to use them together to build a smart, strategic ad...
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Ad Creatives That Actually Stop The Scroll
The Wellness Business Show
Replay included. 📲 Let’s Connect Come and tell me what you’re experimenting with over on Instagram: 👉 I’d love to hear what kind of creative you’re testing next.
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Club MOTM: Sarah Richie on Confidence, Courage & Outgrowing Old Identities
The Wellness Business Show
Today’s episode is a Wellness Business Club Member of the Month Spotlight and it’s a proper heart-meets-strategy conversation. I’m joined by Sarah from Dragonfly Mindset, an empowerment coach and “pocket cheerleader” for anyone who wants more confidence, courage, and belief in what’s possible. We talk about the messy middle of big life changes: leaving a career that no longer fits, grief as a catalyst, and the surprisingly common moment business owners hit where they realise they’ve started shrinking inside the niche they chose. If you’ve been feeling a bit boxed in, a bit...
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Manifestation Isn't A Marketing Plan
The Wellness Business Show
If you’ve ever whispered to the universe, “pls can I just have… a handful of dreamy, aligned enquiries this week?” and then refreshed your Instagram insights like it’s the stock market… this episode is for you. Because wellness business owners are a very specific breed. We’re intuitive. We’re values-led. We work with real humans who are going through real stuff. And because of that, a lot of the generic marketing advice out there makes us recoil. It feels forced. Performative. A bit… “hi hun, wanna triple your income in 7 days?” (Absolutely not.) So instead, we swing the...
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The £5/Day Ads Strategy For Predictable Enquiries
The Wellness Business Show
Ads. Some people swear by them. Some people swear at them. In this episode, I’m breaking down what it actually takes to make Facebook and Instagram ads work without blowing your budget, losing your mind in Ads Manager, or feeling like you’ve “wasted money again.” Because here’s the truth: ads aren’t the problem. Random ads are. Inside this episode, I talk about: Why “organic only” isn’t a badge of honour (and why there’s no shame in paid growth) What’s really happening when ads don’t work The difference between nurture ads, lead gen ads and direct-to-sale ads ...
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Marketing Isn’t Your Problem (This Is)
The Wellness Business Show
If marketing feels heavy, awkward, or like something you’re just “bad at”… this episode is for you. In this week’s show, I’m unpacking the biggest marketing myths I see keeping wellness business owners stuck, second-guessing themselves, and playing small. Not in a fluffy, motivational way, but in a very real, lived-experience way that comes straight from years of building my own businesses and mentoring hundreds of others. Because the truth is, most of the time it’s not your strategy that’s broken. It’s the beliefs you’re carrying about what marketing is, what it’s...
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Client Loyalty: What Keeps Them Coming Back
The Wellness Business Show
We talk a lot about attracting new clients. New eyes. New leads. New energy. But what if the real growth in your business isn’t coming from who’s next… it’s coming from who’s already been here? In this episode, I’m unpacking why regulars are one of the most overlooked (and undervalued) parts of a sustainable wellness business — and how shifting your focus here can change everything from your income to your confidence. I share: why loyalty creates more ease than constant attraction what long-term clients actually need from you (and what they don’t) how nurturing...
info_outlineToday’s episode is a Wellness Business Club Member of the Month Spotlight and it’s a proper heart-meets-strategy conversation.
I’m joined by Sarah from Dragonfly Mindset, an empowerment coach and “pocket cheerleader” for anyone who wants more confidence, courage, and belief in what’s possible.
We talk about the messy middle of big life changes: leaving a career that no longer fits, grief as a catalyst, and the surprisingly common moment business owners hit where they realise they’ve started shrinking inside the niche they chose.
If you’ve been feeling a bit boxed in, a bit “is this it?”, or like you’re trying to stay relatable by making yourself smaller… this one will land.
What We Cover
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Sarah’s transition from teaching to coaching, and why it stopped fitting after becoming a mum
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The role coaching played in shifting perfectionism, people pleasing, and self-trust
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Grief, perspective, and the question that changed everything:
“If I only had 11 years left… what would I want my life to look like?” -
Why “niche down” can be helpful… and also quietly suffocating
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The moment Sarah realised she was holding herself back to stay relatable
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The difference between niching to a demographic vs niching to the feelings + transformation
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Core values and why misalignment shows up as exhaustion, resentment, and loss of spark
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“Glimmers”, slowing down, and why your nervous system matters in business growth
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The journal prompts Sarah uses to reconnect to confidence and expansion
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Why mindset work is like gardening (maintenance matters)
Journal Prompts From the Episode
If you’re feeling stuck, small, or a bit “meh”, steal these:
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Where have I been shrinking recently when I could have been louder?
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What’s made my body light up lately… and how can I lean into that more?
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What goal have I already achieved… but forgotten to celebrate?
About Sarah (Dragonfly Mindset)
Sarah is an empowerment coach helping people rebuild self-belief and confidence, and take courageous next steps in life and work.
She’s also created a set of audio “pocket cheerleader” resources for the days you need a boost, not another to-do list.
Sarah’s Resources Mentioned
Sarah has created three audio collections:
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Calm Collection
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Gratitude Collection
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Confidence Collection
Plus guided activations, journal prompts, affirmation cards, and phone backgrounds.
🎧 Free Confidence Activation: https://www.dragonfly-mindset.co.uk/confidence-activation
📍 Find Sarah on Instagram: https://www.instagram.com/dragonfly_mindset
About The Wellness Business Club
Inside the club we don’t just learn strategy, we build visibility, confidence, and momentum with support that actually makes you implement.
Members get:
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Quarterly 1:1 laser coaching calls with me
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A full library of business trainings (IG, messaging, pricing, offers, ads, email marketing, sales, the lot)
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A community of wellness business owners who genuinely back each other
✨ Want to join and potentially be featured as Member of the Month? Join us here!
Loved This Episode?
Go and give Sarah a follow and DM her your biggest takeaway.
Podcasting is weirdly quiet on the feedback front, so your message will make her day.
And if you’d love to be featured as a future Member of the Month, you know where to find us 👇