Beyond the Break-Fix: Building an MSP Client Experience That Drives Growth
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Release Date: 10/08/2024
Unlocking Growth for MSPs: A Deep Dive into MSPX with Matt Yesbeck
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode of the Know Grow Scale podcast, Laura Johns, founder and CEO of The Business Growers, interviews Matt Yesbeck of MSPX about innovative solutions for MSP growth. Matt introduces MSPX, the first unified marketplace for buying and selling managed services contracts, and shares the company's origin story and unique value propositions, including its Client Compass portfolio optimizer tool. The discussion also delves into the platform’s subscription model, the process of identifying contracts for divestiture, and the potential for accelerated revenue through their marketplace. Tune...
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From Cryptography to Cybersecurity Innovation: Gadalia O'Bryan on Eliminating Passwords and Empowering MSPs
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode, Laura Johns sits down with Gadalia O’Bryan, founder and CEO of Dapple Security, an early-stage cybersecurity startup reshaping how businesses log in securely. With a bold mission to eliminate passwords and a channel-first model that empowers MSPs, Gadalia is leading the charge toward more human-centered digital security. Laura and Gadalia explore her unique journey from mathematician and NSA cryptographer to tech founder, sharing insights on what it takes to innovate in cybersecurity, lead authentically, and build strong networks of mentors and peers. Gadalia also opens up...
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The NCG Story: How to Scale Faster with the Right Telecom Partner
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode, Laura Johns sits down with father and son team Sam and Mikey Levine from National Communications Group (NCG) to unpack how they’ve built one of the most trusted telecom solutions practices by staying ahead of technology shifts and forging strong partnerships, especially with AT&T. From the early days of frame relay to today’s SD-WAN, cloud voice, and 5G evolution, NCG’s story shows what it really takes to scale faster and smarter in telecom and IT. Sam and Mikey talk about vendor consolidation, master agreements, and vertical specialization (in...
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IParigon’s Approach: Reliable, Contract‑free VoIP & Leadership That Listens Featuring Jill Muensterman
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode of the Know Grow Scale podcast, Laura Johns talks with Jill Munsterman, President of IParigon, a woman‑owned VoIP and Unified Communications provider that’s changing the rules in telecom. Jill has been in telecommunications for 20 years. She’s built IParigon around three pillars: reliability, clear support, and flexibility—no long‑term contracts. If you work in MSPs, telecom, or voice, or you’re leading a communications business, Jill brings real, usable advice on how to stay competitive and keep customers longer in this space. What You’ll Learn from...
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5 Takeaways from ScaleCon 2025: What MSPs Need to Know Right Now
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Laura Johns attended ScaleCon 2025 in New Orleans, and it did not disappoint. Between the energy of the city and the insights from MSP sales and marketing leaders, she came away with five practical takeaways that every MSP can learn from. In this episode, Laura shares what stood out most from the event and how MSPs can apply these lessons to strengthen their marketing, improve client relationships, and grow with purpose. You’ll hear about: Why local search still matters most The importance of building and nurturing your own list How to align your message with each stage of the...
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Building a Real Cybersecurity Company: Lessons from Open Security’s CRO Kyle Hillman
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
What does it take to grow a cybersecurity firm that big companies actually trust? In this episode, Laura Johns talks with Kyle Hillman, CRO at Open Security, an offensive cybersecurity company led by a team of former military operators. They’ve moved from subcontracting on pentests to directly serving some of the biggest names in tech and finance. Kyle breaks down what’s working, what’s broken, and how they’re building a business that doesn’t just talk about resilience, but they actually help clients prove it. If you’re leading growth, sales, or strategy inside...
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How to Sell Your MSP: Strategic Growth & Exit Lessons from Jay Dixon
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
What’s your MSP actually worth — and what would make someone want to buy it? In this candid episode of the Know Grow Scale podcast, Laura Johns sits down with Jay Dixon, Founder of Criterion Consulting, to dig into the hard truths MSP owners face when building a business someone actually wants to buy. Jay's leadership provided him a sharp lens into the mistakes MSPs make that kill their valuation, and what smart operators do to prepare for the sale. If you’ve ever thought about selling your MSP, or just want to build one with real enterprise value, this episode is required viewing....
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How Netverge is Using AI to Eliminate IT Alert Fatigue (and Help MSPs Scale Smarter)
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode of the Know Grow Scale podcast, Laura Johns sits down with Jim Gernatt, CEO and co-founder of Netverge, to explore how his company is transforming the way MSPs manage networks, systems, and alerts. Netverge was born out of real operational challenges, like excessive alerts, project delays, and time-consuming troubleshooting. Rather than adding another tool to the tech stack, Netverge consolidates key MSP functions into one AI-powered platform. The conversation covers: - Why traditional monitoring tools overwhelm engineers - How Netverge prioritizes real issues over false...
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Rev.io Client Summit Overview with Usman Zahoor at Rev.io’s Summit
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
The countdown is on for Rev.io’s Client Summit, and we’ve got the inside scoop! In this episode, Laura Johns chats with Usman Zahoor, VP of Channel & Community, about what you can expect in Atlanta this September (10-12, 2025). We talk all about the sales and marketing workshop where our own CEO, Laura Johns, will be leading a workshop on how to grow your MSP into a lead machine. From the launch of Rev.io’s brand-new AI-powered PSA platform to the industry-wide shift toward convergence, Usman shares what MSPs and others in the industry can expect to learn at the Rev.io Client Summit....
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How to Automate MSP Success
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Talking about automation with your MSP team can feel overwhelming or even a little threatening. You know it will save time. You know it will boost profit. But the minute you bring it up, people assume it’s about replacing jobs or overhauling everything at once. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, shows MSP owners how to make automation a no brainer for you and your team. Why avoiding automation is costing you time, money, and top talent Where to start automating (without a dev team or big budget) Simple wins you can implement...
info_outlineWant to improve your MSP or IT company's client experience? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, talks with Erin Rohner, a ten-year veteran in CX (client experience), to discuss how MSPs and IT businesses can enhance their client journey and drive growth through exceptional service. In this episode, Erin touches on:
- The most critical touch points in an MSP's client journey and how to create positive, memorable experiences
- Common pitfalls in IT client onboarding and how to avoid them
- Strategies for gathering and acting on client feedback in the IT industry
- Adapting client journey approaches for MSPs serving businesses of various sizes
- Identifying upselling and cross-selling opportunities for IT services without being pushy
- Maintaining client trust during service disruptions or security incidents in IT environments
Learn how to move beyond constant chaos to achieve lasting client satisfaction and explosive growth in your MSP or IT business. Erin's insights, drawn from her decade of experience in client experience, offer valuable guidance for any IT service provider. Subscribe for more expert advice on scaling your MSP or IT company! #MSPClientExperience #ITBusinessGrowth #TechServiceScaling ___________________________________________________________________________
Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
Visit us at www.thebusinessgrowers.com