Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
The Business Growers presents Know, Grow and Scale with our founder and CEO, Laura Johns. This video cast gives insight from CEOs and marketing guidance for CEOs. In each episode, you’ll hear how successful business owners have taken their organizations through phases of knowing, growing and scaling their business, or find out which phase they are in as they plan to move forward. You’ll also hear from marketing experts who have made a career of guiding businesses in all phases, leading them to major business wins. To learn more, visit www.thebusinessgrowers.com.
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Unlocking Growth for MSPs: A Deep Dive into MSPX with Matt Yesbeck
12/17/2025
Unlocking Growth for MSPs: A Deep Dive into MSPX with Matt Yesbeck
In this episode of the Know Grow Scale podcast, Laura Johns, founder and CEO of The Business Growers, interviews Matt Yesbeck of MSPX about innovative solutions for MSP growth. Matt introduces MSPX, the first unified marketplace for buying and selling managed services contracts, and shares the company's origin story and unique value propositions, including its Client Compass portfolio optimizer tool. The discussion also delves into the platform’s subscription model, the process of identifying contracts for divestiture, and the potential for accelerated revenue through their marketplace. Tune in to learn how MSPX can help your MSP streamline operations and grow more effectively. 00:00 Welcome to the Know Grow Scale Podcast 00:25 Introducing Matt and MSPX 00:38 The Birth of MSPX 02:19 Challenges and Solutions in the MSP Industry 04:18 How MSPX Marketplace Works 06:06 Identifying and Divesting Bad Clients 09:12 Client Compass: Optimizing Your Portfolio 12:59 Subscription Plans and Success Stories 16:07 How to Get Started with MSPX 16:42 Conclusion and Final Thoughts _________________________________________________________ The Business Growers: _________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at
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From Cryptography to Cybersecurity Innovation: Gadalia O'Bryan on Eliminating Passwords and Empowering MSPs
11/07/2025
From Cryptography to Cybersecurity Innovation: Gadalia O'Bryan on Eliminating Passwords and Empowering MSPs
In this episode, Laura Johns sits down with Gadalia O’Bryan, founder and CEO of Dapple Security, an early-stage cybersecurity startup reshaping how businesses log in securely. With a bold mission to eliminate passwords and a channel-first model that empowers MSPs, Gadalia is leading the charge toward more human-centered digital security. Laura and Gadalia explore her unique journey from mathematician and NSA cryptographer to tech founder, sharing insights on what it takes to innovate in cybersecurity, lead authentically, and build strong networks of mentors and peers. Gadalia also opens up about diversity in cybersecurity, how Dapple’s biometric authentication model is changing the game, and why relationships—not products—fuel lasting business growth. Whether you’re an MSP leader, startup founder, or cybersecurity enthusiast, this conversation offers practical wisdom and inspiration on scaling securely in a people-first way. To learn more about Dapple Security, visit: . _________________________________________________________ Follow The Business Growers: About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at
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The NCG Story: How to Scale Faster with the Right Telecom Partner
10/28/2025
The NCG Story: How to Scale Faster with the Right Telecom Partner
In this episode, Laura Johns sits down with father and son team Sam and Mikey Levine from National Communications Group (NCG) to unpack how they’ve built one of the most trusted telecom solutions practices by staying ahead of technology shifts and forging strong partnerships, especially with AT&T. From the early days of frame relay to today’s SD-WAN, cloud voice, and 5G evolution, NCG’s story shows what it really takes to scale faster and smarter in telecom and IT. Sam and Mikey talk about vendor consolidation, master agreements, and vertical specialization (in industries like finance and banking) can simplify operations and cut downtime across multi-site clients. For MSP owners and IT leaders, this conversation is a great listen if you want to learn how to turn carrier relationships into a growth engine, leveraging modernization, AI, and IoT for the next phase of operational efficiency. Key Takeaways: Evolve with technology to stay competitive and win accounts. Use MSP partnerships as a scalable sales channel. Standardize vendor relationships to cut downtime and improve margins. Build trust through transparency and follow-through. Prioritize operational systems to handle revenue growth without chaos. Stay ready for what’s next: SD-WAN maturity, 5G expansion, AI insights, and IoT optimization.
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IParigon’s Approach: Reliable, Contract‑free VoIP & Leadership That Listens Featuring Jill Muensterman
10/16/2025
IParigon’s Approach: Reliable, Contract‑free VoIP & Leadership That Listens Featuring Jill Muensterman
In this episode of the Know Grow Scale podcast, Laura Johns talks with Jill Munsterman, President of IParigon, a woman‑owned VoIP and Unified Communications provider that’s changing the rules in telecom. Jill has been in telecommunications for 20 years. She’s built IParigon around three pillars: reliability, clear support, and flexibility—no long‑term contracts. If you work in MSPs, telecom, or voice, or you’re leading a communications business, Jill brings real, usable advice on how to stay competitive and keep customers longer in this space. What You’ll Learn from Jill Why letting customers leave any time changes how you build support How leadership (especially female leadership) can shape culture in a male‑dominated space without needing to be “loud” How to show value through honest relationships, not overpromises How to evaluate your current telecom provider contracts and see when support is costing more than you think You can learn more about how IParigon serves businesses across the Midwest with contract-free voice solutions at . ____________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/
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5 Takeaways from ScaleCon 2025: What MSPs Need to Know Right Now
10/09/2025
5 Takeaways from ScaleCon 2025: What MSPs Need to Know Right Now
Laura Johns attended ScaleCon 2025 in New Orleans, and it did not disappoint. Between the energy of the city and the insights from MSP sales and marketing leaders, she came away with five practical takeaways that every MSP can learn from. In this episode, Laura shares what stood out most from the event and how MSPs can apply these lessons to strengthen their marketing, improve client relationships, and grow with purpose. You’ll hear about: Why local search still matters most The importance of building and nurturing your own list How to align your message with each stage of the buyer’s journey Why focusing on client experience leads to growth How consistent, layered strategies outperform one-time tactics If you’re an MSP owner, marketer, or sales leader, these insights will help you focus on what really drives lasting growth. 🎧 Listen for a simple, practical recap of what’s working for MSPs right now. ____________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/
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Building a Real Cybersecurity Company: Lessons from Open Security’s CRO Kyle Hillman
10/06/2025
Building a Real Cybersecurity Company: Lessons from Open Security’s CRO Kyle Hillman
What does it take to grow a cybersecurity firm that big companies actually trust? In this episode, Laura Johns talks with Kyle Hillman, CRO at Open Security, an offensive cybersecurity company led by a team of former military operators. They’ve moved from subcontracting on pentests to directly serving some of the biggest names in tech and finance. Kyle breaks down what’s working, what’s broken, and how they’re building a business that doesn’t just talk about resilience, but they actually help clients prove it. If you’re leading growth, sales, or strategy inside a cybersecurity firm or MSP, this is a real-world view of what it looks like to scale without outside funding, vendor fluff, or shortcuts. What you’ll get from this conversation: What enterprise clients actually care about in a security partner How Open Security is tackling tool sprawl and vendor overload Entrepreneurship lessons from Kyle on how to build a tech business How deepfakes, fake resumes, and insider threats are changing red team work Hard lessons from building a go-to-market motion without VC backing Subscribe for more MSP sales and marketing strategies. Hear more from ____________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at
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How to Sell Your MSP: Strategic Growth & Exit Lessons from Jay Dixon
09/22/2025
How to Sell Your MSP: Strategic Growth & Exit Lessons from Jay Dixon
What’s your MSP actually worth — and what would make someone want to buy it? In this candid episode of the Know Grow Scale podcast, Laura Johns sits down with Jay Dixon, Founder of Criterion Consulting, to dig into the hard truths MSP owners face when building a business someone actually wants to buy. Jay's leadership provided him a sharp lens into the mistakes MSPs make that kill their valuation, and what smart operators do to prepare for the sale. If you’ve ever thought about selling your MSP, or just want to build one with real enterprise value, this episode is required viewing. What MSP owners will learn Why most MSPs aren’t sellable and how to fix it What buyers are really looking for (it’s not just MRR) The “leaky boat” syndrome in MSP financials How to step out of operations without burning it all down The single biggest driver of valuation (hint: it’s not always revenue) Whether you're burned out, planning a future exit, or just trying to make payroll without doing every job yourself, this conversation is one every MSP owner needs to hear. Subscribe for more MSP sales and marketing strategies. Hear more from Jay by . ____________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at
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How Netverge is Using AI to Eliminate IT Alert Fatigue (and Help MSPs Scale Smarter)
09/16/2025
How Netverge is Using AI to Eliminate IT Alert Fatigue (and Help MSPs Scale Smarter)
In this episode of the Know Grow Scale podcast, Laura Johns sits down with Jim Gernatt, CEO and co-founder of Netverge, to explore how his company is transforming the way MSPs manage networks, systems, and alerts. Netverge was born out of real operational challenges, like excessive alerts, project delays, and time-consuming troubleshooting. Rather than adding another tool to the tech stack, Netverge consolidates key MSP functions into one AI-powered platform. The conversation covers: - Why traditional monitoring tools overwhelm engineers - How Netverge prioritizes real issues over false alarms - The role of AI agents in reducing manual troubleshooting - Built-in SOPs and structured documentation for faster support - How Netverge eliminates the need for multiple disjointed tools - Real-time dashboards, performance insights, and proactive alerting Jim also gives a live walkthrough of the platform, showing how it helps MSPs save time, reduce distractions, and improve service quality. Learn more or book a demo: Follow The Business Growers: About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at
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Rev.io Client Summit Overview with Usman Zahoor at Rev.io’s Summit
08/18/2025
Rev.io Client Summit Overview with Usman Zahoor at Rev.io’s Summit
The countdown is on for Rev.io’s Client Summit, and we’ve got the inside scoop! In this episode, Laura Johns chats with Usman Zahoor, VP of Channel & Community, about what you can expect in Atlanta this September (10-12, 2025). We talk all about the sales and marketing workshop where our own CEO, Laura Johns, will be leading a workshop on how to grow your MSP into a lead machine. From the launch of Rev.io’s brand-new AI-powered PSA platform to the industry-wide shift toward convergence, Usman shares what MSPs and others in the industry can expect to learn at the Rev.io Client Summit. We’re talking sales tips, marketing strategies, growth opportunities, and why this Summit is the place to be if you want to scale in 2025. Summit Registration & Details: Know more about The Business Growers:
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How to Automate MSP Success
07/11/2025
How to Automate MSP Success
Talking about automation with your MSP team can feel overwhelming or even a little threatening. You know it will save time. You know it will boost profit. But the minute you bring it up, people assume it’s about replacing jobs or overhauling everything at once. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, shows MSP owners how to make automation a no brainer for you and your team. Why avoiding automation is costing you time, money, and top talent Where to start automating (without a dev team or big budget) Simple wins you can implement today with tools you already use How to get your team excited about automation instead of resisting it If you’re stuck in busywork, dropping balls, or scaling slower than you want, this episode gives you the clarity and tools to change that. Learn how smart automation can free up your team, wow your clients, and grow your bottom line. _____________________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/
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Selling Cybersecurity: Get Clients to Say Yes Without Fear Tactics
07/02/2025
Selling Cybersecurity: Get Clients to Say Yes Without Fear Tactics
Let’s be honest. Selling cybersecurity to small business clients can feel awkward. You know they need it. You know they’re vulnerable. But the minute you bring it up, they think you’re just trying to upsell them on some overpriced "maybe" service. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, breaks down how to change that. Why clients don’t see the value of cybersecurity How to talk about security without fear tactics Real-world stories, practical messaging tips, and smart positioning Ways to build trust with your clients while growing recurring revenue If you've ever felt uncomfortable bringing up security, this episode gives you the tools to make those conversations easier and more effective. Learn how to position cybersecurity as essential, not optional. ____________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/
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The Marketing System Built Just for MSPs
06/10/2025
The Marketing System Built Just for MSPs
If you’re an MSP owner who’s ever thought, “We need more leads, but I don’t have time to figure out what’s working,” this episode of Know Grow Scale is for you. Host Laura Johns gets real about why most MSPs struggle with marketing—and how trying to DIY it, outsource it, or explain your business to someone who doesn’t “get” tech just leads to frustration and wasted time. Sound familiar? In this episode, Laura introduces something brand new that she and her team at The Business Growers have been building behind the scenes: YourMSPMarketing.com. It’s a fully built-for-you, all-in-one marketing system made specifically for MSPs—no more guessing games, no more generic content, and no need to become your own marketer. You’ll learn how it helps MSPs like you: Launch a website that actually brings in leads Get found through local SEO and Google Business Automate follow-up and stay organized with a built-in CRM Collect and manage online reviews Post branded social media content—without lifting a finger And get expert marketing support every month Whether you’re a one-person shop doing it all or a small team tired of piecing together tools, this episode shows how Your MSP Marketing can finally give you a system that works—so you can grow without burning out. Grab your coffee, hit play, and let’s talk about how to take the marketing load off your plate for good. ________________________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.
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How MSPs Can Win at Telecom Billing with Datagate CEO, Mark Loveys
06/03/2025
How MSPs Can Win at Telecom Billing with Datagate CEO, Mark Loveys
In this episode, Laura sits down with Mark Loveys, CEO of Datagate, to talk about something most MSPs don’t think about until it becomes a problem — billing. Mark shares how Datagate makes telecom billing easier by integrating directly with the tools MSPs already use. The goal is simple. Help MSPs bill everything in one place, under their own brand, and eliminate the back-office headaches that slow down growth. You’ll hear: How Datagate got its start and found product-market fit early on Why unifying billing helps MSPs grow faster and keep customers longer What separates the MSPs who scale from the ones who stall Real examples of how automating billing led to more revenue without more staff Why AI and automation are changing the future of billing If you’re serious about growing your MSP, this episode will give you a new way to think about billing as a growth lever instead of just an admin task. Listen in for a practical, CEO-to-CEO conversation about solving real problems and scaling smart. ________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
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Top Tips for Entrepreneurs in 2025
05/26/2025
Top Tips for Entrepreneurs in 2025
Welcome to another episode of The Know, Grow, Scale Podcast with your host, Laura Johns, founder and CEO of The Business Growers. Whether you're just getting started or scaling an established business, this episode brings you three practical, experience-driven tips that every entrepreneur needs in 2025. From defining what your business stands for to building the right team and finding your niche, these insights are rooted in real-world lessons that can help you avoid common pitfalls and accelerate your growth. In this episode, you’ll learn how to: Define your core values and use them to guide decisions, shape culture, and stay focused when things get challenging Build a strong team culture by empowering your people to operate in their genius zones and do their best work Niche down so your business stands out, your messaging gets clearer, and you attract the right clients Whether you're wearing all the hats or starting to delegate, these tips will help you lead with clarity, build with purpose, and grow with confidence. Tune in, take notes, and walk away with actionable advice you can apply today. ____________________________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.
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The Biggest Marketing Lie You’ve Been Told (And How to Fix It)
05/20/2025
The Biggest Marketing Lie You’ve Been Told (And How to Fix It)
Welcome back to Know, Grow, Scale, the podcast for MSPs and tech leaders who want to cut through the noise, grow faster, and scale smarter. In this episode, host Laura Johns exposes one of the most damaging myths in marketing — the belief that marketing is only about lead generation. Here’s the truth. Old-school advice like “build a great website and the leads will come” doesn’t work anymore. If your marketing isn’t building trust, educating your audience, and positioning you as the expert, it’s falling flat. In this episode, you’ll learn: Why traditional marketing tactics are letting MSPs down The truth behind why your lead generation efforts aren’t working How to lead with value and create content that actually connects Proven ways to nurture your audience using smarter email strategies How to show up consistently in the right places to build authority Why focusing less on leads can actually generate more of them If you’ve ever wondered why your demo requests are low or why your emails are getting ignored, this episode will shift your mindset and give you a better way forward. Listen in and learn how to serve first, build trust, and let the leads come to you. ______________________________________________________________________About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/
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Is Your MSP Marketing Working as Hard as You Are?
04/14/2025
Is Your MSP Marketing Working as Hard as You Are?
Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. You’ll learn: Why website traffic doesn’t always equal leads, and what to focus on instead How to show up in the places your prospects are already searching What makes messaging memorable and unique in a sea of sameness Simple strategies to build marketing consistency without burnout How to test and adapt your strategy for better ROI 💡 If you’ve been putting in long hours but still feel like your marketing isn’t pulling its weight, this episode is your wake-up call. 👉 Subscribe to Know Grow Scale for more practical insights that help you market smarter, not harder. About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.
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Mastering the Cybersecurity Marketing Funnel for B2B Success
04/10/2025
Mastering the Cybersecurity Marketing Funnel for B2B Success
In this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you're a cybersecurity provider or MSP, you know it's not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyer’s journey, and ultimately drives revenue. Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term client loyalty, this episode covers the entire funnel in a way that’s clear, actionable, and tailored to B2B audiences. What you’ll learn in this episode: How to map your marketing to the cybersecurity buyer’s journey Strategies for creating awareness without overwhelming prospects Tips for addressing both technical and business decision-makers Ways to reduce perceived risk late in the sales process Post-sale tactics that support renewals, upsells, and referrals Metrics that actually matter in the cybersecurity space If you want to create a marketing strategy that works with the sales cycle, not against it, this episode is for you. Need help building a cybersecurity marketing strategy? Visit to learn more or book a call. Subscribe for more insights on how MSPs and B2B tech companies can grow with confidence. __________________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
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The 90-Day MSP Marketing Plan: Quick Wins for Immediate Results
04/01/2025
The 90-Day MSP Marketing Plan: Quick Wins for Immediate Results
Are you struggling to generate consistent leads for your MSP? Many IT business owners feel stuck, unsure of the next move to drive real growth. In this episode of Know, Grow, Scale, I’ll break down a 90-day marketing strategy designed to deliver fast, measurable results. Marketing doesn’t have to be complicated, but many MSP owners waste time on strategies that don’t work. In this episode, I’ll outline a step-by-step, 90-day plan that helps you build momentum and generate quality leads without the guesswork. You’ll walk away with clear actions that can make a difference in your business immediately. ➡️ The must-have marketing foundations MSPs need to attract better leads ➡️ How to craft messaging that speaks directly to your ideal clients ➡️ The power of email marketing and how to improve open rates fast ➡️ The best way to track results so you know what’s working ➡️ Where to focus your efforts for long-term success Don’t waste another quarter hoping for results. Tune in now to learn exactly how to take control of your MSP’s growth. _____________________________________________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at
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Why MSPs Lose Deals: Analysis of 100 Lost Proposals
02/21/2025
Why MSPs Lose Deals: Analysis of 100 Lost Proposals
Is your MSP leaving money on the table? In this episode of the Know, Grow, Scale Podcast, Laura Johns analyzes 100 lost proposals to reveal the shocking reasons why MSPs lose deals. Discover the critical mistakes that cost MSPs thousands in lost revenue. Laura breaks down common pitfalls in proposals, pricing, and presentations, giving you the insights to win more deals and boost your bottom line. Learn how to avoid these costly errors and finally achieve the growth you deserve. ➡️ Identify the top 3 proposal red flags that instantly turn off prospects. ➡️ Craft compelling proposals that differentiate your MSP from the competition. ➡️ Close more deals and increase your revenue with these proven strategies. Stop losing deals and start winning! MSP owners and IT business leaders, watch now to discover how to optimize your sales process and secure more clients.
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Building a Sales Pipeline Without SDRs: A Guide for Small MSPs
02/05/2025
Building a Sales Pipeline Without SDRs: A Guide for Small MSPs
Is your MSP struggling to build a consistent sales pipeline without a dedicated sales team? This episode of the Know, Grow, Scale Podcast with Laura Johns explores effective strategies for generating leads and closing deals, even without SDRs. Laura Johns, Founder and CEO of The Business Growers, shares her proven framework for building a predictable sales pipeline specifically for small MSPs. Learn how to use inbound marketing, referrals, and strategic partnerships to attract your ideal clients and fuel business growth. ➡️ Identify your ideal client profile and focus your marketing efforts. ➡️ Use a content marketing strategy to establish thought leadership and attract qualified leads. ➡️ Create a referral program that encourages existing clients to bring in new business. ➡️ Build strategic partnerships with other businesses to expand your reach. Watch now to discover how to generate leads and scale your MSP without relying on a dedicated sales team! This episode is a must-watch for MSP owners and IT business leaders who want to grow revenue. _____________________________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
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How to Build a $30 Million MSP: A CEO's Blueprint
12/20/2024
How to Build a $30 Million MSP: A CEO's Blueprint
Want to build a $30 million MSP? Learn from a CEO who did just that on this episode of the Know, Grow, Scale Podcast with Laura Johns and guest, Shawn Torres, CEO of In-Telecom. Shawn shares his remarkable journey of building a $30 million MSP in New Orleans over 15 years. In this episode, you'll hear Shawn's key performance indicators (KPIs) that actually matter for MSP growth. He also talks about how to build and scale an MSP sustainably in today's competitive market Shawn breaks down his proven strategies for: ➡️ Developing a growth-focused mindset that drives success ➡️ Implementing effective systems and processes ➡️ Building and leading high-performing teams ➡️ Creating sustainable revenue streams in the MSP space Whether you're just starting your MSP journey or looking to scale your existing business, this episode is packed with actionable insights from someone who's walked the path and achieved remarkable success. Watch now to learn the real-world strategies that can transform your MSP's growth trajectory! __________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
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Personal Branding Tips for MSP Sales Teams
12/03/2024
Personal Branding Tips for MSP Sales Teams
Are you an MSP sales professional struggling to stand out in a crowded marketplace and connect with potential clients? You might be overlooking a powerful tool: personal branding. In this episode, we break down the essential elements of building a compelling personal brand in B2B tech sales and how it can transform your sales success. ✍️ Why traditional sales approaches might not be enough anymore ✍️ How to leverage personal branding to build trust and credibility in the MSP space Learn how to craft your Unique Value Proposition (UVP) and create a ripple effect of engagement that attracts the right customers. We share practical strategies for: ➡️ Defining your target audience and their specific needs ➡️ Articulating your unique approach and key differentiators ➡️ Creating a powerful UVP statement that resonates with prospects ➡️ Maximizing social media engagement for business growth Understanding personal branding isn't just about self-promotion – it's about becoming a trusted advisor in the managed services space and generating sustainable business growth. Watch now and transform your approach to MSP sales through strategic personal branding! __________________________________________________________________________Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
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The Business Growers CEO Laura Johns Wins Gold Stevie® Award
11/26/2024
The Business Growers CEO Laura Johns Wins Gold Stevie® Award
Want to hear what it takes to build a successful women-led tech marketing agency? In this special episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, shares the story behind winning the Gold Stevie® Award for Best Female Entrepreneur. Learn how she built an all-women team that is revolutionizing tech marketing in Mississippi, creating opportunities in a male-dominated industry, and helping MSPs across the nation scale their businesses. Discover: How to succeed in tech without writing code Building a thriving business outside traditional tech hubs Creating opportunities for women in technology Transforming how IT companies approach growth Connect with Laura: Website: LinkedIn: Ready to scale your MSP or IT company? Get your FREE Growth Acceleration Session: #WomenInTech #StevieAwards #ITMarketing #FemaleFounders #WomenInBusiness _____________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences. Visit us at www.thebusinessgrowers.com
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Scaling Success: Transform Your MSP Sales with Jennifer Beam
11/11/2024
Scaling Success: Transform Your MSP Sales with Jennifer Beam
Want to revolutionize your MSP's sales approach? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, sits down with Jennifer Beam of MSP Sales Revolution to uncover the secrets to successful MSP sales in today's competitive market. In this episode, Jennifer shares her proven techniques for aligning sales and marketing teams to drive better results, real-world examples of successful MSP differentiation strategies and practical tips for implementing effective sales processes that actually work. Learn how to transform your MSP's sales approach from struggling to thriving with Jennifer's battle-tested insights and strategies. Whether you're just starting out or looking to scale your existing MSP, this episode provides great advice for driving sustainable growth through improved sales performance. Connect with Jennifer with the following links below! - Book Plus Bonus: - Facebook Page: - LinkedIn: Subscribe for more expert advice on scaling your MSP or IT company! #MSPSales #ITBusinessGrowth #TechServiceScaling __________________________________________________________________________ Want to revolutionize your MSP's sales approach? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your sales process and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they lack effective sales strategies and processes. At The Business Growers, we believe you shouldn't have to navigate the complexities of MSP sales alone. We work exclusively with MSPs and IT companies, serving as their growth partner and offering a proven framework for revenue growth through exceptional sales strategies and execution. Visit us at www.thebusinessgrowers.com
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BOOK RECAP: Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business
10/10/2024
BOOK RECAP: Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business
Join us for this special episode of the KNOW GROW SCALE podcast, where Laura Johns, founder and CEO of The Business Growers, introduces her groundbreaking new book: "Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business." 🎙️ In this episode, Laura: Shares her motivation for writing this essential guide for IT service providers Gives an overview of the book's structure and main themes Highlights key takeaways that can transform your MSP marketing strategy Discusses how the book bridges the gap between technical expertise and marketing know-how 🎯 Perfect for: MSP owners, IT business leaders, tech entrepreneurs, and anyone interested in the intersection of IT and digital marketing. 📘 Want to get your hands on "Know Grow Scale"? Get your copy now: 🔍 Discover why Laura's 20+ years of experience in tech marketing makes this book a must-read for anyone looking to grow their IT business. ___________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences. Visit us at
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Beyond the Break-Fix: Building an MSP Client Experience That Drives Growth
10/08/2024
Beyond the Break-Fix: Building an MSP Client Experience That Drives Growth
Want to improve your MSP or IT company's client experience? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, talks with Erin Rohner, a ten-year veteran in CX (client experience), to discuss how MSPs and IT businesses can enhance their client journey and drive growth through exceptional service. In this episode, Erin touches on: The most critical touch points in an MSP's client journey and how to create positive, memorable experiences Common pitfalls in IT client onboarding and how to avoid them Strategies for gathering and acting on client feedback in the IT industry Adapting client journey approaches for MSPs serving businesses of various sizes Identifying upselling and cross-selling opportunities for IT services without being pushy Maintaining client trust during service disruptions or security incidents in IT environments Learn how to move beyond constant chaos to achieve lasting client satisfaction and explosive growth in your MSP or IT business. Erin's insights, drawn from her decade of experience in client experience, offer valuable guidance for any IT service provider. Subscribe for more expert advice on scaling your MSP or IT company! ___________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences. Visit us at www.thebusinessgrowers.com
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EOS Basics: Groundwork to Help Your MSP or IT Companies to Scale
08/29/2024
EOS Basics: Groundwork to Help Your MSP or IT Companies to Scale
Discover how the Entrepreneurial Operating System® (EOS) can transform your MSP or IT company. Laura Johns, Founder and CEO of The Business Growers, talks with Lyn Askin, EOS expert and successful entrepreneur, to discuss how an MSP or IT business can grow and sale with EOS (Entrepreneurial Operating System). In this episode, Lyn and Laura discuss: How EOS addresses the unique challenges of MSPs and IT businesses Lyn's real-world case studies of EOS success Key takeaways to implement EOS in your organization Learn how to move beyond constant chaos to achieve lasting alignment and explosive growth. Lyn's insights, drawn from his experience scaling his own firm, offer valuable guidance for any IT leader. Subscribe for more expert advice on scaling your MSP or IT company! Connect with Lyn: Website: Email: #EOSBasics #MSPGrowth #ITScaling --- Want to get your calendar booked with prospects searching online for an IT provider in your area? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to grow and scale your MSP or IT business sustainably. About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at
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Stop Wasting Ad Spend: The MSP's Guide to Understanding an Ads Funnel
08/21/2024
Stop Wasting Ad Spend: The MSP's Guide to Understanding an Ads Funnel
Are you an MSP or IT company struggling to generate leads and grow your revenue? You might be missing information about a crucial piece of the puzzle: the ads funnel. In this podcast, Laura Johns, CEO and founder of The Business Growers breaks down the often misunderstood concept of "the funnel" and how it relates to digital ads for generating new leads. Discover why your current marketing efforts might be falling short and learn how to strategically target potential clients at every stage of their buyer's journey. Laura shares how to effectively craft ads for each level of the funnel: 1. Top of funnel 2. Middle of funnel 3. Bottom of funnel Watch now and get one step closer to converting leads with digital ads for your MSP or IT company today!
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Become the Best Known MSP in Your Market: How to Establish Omnipresence and Gain Buyer Confidence
08/20/2024
Become the Best Known MSP in Your Market: How to Establish Omnipresence and Gain Buyer Confidence
Join Laura Johns, Founder and CEO of The Business Growers, as she talks about the secret weapon for MSPs looking to dominate their market: omnipresence. In this short, value-packed episode, Laura breaks down why being everywhere is the key to becoming the go-to MSP in your industry. Discover: - Why the journey from unknown to industry leader isn't a quick fix, but a strategic ascent - The power of multi-channel marketing in building trust and recognition - An eye-opening statistics on the B2B buying journey that will transform your approach - Practical tips to establish your MSP's presence across various platforms - How to turn consistent visibility into unshakeable buyer confidence Whether you're a startup MSP or an established player looking to level up, this episode is your roadmap to marketing success. This quick clip will help you cut through the noise and make your mark. Don't miss this opportunity to learn how to transform your MSP from a best-kept secret to the talk of the town. Tune in and take the first step towards becoming the best-known MSP in your market! Learn more about The Business Growers and Laura at thebusinessgrowers.com.
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Differentiating Your MSP: Stand Out in a Crowded Market
07/29/2024
Differentiating Your MSP: Stand Out in a Crowded Market
In this episode of the Know Grow Scale podcast, host Laura Johns sits down with Tim Fitzpatrick, founder of Rialto Marketing, to unveil essential MSP marketing hacks to stand out in a crowded market effectively. Struggling to define your target market? Feeling lost in the sea of IT service providers? This episode is for you. Tim and Laura disucss insider tips on: Pinpointing your ideal clients with laser precision How to stand out in the crowded MSP landscape Leveraging content marketing to become a recognized thought leader Whether you're a startup MSP or an established IT company looking to scale, this episode is packed with strategies to set the right foundation and drive business growth. Tim's expertise will help you overcome marketing hurdles related to differentiating your business. Listen for it - about a third of the way through the podcast, Laura and Tim issue a challenge for all MSP and IT business owners.This is the foundational marketing 101 podcast every MSP owner needs to hear. Listen now and get what could be the difference between standing out and blending in for your MSP.
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