Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
The Business Growers presents Know, Grow and Scale with our founder and CEO, Laura Johns. This video cast gives insight from CEOs and marketing guidance for CEOs. In each episode, you’ll hear how successful business owners have taken their organizations through phases of knowing, growing and scaling their business, or find out which phase they are in as they plan to move forward. You’ll also hear from marketing experts who have made a career of guiding businesses in all phases, leading them to major business wins. To learn more, visit www.thebusinessgrowers.com.
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How MSPs Can Win at Telecom Billing with Datagate CEO, Mark Loveys
06/03/2025
How MSPs Can Win at Telecom Billing with Datagate CEO, Mark Loveys
In this episode, Laura sits down with Mark Loveys, CEO of Datagate, to talk about something most MSPs don’t think about until it becomes a problem — billing. Mark shares how Datagate makes telecom billing easier by integrating directly with the tools MSPs already use. The goal is simple. Help MSPs bill everything in one place, under their own brand, and eliminate the back-office headaches that slow down growth. You’ll hear: How Datagate got its start and found product-market fit early on Why unifying billing helps MSPs grow faster and keep customers longer What separates the MSPs who scale from the ones who stall Real examples of how automating billing led to more revenue without more staff Why AI and automation are changing the future of billing If you’re serious about growing your MSP, this episode will give you a new way to think about billing as a growth lever instead of just an admin task. Listen in for a practical, CEO-to-CEO conversation about solving real problems and scaling smart. ________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
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Top Tips for Entrepreneurs in 2025
05/26/2025
Top Tips for Entrepreneurs in 2025
Welcome to another episode of The Know, Grow, Scale Podcast with your host, Laura Johns, founder and CEO of The Business Growers. Whether you're just getting started or scaling an established business, this episode brings you three practical, experience-driven tips that every entrepreneur needs in 2025. From defining what your business stands for to building the right team and finding your niche, these insights are rooted in real-world lessons that can help you avoid common pitfalls and accelerate your growth. In this episode, you’ll learn how to: Define your core values and use them to guide decisions, shape culture, and stay focused when things get challenging Build a strong team culture by empowering your people to operate in their genius zones and do their best work Niche down so your business stands out, your messaging gets clearer, and you attract the right clients Whether you're wearing all the hats or starting to delegate, these tips will help you lead with clarity, build with purpose, and grow with confidence. Tune in, take notes, and walk away with actionable advice you can apply today. ____________________________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.
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The Biggest Marketing Lie You’ve Been Told (And How to Fix It)
05/20/2025
The Biggest Marketing Lie You’ve Been Told (And How to Fix It)
Welcome back to Know, Grow, Scale, the podcast for MSPs and tech leaders who want to cut through the noise, grow faster, and scale smarter. In this episode, host Laura Johns exposes one of the most damaging myths in marketing — the belief that marketing is only about lead generation. Here’s the truth. Old-school advice like “build a great website and the leads will come” doesn’t work anymore. If your marketing isn’t building trust, educating your audience, and positioning you as the expert, it’s falling flat. In this episode, you’ll learn: Why traditional marketing tactics are letting MSPs down The truth behind why your lead generation efforts aren’t working How to lead with value and create content that actually connects Proven ways to nurture your audience using smarter email strategies How to show up consistently in the right places to build authority Why focusing less on leads can actually generate more of them If you’ve ever wondered why your demo requests are low or why your emails are getting ignored, this episode will shift your mindset and give you a better way forward. Listen in and learn how to serve first, build trust, and let the leads come to you. ______________________________________________________________________About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/
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Is Your MSP Marketing Working as Hard as You Are?
04/14/2025
Is Your MSP Marketing Working as Hard as You Are?
Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. You’ll learn: Why website traffic doesn’t always equal leads, and what to focus on instead How to show up in the places your prospects are already searching What makes messaging memorable and unique in a sea of sameness Simple strategies to build marketing consistency without burnout How to test and adapt your strategy for better ROI 💡 If you’ve been putting in long hours but still feel like your marketing isn’t pulling its weight, this episode is your wake-up call. 👉 Subscribe to Know Grow Scale for more practical insights that help you market smarter, not harder. About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.
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Mastering the Cybersecurity Marketing Funnel for B2B Success
04/10/2025
Mastering the Cybersecurity Marketing Funnel for B2B Success
In this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you're a cybersecurity provider or MSP, you know it's not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyer’s journey, and ultimately drives revenue. Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term client loyalty, this episode covers the entire funnel in a way that’s clear, actionable, and tailored to B2B audiences. What you’ll learn in this episode: How to map your marketing to the cybersecurity buyer’s journey Strategies for creating awareness without overwhelming prospects Tips for addressing both technical and business decision-makers Ways to reduce perceived risk late in the sales process Post-sale tactics that support renewals, upsells, and referrals Metrics that actually matter in the cybersecurity space If you want to create a marketing strategy that works with the sales cycle, not against it, this episode is for you. Need help building a cybersecurity marketing strategy? Visit to learn more or book a call. Subscribe for more insights on how MSPs and B2B tech companies can grow with confidence. __________________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
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The 90-Day MSP Marketing Plan: Quick Wins for Immediate Results
04/01/2025
The 90-Day MSP Marketing Plan: Quick Wins for Immediate Results
Are you struggling to generate consistent leads for your MSP? Many IT business owners feel stuck, unsure of the next move to drive real growth. In this episode of Know, Grow, Scale, I’ll break down a 90-day marketing strategy designed to deliver fast, measurable results. Marketing doesn’t have to be complicated, but many MSP owners waste time on strategies that don’t work. In this episode, I’ll outline a step-by-step, 90-day plan that helps you build momentum and generate quality leads without the guesswork. You’ll walk away with clear actions that can make a difference in your business immediately. ➡️ The must-have marketing foundations MSPs need to attract better leads ➡️ How to craft messaging that speaks directly to your ideal clients ➡️ The power of email marketing and how to improve open rates fast ➡️ The best way to track results so you know what’s working ➡️ Where to focus your efforts for long-term success Don’t waste another quarter hoping for results. Tune in now to learn exactly how to take control of your MSP’s growth. _____________________________________________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at
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Why MSPs Lose Deals: Analysis of 100 Lost Proposals
02/21/2025
Why MSPs Lose Deals: Analysis of 100 Lost Proposals
Is your MSP leaving money on the table? In this episode of the Know, Grow, Scale Podcast, Laura Johns analyzes 100 lost proposals to reveal the shocking reasons why MSPs lose deals. Discover the critical mistakes that cost MSPs thousands in lost revenue. Laura breaks down common pitfalls in proposals, pricing, and presentations, giving you the insights to win more deals and boost your bottom line. Learn how to avoid these costly errors and finally achieve the growth you deserve. ➡️ Identify the top 3 proposal red flags that instantly turn off prospects. ➡️ Craft compelling proposals that differentiate your MSP from the competition. ➡️ Close more deals and increase your revenue with these proven strategies. Stop losing deals and start winning! MSP owners and IT business leaders, watch now to discover how to optimize your sales process and secure more clients.
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Building a Sales Pipeline Without SDRs: A Guide for Small MSPs
02/05/2025
Building a Sales Pipeline Without SDRs: A Guide for Small MSPs
Is your MSP struggling to build a consistent sales pipeline without a dedicated sales team? This episode of the Know, Grow, Scale Podcast with Laura Johns explores effective strategies for generating leads and closing deals, even without SDRs. Laura Johns, Founder and CEO of The Business Growers, shares her proven framework for building a predictable sales pipeline specifically for small MSPs. Learn how to use inbound marketing, referrals, and strategic partnerships to attract your ideal clients and fuel business growth. ➡️ Identify your ideal client profile and focus your marketing efforts. ➡️ Use a content marketing strategy to establish thought leadership and attract qualified leads. ➡️ Create a referral program that encourages existing clients to bring in new business. ➡️ Build strategic partnerships with other businesses to expand your reach. Watch now to discover how to generate leads and scale your MSP without relying on a dedicated sales team! This episode is a must-watch for MSP owners and IT business leaders who want to grow revenue. _____________________________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
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How to Build a $30 Million MSP: A CEO's Blueprint
12/20/2024
How to Build a $30 Million MSP: A CEO's Blueprint
Want to build a $30 million MSP? Learn from a CEO who did just that on this episode of the Know, Grow, Scale Podcast with Laura Johns and guest, Shawn Torres, CEO of In-Telecom. Shawn shares his remarkable journey of building a $30 million MSP in New Orleans over 15 years. In this episode, you'll hear Shawn's key performance indicators (KPIs) that actually matter for MSP growth. He also talks about how to build and scale an MSP sustainably in today's competitive market Shawn breaks down his proven strategies for: ➡️ Developing a growth-focused mindset that drives success ➡️ Implementing effective systems and processes ➡️ Building and leading high-performing teams ➡️ Creating sustainable revenue streams in the MSP space Whether you're just starting your MSP journey or looking to scale your existing business, this episode is packed with actionable insights from someone who's walked the path and achieved remarkable success. Watch now to learn the real-world strategies that can transform your MSP's growth trajectory! __________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
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Personal Branding Tips for MSP Sales Teams
12/03/2024
Personal Branding Tips for MSP Sales Teams
Are you an MSP sales professional struggling to stand out in a crowded marketplace and connect with potential clients? You might be overlooking a powerful tool: personal branding. In this episode, we break down the essential elements of building a compelling personal brand in B2B tech sales and how it can transform your sales success. ✍️ Why traditional sales approaches might not be enough anymore ✍️ How to leverage personal branding to build trust and credibility in the MSP space Learn how to craft your Unique Value Proposition (UVP) and create a ripple effect of engagement that attracts the right customers. We share practical strategies for: ➡️ Defining your target audience and their specific needs ➡️ Articulating your unique approach and key differentiators ➡️ Creating a powerful UVP statement that resonates with prospects ➡️ Maximizing social media engagement for business growth Understanding personal branding isn't just about self-promotion – it's about becoming a trusted advisor in the managed services space and generating sustainable business growth. Watch now and transform your approach to MSP sales through strategic personal branding! __________________________________________________________________________Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
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The Business Growers CEO Laura Johns Wins Gold Stevie® Award
11/26/2024
The Business Growers CEO Laura Johns Wins Gold Stevie® Award
Want to hear what it takes to build a successful women-led tech marketing agency? In this special episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, shares the story behind winning the Gold Stevie® Award for Best Female Entrepreneur. Learn how she built an all-women team that is revolutionizing tech marketing in Mississippi, creating opportunities in a male-dominated industry, and helping MSPs across the nation scale their businesses. Discover: How to succeed in tech without writing code Building a thriving business outside traditional tech hubs Creating opportunities for women in technology Transforming how IT companies approach growth Connect with Laura: Website: LinkedIn: Ready to scale your MSP or IT company? Get your FREE Growth Acceleration Session: #WomenInTech #StevieAwards #ITMarketing #FemaleFounders #WomenInBusiness _____________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences. Visit us at www.thebusinessgrowers.com
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Scaling Success: Transform Your MSP Sales with Jennifer Beam
11/11/2024
Scaling Success: Transform Your MSP Sales with Jennifer Beam
Want to revolutionize your MSP's sales approach? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, sits down with Jennifer Beam of MSP Sales Revolution to uncover the secrets to successful MSP sales in today's competitive market. In this episode, Jennifer shares her proven techniques for aligning sales and marketing teams to drive better results, real-world examples of successful MSP differentiation strategies and practical tips for implementing effective sales processes that actually work. Learn how to transform your MSP's sales approach from struggling to thriving with Jennifer's battle-tested insights and strategies. Whether you're just starting out or looking to scale your existing MSP, this episode provides great advice for driving sustainable growth through improved sales performance. Connect with Jennifer with the following links below! - Book Plus Bonus: - Facebook Page: - LinkedIn: Subscribe for more expert advice on scaling your MSP or IT company! #MSPSales #ITBusinessGrowth #TechServiceScaling __________________________________________________________________________ Want to revolutionize your MSP's sales approach? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your sales process and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they lack effective sales strategies and processes. At The Business Growers, we believe you shouldn't have to navigate the complexities of MSP sales alone. We work exclusively with MSPs and IT companies, serving as their growth partner and offering a proven framework for revenue growth through exceptional sales strategies and execution. Visit us at www.thebusinessgrowers.com
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BOOK RECAP: Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business
10/10/2024
BOOK RECAP: Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business
Join us for this special episode of the KNOW GROW SCALE podcast, where Laura Johns, founder and CEO of The Business Growers, introduces her groundbreaking new book: "Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business." 🎙️ In this episode, Laura: Shares her motivation for writing this essential guide for IT service providers Gives an overview of the book's structure and main themes Highlights key takeaways that can transform your MSP marketing strategy Discusses how the book bridges the gap between technical expertise and marketing know-how 🎯 Perfect for: MSP owners, IT business leaders, tech entrepreneurs, and anyone interested in the intersection of IT and digital marketing. 📘 Want to get your hands on "Know Grow Scale"? Get your copy now: 🔍 Discover why Laura's 20+ years of experience in tech marketing makes this book a must-read for anyone looking to grow their IT business. ___________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences. Visit us at
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Beyond the Break-Fix: Building an MSP Client Experience That Drives Growth
10/08/2024
Beyond the Break-Fix: Building an MSP Client Experience That Drives Growth
Want to improve your MSP or IT company's client experience? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, talks with Erin Rohner, a ten-year veteran in CX (client experience), to discuss how MSPs and IT businesses can enhance their client journey and drive growth through exceptional service. In this episode, Erin touches on: The most critical touch points in an MSP's client journey and how to create positive, memorable experiences Common pitfalls in IT client onboarding and how to avoid them Strategies for gathering and acting on client feedback in the IT industry Adapting client journey approaches for MSPs serving businesses of various sizes Identifying upselling and cross-selling opportunities for IT services without being pushy Maintaining client trust during service disruptions or security incidents in IT environments Learn how to move beyond constant chaos to achieve lasting client satisfaction and explosive growth in your MSP or IT business. Erin's insights, drawn from her decade of experience in client experience, offer valuable guidance for any IT service provider. Subscribe for more expert advice on scaling your MSP or IT company! ___________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences. Visit us at www.thebusinessgrowers.com
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EOS Basics: Groundwork to Help Your MSP or IT Companies to Scale
08/29/2024
EOS Basics: Groundwork to Help Your MSP or IT Companies to Scale
Discover how the Entrepreneurial Operating System® (EOS) can transform your MSP or IT company. Laura Johns, Founder and CEO of The Business Growers, talks with Lyn Askin, EOS expert and successful entrepreneur, to discuss how an MSP or IT business can grow and sale with EOS (Entrepreneurial Operating System). In this episode, Lyn and Laura discuss: How EOS addresses the unique challenges of MSPs and IT businesses Lyn's real-world case studies of EOS success Key takeaways to implement EOS in your organization Learn how to move beyond constant chaos to achieve lasting alignment and explosive growth. Lyn's insights, drawn from his experience scaling his own firm, offer valuable guidance for any IT leader. Subscribe for more expert advice on scaling your MSP or IT company! Connect with Lyn: Website: Email: #EOSBasics #MSPGrowth #ITScaling --- Want to get your calendar booked with prospects searching online for an IT provider in your area? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to grow and scale your MSP or IT business sustainably. About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at
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Stop Wasting Ad Spend: The MSP's Guide to Understanding an Ads Funnel
08/21/2024
Stop Wasting Ad Spend: The MSP's Guide to Understanding an Ads Funnel
Are you an MSP or IT company struggling to generate leads and grow your revenue? You might be missing information about a crucial piece of the puzzle: the ads funnel. In this podcast, Laura Johns, CEO and founder of The Business Growers breaks down the often misunderstood concept of "the funnel" and how it relates to digital ads for generating new leads. Discover why your current marketing efforts might be falling short and learn how to strategically target potential clients at every stage of their buyer's journey. Laura shares how to effectively craft ads for each level of the funnel: 1. Top of funnel 2. Middle of funnel 3. Bottom of funnel Watch now and get one step closer to converting leads with digital ads for your MSP or IT company today!
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Become the Best Known MSP in Your Market: How to Establish Omnipresence and Gain Buyer Confidence
08/20/2024
Become the Best Known MSP in Your Market: How to Establish Omnipresence and Gain Buyer Confidence
Join Laura Johns, Founder and CEO of The Business Growers, as she talks about the secret weapon for MSPs looking to dominate their market: omnipresence. In this short, value-packed episode, Laura breaks down why being everywhere is the key to becoming the go-to MSP in your industry. Discover: - Why the journey from unknown to industry leader isn't a quick fix, but a strategic ascent - The power of multi-channel marketing in building trust and recognition - An eye-opening statistics on the B2B buying journey that will transform your approach - Practical tips to establish your MSP's presence across various platforms - How to turn consistent visibility into unshakeable buyer confidence Whether you're a startup MSP or an established player looking to level up, this episode is your roadmap to marketing success. This quick clip will help you cut through the noise and make your mark. Don't miss this opportunity to learn how to transform your MSP from a best-kept secret to the talk of the town. Tune in and take the first step towards becoming the best-known MSP in your market! Learn more about The Business Growers and Laura at thebusinessgrowers.com.
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Differentiating Your MSP: Stand Out in a Crowded Market
07/29/2024
Differentiating Your MSP: Stand Out in a Crowded Market
In this episode of the Know Grow Scale podcast, host Laura Johns sits down with Tim Fitzpatrick, founder of Rialto Marketing, to unveil essential MSP marketing hacks to stand out in a crowded market effectively. Struggling to define your target market? Feeling lost in the sea of IT service providers? This episode is for you. Tim and Laura disucss insider tips on: Pinpointing your ideal clients with laser precision How to stand out in the crowded MSP landscape Leveraging content marketing to become a recognized thought leader Whether you're a startup MSP or an established IT company looking to scale, this episode is packed with strategies to set the right foundation and drive business growth. Tim's expertise will help you overcome marketing hurdles related to differentiating your business. Listen for it - about a third of the way through the podcast, Laura and Tim issue a challenge for all MSP and IT business owners.This is the foundational marketing 101 podcast every MSP owner needs to hear. Listen now and get what could be the difference between standing out and blending in for your MSP.
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The Power of Niche Marketing for MSPs: Attracting Your Ideal Client
06/20/2024
The Power of Niche Marketing for MSPs: Attracting Your Ideal Client
Struggling to attract high-value clients for your MSP business? Tired of competing in a crowded marketplace? Discover the power of niche marketing and transform your MSP! In this episode of the Know, Grow, Scale podcast, Laura Johns, founder and CEO of The Business Growers, dives deep into: The limitations of a broad target audience and the benefits of niche marketing for MSPs. Proven strategies for identifying your ideal client niche, including industry trends and market research techniques. ️♀️ How to leverage content marketing to attract high-value clients within your chosen niche. Inspiring case studies of successful niche MSPs. Learn how to: Become the go-to MSP for your chosen niche. Attract high-value clients and boost your bottom line. Build a thriving MSP business with a focused and effective marketing strategy. This episode is perfect for you if you're an MSP owner who wants to: Stop wasting resources on generic marketing efforts. ❌ Stand out from the competition and attract your ideal clients. ✅ Build stronger client relationships and increase customer retention. Ready to take your MSP business to the next level? Watch the full episode now and start implementing niche marketing strategies today! #MSP #NicheMarketing #IT #ManagedServices #BusinessGrowth
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From Reactive to Proactive: Building a Recurring Revenue Machine for MSPs
06/20/2024
From Reactive to Proactive: Building a Recurring Revenue Machine for MSPs
Is your MSP stuck in the break-fix cycle? Learn how to build a recurring revenue machine and achieve predictable income! In this webinar, Laura Johns, Founder and CEO of The Business Growers, dives deep into strategies for transitioning clients from break-fix to proactive, recurring revenue models. You'll discover: The limitations of break-fix models and their impact on your business. ❌ The power of recurring revenue and its benefits for MSPs. ✅ - Proven strategies for transitioning existing clients to managed services. How to leverage subscription services, managed security packages, and proactive maintenance plans to create a steady income stream. This webinar is perfect for you if: You're an MSP tired of the unpredictable income of break-fix. You want to build stronger client relationships and improve satisfaction. - You're looking for ways to invest in your MSP's growth and attract top talent. Take control of your MSP's future and watch your business thrive with recurring revenue! Click the link in the description to watch the full webinar now!
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How to Get More Customer Testimonials at Your MSP or IT Company
05/22/2024
How to Get More Customer Testimonials at Your MSP or IT Company
In this episode of the Know Grow Scale Podcast, Laura Johns discusses Google reviews and how they can make or break your IT company or managed service provider (MSP) business. You'll learn why Google reviews are crucial for boosting your credibility and visibility online, and Laura will share specific strategies to get more positive reviews from your customers. By following the tips discussed in this episode, you can harness the power of Google reviews to attract new clients and stay ahead of the competition. Learn more about The Business Growers: Book a meeting with Laura Johns: www.go.thebusinessgrowers.com/discovery
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How Customer Service Fueled Brent Upton's Rise to CEO
05/03/2024
How Customer Service Fueled Brent Upton's Rise to CEO
In this episode of the Know, Grow and Scale Podcast, host Laura Johns interviews Brent Upton, president and founder of Upton Technologies. Brent discusses his early career path in IT, starting at the help desk and working his way up to CEO. He emphasizes the importance of customer service in the IT industry and how his experience working directly with customers has been beneficial in running his own business. Learn more about Brent: Learn more about The Business Growers:
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Should You Hire a Fractional CMO for Your MSP?
04/16/2024
Should You Hire a Fractional CMO for Your MSP?
Ever heard of a fractional CMO? This episode of Know Grow, Scale dives into the world of fractional CMOs and explores if this marketing leadership role is the right fit for your MSP (Managed Service Provider). Laura Johns breaks down the key benefits like expertise, cost-effectiveness, and strategic direction. She also clarifies common misconceptions about fractional CMOs and emphasizes the importance of having an existing marketing execution team in place. Learn how a fractional CMO can elevate your MSP's marketing strategy and ultimately help you scale your business. Want to learn more about having a fractional CMO? Visit .
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The Importance of Customer Relationship Management
04/16/2024
The Importance of Customer Relationship Management
This episode of the Know Grow Scale Podcast tackles a crucial tool for Managed Service Providers (MSPs) and IT companies: Customer Relationship Management (CRM) systems. Laura Johns, founder and CEO of The Business Growers, explains how CRMs can revolutionize your business. From boosting customer engagement and sales to improving service and decision-making, Laura highlights the key benefits. Whether new to CRMs or stuck in spreadsheets, Laura offers guidance on getting started, including free tools and a glimpse into The Business Growers' preferred system. Learn how a CRM can transform your business – listen now! To learn more about The Business Growers, visit our website at .
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Improve Operational Efficiencies Overnight for Your MSP or IT Company
03/26/2024
Improve Operational Efficiencies Overnight for Your MSP or IT Company
In this episode of the Know, Grow and Scale podcast we sit down with Ben Sims, COO of Fuse.Cloud, an IT company and managed services provider based in Jackson, MS. With over 15 years of experience in the field, Ben shares valuable insights for our audience into enhancing operational efficiencies overnight for MSPs and IT companies. Ben dives into the importance of standardization, automation, and scaling for IT businesses and highlights the pivotal role of operations in driving profitability, customer satisfaction, and overall business growth. From transitioning from break-fix models to monthly recurring models to implementing streamlined processes, Ben offers actionable advice for IT company owners.
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From Working in MSPs to Marketing MSPs with Kathryn DiGennaro
03/04/2024
From Working in MSPs to Marketing MSPs with Kathryn DiGennaro
In this episode, we welcome Kathryn DiGennaro, a valuable Client Success team member, to the mic. With a unique perspective shaped by her journey from working within a MSP to marketing for MSPs around the country, Kathryn offers a captivating inside look into the industry. Kathryn's firsthand experience on both ends of the spectrum provides a wealth of knowledge, offering valuable takeaways for professionals navigating the complex landscape of managed services.
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Scale Your Revenue: Insider Strategies from a 20 Year MSP Sales Veteran
02/27/2024
Scale Your Revenue: Insider Strategies from a 20 Year MSP Sales Veteran
In today's episode, we're joined by Michael Fowler, Chief Revenue Officer at Fuse.Cloud, and a seasoned industry veteran with over 17 years of experience in managed services. Michael shares invaluable insights into building and leading successful sales teams within the IT and managed services sector. From overcoming challenges in educating clients about new technologies to navigating the competitive landscape, Michael provides practical advice for driving revenue growth. Join us as we uncover the secrets to building a thriving sales team and achieving predictable revenue growth in the ever-evolving IT industry.
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How to Create Powerful Social Media Content for MSP and IT Companies
02/14/2024
How to Create Powerful Social Media Content for MSP and IT Companies
In this episode, Laura Johns, founder and CEO, chats with team member Sarah Ashley, Content Manager for the company. Together, they dissect the challenges MSPs face in attracting the right clients through social media, hashing out the most common content struggles for MSP owners, including engaging with and growing followers. They'll discuss the best ways to shift from canned, generic content to crafting material that genuinely resonates with your ideal clients. Also, on the podcast, Sarah covers the best platforms for MSPs and IT companies to spend their time on if they are to choose one primary platform. Sarah unveils killer content ideas, from blog posts and webinars to client testimonials, providing takeaways to help any B2B tech business owner. Whether you're a seasoned professional or just starting with consistent social media content, this episode is your guide to mastering social media for your MSP and IT business.
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Mississippi Entrepreneurs: DQ Dunson of Road Rescuers
01/19/2024
Mississippi Entrepreneurs: DQ Dunson of Road Rescuers
Join DQ Dunson, founder of Road Rescuers, on a journey from necessity-driven beginnings to building a tech-powered solution for the towing industry. This episode is packed with insights on navigating entrepreneurial highs and lows, finding your passion, and leveraging the power of Mississippi's tight-knit network. DQ shares his story of transforming a dream into reality. Find out more about Road Rescuers at roadrescuers.com.
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Mississippi Entrepreneurs: Ryan Hopson of Tempo
01/19/2024
Mississippi Entrepreneurs: Ryan Hopson of Tempo
Ryan Hopson, co-founder of Tempo, shares his entrepreneurial journey from quitting his job to launching a platform that makes learning addictive in 60-second videos. He emphasizes financial preparation, taking the leap, and valuing customer feedback. Tempo caters to all ages, from PhD students to kindergarten teachers, offering monetization for creators on topics like foreign languages, finance, and health.
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