How Rebranding and Strategy Propel Success: Insights from Matt Lane of Scipio Technologies
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
Release Date: 01/16/2026
Meet The Business Growers New COO, Lydia Walker
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
Welcome to the newly rebranded Get More MSP Leads podcast. In this episode, Laura Johns introduces Lydia Walker, TBG’s new COO and a 20-year MSP and telecom operator who has sat in the same seat many of you are in right now. Laura was not looking for another marketing expert. She was looking for someone who understands how to run an MSP. Someone who knows where growth breaks. Someone who loves fixing broken things. Together, they break down: • The Visionary and Integrator dynamic and why it matters for MSP growth • How operational gaps quietly sabotage your lead generation • Laura’s...
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How MSPs Find Explosive Growth with EOS with Aaron Garcia
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
Join us on this episode of Get More MSP Leads (formerly the Know, Grow, Scale podcast) as Laura Johns sits down with Aaron Garcia, former MSP COO turned EOS Implementer, to talk about what it really takes to scale an MSP without burning out. With over 17 years in the MSP space, Aaron has lived the late nights, the ticket overload, the people challenges, and the constant pressure that founders face. After helping grow his MSP from $2.5M to $11.5M in revenue and expanding the team to 55 employees, he made a bold move to help other MSPs break through the ceilings holding them back. In this...
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Mastering Niches: Transform Your MSP with Targeted Specialization
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
In this episode of the Know Grow Scale podcast, Laura Johns, founder and CEO of the Business Growers, discusses the importance of MSPs mastering a vertical or niche to transform their pipeline and improve sales conversions. She touches on the common fears MSPs have about limiting themselves and provides practical steps for successfully specializing in a vertical. Laura explains key elements required for this strategy, such as niche-specific websites, case studies, video testimonials, email marketing, and more. By following these steps, MSPs can position themselves as experts, build trust,...
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How Rebranding and Strategy Propel Success: Insights from Matt Lane of Scipio Technologies
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
Join us in this episode of the Know, Grow, Scale podcast as Laura Johns sits down with Matt Lane, President of Managed Services at Scipio Technologies. Discover the journey behind their rebranding, the strategic mergers and acquisitions, and how they consolidated multiple entities under the new name Scipio Technologies. Learn about their approach to managed services, security, and the emerging role of AI in improving efficiency. Celebrate their recognition on the MSP 501 list and explore how their commitment to community and innovation has fueled their growth. Perfect insights for MSP leaders...
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Unlocking Growth for MSPs: A Deep Dive into MSPX with Matt Yesbeck
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
In this episode of the Know Grow Scale podcast, Laura Johns, founder and CEO of The Business Growers, interviews Matt Yesbeck of MSPX about innovative solutions for MSP growth. Matt introduces MSPX, the first unified marketplace for buying and selling managed services contracts, and shares the company's origin story and unique value propositions, including its Client Compass portfolio optimizer tool. The discussion also delves into the platform’s subscription model, the process of identifying contracts for divestiture, and the potential for accelerated revenue through their marketplace. Tune...
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From Cryptography to Cybersecurity Innovation: Gadalia O'Bryan on Eliminating Passwords and Empowering MSPs
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
In this episode, Laura Johns sits down with Gadalia O’Bryan, founder and CEO of Dapple Security, an early-stage cybersecurity startup reshaping how businesses log in securely. With a bold mission to eliminate passwords and a channel-first model that empowers MSPs, Gadalia is leading the charge toward more human-centered digital security. Laura and Gadalia explore her unique journey from mathematician and NSA cryptographer to tech founder, sharing insights on what it takes to innovate in cybersecurity, lead authentically, and build strong networks of mentors and peers. Gadalia also opens up...
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The NCG Story: How to Scale Faster with the Right Telecom Partner
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
In this episode, Laura Johns sits down with father and son team Sam and Mikey Levine from National Communications Group (NCG) to unpack how they’ve built one of the most trusted telecom solutions practices by staying ahead of technology shifts and forging strong partnerships, especially with AT&T. From the early days of frame relay to today’s SD-WAN, cloud voice, and 5G evolution, NCG’s story shows what it really takes to scale faster and smarter in telecom and IT. Sam and Mikey talk about vendor consolidation, master agreements, and vertical specialization (in...
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IParigon’s Approach: Reliable, Contract‑free VoIP & Leadership That Listens Featuring Jill Muensterman
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
In this episode of the Know Grow Scale podcast, Laura Johns talks with Jill Munsterman, President of IParigon, a woman‑owned VoIP and Unified Communications provider that’s changing the rules in telecom. Jill has been in telecommunications for 20 years. She’s built IParigon around three pillars: reliability, clear support, and flexibility—no long‑term contracts. If you work in MSPs, telecom, or voice, or you’re leading a communications business, Jill brings real, usable advice on how to stay competitive and keep customers longer in this space. What You’ll Learn from...
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5 Takeaways from ScaleCon 2025: What MSPs Need to Know Right Now
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
Laura Johns attended ScaleCon 2025 in New Orleans, and it did not disappoint. Between the energy of the city and the insights from MSP sales and marketing leaders, she came away with five practical takeaways that every MSP can learn from. In this episode, Laura shares what stood out most from the event and how MSPs can apply these lessons to strengthen their marketing, improve client relationships, and grow with purpose. You’ll hear about: Why local search still matters most The importance of building and nurturing your own list How to align your message with each stage of the...
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Building a Real Cybersecurity Company: Lessons from Open Security’s CRO Kyle Hillman
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
What does it take to grow a cybersecurity firm that big companies actually trust? In this episode, Laura Johns talks with Kyle Hillman, CRO at Open Security, an offensive cybersecurity company led by a team of former military operators. They’ve moved from subcontracting on pentests to directly serving some of the biggest names in tech and finance. Kyle breaks down what’s working, what’s broken, and how they’re building a business that doesn’t just talk about resilience, but they actually help clients prove it. If you’re leading growth, sales, or strategy inside...
info_outlineAbout The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com