BOOK RECAP: Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Release Date: 10/10/2024
How to Automate MSP Success
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Talking about automation with your MSP team can feel overwhelming or even a little threatening. You know it will save time. You know it will boost profit. But the minute you bring it up, people assume itâs about replacing jobs or overhauling everything at once. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, shows MSP owners how to make automation a no brainer for you and your team. Why avoiding automation is costing you time, money, and top talent Where to start automating (without a dev team or big budget) Simple wins you can implement...
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Selling Cybersecurity: Get Clients to Say Yes Without Fear Tactics
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Letâs be honest. Selling cybersecurity to small business clients can feel awkward. You know they need it. You know theyâre vulnerable. But the minute you bring it up, they think youâre just trying to upsell them on some overpriced "maybe" service. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, breaks down how to change that. Why clients donât see the value of cybersecurity How to talk about security without fear tactics Real-world stories, practical messaging tips, and smart positioning Ways to build trust with your clients while growing...
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The Marketing System Built Just for MSPs
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
If youâre an MSP owner whoâs ever thought, âWe need more leads, but I donât have time to figure out whatâs working,â this episode of Know Grow Scale is for you. Host Laura Johns gets real about why most MSPs struggle with marketingâand how trying to DIY it, outsource it, or explain your business to someone who doesnât âgetâ tech just leads to frustration and wasted time. Sound familiar? In this episode, Laura introduces something brand new that she and her team at The Business Growers have been building behind the scenes: YourMSPMarketing.com. Itâs a fully...
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How MSPs Can Win at Telecom Billing with Datagate CEO, Mark Loveys
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode, Laura sits down with Mark Loveys, CEO of Datagate, to talk about something most MSPs donât think about until it becomes a problem â billing. Mark shares how Datagate makes telecom billing easier by integrating directly with the tools MSPs already use. The goal is simple. Help MSPs bill everything in one place, under their own brand, and eliminate the back-office headaches that slow down growth. Youâll hear: How Datagate got its start and found product-market fit early on Why unifying billing helps MSPs grow faster and keep customers longer What separates the MSPs...
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Top Tips for Entrepreneurs in 2025
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Welcome to another episode of The Know, Grow, Scale Podcast with your host, Laura Johns, founder and CEO of The Business Growers. Whether you're just getting started or scaling an established business, this episode brings you three practical, experience-driven tips that every entrepreneur needs in 2025. From defining what your business stands for to building the right team and finding your niche, these insights are rooted in real-world lessons that can help you avoid common pitfalls and accelerate your growth. In this episode, youâll learn how to: Define your core values and use them to...
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The Biggest Marketing Lie Youâve Been Told (And How to Fix It)
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Welcome back to Know, Grow, Scale, the podcast for MSPs and tech leaders who want to cut through the noise, grow faster, and scale smarter. In this episode, host Laura Johns exposes one of the most damaging myths in marketing â the belief that marketing is only about lead generation. Hereâs the truth. Old-school advice like âbuild a great website and the leads will comeâ doesnât work anymore. If your marketing isnât building trust, educating your audience, and positioning you as the expert, itâs falling flat. In this episode, youâll learn: Why traditional marketing tactics...
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Is Your MSP Marketing Working as Hard as You Are?
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. Youâll...
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Mastering the Cybersecurity Marketing Funnel for B2B Success
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you're a cybersecurity provider or MSP, you know it's not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyerâs journey, and ultimately drives revenue. Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term client loyalty, this episode covers the entire funnel in a way thatâs clear, actionable, and...
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The 90-Day MSP Marketing Plan: Quick Wins for Immediate Results
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Are you struggling to generate consistent leads for your MSP? Many IT business owners feel stuck, unsure of the next move to drive real growth. In this episode of Know, Grow, Scale, Iâll break down a 90-day marketing strategy designed to deliver fast, measurable results. Marketing doesnât have to be complicated, but many MSP owners waste time on strategies that donât work. In this episode, Iâll outline a step-by-step, 90-day plan that helps you build momentum and generate quality leads without the guesswork. Youâll walk away with clear actions that can make a difference in your...
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Why MSPs Lose Deals: Analysis of 100 Lost Proposals
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Is your MSP leaving money on the table? In this episode of the Know, Grow, Scale Podcast, Laura Johns analyzes 100 lost proposals to reveal the shocking reasons why MSPs lose deals. Discover the critical mistakes that cost MSPs thousands in lost revenue. Laura breaks down common pitfalls in proposals, pricing, and presentations, giving you the insights to win more deals and boost your bottom line. Learn how to avoid these costly errors and finally achieve the growth you deserve. âĄď¸ Identify the top 3 proposal red flags that instantly turn off prospects. âĄď¸ Craft compelling proposals...
info_outlineJoin us for this special episode of the KNOW GROW SCALE podcast, where Laura Johns, founder and CEO of The Business Growers, introduces her groundbreaking new book: "Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business."
đď¸ In this episode, Laura:
- Shares her motivation for writing this essential guide for IT service providers
- Gives an overview of the book's structure and main themes
- Highlights key takeaways that can transform your MSP marketing strategy
- Discusses how the book bridges the gap between technical expertise and marketing know-how
đŻ Perfect for: MSP owners, IT business leaders, tech entrepreneurs, and anyone interested in the intersection of IT and digital marketing.
đ Want to get your hands on "Know Grow Scale"? Get your copy now: https://bit.ly/4gZVWLI
đ Discover why Laura's 20+ years of experience in tech marketing makes this book a must-read for anyone looking to grow their IT business. ___________________________________________________________________________
Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. https://go.thebusinessgrowers.com/schedule-now
If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
Visit us at www.thebusinessgrowers.com