BOOK RECAP: Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Release Date: 10/10/2024
Unlocking Growth for MSPs: A Deep Dive into MSPX with Matt Yesbeck
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode of the Know Grow Scale podcast, Laura Johns, founder and CEO of The Business Growers, interviews Matt Yesbeck of MSPX about innovative solutions for MSP growth. Matt introduces MSPX, the first unified marketplace for buying and selling managed services contracts, and shares the company's origin story and unique value propositions, including its Client Compass portfolio optimizer tool. The discussion also delves into the platformâs subscription model, the process of identifying contracts for divestiture, and the potential for accelerated revenue through their marketplace. Tune...
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From Cryptography to Cybersecurity Innovation: Gadalia O'Bryan on Eliminating Passwords and Empowering MSPs
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode, Laura Johns sits down with Gadalia OâBryan, founder and CEO of Dapple Security, an early-stage cybersecurity startup reshaping how businesses log in securely. With a bold mission to eliminate passwords and a channel-first model that empowers MSPs, Gadalia is leading the charge toward more human-centered digital security. Laura and Gadalia explore her unique journey from mathematician and NSA cryptographer to tech founder, sharing insights on what it takes to innovate in cybersecurity, lead authentically, and build strong networks of mentors and peers. Gadalia also opens up...
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The NCG Story: How to Scale Faster with the Right Telecom Partner
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode, Laura Johns sits down with father and son team Sam and Mikey Levine from National Communications Group (NCG) to unpack how theyâve built one of the most trusted telecom solutions practices by staying ahead of technology shifts and forging strong partnerships, especially with AT&T. From the early days of frame relay to todayâs SD-WAN, cloud voice, and 5G evolution, NCGâs story shows what it really takes to scale faster and smarter in telecom and IT. Sam and Mikey talk about vendor consolidation, master agreements, and vertical specialization (in...
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IParigonâs Approach: Reliable, Contractâfree VoIP & Leadership That Listens Featuring Jill Muensterman
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode of the Know Grow Scale podcast, Laura Johns talks with Jill Munsterman, President of IParigon, a womanâowned VoIP and Unified Communications provider thatâs changing the rules in telecom. Jill has been in telecommunications for 20 years. Sheâs built IParigon around three pillars: reliability, clear support, and flexibilityâno longâterm contracts. If you work in MSPs, telecom, or voice, or youâre leading a communications business, Jill brings real, usable advice on how to stay competitive and keep customers longer in this space. What Youâll Learn from...
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5 Takeaways from ScaleCon 2025: What MSPs Need to Know Right Now
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Laura Johns attended ScaleCon 2025 in New Orleans, and it did not disappoint. Between the energy of the city and the insights from MSP sales and marketing leaders, she came away with five practical takeaways that every MSP can learn from. In this episode, Laura shares what stood out most from the event and how MSPs can apply these lessons to strengthen their marketing, improve client relationships, and grow with purpose. Youâll hear about: Why local search still matters most The importance of building and nurturing your own list How to align your message with each stage of the...
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Building a Real Cybersecurity Company: Lessons from Open Securityâs CRO Kyle Hillman
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
What does it take to grow a cybersecurity firm that big companies actually trust? In this episode, Laura Johns talks with Kyle Hillman, CRO at Open Security, an offensive cybersecurity company led by a team of former military operators. Theyâve moved from subcontracting on pentests to directly serving some of the biggest names in tech and finance. Kyle breaks down whatâs working, whatâs broken, and how theyâre building a business that doesnât just talk about resilience, but they actually help clients prove it. If youâre leading growth, sales, or strategy inside...
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How to Sell Your MSP: Strategic Growth & Exit Lessons from Jay Dixon
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Whatâs your MSP actually worth â and what would make someone want to buy it? In this candid episode of the Know Grow Scale podcast, Laura Johns sits down with Jay Dixon, Founder of Criterion Consulting, to dig into the hard truths MSP owners face when building a business someone actually wants to buy. Jay's leadership provided him a sharp lens into the mistakes MSPs make that kill their valuation, and what smart operators do to prepare for the sale. If youâve ever thought about selling your MSP, or just want to build one with real enterprise value, this episode is required viewing....
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How Netverge is Using AI to Eliminate IT Alert Fatigue (and Help MSPs Scale Smarter)
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode of the Know Grow Scale podcast, Laura Johns sits down with Jim Gernatt, CEO and co-founder of Netverge, to explore how his company is transforming the way MSPs manage networks, systems, and alerts. Netverge was born out of real operational challenges, like excessive alerts, project delays, and time-consuming troubleshooting. Rather than adding another tool to the tech stack, Netverge consolidates key MSP functions into one AI-powered platform. The conversation covers: - Why traditional monitoring tools overwhelm engineers - How Netverge prioritizes real issues over false...
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Rev.io Client Summit Overview with Usman Zahoor at Rev.ioâs Summit
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
The countdown is on for Rev.ioâs Client Summit, and weâve got the inside scoop! In this episode, Laura Johns chats with Usman Zahoor, VP of Channel & Community, about what you can expect in Atlanta this September (10-12, 2025). We talk all about the sales and marketing workshop where our own CEO, Laura Johns, will be leading a workshop on how to grow your MSP into a lead machine. From the launch of Rev.ioâs brand-new AI-powered PSA platform to the industry-wide shift toward convergence, Usman shares what MSPs and others in the industry can expect to learn at the Rev.io Client Summit....
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How to Automate MSP Success
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Talking about automation with your MSP team can feel overwhelming or even a little threatening. You know it will save time. You know it will boost profit. But the minute you bring it up, people assume itâs about replacing jobs or overhauling everything at once. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, shows MSP owners how to make automation a no brainer for you and your team. Why avoiding automation is costing you time, money, and top talent Where to start automating (without a dev team or big budget) Simple wins you can implement...
info_outlineJoin us for this special episode of the KNOW GROW SCALE podcast, where Laura Johns, founder and CEO of The Business Growers, introduces her groundbreaking new book: "Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business."
đď¸ In this episode, Laura:
- Shares her motivation for writing this essential guide for IT service providers
- Gives an overview of the book's structure and main themes
- Highlights key takeaways that can transform your MSP marketing strategy
- Discusses how the book bridges the gap between technical expertise and marketing know-how
đŻ Perfect for: MSP owners, IT business leaders, tech entrepreneurs, and anyone interested in the intersection of IT and digital marketing.
đ Want to get your hands on "Know Grow Scale"? Get your copy now: https://bit.ly/4gZVWLI
đ Discover why Laura's 20+ years of experience in tech marketing makes this book a must-read for anyone looking to grow their IT business. ___________________________________________________________________________
Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. https://go.thebusinessgrowers.com/schedule-now
If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
Visit us at www.thebusinessgrowers.com