Mastering the Cybersecurity Marketing Funnel for B2B Success
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
Release Date: 04/10/2025
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Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
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Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
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Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
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Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
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Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
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Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
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Building a Real Cybersecurity Company: Lessons from Open Security’s CRO Kyle Hillman
Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs
What does it take to grow a cybersecurity firm that big companies actually trust? In this episode, Laura Johns talks with Kyle Hillman, CRO at Open Security, an offensive cybersecurity company led by a team of former military operators. They’ve moved from subcontracting on pentests to directly serving some of the biggest names in tech and finance. Kyle breaks down what’s working, what’s broken, and how they’re building a business that doesn’t just talk about resilience, but they actually help clients prove it. If you’re leading growth, sales, or strategy inside...
info_outlineIn this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you're a cybersecurity provider or MSP, you know it's not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyer’s journey, and ultimately drives revenue.
Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term client loyalty, this episode covers the entire funnel in a way that’s clear, actionable, and tailored to B2B audiences.
What you’ll learn in this episode:
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How to map your marketing to the cybersecurity buyer’s journey
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Strategies for creating awareness without overwhelming prospects
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Tips for addressing both technical and business decision-makers
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Ways to reduce perceived risk late in the sales process
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Post-sale tactics that support renewals, upsells, and referrals
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Metrics that actually matter in the cybersecurity space
If you want to create a marketing strategy that works with the sales cycle, not against it, this episode is for you.
Need help building a cybersecurity marketing strategy?
Visit thebusinessgrowers.com to learn more or book a call.
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About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.