The 80/20 Principle
Kristen David is an amazing lawyer who believes there are 6 fundamental systems that every law practice needs. She learned this when she needed a way to escape stress and burnout to gain massive fulfillment and freedom. For the past decade, she's coached lawyers on how to develop, maintain, and refine systems. And in this podcast episode, she shares her best tips that you can start systematizing your law practice. In this episode, you will hear: Importance of systems in legal defense The 6 key systems for legal practices Effective lead acquisition and marketing strategies for small...
info_outlineThe 80/20 Principle
If you want better clients, you need to convey that you are very special, not like most attorneys. How you convey that message is everything. You can't communicate in cliches or brazen claims. You must come across as sincere, thoughtful, and truly considerate. In this session, we'll discuss how to do that using simple, easy-to-write emails. In this episode, you will hear: Marketing tactics for attracting quality clients Effective marketing strategies for lawyers Client referral strategies with testimonials Email marketing for lawyers Resources from this Episode for my to see my...
info_outlineThe 80/20 Principle
Gabriel Marous is a New York business lawyer who runs his firm, making extensive use of VAs based in the Philippines. He had to figure out for himself how to recruit, hire, train, and manage his team of 10 VAs. Now, he helps other lawyers and business owners do the same. In this episode, you'll learn how he started doing this, what mistakes he made and overcame, and how you can take advantage of overseas VAs just like he has done. In this episode, you will hear: Leveraging overseas virtual assistants in business Transitioning to overseas virtual assistants Setting up virtual team operations...
info_outlineThe 80/20 Principle
How can you be more productive and enjoy doing so? Merely checking off boxes on a To-Do list isn't the answer. Attorney David Sparks has the best answer I've come across, and he explains it very well. David is exceptionally productive in juggling a mind-boggling number of responsibilities. Listen and learn David's incredible secrets to being productive in a way that enables you to accomplish a lot while feeling good (and not stressed). In this episode, you will hear: Productivity tips for attorneys Productivity and prioritization in modern life Finding meaning and accountability Finding...
info_outlineThe 80/20 Principle
As we all know, modern technology can create powerful leverage in any business. Unfortunately, it's complex and rapidly changing, which creates big challenges—especially for lawyers. Most lawyers lack the instincts to know what to focus on and prioritize, so they often make big mistakes when using technology. Fortunately, the five biggest mistakes can be avoided if you know what they are and how to avoid them. Listen and find out how. In this episode, you will hear: Avoiding lawyer technology adoption mistakes Avoiding technology mistakes in law Leveraging technology for maximum...
info_outlineThe 80/20 Principle
AI Chatbots powered by GPT-4 technology are improving rapidly so the opportunities are expanding for lawyers who want to leverage this to improve aspects of their practices. But which GPT4 chatbots are best? And what are the best opportunities for using them in your practice? That's what we'll cover in this episode. In this episode, you will hear: The emergence of generative AI chatbots and their implications for the legal industry Maximizing the features of advanced AI writing models The use of RAG and proprietary data to mitigate AI “hallucinations” Strategic use of AI...
info_outlineThe 80/20 Principle
LinkedIn is a goldmine for professional referrals. Think of it as a 24-hour networking event that runs 365 days a year. You can "attend" asynchronously and easily generate new referrals without spending a lot of time "working the room.” In this episode, you will hear: 24/7 receptionist and chatbot services Unlocking LinkedIn's potential Crafting effective taglines for lawyers Optimizing LinkedIn profile for SEO Leveraging linkedin for networking success Resources from this Episode My LinkedIn post about "" Justin Welsh's Justin Welsh's ($150 or $97) Justin Welsh's...
info_outlineThe 80/20 Principle
Podcasts are valuable troves of knowledge. And yet it's notoriously challenging to capture insights and take notes on things you want to remember. But now there's a magic solution that you'll definitely appreciate knowing about that you'll learn all about in this episode. In this episode, you will hear: Leveraging podcasts for professional growth Essential features for podcast listening Features and benefits of Snipd app Leveraging 80/20 Principle for success Resources from this Episode of : (podcast) Cal Newport's (e.g., Episode 287 on ) I did for folks in (to participate in...
info_outlineThe 80/20 Principle
In this episode, you'll learn how a Virginia lawyer found the best business coach to help his firm implement principles from the popular book “” (by Gino Wickman). Listen as Kellam Parks shares the process he used to research and vet candidates, and why he says the decision to hire a coach was "transformative." He also explains exactly why the principles in Traction are so helpful in growing a modern law practice. In this episode, you will hear: The benefits of applying the business book "Traction" to law practices Some challenges traditional law firms face Understanding the concept...
info_outlineThe 80/20 Principle
Hackers repeatedly use the same common ploys to fool most people most easily. Avoid becoming a victim by learning about these ploys and by using a tech tool that too many people do not know about (or use if they do know). In this episode, you'll learn about six excellent recommendations the AARP believes can protect people online. And learn more about the one that's most beneficial for everyone who uses the Internet via computer, tablet device, or smartphone. In this episode, you will hear: Technology in efficient law practices The importance of automated scheduling The benefits of...
info_outlineIf you want better clients, you need to convey that you are very special, not like most attorneys. How you convey that message is everything. You can't communicate in cliches or brazen claims. You must come across as sincere, thoughtful, and truly considerate. In this session, we'll discuss how to do that using simple, easy-to-write emails.
In this episode, you will hear:
- Marketing tactics for attracting quality clients
- Effective marketing strategies for lawyers
- Client referral strategies with testimonials
- Email marketing for lawyers
Resources from this Episode
- Sign up for my Educational Email course to see my process for encouraging opt-ins and then sending valuable information by email.
- Some lawyers resort to overly aggressive or awkward tactics that make them seem desperate and are off-putting to higher-quality clients (here's an example of what I mean).
- You can subscribe to my email list to see what my "conversational emails" look like.
- You should definitely subscribe to Dean Jackson's list. And to David Ward's email list as well (ignore his shabby web page; his emails are amazing).
- If you're collecting email addresses on a website consider doing this to help boost opt-ins.
- Check out my Inner Circle (an online community of friendly lawyers who are using technology to improve their practices and sharing their practical insights)
- Check out this Law-Tech Assessment if you want specific recommendations for improving based on the technology you're currently using in your practice
General Resources
- Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
- Focus on these essential tech tools for maximum traction in your practice.
- Take this short law practice assessment to identify your main strengths & weaknesses.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Thanks to My Sponsor
Smith.ai
Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.
If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.
Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).
And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.