LawNext on Location: Lunch with Alex Su of Latitude Legal In Alameda, Calif.
Release Date: 02/18/2026
LawNext
Martin Luther King famously said, "The arc of the moral universe is long, but it bends toward justice." My guest today quoted his words in her 2024 book, . But now, two years after that book's publication — at a moment when many see the rule of law under strain and speak openly of democratic backsliding — it is fair to ask: Are we still arcing toward justice? That is the question LawNext host Bob Ambrogi put to at the start of today’s conversation. Jefferson is a professor of law and the Joanne and Larry Doherty Chair in Legal Ethics at the University of Houston Law Center, and her work...
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When Anthropic launched Claude for Legal in May – more than 20 MCP connectors and a dozen practice-area plugins built specifically for legal work – it marked the company's biggest and most explicit commitment yet to the legal industry. It also reignited a debate that's been simmering since Anthropic's first legal plugin briefly rattled the stock prices of Thomson Reuters, RELX and Wolters Kluwer back in January: Is Anthropic’s entry into the legal market a major step forward for legal productivity? Or is it a threat to trust, governance and the existing legal-tech infrastructure? ...
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Last month, when Anthropic, developer of the popular AI assistant Claude, announced , much of the coverage in the media and the buzz on social media focused on what the announcement meant for law firms, in-house legal teams, and the legal tech ecosystem. But the less talked about side of the story was potentially the more impactful – Anthropic’s explicit commitment to access to justice, highlighted by a direct partnership with the and its free legal research platform. Suddenly, anyone with a legal problem and a chat window could access verified, authoritative legal materials,...
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Once upon a time, a legal tech vendor’s goal in getting seen by potential customers was to rank on the first page of Google search. But in the age of AI, that is no longer enough. Now, when a potential buyer asks ChatGPT, Claude or Gemini to recommend a vendor, what matters is whether the company shows up in the answer the AI generates. And that, increasingly, depends on who is quoting you, citing you, and treating you as the authority in your category. On this episode of LawNext, host Bob Ambrogi talks with two legal marketing and communications leaders who are seeking to help their...
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, the CEO and cofounder of , was last on this podcast . In the dog years of the legal industry’s AI age, that feels like a long time ago. Our conversation then was about law firms still feeling their way around generative AI. But now, as you will hear in this episode, the focus is about what it actually takes to put AI to work at scale — and iManage's answer is that it starts with what Neil calls a knowledge foundation: the content, context and governance layer that makes AI responses not just fluent, but relevant and trustworthy. Two weeks before we recorded this episode, iManage ...
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Recorded live at the annual meeting of the in New Orleans, this episode features a conversation with , president of the LMA and director of client intelligence at Sidley Austin, where she has spent 17 years building out roles at the intersection of marketing, business development, knowledge management and data. Earlier this year, Rachel was named a recipient of ALM's . Rachel and host Bob Ambrogi discuss how AI is reshaping the work of legal marketers, and why she believes the marketing community is uniquely positioned to help law firms move past the "I'm curious, I want to click the buttons"...
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Are courts the next frontier for legal AI? , founder and CEO of the AI-driven judicial case-preparation platofrm , believes they are. A former litigator at Quinn Emanuel and law clerk for the 2nd U.S. Circuit Court of Appeals, Klapper is building what he calls a "reasoning engine" for judges — AI tools designed to help them manage crushing caseloads by organizing case materials, flagging when lawyers bend the truth, and drafting bench memos and orders. LawNext host Bob Ambrogi interviews Klapper on the heels of significant news: Learned Hand just announced a partnership with the Superior...
info_outlineThis episode is recorded live, and is best enjoyed on YouTube. Watch the episode here.
While Bob is visiting San Francisco for two weeks, he is sitting down for conversations with legal tech innovators and entrepreneurs “in their natural habitats” – places in the Bay Area they consider special. Today, in the first in this series, Bob sits down for lunch with Alex Su, chief revenue officer at Latitude Legal, over Thai iced tea and tofu dishes at Phnom Penh House, a Cambodian restaurant in Alameda that Alex considers something of a personal institution, frequenting it for both family meals and business meetings.
Alex's career path is anything but linear. He started as an associate at Sullivan & Cromwell in New York, clerked for a federal judge in Chicago, then drifted through a plaintiff's firm, a brief solo practice, and ultimately a leap of faith into legal tech sales – joining e-discovery company Logikcull in 2016. From there, he moved to Everlaw, then to Ironclad, where he served as head of community development, building a reputation that spread well beyond any job title.
That reputation was shaped in large part by TikTok, where Alex's comedic, self-effacing videos skewering law firm culture – partners, associates, privilege logs and the absurdities of BigLaw – earned him more than 100,000 followers, got shared inside Ironclad's internal Slack, and ultimately helped land him his next job. It's a story of accidental virality and deliberate reinvention that mirrors the broader shifts he sees in the legal profession.
Now at Latitude Legal, an ALSP providing on-demand legal talent to law firms and corporate legal departments, Alex represents a kind of poetic symmetry: a lawyer known for championing "alternative careers" working at an "alternative legal services provider" — a label he thinks has outlived its usefulness, given how mainstream flexible legal talent has become.
Bob and Alex also dig into the current state of legal AI – what's overhyped, what's underhyped, and why the pandemic was arguably a bigger inflection point for legal tech adoption than generative AI. Plus, Alex and Bob reflect on Bob’s three decades of covering legal innovation, the stubborn persistence of the billable hour, and why the justice gap remains stubbornly wide despite all the talk of disruption.
It is a wide-ranging and candid conversation – one you may want to watch on video instead of just listening to the audio.
Thank You To Our Sponsors
This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out.
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Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks.
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Briefpoint, eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner).
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Legalweek, March 9-12, North Javits Center, New York City.
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Chapters
00:00 Intro to Today's Lunch: A Special In-Person Series
04:45 Career Transitions: From Law to Legal Tech
23:27 Going Viral: The TikTok Journey
25:10 Balancing Humor and Professional Identity
26:54 Redefining Career Paths for Lawyers
28:39 The Evolution of Legal Careers
30:35 Innovation in Legal Practice
34:07 The Impact of the Pandemic on Legal Technology
34:28 The Future of Legal Technology and AI
38:10 Navigating Uncertainty in Legal Services
40:18 The Ongoing Relevance of Traditional Legal Models
42:11 Personal Reflections and Future Outlook