How to Get More from Your Legal Marketing Agency (Without Spending More)
LAWsome by Consultwebs
Are you getting the most out of your agency? Do you think your agency is the best choice for you? In this episode, LAWsome co-hosts Tanner Jones and Matt Smyers sit down with the CEO at Agency Management Institute (aka AMI), Drew McLellan, to chat about the best ways to get the most out of your agency and how to know you have the right one. Drew was approached by his professor at his college and was hired as a contract copywriter for an agency. Later, he opened his own agency but realized he didn’t know how to run it. He hired a consultant, and ten years later, he bought them out and...
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Behind the Scenes with a Law Firm Fractional CMO
LAWsome by Consultwebs
Did you know that a fractional CMO can bring down your costs while increasing signed cases? In this episode, co-hosts Tanner Jones and Matt Smyers sit down with the co-founder and managing partner of LawFirm Fractional CMOs & S3 Growth Partners, Stuart Foster, to discuss how fractional CMOs can not only improve your numbers in signed cases but also your workload and spending. In running a law firm, Stuart knows that there are many roles to play. He talks about how LawFirm Fractional CMOs will not only take on most of those responsibilities, but also give your firm a complete audit...
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Why Most Law Firm Content Falls Short —and What the Top Firms Do Differently
LAWsome by Consultwebs
Are your competitors ranking over you in search, specifically AI overviews? In this episode, co-hosts Tanner Jones and Matt Smyers chat with David Arato, Founder of Lexicon Legal Content, to explore several strategies and tips that will improve your visibility and make your firm’s content creation more efficient. In 2009, David began writing marketing content, utilizing his background in law to develop impressive strategies. Through his experience, he has found that knowing exactly what your potential clients are looking for will put you a step ahead. David talks about how AI can be...
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Smashing Expectations: How The Hammer Built A Successful Law Firm Practice That Hits Hard
LAWsome by Consultwebs
“The most powerful person in the room is the most vulnerable.” This quote showcases Darryl Isaacs’s most valuable technique that can set you apart from your competitors: vulnerability. In this episode, LAWsome hosts Tanner Jones and Matt Smyers invite Darryl Isaacs, the Kentucky Hammer, to discuss how raw emotion and vulnerability can be powerful tools in marketing. Darryl has been invested in marketing strategies since before he got out of law school. No matter where he was, he always knew how to create an instant connection. To this day, he uses strategies...
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The Biggest Social Media Branding Mistake Lawyers Keep Making
LAWsome by Consultwebs
People don’t hire a law firm. They hire a lawyer. And what better place to showcase attorney personalities than social media? In this episode, join LAWsome co-hosts Tanner Jones and Matt Smyers as they bring Consultwebs Brand Manager, Paige Cook, into the fold to discuss how to balance personality and professionalism on social media. Paige has been working in the social media industry for over a decade and has been with Consultwebs for five years. She says, “Treat your online followers the same way you would if they were walking right through your law firm’s door.” Get in front of the...
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Bar Talk: The Hidden Value of Voluntary Bar Associations
LAWsome by Consultwebs
In this episode of LAWsome, cohosts Tanner Jones and Matt Smyers speak with Miami-Dade Bar executive director Bret Berlin. The Miami-Dade Bar is Florida’s largest and most active voluntary bar association. The trio explores Brett’s journey to his current role and dives into the hidden value of voluntary bar associations. Brett shares how bar associations can and should be more than just networking hubs—they're vital spaces for community-building, leadership development, and mentorship. He discusses the shift brought on by the pandemic, highlighting the rise of smaller, more targeted...
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A Candid Conversation About Law Firm Finances –What is Keeping Attorneys Up at Night?
LAWsome by Consultwebs
It’s not uncommon for small law firm owners and solo practices to struggle with cash flow and bills. Expenses for running a law firm are often high and unpredictable. Incoming cash flow can be irregular. So how can business owners achieve financial freedom? Darren Wurz, Founder of The Lawyer Millionaire Founders Network, sits down with LAWsome co-hosts Tanner Jones and Matt Smyers to share tips and tricks about law firm finances. They discuss why maximizing profit is just as important as growing your revenue. One of Darren’s philosophies is to treat savings like you are paying a bill....
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From Courtroom to Community: An Attorney’s Playbook for Impact
LAWsome by Consultwebs
Manage your time by understanding your “why”. Robert Simon owns a successful law firm, has co-founded an exclusive attorney community, JusticeHQ, and still manages to prioritize personal time with his wonderful family. How does he make it all happen? He shares his favorite time management tips with us. We discuss delegation, using your mission statement to guide your activities, and more. Robert aims to use his time to help as many people as possible. Find out how he does that, along with some of his favorite productivity hacks. You can connect with him on LinkedIn here - and...
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From Chaos to Control: Efficiencies Your Law Firm Should Be Utilizing
LAWsome by Consultwebs
“Activity does not equal productivity.” Inefficiencies hide and do damage, creating chaotic environments. Peter Webb, Founder of Firm Performance, brings his 25+ years of legal industry experience to the LAWsome podcast to help address inefficiencies in your law firm. On setting up your marketing team for success, he says, “Pouring gas into a broken machine isn’t going to make it run better. You need a well-oiled machine with the fuel to succeed.” Go from chaos to control with Peter’s tips on how to diagnose the inefficiencies that are holding your team back and hear his actionable...
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Lessons from Working with the Nation’s Top Law Firms
LAWsome by Consultwebs
Learn how the Founder & CEO of Crisp, Michael Mogill, started his business with only $500 in his pocket and shaped it into a leading law firm growth company. In this episode, he shares his story along with the lessons he has learned along the way with LAWsome co-hosts Tanner Jones and Matt Smyers. He says, "Entrepreneurship is placing a bet on yourself and your own decision making.” The group discusses motivators for success, the fear of the unknown as an entrepreneur, how smaller law firms can leverage digital marketing effectively, and the vitality of AI and efficiency in a...
info_outlineDid you know that a fractional CMO can bring down your costs while increasing signed cases? In this episode, co-hosts Tanner Jones and Matt Smyers sit down with the co-founder and managing partner of LawFirm Fractional CMOs & S3 Growth Partners, Stuart Foster, to discuss how fractional CMOs can not only improve your numbers in signed cases but also your workload and spending.
In running a law firm, Stuart knows that there are many roles to play. He talks about how LawFirm Fractional CMOs will not only take on most of those responsibilities, but also give your firm a complete audit and evaluation, so your hard-earned money is going where it should be. He discusses what signs may be showing and when it is appropriate to hire a fractional CMO.
He also talks about his version of a funnel: the customer journey. To capture the attention of potential clients, he uses a time-based structure of how the potential clients go from not knowing you exist to becoming a client. Stuart also clarifies some common fallacies most people have about fractional CMOs, like how fractional CMOs work with current agencies that law firms have already hired.
To learn more about fractional CMOs, listen to the latest LAWsome episode today!
You can connect with Stuart on his two websites, LawFirm Fractional CMOs and S3 Growth Partners and on his LinkedIn.
TLDR: In this episode, you will learn about
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When it is appropriate to bring in a fractional CMO
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How fractional CMOs and agencies work together
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What fractional CMOs do to increase cases while decreasing costs