Episode 21 - Making Sense of Social Media, with Ethan Wall (05/30/2018)
Release Date: 04/28/2018
Episode 40 - From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn
Legal Marketing Radio
From Concept to Practice: Operationalizing New Tech in Law Firms With Pete Terryn In this episode of Legal Marketing Radio, Pete Terryn, Director of Operations at New Wave Technology Partners, discusses the integration of AI in law firms. Pete, who co-founded the West Michigan AI Lab and co-hosts the podcast AI Lab Unfiltered, details his personal journey with AI, practical applications, and the importance of having an AI champion. He emphasizes that AI is accessible even for non-experts, and shares valuable insights on implementing AI while ensuring data security and proper usage...
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Episode 39 - Tim McKey on Operational Excellence in Law Firms
Legal Marketing Radio
Operational Excellence in Law Firms with Tim Mckey In this episode of Legal Marketing Radio, Chip LaFleur chats with Tim Mckey, co-founder of Vista Consulting, about achieving operational excellence in law firms. Tim, a seasoned CPA and business consultant, shares his insights on strategic planning, financial analysis, and guiding business owners towards success. They discuss four key ways to grow a plaintiff law firm: acquiring more cases, increasing case resolution value, enhancing client experience, and refining processes. Tim emphasizes the importance of metrics and reporting for...
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Episode 38 - Building a Brand: Strategies for Law Firms with John Czeranna
Legal Marketing Radio
Mastering Legal Branding: Insights from John Czeranna on Strategies for Small Firms In this episode of Legal Marketing Radio, hosted by LaFleur Marketing, the focus is on effective branding strategies for small law firms. The featured guest, John Czeranna—Executive Director and Partner at Witandcraft—shares his expertise on the significance of branding for legal practices. Czeranna, who has worked with major brands like Ford and Pfizer, discusses how small firms can create strong, purpose-driven marketing campaigns. Key topics covered include the importance of understanding...
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Episode 37 - AI Readiness for Law Firms with John Johnston
Legal Marketing Radio
Preparing Law Firms for an AI-Enabled Future: An Interview with John Johnston of PeopleIT In this episode of Legal Marketing Radio, Chip LaFleur speaks with John Johnston, co-founder of PeopleIT, about preparing law firms for an AI-enabled future. They discuss the importance of data architecture, the integration of AI tools, and the significance of having rigorous, repeatable processes in place. John emphasizes the need for proper training and accountability of teams, especially when dealing with sensitive data. The conversation also touches on practical steps law firms can...
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Episode 36 - Law Firm Exit Strategies and Valuation
Legal Marketing Radio
In this episode of Legal Marketing Radio, Chip LaFleur from LaFleur Marketing speaks with Jeremy Poock, Principal at Senior Attorney Match. They delve into exit strategies for lawyers looking to transition their firms and explore the complexities in valuing law firms. Jeremy shares insights on designing succession plans, the importance of digital marketing, and the distinctions between Law Firm Sales 1.0 and 2.0. They also discuss the challenges and opportunities for senior attorneys in transferring their practice to younger, growing firms. Jeremy emphasizes the importance of embracing digital...
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Episode 35 - Strategic Leadership Insights with Lt. Col. Matt Rasmussen
Legal Marketing Radio
Join us this week on Legal Marketing Radio as we dive into the world of strategic leadership and situational awareness with special guest Lieutenant Colonel Matt Rasmussen. Currently serving as an assistant professor at the U.S. Army War College, Lt. Col. Rasmussen has extensive experience in military operations, having deployed to Iraq and Afghanistan multiple times. In this episode, we explore how military strategies and situational awareness can be applied in business settings to create more effective leadership and decision-making. Learn about the importance of maintaining environmental...
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Episode 34 - Lessons in marketing for lawyers and law firms, with Jeana Goosmann
Legal Marketing Radio
Jeana Goosmann, CEO, Founder, and Managing Partner of Goosmann Law Firm, discusses the rise of her firm and the role marketing played in establishing its reputation.
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Episode 33 - How to get reviews: Best practices for law firms, with Mandy Hicks and Hally Pinaud
Legal Marketing Radio
This episode we explore how Google and other reviews can amplify your brand and boost your conversion rates—and how you can boost the volume and quality of your reviews.
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Episode 32 – Lead tracking platforms: Everything your law firm should know, with Harlan Schillinger (10/28/2021)
Legal Marketing Radio
This episode we discuss what you should be looking for in a lead tracking platform, how to best utilize it for managing leads, and how to effectively grow your law firm.
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Episode 31 - A look inside technology best practices for law firms, with Zack Glaser (08/25/2021)
Legal Marketing Radio
In this episode of Legal Marketing Radio, we are joined by Lawyerist Legal Tech Advisor, Zack Glaser. We will be discussing current technology trends, obstacles law firms are encountering, and some of the top solutions Zack has seen work in the industry.
info_outlineEthan Wall of Social Media Law and Order joins us to demystify social media marketing for attorneys. Host Steven Thomas Kent and Ethan discuss how to plan effective social marketing campaigns by starting with the end in mind. We also talk about how different types of attorneys can improve audience engagement on social platforms and discuss the merits and pitfalls of using contests and giveaways to grow your following.