Episode 21 - Making Sense of Social Media, with Ethan Wall (05/30/2018)
Release Date: 04/28/2018
Legal Marketing Radio
Operational Excellence in Law Firms with Tim Mckey In this episode of Legal Marketing Radio, Chip LaFleur chats with Tim Mckey, co-founder of Vista Consulting, about achieving operational excellence in law firms. Tim, a seasoned CPA and business consultant, shares his insights on strategic planning, financial analysis, and guiding business owners towards success. They discuss four key ways to grow a plaintiff law firm: acquiring more cases, increasing case resolution value, enhancing client experience, and refining processes. Tim emphasizes the importance of metrics and reporting for...
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Mastering Legal Branding: Insights from John Czeranna on Strategies for Small Firms In this episode of Legal Marketing Radio, hosted by LaFleur Marketing, the focus is on effective branding strategies for small law firms. The featured guest, John Czeranna—Executive Director and Partner at Witandcraft—shares his expertise on the significance of branding for legal practices. Czeranna, who has worked with major brands like Ford and Pfizer, discusses how small firms can create strong, purpose-driven marketing campaigns. Key topics covered include the importance of understanding...
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Preparing Law Firms for an AI-Enabled Future: An Interview with John Johnston of PeopleIT In this episode of Legal Marketing Radio, Chip LaFleur speaks with John Johnston, co-founder of PeopleIT, about preparing law firms for an AI-enabled future. They discuss the importance of data architecture, the integration of AI tools, and the significance of having rigorous, repeatable processes in place. John emphasizes the need for proper training and accountability of teams, especially when dealing with sensitive data. The conversation also touches on practical steps law firms can...
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In this episode of Legal Marketing Radio, Chip LaFleur from LaFleur Marketing speaks with Jeremy Poock, Principal at Senior Attorney Match. They delve into exit strategies for lawyers looking to transition their firms and explore the complexities in valuing law firms. Jeremy shares insights on designing succession plans, the importance of digital marketing, and the distinctions between Law Firm Sales 1.0 and 2.0. They also discuss the challenges and opportunities for senior attorneys in transferring their practice to younger, growing firms. Jeremy emphasizes the importance of embracing digital...
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Join us this week on Legal Marketing Radio as we dive into the world of strategic leadership and situational awareness with special guest Lieutenant Colonel Matt Rasmussen. Currently serving as an assistant professor at the U.S. Army War College, Lt. Col. Rasmussen has extensive experience in military operations, having deployed to Iraq and Afghanistan multiple times. In this episode, we explore how military strategies and situational awareness can be applied in business settings to create more effective leadership and decision-making. Learn about the importance of maintaining environmental...
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Jeana Goosmann, CEO, Founder, and Managing Partner of Goosmann Law Firm, discusses the rise of her firm and the role marketing played in establishing its reputation.
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This episode we explore how Google and other reviews can amplify your brand and boost your conversion rates—and how you can boost the volume and quality of your reviews.
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This episode we discuss what you should be looking for in a lead tracking platform, how to best utilize it for managing leads, and how to effectively grow your law firm.
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In this episode of Legal Marketing Radio, we are joined by Lawyerist Legal Tech Advisor, Zack Glaser. We will be discussing current technology trends, obstacles law firms are encountering, and some of the top solutions Zack has seen work in the industry.
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Frank Ramos joins us for this episode of Legal Marketing Radio to discuss: • how lawyers can utilize LinkedIn to make the most of the platform • best practices for building and retaining relationships • how to get creative with your marketing • habits to benefit your professional social media that help grow your law firm and career • how to avoid common mistakes and pitfalls Frank is the managing partner of the Miami litigation firm of Clarke Silverglate, P.A., where he practices in the areas of personal injury defense, product liability, employment and commercial litigation. Connect...
info_outlineEthan Wall of Social Media Law and Order joins us to demystify social media marketing for attorneys. Host Steven Thomas Kent and Ethan discuss how to plan effective social marketing campaigns by starting with the end in mind. We also talk about how different types of attorneys can improve audience engagement on social platforms and discuss the merits and pitfalls of using contests and giveaways to grow your following.