How to Bring Brands to the Global Level with Malte Karstan
Release Date: 06/09/2022
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info_outlineWould you like to discover how to build, buy and scale consumer brands globally? In this week’s episode, our guest, Malte Karstan gives a closer look at the background of BBG (Berlin Brands Group), and how they were able to maximize the potential outset of the Amazon platform on their own websites, and other marketplaces in Europe and internationally. He also touches on what happens post-acquisition with the brands they buy, and who is responsible to see the growth of those brands long-term. Listen and enjoy!
After his first sales experience on eBay in 1998, Malte became quickly fascinated by the market-places Amazon and Alando. On the direct path to becoming an eBay platinum power seller, his business grew rapidly nationally, but internationalization and expansion were particularly appealing to him. Represented on platforms and marketplaces in over 60 countries, his products reached customers in 170 countries around the world. In 2018 he sold his companies and since then is part of BBG.
[00:01 - 10:39] Always Give and Take
- How Malte got connected to eCommerce
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- His experience with the music industry
- Working with big companies based in Japan and New York
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- Engaging with the BBG
- Malte’s outlook on doing eCommerce is a new way
- Why he decided to add already established brands
[10:40 - 29:53] Building Your Own Brands
- What you need to envision brands and scale them
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- How BBG has become one of the biggest players in the marketplaces
- The common theme across the different brands that were the early adopters of BBG
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- Democratizing the market and finding creative alternatives
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- Creating things that are affordable for a wide range of people
- Quality should reflect a higher level than expected
- What sets BBG apart in the marketplace
[29:54 - 50:37] Let’s Optimize!
- Malte’s insights about where eCommerce is going
- What foresight BBG has for a brand post-purchase
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- Do the roll out into the new territories where the brand is not existing
- The logistics side of product management
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- International rollout
- Why the role of brand managers is key for your brand
- How Malte feels to be part of the process of making millionaires
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- You have to look for a win-win situation
[50:38 - 55:10] Closing Segment
- Malte on the four rapid-fire questions
- Book a strategy session, drop your questions and comments on https://letstalkexits.com
Key Quotes:
“It's all about trust, and it's all about expecting things reading things and science earlier.” - Malte Karstan
“There are some problems on the road all the time, and you cannot l avoid everything and always shine bright. It's not possible. But if they're substantially something, then you will succeed long tail. ” - Malte Karstan
Connect with Malte
Website: https://www.berlin-brands-group.com/en
Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com
Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman
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