How to Scale and Sell an 8-Figure Amazon FBA Business with Michal Specian
Let's Talk Exits
Are you sure how to streamline and systemize your Amazon FBA businesses to earn more and work less? In this episode, Michal Specian joins us to discuss his journey from launching his Amazon business, growing it to an eight-figure business with only a small team, and successfully selling the business. He shares his strategies for product development, product launches, optimizing listings, building teams, and systemizing businesses for successful exits. Michal offers practical tips on how to stand out from other sellers and breaks down the process of selling the business - from finding potential...
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A Proven System for Hiring & Scaling with Nathan Hirsch
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Are you ready to crack the code on hiring and scaling your business with virtual assistants? From his experience of selling textbooks in college to building an army of VAs to run his business, Nathan shares his expert advice on outsourcing and delegating to grow a business. He discusses the importance of hiring the right people, setting expectations with potential hires, investing in training, and motivating people long-term. You will gain insight into the value of delegating properly, the three types of people essential to a successful business, the common mistakes entrepreneurs make when...
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Improving the Overall Operations of Amazon FBA Sellers with Eytan Wiener
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What do you need to focus on to still be successful on Amazon? In this conversation, Eytan Wiener explores his successful business model of bundling products and selling them on Amazon to help achieve maximum value for the eventual sale of his company. He discusses the importance of having a passion for one’s business and its industry, investing time and money into making quality products, and diversifying across channels to create a more sustainable and valuable business model. Eytan talks about the significance of delegation and objective decision-making for entrepreneurs to be successful....
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Online Marketing Solutions for Brands with Norman "The Beard Guy" Farrar
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Is there a way to gain more impressions and increase conversions on Amazon using posts? In this episode, Norman Farrar touches on the importance of building a brand and how you can develop a perceived value for your products. He digs into product development, how to optimize your listing, and how to utilize all the different tools Amazon provides in order to build a stronger brand. Norman breaks down the story behind the 'Beard Guy' name and how he helps other entrepreneurs become influencers on Amazon by infusing personality into a brand. Tune in now to hear this inspiring story and helpful...
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Getting Your Brand the Attention it Deserves with Manuel Suárez
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What if you could actually create a content machine outside of Amazon that will bring you traffic all day long? Aside from a great strategy to capture attention, content is something to immortalize who you are on planet earth. In this episode, Manuel Suárez digs dive into how content creation outside of Amazon can be used to create a legacy and leave something behind that will last much longer than any business. He points out how wide to go with different media platforms, how to develop proper content, and how to narrow your focus to ensure that you're serving a certain customer base. Tune in...
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Tips to Master Amazon's Ecosystem with Former Amazon Executive, Stan Friedlander
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Curious about how to best do business with Amazon and what to do if something goes wrong? In this episode, Stan Friedlander digs deep into the culture inside Amazon, how Amazon is growing its own categories, and how Amazon really looks at large private-label sellers. He also discloses the acquisition between Zappos and Amazon and how that really reflected in the internal culture. Stan points out why Amazon is still the dominant player in e-commerce and encourages sellers to diversify their interests by selling on more than one platform. Listen and enjoy! Stan Friedlander was chief merchant/gm...
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Helping People Launch, Scale & Exit for 7+ Figures with Jon Elder
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Are you ready to grow your brands and dominate on Amazon? In this episode, Jon Elder shares how he was able to build five brands and exit them successfully. He navigates into what has changed in the Amazon space, the importance of product development, and how to really be authentic on social media. John's advice for new Amazon sellers is to avoid making the same mistakes that he did, learn as much as possible about the market and product, and use that information to pivot into a thriving business. Listen and enjoy! Jon currently runs Black Label Advisor, an Amazon consultancy focused solely on...
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Bring Winning Products to Market with Henrik Johansson
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Are you weighed down by the time and stress of making a product? In this episode, Henrik Johanson, the CEO of Gembah, shares what has changed in product development and what elements people should take into account to get it to markets properly. He provides great advice for people who are trying to develop a new product and points out why it's important to have a clear vision and work with factories that can create the product according to their vision. Henrik and Meny disclose some of the trends they are seeing in the marketplace, the current state of product innovation, the shift towards...
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Powerful Data Insights to Grow Your Amazon Business with Jon Tilley
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The discipline of truly understanding your accounting, your numbers, and your profits will help you to make decisions quickly and easily. In this episode, Jon Tilley talks about how important metrics and data are for every Amazon seller. He stresses how the marketplace has matured and why you should clearly understand your market, your niche, and your competitors in order to rank and be successful on Amazon. Pay close attention as Jon shares what happens when sellers don’t use data and the tools to their fullest potential. Listen and enjoy! Jon Tilley initial career spanned 15 years working...
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How to Build An Online Business & Ensure Long-Term Growth with Neil Twa
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Are you figuring out how to build & grow your business while still having the opportunity to exit when the time is right? In this episode, Neil Twa shares his insights about how the eCommerce space has evolved and how you can still be successful if you follow the right path. He breaks down how he addresses launching new products and why it's a different approach than others. Neil digs into how to prevent yourself from sabotaging your business and make it grow organically. If you are looking to build a successful brand on Amazon, this episode is definitely for you! Mr. Twa is the co-founder...
info_outlineDo you want to launch products with remarkable results on all eCommerce platforms? In this episode, Andrew Morgans, a thought leader in the Amazon Branding space delves into his passion for branding done right for Amazon sellers. He also touches on what are the micro-steps you could do to enhance your branding if you're an Amazon seller. Andrew breaks down relevant tips of what you should consider when doing a listing and what it can do for your conversation rates. Tune in and learn the importance of branding and the micro and macro steps of a proper branding strategy. Listen and enjoy!
Andrew is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million.
[00:01 - 09:10] Thinking Like the Brand
- Andrew’s background and work
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- His 11 years of experience in the Amazon space
- Being an eCommerce manager
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- Discovering the internal challenges that brands are having
- Where the Marknology™ name comes from
- Branding and Marketing on the eCommerce channels
[09:11 - 29:56] Knowing the Rules to Play the Game the Best Way
- How Andrew describes the opportunity of eCommerce
- What branding really means
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- It evokes emotion and specifically gets customers to trust the company
- Andrew’s outlook on good branding vs bad branding on Amazon
- The difference between demand generation vs demand capture
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- Know your skills as a marketer
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- Check who's the person working on the project to see if it’s a fit
[29:57 - 48:14] You Can't Brand Yourself Overnight
- What makes an FBA seller different from an agency
- You have to play a long game to build a brand that people know and trust
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- The only thing that can really create a brand is consistency over time
- I want my reputation to remain intact
- Andrew’s advice on how to reevaluate where people are with branding
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- Look at your competition, products, and listings
- How to build a strong culture within your company
[48:15 - 52:22] Closing Segment
- Andrew on the four rapid-fire questions
- Book a strategy session, drop your questions and comments on https://letstalkexits.com
Key Quotes:
“I want to sell by creating something that will last a long time and that has a good reputation.” - Andrew Morgans
“I think anyone building a business where people rely on that business, being short-sighted could be the difference in making it or not.” - Andrew Morgans
Connect with Andrew
Website: https://www.marknology.com/
Andre Morgans(LinkedIn, Instagram)
Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com
Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman
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