How to Scale and Sell an 8-Figure Amazon FBA Business with Michal Specian
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Are you sure how to streamline and systemize your Amazon FBA businesses to earn more and work less? In this episode, Michal Specian joins us to discuss his journey from launching his Amazon business, growing it to an eight-figure business with only a small team, and successfully selling the business. He shares his strategies for product development, product launches, optimizing listings, building teams, and systemizing businesses for successful exits. Michal offers practical tips on how to stand out from other sellers and breaks down the process of selling the business - from finding potential...
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A Proven System for Hiring & Scaling with Nathan Hirsch
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Are you ready to crack the code on hiring and scaling your business with virtual assistants? From his experience of selling textbooks in college to building an army of VAs to run his business, Nathan shares his expert advice on outsourcing and delegating to grow a business. He discusses the importance of hiring the right people, setting expectations with potential hires, investing in training, and motivating people long-term. You will gain insight into the value of delegating properly, the three types of people essential to a successful business, the common mistakes entrepreneurs make when...
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Improving the Overall Operations of Amazon FBA Sellers with Eytan Wiener
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What do you need to focus on to still be successful on Amazon? In this conversation, Eytan Wiener explores his successful business model of bundling products and selling them on Amazon to help achieve maximum value for the eventual sale of his company. He discusses the importance of having a passion for one’s business and its industry, investing time and money into making quality products, and diversifying across channels to create a more sustainable and valuable business model. Eytan talks about the significance of delegation and objective decision-making for entrepreneurs to be successful....
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Online Marketing Solutions for Brands with Norman "The Beard Guy" Farrar
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Is there a way to gain more impressions and increase conversions on Amazon using posts? In this episode, Norman Farrar touches on the importance of building a brand and how you can develop a perceived value for your products. He digs into product development, how to optimize your listing, and how to utilize all the different tools Amazon provides in order to build a stronger brand. Norman breaks down the story behind the 'Beard Guy' name and how he helps other entrepreneurs become influencers on Amazon by infusing personality into a brand. Tune in now to hear this inspiring story and helpful...
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Getting Your Brand the Attention it Deserves with Manuel Suárez
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What if you could actually create a content machine outside of Amazon that will bring you traffic all day long? Aside from a great strategy to capture attention, content is something to immortalize who you are on planet earth. In this episode, Manuel Suárez digs dive into how content creation outside of Amazon can be used to create a legacy and leave something behind that will last much longer than any business. He points out how wide to go with different media platforms, how to develop proper content, and how to narrow your focus to ensure that you're serving a certain customer base. Tune in...
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Tips to Master Amazon's Ecosystem with Former Amazon Executive, Stan Friedlander
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Curious about how to best do business with Amazon and what to do if something goes wrong? In this episode, Stan Friedlander digs deep into the culture inside Amazon, how Amazon is growing its own categories, and how Amazon really looks at large private-label sellers. He also discloses the acquisition between Zappos and Amazon and how that really reflected in the internal culture. Stan points out why Amazon is still the dominant player in e-commerce and encourages sellers to diversify their interests by selling on more than one platform. Listen and enjoy! Stan Friedlander was chief merchant/gm...
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Helping People Launch, Scale & Exit for 7+ Figures with Jon Elder
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Are you ready to grow your brands and dominate on Amazon? In this episode, Jon Elder shares how he was able to build five brands and exit them successfully. He navigates into what has changed in the Amazon space, the importance of product development, and how to really be authentic on social media. John's advice for new Amazon sellers is to avoid making the same mistakes that he did, learn as much as possible about the market and product, and use that information to pivot into a thriving business. Listen and enjoy! Jon currently runs Black Label Advisor, an Amazon consultancy focused solely on...
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Bring Winning Products to Market with Henrik Johansson
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Are you weighed down by the time and stress of making a product? In this episode, Henrik Johanson, the CEO of Gembah, shares what has changed in product development and what elements people should take into account to get it to markets properly. He provides great advice for people who are trying to develop a new product and points out why it's important to have a clear vision and work with factories that can create the product according to their vision. Henrik and Meny disclose some of the trends they are seeing in the marketplace, the current state of product innovation, the shift towards...
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Powerful Data Insights to Grow Your Amazon Business with Jon Tilley
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The discipline of truly understanding your accounting, your numbers, and your profits will help you to make decisions quickly and easily. In this episode, Jon Tilley talks about how important metrics and data are for every Amazon seller. He stresses how the marketplace has matured and why you should clearly understand your market, your niche, and your competitors in order to rank and be successful on Amazon. Pay close attention as Jon shares what happens when sellers don’t use data and the tools to their fullest potential. Listen and enjoy! Jon Tilley initial career spanned 15 years working...
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How to Build An Online Business & Ensure Long-Term Growth with Neil Twa
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Are you figuring out how to build & grow your business while still having the opportunity to exit when the time is right? In this episode, Neil Twa shares his insights about how the eCommerce space has evolved and how you can still be successful if you follow the right path. He breaks down how he addresses launching new products and why it's a different approach than others. Neil digs into how to prevent yourself from sabotaging your business and make it grow organically. If you are looking to build a successful brand on Amazon, this episode is definitely for you! Mr. Twa is the co-founder...
info_outlineAre you taking advantage of the most innovative resources available to Amazon sellers? In this episode, the co-founder of Seller.Tools, talks about his first exit and how he came up with the idea of creating seller.tools. He also touches on how you can find a strategic buyer and what other sellers look at when they're looking to exit. Troy delves into the whole concept of tools for Amazon sellers, how to use them, how to not use them, and what to look out for when you see tools. Pay close attention to Troy's answer about the number one mistake sellers do when they're looking at tools for Amazon. Listen and enjoy!
Troy Johnston is the Co-Founder of Seller.Tools and M&A Advisor at Carbon6. He brings a wealth of on-channel Amazon and e-commerce knowledge as a 7-figure Amazon earner with 2 successful exits. Today Troy focuses on leading strategic M&A in the Amazon SaaS space with the disruptive SaaS aggregator Carbon6.
[00:01 - 07:43] Amazon and E-Commerce Brand Builders
• Troy's experience being the co-founder of seller.tools and M&A Advisor at Carbon6
- How he brings a wealth of Amazon and e-commerce knowledge as a seven-figure Amazon seller
- His exit and how he found his strategic buyer
- Why a seller's exit strategy shines through in strategic buyer search
• Why it is a good time to go to market and entertain the acquisition of a brand
[07:44 - 25:41] The Software Is An Investment Sellers Should Be Willing to Make
• SAS tools help Amazon sellers stay ahead of the competition
- SAS has been constantly evolving to address the challenges of sellers in the Amazon ecosystem
- API integration is key for SAS because it allows sellers to access Amazon's vast data set
• What makes it difficult for tools to provide reliable insights
- There is a lot of uncertainty and volatility when it comes to Amazon data
• Software becomes obsolete quickly in the Amazon ecosystem, so SAS should be careful when adding new features or automation
[25:42 - 43:39] How to Automate Your Amazon Seller Tools to Maximize Results
• The reason why sellers should use automation
- It keeps key areas of their business running smoothly, while also focusing on ranking in Amazon reviews
- Automations can help sellers take care of important data points without having to spend time manually checking them
• The challenge for brands is that Amazon is releasing so much first-party data that it can be difficult to make informed decisions with it.
• Sellers should focus on fewer reports and take action on the most important ones
[43:40 - 49:05] Closing Segment
• Troy on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com
Want to connect with Troy
Website: https://seller.tools/
https://www.carbon6.io/
Troy Johnston (LinkedIn, Facebook)
Key Quotes:
"If you can add in those automations and add some predictability to your business, that is an investment you should be willing to make." - Troy Johnston
"If I can quantify what type of costs, human error, human delays, any of those elements that I can mitigate through software, I'll take that software investment any day of the week." - Troy Johnston
Visit Let’s Talk Exits and drop your questions and comments https://letstalkexits.com
Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman
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