How Life Sciences Leaders and Teams Must Evolve to Build a Data-Driven Organization
Life Sciences Leadership With Jasmeet Sawhney
Release Date: 04/06/2022
Software-Driven Transformation of Promotional Measurement, Planning, and Activation
Life Sciences Leadership With Jasmeet Sawhney
Life science organizations must evolve and adapt for future success. Today, Sameer Sardana, Leader of Product Development at Axtria, discusses transforming operational methodologies within life sciences. He delves into the agencies responsible for promotional planning, measurement, and activation, stressing the significance of accurate analysis measurement. Sameer also discusses how MLOps (Machine Learning Operations) workstreams and technologies empower stakeholders and marketers to make real-time promotion decisions, driving pivotal decision-making processes. Sameer adds that this...
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Building a Commercial Function for Emerging Pharma: Challenges & Learnings
Life Sciences Leadership With Jasmeet Sawhney
Matt Bachman is in charge of the Commercial Operations for Milestone Pharmaceutical company, a biotech company launching a novel treatment for patients with PSVT. Jasmeet and Matt discuss the intricacies of building a commercial function for an emerging pharma company, with Matt highlighting distinctions between working in a large pharmaceutical company versus a smaller one. They also delve into crucial factors influencing decision-making for the future, with a particular emphasis on the formidable challenge of navigating data considerations. Matt introduces a compelling and reflective...
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Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value
Life Sciences Leadership With Jasmeet Sawhney
Sunil Agarwal is the Principal and Head of Clinical Excellence Practice at Axtria. He leads digital transformation and improvement programs for top pharma companies. Jasmeet and Sunil discuss how patients can be served better by including real-world data in clinical trials and research. Real-world data is not a replacement for traditional trials, but it is helping drive the future evolution and innovation in our industry. The goal is to save lives and provide better patient outcomes. Don’t miss this thought-provoking episode. IN THIS EPISODE: [2:50] Sunil explains the...
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Capitalizing on the Journey of Data to Drive Efficient Business Insights
Life Sciences Leadership With Jasmeet Sawhney
Ashish Thakur, a strategy and technology executive at Axtria, joins the podcast this week. Ashish has a proven track record of fostering business growth through insightful data utilization for his clients. We'll dive into the concept he terms the "Journey of Data" and use real-life examples to illustrate how this approach can effectively transform struggling businesses into thriving ones. Furthermore, we'll delve into the signal-to-noise ratio, discerning the value of data and distinguishing between meaningful and irrelevant information. Join us for an insightful exploration of the Journey of...
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The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI
Life Sciences Leadership With Jasmeet Sawhney
In this episode, we are delighted to have Arvind Balasundaram as our guest, who serves as the head of the Commercial Insights & Analytics (I&A) division at Regeneron, a pioneering biotechnology firm renowned for its groundbreaking medical innovations. Our conversation centers around data, analytics, and artificial intelligence (AI)'s pivotal role in the Life Sciences industry. Arvind shares his insights on the three significant shifts currently unfolding in the realm of data and analytics, and he delves into the crucial consideration of quantity versus quality when making data-driven...
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The Evolution of Data Science and the Watershed Moment for the Life Sciences Industry
Life Sciences Leadership With Jasmeet Sawhney
It is crucial for life science businesses to keep up with the fast changing technology in their space. Shikha Singhal, the Head of Data Science practice at Axtria joins us to discuss how the shift in technology is impacting life sciences and why data science is suddenly rising to the attention of so many people currently. She discusses the challenges that customers are facing and how companies should build the capabilities to handle the challenges. Tune in today to learn where companies are seeing the most immediate impacts and how to stay ahead of the curve. In This Episode: [3:13] Why...
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An Ecosystem to Get Patient Engagement Right and Enable an “Everything Patient” Mindset
Life Sciences Leadership With Jasmeet Sawhney
Patient experience and engagement is so vital to their health success. Vishal Singal, a Principal at Axtria, highlights why patient engagement is so critical and what aspects need to be implemented for patients to feel like they are in charge of their health and medical decisions. He is helping pharma companies drive patient engagement by focusing on patient preferences and goals, the limits or tools set in the ecosystem that develops trust and transparency with the patients, integrated experience, and growing patient cohorts. It’s essential for patients to feel like they are in control....
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The Evolution of Marketing Mix Modeling and Preparing for the Future
Life Sciences Leadership With Jasmeet Sawhney
The evolution of marketing mix modeling is changing how companies do business. Not only is it affecting how analysts and business users relate to the marketing mix, but it is also creating a large shift regarding budgeting. Dr. Rosenwein, the Director of Advanced Analytics & Data Science at Bayer, joins us to discuss what he is seeing with the evolution of marketing mix modeling and how to prepare for the future. He talks about what we have seen so far in the marketing mix evolution and what is the driving force behind it. Dr. Rosenwein also highlights why understanding evolution is...
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Thriving in the Experience Economy and Managing the Generational Diversity
Life Sciences Leadership With Jasmeet Sawhney
In today’s episode we are joined by Terry Coutsolioutsos, Senior Vice President of Sales Operations, Marketing, and Communications at Siemens Healthineers. We discuss how the “experience economy” has become so critical for business, yet the life sciences industry still struggles to meet the needs of both their customers and employees. Tune in to learn how these companies can use data and analytics, and the right mindset, to adapt quickly. IN THIS EPISODE: [2:50] Why has the “experience economy” become so important, not just for MedTech but for the success of every...
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Post-COVID Mindset — How the Modern Field Force Operations Must Evolve
Life Sciences Leadership With Jasmeet Sawhney
In today’s episode, we are joined by Mehmet Bozbay, Head of Field Deployment, Incentives & Analytics at Astellas Pharma US. We discuss the evolution of the field force and how it plays into the success of sales reps. Mehmet talks about the shift seen since the pandemic and what areas need enhancing to create the proper execution and effectiveness for success. He talks about how the role of sales reps is evolving and where customers are expecting more. Tune in to learn how healthcare providers and sales reps are changing the game, where they are investing, and other tips on improving the...
info_outlineIn this episode, we are joined by Bharti Rai, an accomplished and versatile leader with 25 years of experience in healthcare and Big 4 management consulting. She has been at the forefront of strategy, business, and digital transformations to champion data-driven decision-making and customer-centricity with a dynamic and collaborative leadership style. We discuss the biggest challenges for pharma and life sciences companies during commercial transformation and the consequences for companies who refuse to evolve. Tune in as Bharti shares how companies can measure their success in the commercial process and what kind of mindset companies should adopt to achieve transformation successfully.
IN THIS EPISODE:
- [02:04] What role does culture and mindset play in commercial transformation?
- [07:45] Bharti shares the four biggest digitization challenges for pharma and life sciences companies.
- [16:20] How macro-level areas must be carefully navigated when driving maturity across people, processes, and systems.
- [20:29] Measuring and tracking the success of the digitization process.
- [25:11] What should pharma and life sciences companies look for when building their teams and the talent pool.
KEY TAKEAWAYS:
- Digital transformations usually start top-down with leadership and then progress to the rest of the functions. Getting the leadership to believe in it is not enough. It has to permeate the rest of the organization.
- Pharma and life sciences companies understand that digitization is inevitable and necessary, but they struggle to figure out how to do it effectively and with lasting effect.
- Most companies are solely focused on technology and miss out on other essential elements in digital transformation, such as the importance of people, evolution, talent, mindset, and culture.
LINKS MENTIONED:
Bharti Rai on LinkedIn: https://www.linkedin.com/in/raibharti/
Axtria on LinkedIn: https://www.linkedin.com/company/axtria/
BIO:
Bharti Rai is an accomplished and versatile leader with 25 years of experience in healthcare and Big 4 management consulting. She has been at the forefront of strategy, business, and digital transformations to champion data-driven decision-making and customer-centricity with a dynamic and collaborative leadership style.
She joined Novartis in 2018. As the VP of Commercial Operations, Insights, Data, and Analytics, she led the vision and creation of the US function from the ground up and transformed it from a back-office function to a strategic one that helped with decision-making across the business.
Prior to Novartis, she held roles at Bayer Healthcare and Deloitte Consulting across processors engineering, digital health, commercial, operations, and data. She is recognized as an industry thought leader and is the recipient of numerous industry awards.